Mellonie Francis

Founder

Mel Francis Villas

At Mel Francis Villas, our mission is to release exquisitely designed villas, using premium building materials into Bali, all whilst delivering up to 25% ROI.

We are focused on delivering quality builds, which takes into account ROI & longevity & sustainability. 

Whilst we are extremely ROI driven, we won’t compromise on design, quality or sustainability.

If you are someone who is design-focused and cares about quality & ROI, we are the team for you.

Visit our website to see our latest projects: https://melfrancisvillas.com/

Chief Executive Officer

Mellonie Francis | Personal Branding |

We help serial entrepreneurs build their personal brand to create extraordinary possibilities.

Innovative Minds Podcast

Each week, I speak to personal brands and Business Leaders to unveil their marketing & business strategies to help you unlock the next level of you.

Host

Rareiio

I first work to get a deep understanding of each business, competitive landscape and understand what is their unique differentiator. Once that is clear, my team and I will build software, systems and marketing strategies for exponential growth. 

In Rareiio we have world class graphic designers, ui ux designers, software developers and marketing specialists to help you get your business to the next level. We will be your advisors & executors!

With Rareiio, we are with you from the beginning to the end. It’s a one stop shop!

Find Book Beauty

Find Book Beauty is a powerful booking engine helping customers find the best makeup, hair and beauty therapists in a location of their choice. Customers can filter by prices, reviews and more! 

The software enables beauty business to automate quoting, show live appointment availability, enforce cancellation policies, and generate leads 24/7 online. 

In many ways, the platform is similar to AirBNB where finding and booking beauty services is convenient and easy.

My role is to grow the lending book for Healthcare sector (e.g. Dentists, GPs, Specialists, pharmacists & childcare). I see what I do as more than just sales. I enjoy advising businesses on future strategy along with filling in the missing gap of how to use debt to scale a business.

Key highlights include:
•	Wrote $20 million in new lending within first 12 months
•	Built up a sales pipeline of $62 million within first 12 months 
•	Managed a $156million customer loan book 
•	Built in-depth network to generate medico leads
•	Developed and Managed a high performance team
•	Roll out a 6 week national broker training session to educate brokers on medico finance
•     Head up a national branding campaign  for sales development for ANZ’s Healthcare business

Senior Relationship Manager (Sales)

I was responsible for negotiating complex credit for businesses requiring 10 to 35 million of lending. I had a diverse client base with concentration in pubs and clubs, education and food and beverage businesses.

Senior Relationship Credit Manager

I was headhunted to move into this strategic growth oriented leadership and coaching role in a secondment capacity, based on my proven strengths in influencing positive change management, leading to highly constructive business development. In a nutshell, expansion and enhancement of what this division could offer and deliver to both current and prospective small business customers was my primary ambition.

This was spurred on by my overriding business objective of eliciting strong sales and revenue growth for ANZ. I therefore continually introduced customer-service-tailored business innovations that upped sales results along with team-wide confidence and capabilities. These included the construction and coaching of relationship management programs (particularly customer engagement) that were more reflective, reactive and downright effective.

My steady, hands-on leadership and coaching to develop a team of relationship management specialists, to cultivate self-driven and self-assessed change management activities, soon had the impact I’d hoped for. Sales and revenue targets continued to be exceeded, and the entire team felt better connected and united in its ambition of steering the right kind of strategic growth.

Area Manager 

Identified by my former employer as someone who could optimise relationship management activities including strategic growth with ANZ if I transferred my career there, I started out as an assistant manager and was senior-level manager within 12 months.

Above and beyond customer service including via never-before-considered business innovations to boost retention and subsequent sales and revenue, was what I stood for in this role. This included high risk client management, intelligent credit decisions, practices and protocol that made the overall service more proficient, transparent and cost-effective. 

I soon became the yardstick of best-practice strategic growth and relationship management. Very few customers within my portfolio were lost and/or left feeling dissatisfied. 

Furthermore, my leadership, coaching and moulding of business development driven infrastructure, including via cross-country workshops, produced the highest ever internal engagement results. The multi-site multicultural team was transformed into a single culture where optimal sales and revenue, founded on constructive relationship management, was what spurred them on.

Risk Management Specialist

PPB Advisory

First working here as a graduate analyst while completing my chartered accountant studies, it wasn’t long before I was recognised and appreciated for my ‘bigger picture’ perspective when analysing client portfolios. Here’s where I fine-tuned my business innovations oriented intellect, including my highly constructive relationship management, change management and business development capabilities.

While undertaking comprehensive sales and revenue influenced investigations, I developed an aptitude for digging deeper and negotiating further than was ever expected of me. My talent for exceeding financial goals and expectations showcased me as a fearless navigator of commercial markets and loopholes. I was an analyst that delivered data-validated recommendations for well-informed decision-making, including in relation to strategic growth. 

In addition to conducting analytical investigations, I also often coached and provided leadership to new team members. My in-built commitment to ongoing continuous improvements has always been multilateral, extending across multiple internal teams as well as multiple internal systems and practices.

Senior Analyst

Serial Entrepreneur | Personal Brand Expert | Investor

From experience, I know that…

Your personal brand should be bigger than your business. 

After ditching the corporate finance grind, I rerouted into marketing and started my personal branding agency.

Why?

Because, I saw what personal branding did for me. It gave me influence, a seat at the table, the stage at speaking events which turned into millions in revenue for my multiple businesses. 

So, I developed my own system to establish my personal brand in the online business world. I got from 0 – 7 figures in just under 2 years.  

And that’s how I became an expert in personal branding, content creation and LinkedIn growth, helping founders and serial entrepreneurs to get outstanding results. 

Now, I’m the go-to maven for personal branding, steering entrepreneurs to massive success. I’ve supported 50+ personal brands repositioning their messaging for success.

I’ve seen companies land $20 million+ in funding, attract top talent, feature on Forbes all through telling their story and sharing their thoughts. 

I started my podcast Innovative Minds where I interview the best minds around the world, who are influencers and have powerful personal brands.

Using this expertise, I get 3+ million post impressions a year, 250K on single posts, and 200-300 engagements per post on LinkedIn and speaker gigs at the biggest marketing events in Australia.

And on the side, I’m building a property empire in Bali. My personal brand spans and accelerates ventures. Yours could too.  

So, if you fancy going deeper into your personal branding journey, there’s a poolside spot with your name on it.

Remember, authenticity sells. 

Because, people buy from people they trust. It’s got to be all about you: your voice, your image and your values.

Nothing lights me up like seeing you, my client, win big with engagement, pitches, and deals.

Are you ready to be unforgettable? 

Still scrolling, huh?
Hey, I don’t blame you 😁

But here’s what you really need to know about me:

I help brilliant FOUNDERS get attention, build trust & credibility at scale on LinkedIn through powerful LinkedIn content, outreach strategies, emails, LinkedIn paid ads and more.

The truth is: 

You CAN break through and get your story heard:

All you need is:
◾A great product/service
◾ A genuinely human origin story
◾The right positioning, messaging, timing and outreach
◾Experimentation and creativity
◾Consistent value-add - to build trust, credibility and relationships
◾A long-term mindset

And that’s what we bring👇🏼
✅Creativity and deep expertise in LinkedIn
✅World class team of strategists, copywriters, video editors, graphic designers, content distribution specialists
✅Proven linkedin secret sales systems
✅All done for you service from strategy to content creation, distribution, growth hacks, reporting and more. To save you time.

Results:

📈25,000,000+ views in 24 months with $0 ad spend for our clients.
📈Inbound leads from brands like Mercedes Benz, Foxtel.
📈$100 Million+ dollars driven in partnerships.
📈Outreach strategies that book calls from customers, investors.

We weaponise LinkedIn for you. Are you ready? Visit our website:
https://www.areyoub2b.com

Emirates NBD

Customer Relationship Manager

ESHOP-WING Technologies

• Developed and executed digital content marketing campaigns, resulting in a 400% increase in monthly impressions, 210% increase in website visitors, and 35% increase in click-through rate.
• Managed social media platforms, created engaging content, and implemented strategies to enhance brand awareness and customer engagement.

Digital Marketing Specialist

Modern Exchange

Led cross-functional teams to drive performance and achieve revenue growth.
• Improved customer satisfaction by 27.5% through effective customer service strategies. • Conducted various campaigns online and in the market to achieve the target and NCA
• Everyday tele-calling to the customers and mobile app downloading to the walk-in
customers.
• Corporate registration and corporate remittance done along with personal remittance.

Branch Manager

• Organized outdoor events for customer onboarding, resulting ni increased customer retention and satisfaction.
• Increased branch transactions by 65% by doing marketing for a particular branch.
• Worked on brand awareness by sponsership with local events such as lucky draw, cricket
match organising, collected contacts of the public e.t.c.

Marketing Executive

Sharekhan

.  Managed an asset portfolio of over $100M.
• Provided webchat support using Zendesk for online customer onboarding.
. Telesales to new customers for onboarding to InstaMF account..
. Sales of Mutual fund Lumpsum and SIP investment.
. Provided Loan against Investment to the eligible customers.

InstaMF Executuve

Axis Bank

• Provided excellent customer service and maintained accurate cash drawer balancing. • Worked as teller and handled cash during demonetization.
• Outdoor sales of CASA, CC, Life and general insurance, Loans, and other banking products. 
• Cross selling of the banking products along with doing banking operations.

Customer Service Officer

I am an MBA (Marketing and Retail) qualified professional with over 7 years of experience in Branch Administration and Banking Operations, including Customer Service Management, Foreign Exchange & Currencies, and Account Opening. I have a proven track record of successfully managing cross-selling of various products and services, such as Life Insurance, Fixed Deposits, Travel Cards, Current Accounts, Credit Cards, Personal Loans, and Mutual Funds.

My experience has allowed me to interface with clients, suggest viable product and solution options, cultivate relationships with them for securing repeat business, and ensure quality delivery of products to clients. I am capable of championing organizational values & vision, overcoming complex business risks & challenges, making high-stake decisions in coordination with Top Management Team, and delivering on mission-critical branch targets. I possess expertise in developing business development procedures, service standards, operational policies, and guidelines, and driving business relationships with government institutes to increase the customer base through offering various banking products, solutions, and services TASC Account.

Currently, I am working as a Branch Manager with Modern Exchange company LLC, Muscat, Oman, where I manage a team of 10 people and ensure sales and revenue target achievement. Additionally, I have previously worked with Sharekhan By BNP Paribas Limited, Mumbai as InstaMF Executive, and with Axis Bank Limited, Kolaras as CSO, where I have gained experience in managing customer service and business development operations. I have attended inbound and outbound phone calls to/from potential customers, managed client queries/grievances, mapped client's requirements, and offered guidance on the same.

I am skilled in MS Office, Tally, Cybersecurity-IQSPL, and internet applications. Moreover, I hold certifications such as NISM-Series-V-A: Mutual Fund Distributors Certification Examination and AML from the College of Banking and Financial Studies, Muscat. I have also participated in extracurricular activities such as internships, debates, group discussions, athletics, and tech fests organized in college.

Overall, I am a motivated and result-driven professional who is always looking for new challenges to enhance my skills and achieve new goals.

taplio

The Battle

Mellonie Francis

Ravi R.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?