Mersudin Forbes Digital

Providing transformative change at pace to a portfolio of SEO clients and Digital Agencies.

Fractional SEO Advisory
Agency Consulting (SEO/Process/Client Services)
SaaS Growth Consulting

Portfolio SEO & Agency Advisory

Multiply - Shopify SEO Specialists

Founder

Cyber-Duck, a CACI business

SEO Strategy Advisory

John Charcol - Independent Mortgage Expertise

Interim SEO Director

Succeed Digital Consulting Ltd

Head of SEO Strategy (Advisory)

Datahive360

Innovation & Growth Advisor

British Wireless for the Blind Fund

Marketing Advisor (Volunteer Role)

Newchip Accelerator

Mentoring Startup Founders on product and search marketing.

Startup Mentor

Sleeping Giant Media

Client Services Director

Associate Client Services Director

Senior Search Account Manager

Search Account Manager SEO / PPC

Senior Search Account Executive

Search Account Executive

Dall Int. - Digital Alliance International

Member

Portfolio SEO Director & Agency Advisor

I advise some of the largest independent digital agencies across Europe and the US on delivering ROI-driven SEO as well as some of the largest sites in their markets.

I step in, bring teams and processes into the future and make them more output and ROI focused. 

I also help agencies scale their operational service processes while building capable teams. 

Additionally, I service a few direct SEO clients to practice what I preach. The people I work with see drastically improved client retention, Organic growth and ROI.  

I own 10 (some are for testing) websites for SEO hypothesis and learning distribution.

I also speak about technology application to improve business efficiency and output using AI and integrated software solutions.

Mersudin Forbes

Check out this job at Arsenal Football Club: Senior SEO Executive

Might be worth waiting until the December run in before applying.

Technologist | SEO | AI Search | MMA | Ultra Runner

Over the past 3 years, I have been involved in many projects that went beyond just SEO. 

Many spanning areas of new and emerging technology and how it is applied to business success. 

Such as:
- Business improvement
- Process alingment
- Operational efficiency
- Innovation enablement 
- Agentic uses beyond AI hype blog post creation

Louis W. and I have had many discussions about creating a business that not only builds our own SaaS products, but helps businesses achieve actual success in innovation, new tooling and preparing for the agentic future. 

So this is how CodeHawks was born. 

An automation studio and micro-SaaS lab.

Drop me a line if you want to chat.

Couple of things that move the needle:

1. Using AlsoAsked and inLinks to understand user intent for your existing content.
2. Using inLinks for automated internal linking within your content. 
3. Using Similar.ai to create related category link modules. 
4. Using Similar.ai to find and publish category gaps for your products.
5. Using Keyword Insights and inLinks  to find and publish content/entity gaps. 

What does all of this do? Create assets for your ICP, which is architecturally sound for users to navigate. 

A winning combination. 

I’ll film a video for this soon.

Open article: Turn missed searches into revenue by similar.ai

I am keeping a list of all the grifters who called themselves “GEO experts” and are now renaming to “AI Search” or “AI SEO”.

It’s a thankless task, but someone has to keep the receipts.

Send this to your GEO friends when they start talking crap.

May this McDonald’s coffee bless your day.

Unless you want to launch a website on Christmas Eve.

Then don’t even bother emailing me.

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Building another marketing funnel process for CodeHawks has been fun today. 

We are ready to beta test agentchecker.ai as Louis W. has been a busy bee making that work to spec.

Alongside this, I also had time to build the following apps: 

(You can try and guess what the apps do based on the names as I tried to make the names 80/90's esque):

- GapMaster
- Know
- VibeWall

I am not hiring on behalf of Arsenal Football Club ffs. 

🤦‍♂️😂

The stats are in:

After months of research, I can confirm that 92% of GEO experts wear dry robes. 

Astounding find.

Over the past 3 years and a bit of consulting, I have learned a lot.

But most notably, I have learned the correct usage of emojis in Slack or any community communications. 

Examples:


👍 - This does NOT mean:”Message received and I agree.”

This in fact means:”Fine. Whatever you say. I also hate you.”

🙂 - This does NOT mean:”I am happy about this.”

This in fact means:”I am staring deep into your soul and will bury you in my back garden the next time we are alone. I also hate you.”

LOL/😆 - This does NOT mean:”
I find this funny.”

This in fact means:”I am old.”

🙀 - This does NOT mean:”Even my cat was surprised.”

This in fact means:”This is shocking!”

Anyway. I will share some more key learnings with you soon.

Cox Automotive Europe

Leading the Digital and Creative team in creating the future of automotive today. As the world’s largest automotive services organisation, Cox Automotive is committed to helping manufacturer, fleet & dealer customers meet the big, bold challenges of the digital transformation era.

We’re the global industry leader in connected automotive services, transforming how the world buys, sells, owns and uses vehicles.
 
As the industry evolves, manufacturers, fleets and retailers need a partner to connect the dots. Cox Automotive has the most complete view of the global automotive ecosystem. Our solutions are trusted, innovative and backed by decades of experience, helping customers reach their goals today and tomorrow. 

Our global reach gives us the ability to assess, predict and create solutions for an ever-changing automotive landscape.

Head of Digital & Creative Services

Sagittarius

As Head of Experience Marketing, I oversee the strategic digital output of the Experience Team at Sagittarius, partnering with clients with the aim of crafting unforgettable omni-channel digital experiences that create connections, drive conversions, and foster loyalty.

Head of Experience Marketing

Wonderful

Delivering data-driven digital strategy, and working alongside the wider leadership team & directors to ensure we continue to fuse creativity and technology to bestow truly Wonderful results to our clients; whilst continuing to drive the broader marketing function of Wonderful by developing & implementing creative strategic campaigns. Contributing to the development of the business as an industry-leading and highly valued creative tech and marketing partner for our clients.

To 'be Wonderful' is a challenge to us and those we work with to be more. 'Wonderful' is the reminder that we are not here to just get stuff done, but to be something different. Empowering clients to buy into this ethos, and consider us an extension of their own team allows us to deliver lasting change.

Head Of Digital

Managing the marketing function of Wonderful: Developing & implementing strategy to contribute to the development of the business as an industry-leading and highly valued creative marketing partner for our clients.

Senior Marketing Manager

GForces

Trusted by global vehicle manufacturers, the world’s largest retailer groups, and national sales companies, GForces are a digital marketing agency with worldwide reach in the automotive space. The award-winning NetDirector® software suite powers thousands of automotive websites, aftersales solutions, ecommerce, showroom solutions, vehicle locators, and digital stock preparation tools spanning the entire breadth of the modern car usage and ownership cycle. 

In this role, I worked directly with vehicle manufacturer brands including Vauxhall, Mazda, Ford and LEVC (the manufacturer of the iconic London Black Cab), for whom we were actually their global brand agency. 

On a day-to-day basis, I would be helping these clients develop robust goal-driven online marketing strategies across all verticals including, but not limited to, their website, content, live chat, UX/UI, CGI & VR, Visualisers & Configurators, SEO, PPC, GDN, Email Marketing, Influencer Marketing alongside usage of Social Media. I worked closely with the BI and Data team to optimise performance and deliver data-driven strategies.

Senior Marketing Account Manager

Wheelwright LTD

Having taken on a more all-encompassing role in the business, I now have additional responsibility over the operational effectiveness of the company. In addition to my previous Sales & Marketing led job roles, I now manage our TPMS offering and have more managerial influence on our warehouse & logistics competences; purchasing and production; and administration/operations.

General Manager

In addition to my previous role as Marketing Manager, I now oversee the Sales operation of the business, working closely with in-house and external sales representatives to deliver industry leading customer support. There has been a successful transition into this role, which is proving to bare fruit as the company is currently tracking comfortably ahead of target. This role is an integral part of the business with tasks including, but not limited to:
• Sales Strategy
• CRM implementation and development
• Motivation and Appraisal
• Recruitment
• Sales Techniques
• Business Development (UK and Europe)
• Managing budgets/targets.

Sales & Marketing Manager

I oversee the B2B Marketing Operations for the company which currently turns over c£2.8m annually. I manage the marketing function of the business, including (but not limited to):
• Marketing Strategy
• Product Range
• Digital/Multimedia Marketing
• Social Media / SEO / PPC / Adwords
• Website Development and Management
• Copywriting
• DM
• Advertising and Promotions

Marketing Manager

The Deltic Group

Delivering content, marketing materials and entertainment to drive the business forwards in an ever-competitive market. I have worked with artists such as JLS & Olly Murs; to local and peripheral entertainers. From the conception of choosing an act to perform, dictating music policy and pricing; to the design and distribution of marketing materials.

Promotions & Entertainment Manager

Leeds University Business School

Working on Alumni Communications; contributing to copy for the Annual Prospectus of BA, MA and MBA; assisting the day-to-day operations of the Marketing Faction at LUBS. My major contribution was in the restructure of the Business School website - I oversaw the development and user interface redevelopment.

Marketing Assistant

Virgin Active

Honing Sales & Marketing skills & utilising passion for healthy living, working for one of the leading global brands in a busy day-to-day role from lead generation to active sales closing. Target driven. Nominated for a Virgin Star Award (company wide awards scheme).

Sales Executive

Head of Experience Marketing, Sagittarius | BIMA Judge | Crafting Unforgettable Digital Experiences | Digital Marketing Leader

Marketing & Digital Specialist with over 20 years experience in both in-house and agency roles across B2B and B2C. A degree-educated marketer, with a keen eye for detail and passion for all things digital, delivering omni-channel experiences that convert. 
 
I nerd-out about data, using it to power the strategic thinking driving integrated online and offline campaigns. I'm excited by businesses looking to achieve growth - whether an established enterprise-level organisation looking to grow market share; or a start-up / scale-up looking to disrupt the status quo. 

Whilst tech-agnostic, a depth and breadth of understanding across all major martech platforms affords me the ability to plug-in to clients' existing stack, looking for opportunities to streamline, add efficiency and develop powerful new implementations.

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