Mersudin Forbes Digital

Providing transformative change at pace to a portfolio of SEO clients and Digital Agencies.

Fractional SEO Advisory
Agency Consulting (SEO/Process/Client Services)
SaaS Growth Consulting

Portfolio SEO & Agency Advisory

Multiply - Shopify SEO Specialists

Founder

Cyber-Duck, a CACI business

SEO Strategy Advisory

John Charcol - Independent Mortgage Expertise

Interim SEO Director

Succeed Digital Consulting Ltd

Head of SEO Strategy (Advisory)

Datahive360

Innovation & Growth Advisor

British Wireless for the Blind Fund

Marketing Advisor (Volunteer Role)

Newchip Accelerator

Mentoring Startup Founders on product and search marketing.

Startup Mentor

Sleeping Giant Media

Client Services Director

Associate Client Services Director

Senior Search Account Manager

Search Account Manager SEO / PPC

Senior Search Account Executive

Search Account Executive

Dall Int. - Digital Alliance International

Member

Portfolio SEO Director & Agency Advisor

I advise some of the largest independent digital agencies across Europe and the US on delivering ROI-driven SEO as well as some of the largest sites in their markets.

I step in, bring teams and processes into the future and make them more output and ROI focused. 

I also help agencies scale their operational service processes while building capable teams. 

Additionally, I service a few direct SEO clients to practice what I preach. The people I work with see drastically improved client retention, Organic growth and ROI.  

I own 10 (some are for testing) websites for SEO hypothesis and learning distribution.

I also speak about technology application to improve business efficiency and output using AI and integrated software solutions.

Mersudin Forbes

Check out this job at Arsenal Football Club: Senior SEO Executive

Might be worth waiting until the December run in before applying.

Technologist | SEO | AI Search | MMA | Ultra Runner

Over the past 3 years, I have been involved in many projects that went beyond just SEO. 

Many spanning areas of new and emerging technology and how it is applied to business success. 

Such as:
- Business improvement
- Process alingment
- Operational efficiency
- Innovation enablement 
- Agentic uses beyond AI hype blog post creation

Louis W. and I have had many discussions about creating a business that not only builds our own SaaS products, but helps businesses achieve actual success in innovation, new tooling and preparing for the agentic future. 

So this is how CodeHawks was born. 

An automation studio and micro-SaaS lab.

Drop me a line if you want to chat.

Couple of things that move the needle:

1. Using AlsoAsked and inLinks to understand user intent for your existing content.
2. Using inLinks for automated internal linking within your content. 
3. Using Similar.ai to create related category link modules. 
4. Using Similar.ai to find and publish category gaps for your products.
5. Using Keyword Insights and inLinks  to find and publish content/entity gaps. 

What does all of this do? Create assets for your ICP, which is architecturally sound for users to navigate. 

A winning combination. 

I’ll film a video for this soon.

Open article: Turn missed searches into revenue by similar.ai

I am keeping a list of all the grifters who called themselves “GEO experts” and are now renaming to “AI Search” or “AI SEO”.

It’s a thankless task, but someone has to keep the receipts.

Send this to your GEO friends when they start talking crap.

May this McDonald’s coffee bless your day.

Unless you want to launch a website on Christmas Eve.

Then don’t even bother emailing me.

No alternative text description for this image

Building another marketing funnel process for CodeHawks has been fun today. 

We are ready to beta test agentchecker.ai as Louis W. has been a busy bee making that work to spec.

Alongside this, I also had time to build the following apps: 

(You can try and guess what the apps do based on the names as I tried to make the names 80/90's esque):

- GapMaster
- Know
- VibeWall

I am not hiring on behalf of Arsenal Football Club ffs. 

🤦‍♂️😂

The stats are in:

After months of research, I can confirm that 92% of GEO experts wear dry robes. 

Astounding find.

Over the past 3 years and a bit of consulting, I have learned a lot.

But most notably, I have learned the correct usage of emojis in Slack or any community communications. 

Examples:


👍 - This does NOT mean:”Message received and I agree.”

This in fact means:”Fine. Whatever you say. I also hate you.”

🙂 - This does NOT mean:”I am happy about this.”

This in fact means:”I am staring deep into your soul and will bury you in my back garden the next time we are alone. I also hate you.”

LOL/😆 - This does NOT mean:”
I find this funny.”

This in fact means:”I am old.”

🙀 - This does NOT mean:”Even my cat was surprised.”

This in fact means:”This is shocking!”

Anyway. I will share some more key learnings with you soon.

UnderwriteMe

Leading multi disciplinary squads to deliver a best in class Data Platform, empowering stakeholders to use data to drive decision making

Tech Lead - Data Engineering

As a Data Engineering Squad Lead at UME, my team's mission is to make our company the most data-rich organisation in the global life insurance industry. By providing convenient access to rich, multi-source, cross-product data with minimal costs and complexity, I support a diverse range of stakeholders, including internal teams, external clients, and key decision makers.

Leading a cross-functional agile team, I am responsible for architecting and developing business critical data pipelines and ETLs. I collaborate closely with product managers to create a delivery roadmap and ensure the successful implementation of our data solutions.

With a strong background in product development and agile methodologies, I share my knowledge and expertise with the team, mentoring and developing junior members to foster their growth.

Utilising my expertise in Software and Data Engineering, as well as Cloud Technologies, I continuously work towards empowering clients, other teams, and management to undertake high-value data analysis, enhancing decision-making capabilities and leveraging data as a competitive advantage for our organisation.

Squad Lead - Data Engineering

Contributing within an engineering team that supports, maintains and enhances bespoke online insurance journeys for multiple clients. Tech stack: React, Java, Spring Boot, AWS, Jenkins, BitBucket

Senior Software Engineer

Validis

Leading product engineering teams to create accounting data sharing and standardisation technology. Java, .NET, GIT, VSTS, Jenkins, Docker and Kubernetes.

Helping to build an inclusive, team focused culture.

Working with Java, Spring MVC, C# and WPF to create financial data sharing and standardisation technology. Using GIT, VSTS, Jenkins and Docker for CI.

Software Engineer

Covéa Insurance

Responsible for the Life insurance digital proposition including customer facing life insurance buy now journey, internal life insurance sales platform, B2B life insurance API suite and aggregator platform integration.

Product Owner

C# .Net developer helping to build micro service APIs used for B2B life insurance transactions, internal and external insurance platforms, aggregator integration and an Umbraco CMS based corporate website.
Tech stack C#, React, Knockout, MVC, Octopus, TFS, HTML, jQuery, SCSS, Umbraco

Freelance

Freelance web developer working primarily on Magento, WordPress and bespoke solutions. Tech stack: PHP, MySQL, HTML, CSS, Sass, JavaScript, jQuery, Angular. Starting to work with Swift to build iOS apps.

Freelance Web Developer

Sterling Insurance

IT Security
Web Application Security
Infrastructure Security
Penetration Testing
IT Audit
Process and Controls
PCI DSS and ISO27001 adherence
Due Diligence
Business Analysis

Information Security Analyst

In addition to previous position:

Project management of Type 2 Controls Reporting including project planning, test planning, pre external auditor testing.

Development of Risk reporting dashboards including automation of report production using the Magique Galileo ERM software.

Senior Risk Analyst

- Assist the Head of Risk in risk management for the company
- Contribute to Information Security Management
- Assist departmental heads in identifying risks, and subsequently appropriate controls.
- Implementation of the Magique Galileo risk and audit management systems, and perform system administration for both.
- Assist the Company in working towards Solvency II
- Certified Business Continuity Expert - CBCI

Risk Analyst

Desktop Publisher

Facilities Assistant

I am a passionate and experienced Tech Lead with a strong background in software and data engineering, dedicated to helping companies innovate and scale by leading high-performing teams. With a proven track record in Java, .NET, Frontend, and cloud technologies, I excel in creating robust, efficient, and scalable solutions within the Insurance and Finance industries.

Throughout my career, I have focused on fostering inclusive and team-focused cultures, enabling collaboration and the sharing of knowledge. My commitment to mentorship and continuous learning has resulted in not only personal growth, but also the growth of my colleagues and the teams I have been a part of.

Outside of my technical expertise, I am a strong advocate for agile methodologies and product-driven approaches, utilising techniques such as OKRs to effectively define the scope of my work and ensure successful project delivery.

I am always eager to connect with like-minded professionals, explore new opportunities, and share insights on the latest trends in software and data engineering.

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The Battle

Mersudin Forbes

Louis W.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mersudin Forbes's LinkedIn Performance

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