Mersudin Forbes Digital

Providing transformative change at pace to a portfolio of SEO clients and Digital Agencies.

Fractional SEO Advisory
Agency Consulting (SEO/Process/Client Services)
SaaS Growth Consulting

Portfolio SEO & Agency Advisory

Multiply - Shopify SEO Specialists

Founder

Cyber-Duck, a CACI business

SEO Strategy Advisory

John Charcol - Independent Mortgage Expertise

Interim SEO Director

Succeed Digital Consulting Ltd

Head of SEO Strategy (Advisory)

Datahive360

Innovation & Growth Advisor

British Wireless for the Blind Fund

Marketing Advisor (Volunteer Role)

Newchip Accelerator

Mentoring Startup Founders on product and search marketing.

Startup Mentor

Sleeping Giant Media

Client Services Director

Associate Client Services Director

Senior Search Account Manager

Search Account Manager SEO / PPC

Senior Search Account Executive

Search Account Executive

Dall Int. - Digital Alliance International

Member

Portfolio SEO Director & Agency Advisor

I advise some of the largest independent digital agencies across Europe and the US on delivering ROI-driven SEO as well as some of the largest sites in their markets.

I step in, bring teams and processes into the future and make them more output and ROI focused. 

I also help agencies scale their operational service processes while building capable teams. 

Additionally, I service a few direct SEO clients to practice what I preach. The people I work with see drastically improved client retention, Organic growth and ROI.  

I own 10 (some are for testing) websites for SEO hypothesis and learning distribution.

I also speak about technology application to improve business efficiency and output using AI and integrated software solutions.

Mersudin Forbes

Check out this job at Arsenal Football Club: Senior SEO Executive

Might be worth waiting until the December run in before applying.

Technologist | SEO | AI Search | MMA | Ultra Runner

Over the past 3 years, I have been involved in many projects that went beyond just SEO. 

Many spanning areas of new and emerging technology and how it is applied to business success. 

Such as:
- Business improvement
- Process alingment
- Operational efficiency
- Innovation enablement 
- Agentic uses beyond AI hype blog post creation

Louis W. and I have had many discussions about creating a business that not only builds our own SaaS products, but helps businesses achieve actual success in innovation, new tooling and preparing for the agentic future. 

So this is how CodeHawks was born. 

An automation studio and micro-SaaS lab.

Drop me a line if you want to chat.

Couple of things that move the needle:

1. Using AlsoAsked and inLinks to understand user intent for your existing content.
2. Using inLinks for automated internal linking within your content. 
3. Using Similar.ai to create related category link modules. 
4. Using Similar.ai to find and publish category gaps for your products.
5. Using Keyword Insights and inLinks  to find and publish content/entity gaps. 

What does all of this do? Create assets for your ICP, which is architecturally sound for users to navigate. 

A winning combination. 

I’ll film a video for this soon.

Open article: Turn missed searches into revenue by similar.ai

I am keeping a list of all the grifters who called themselves “GEO experts” and are now renaming to “AI Search” or “AI SEO”.

It’s a thankless task, but someone has to keep the receipts.

Send this to your GEO friends when they start talking crap.

May this McDonald’s coffee bless your day.

Unless you want to launch a website on Christmas Eve.

Then don’t even bother emailing me.

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Building another marketing funnel process for CodeHawks has been fun today. 

We are ready to beta test agentchecker.ai as Louis W. has been a busy bee making that work to spec.

Alongside this, I also had time to build the following apps: 

(You can try and guess what the apps do based on the names as I tried to make the names 80/90's esque):

- GapMaster
- Know
- VibeWall

I am not hiring on behalf of Arsenal Football Club ffs. 

🤦‍♂️😂

The stats are in:

After months of research, I can confirm that 92% of GEO experts wear dry robes. 

Astounding find.

Over the past 3 years and a bit of consulting, I have learned a lot.

But most notably, I have learned the correct usage of emojis in Slack or any community communications. 

Examples:


👍 - This does NOT mean:”Message received and I agree.”

This in fact means:”Fine. Whatever you say. I also hate you.”

🙂 - This does NOT mean:”I am happy about this.”

This in fact means:”I am staring deep into your soul and will bury you in my back garden the next time we are alone. I also hate you.”

LOL/😆 - This does NOT mean:”
I find this funny.”

This in fact means:”I am old.”

🙀 - This does NOT mean:”Even my cat was surprised.”

This in fact means:”This is shocking!”

Anyway. I will share some more key learnings with you soon.

Angel Pie

Northern Media

Head of SEO

The Big Bamboo Agency

Head Of Digital

Bobble Digital LTD

Responsible for the overall running of the SEO department, with one senior Exec as a direct report. Taking over from a freelancer, there was work to be done to maintain relationships with key accounts and improve their level of service and performance. Key responsibilities include the same tasks as the previous SEO role and: 

Management of the day to day running of the SEO team 

Attending pitches for new business 

Mentoring members of the wider team  

Running client meetings – Bobble had no dedicated account management teams 

Overall account management for SEO clients 

Exploring opportunities for client growth

Senior SEO manager

twentysix

As a Senior SEO Analyst, I am SEO lead across a range of accounts in various sectors. Key responsibilities include: 

Ensuring that all clients’ sites are performing from a technical perspective and providing insights when there may be issues 

Providing insights into opportunities for improvement of organic performance for clients 

Reporting on client performance on a weekly and monthly basis and creating presentations and analyses and findings  

Dealing with clients on monthly and weekly calls, face to face meetings and via email 

Identifying opportunities for the business to work with new clients 

Using a variety of third party and in house tools to provide data for website performance, technical issues, and content performance 

Analysing large data sets  

Supporting across the team on ad hoc tasks across a variety of clients 

Conducting projects and one off pieces for existing clients and potential clients 

Creation of audits and sprints to be used for clients

Senior SEO Analyst

CV People UK

Head of online development across five websites in five countries, responsible for the online growth of the business as a whole. Key responsibilities include:
•	Ensuring all company websites are performing from a technical perspective and providing solutions and fixes when there may be issues.
•	Eradication of legacy technical issues such as a lack of website tracking, broken pages etc
•	Expanding website content across five territories in order to create deeper content in line with Medic/E-A-T update
•	Identifying opportunities for improving organic traffic
•	Work on pay per click campaigns across all websites to drive traffic and leads
•	Agency management for PPC campaigns
•	Improving the natural growth of social media channels
•	Monthly reporting on key metrics across five sites
Key achievements include
•	Improved traffic month to month consecutively across all territories, including record months for all for organic and overall website traffic 
•	Improved efficiency of paid campaigns, resulting in higher levels of traffic and lower costs.
•	Expanded online content to ensure that users are having an informative experience to help inform their decisions

Role ended due to redundancy

Head Of Online Development

Stickyeyes

SEO lead across a number of clients in various sectors and industries, including leading high street jewellers, recruitment firms and the beauty industry amongst others.
Key responsibilities include:
- Ensuring that all clients’ sites are performing from a technical perspective and providing insights when there may be issues
- Providing insights into opportunities for improvement of organic performance for clients
- Reporting on client performance on a weekly and monthly basis and creating presentations and analyses and findings 
- Dealing with clients on monthly and weekly calls, face to face meetings and via email
- Identifying opportunities for the business to work with new clients
- Using a variety of third party and in house tools to provide data for website performance, technical issues, and content performance
- Analysing large data sets 
- Supporting across the team on ad hoc tasks across a variety of clients
- Conducting projects and one off pieces for existing clients and potential clients 
The clients I am SEO lead for vary in terms of value from 10- 20k per month in terms of SEO spend.
Key highlights include
- Doubling of a client's organic leads year on year
- Turning the organic performance of a site affected by link penalties around
- Successfully undertaking project work to gain a retained client in the beauty sector

Senior SEO Executive

Zelst Limited

Following expansion of the business and a restructure of responsibilities, my work has focused on technical SEO and content marketing for a range of clients across a variety of sectors and industries. Some of my key day to day responsibilities include: 
Technical SEO – working on structuring of websites, restructuring current websites, fixing crawl issues with websites, planning out SEO strategy and implementing it on client projects, keyword research, optimising of on page content. 
Content Marketing – creating original content for a variety of client websites, as well as writing relevant posts on a regular basis on the topic of SEO and content for our company blog. Keyword research in order to get the best out of our client’s websites. Content optimisation on client websites, in order to help boost rankings and traffic.  
Reporting – making detailed monthly reports of monthly activity, what we have done, why we have done it and then KPIs showing performance month on month and year on year, and using this to create a strategy for coming months.
Client Liaison – dealing with clients needs whether that is face to face, over the phone or via email. This is a combination of scheduled strategy meetings and ad hoc interactions.

SEO and Content Specialist

I am currently working within a small but busy and growing Inbound Marketing agency; working on a diverse range of clients both hands on and with the account management of PPC, SEO, Social Media and all other aspects of online marketing campaigns  I am involved in a number of different aspects of the digital marketing process on their behalf including: 

Analysis, auditing, planning and implementation of various On Page SEO (search engine optimisation) campaigns and strategies, dealing with these hands on and in an account management role. 

Analysis, auditing, planning and implementation of various PPC (paid search) campaigns and strategies with budgets ranging from £50 to £000's per month (pay per click) in various different methods, such as text ads, display ads, remarketing ads and Google Shopping dealing with these hands on and in an account management role. 

Article Writing and Blog Writing -using WordPress, Blogger and various article sites to post and share these and build links back to a site dealing with these hands on and in an account management role. 

Experience of a range of social media platforms (Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn, Tumblr) dealing with these hands on and in an account management role. 

 Familiarity with suites such as Google Analytics, Google AdWords, AdWords Editor, SEO Moz, Moz Analytics and Microsoft Office. 

Basic Knowledge of HTML/PHP for creation and editing of webpages 

Working with various CMS to manage website content such as Magento, Expression Engine, WordPress - as well as working with flat HTML/PHP pages and dealing with these via ftp software. 

Email Marketing Campaigns 

Client Liaison and Account Management for large and small clients - regular email and phone contact to keep them posted of plans, progress and results.

Digital Marketing Consultant

AltDialogue

I write reviews of Albums, EPs and live shows in my spare time (including the odd exclusive) for AltDialogue find the site here http://altdialogue.com/

Guest Writer

People First Group

•Responsible for the placement of candidates into permanent jobs

•Interviewing and assessing candidates skills and experience

•Using various methods (advertising, web sites, job centers etc) in order to source, interview and match candidates and their skills to vacancies

•Making sales calls and conducting face to face client sales visits to current and prospective businesses in order to gain new business and service an existing database

•Devising and utilising marketing mailers with the aim of gaining new vacancies

Technical & Engineering Recruitment Consultant

freelance SEO with 10+ years of industry experience 

I am an experienced digital marketing professional, with a range of experience across agencies and some in house experience. Currently trying out the freelance world (own brand coming soon), where I am responsible for delivering digital campaigns for a range of clients. Previous to this, I have experience working within both a large and small digital agency, gaining hands on experience with clients across a range of sectors and industries.

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