BROKEN EGG

We build immersive experiences using Gaming, AR, VR, 3D and AI technologies for museums, cultural institutions and brands across the world, based out of the Netherlands.

Head of Launch, Co-Founder

Metavertising

The metaverse is just getting started, but we've been exploring marketing ever since it all began. Allow us to advertise your immersive experiences on platforms like Roblox using social channels such as TikTok.

Follow our podcast Metavertising on Spotify - One of the top 5% most shared podcast worldwide and one of the top 15% most followed podcasts worldwide on Spotify.

Founder

Augmentric

Sales as a service for immersive B2B companies (studios and startups). We've been at it since 2018 and we've gotten pretty damn good at getting qualified calls for our clients, with leads that are already looking for what they have to offer.

Over 50 companies served since 2018, over 1000 leads acquired for our clients from brands such as: Tommy Hilfiger, Niantic, Microsoft, Meta/Oculus, Unilever, and more.

Send me a DM and let's have a chat!

Pavilion

Member

Antler

Antler's one of the biggest pre-seed programs worldwide. Got accepted into the program and pursued ideas in the field of AR.

Entrepreneur in Residence

2S Nutrição

CMO at 2S Nutrição, the first company of Brazil to implement the concept of a nutritive Meal Shake that contains all of the vitamins, proteins, carbs and elements that the human body needs in a meal. Our mission is to bring more life quality and happiness through health to everyone we possibly can.

Chief Marketing Officer & Co-Founder

Mars

One of the companies that taught me the most was definitely MARS.

I was fortunate enough to experience an amazing and complex project entirely in Puerto Rico.

Not only it was a very complex large scale project, that it taught me a lot about management of projects, tasks and teams, which was a lot of what I was already doing these past few years, but also it showed me different cultures, and how to handle different people from different cultures throughout projects.

Information Technology Project Manager

Johnson & Johnson

I have worked since 2010 on several roles, but most of the time I've been there, it was as a Project Manager, which is a role I proudly executed and that I am proud of until this day.

This experience taught me a lot, not only on how to effectively deal with people and manage teams, but also on how to manage complex tasks and projects.

I was fortunate enough to visit several countries and manage people from all over the world.

The good thing is that I brought all of this massive and critical experience into my company, Augmentric.

Metaverse Advertising/Marketing Consulting & Services // Web3/AR/VR // B2B SaaS Sales As a Service // Founder @ Metavertising & Augmentric

𝐈 𝐖𝐀𝐍𝐓𝐄𝐃 𝐓𝐎 𝐂𝐇𝐀𝐍𝐆𝐄 𝐓𝐇𝐄 𝐖𝐎𝐑𝐋𝐃.
Ever since I was a kid. Little did I know it wasn’t as easy as I thought it would be. 
So that’s when it all changed and my journey really began.

Hi, my name is Ely, and it all started in 2017..

I decided to leave a career of almost 10 years working for corporate.

I travelled all across the globe working for big time worldwide companies.

Perhaps you might know Jonhson & Johnson or MARS? 

Well, if you don’t know them, I’m 100% sure you consumed at least one of their products in your lifetime.

Either way, I was there as an IT Project Manager because I always loved tech.

But the problem was: I also loved entrepreneurship. And I’ve always had a natural talent for sales too - I loved selling stuff to my friends when I was a kid.

But my career in IT didn’t enable me to develop these skills much.

So that’s when I met Marketing. And it just clicked. So then, I planned to leave my job in 2017.

And that’s what I did. 

When I embarked this journey, I decided I wanted to combine two of my passions: marketing and tech, and it just made total sense.

Considering my background of 10+ years working with IT, I think it made me a good fit for that!

And so, I've been impacting consumers and companies worldwide ever since.

✅ MY EXPERTISE: From 2018 to 2021, I’ve helped several global B2B SaaS & startup leaders/founders to dramatically grow their revenue & MRR. After that, I've decided to focus heavily on web3, and enable companies to make the best out of marketing by using web3 technology.

- Listed as one of the top influential people on Web3 by CG Panther.
- Listed as one of the top 333 content creators on LinkedIn worldwide.
- Have spoken at events about Metaverse Advertising & Experiences and always love being invited to speak.
- Running my own agency for about 4 years now, and started Metavertising the last year to change the way businesses will advertise in the future.
- Endless results for companies worldwide.

✅ WHO I WORK WITH: I work with companies of several sizes, from small to big ones, in order to help them innovate and empower their marketing/strategies by using web3 technology, creating meaningful experiences for their customers. 

✅ WHAT OTHERS SAY: Check my testimonials here on LinkedIn.

✅  HOW IT WORKS: Reach out to me on https://calendly.com/ely-augmentric/30 book a call so we can get to know each other and we can take it from there!

Ely Santos

Global Gaming Solutions  - Chickasaw Nation

• Develop and manage all digital, social media and mobile marketing strategies.
• Lead the development of organization-wide digital media management standards, policies and rules of engagement for social media.
• Recruit, train and oversee the digital media teams, ensuring a superior quality of communication and project delivery is provided at all times.
• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
• Oversee all digital marketing efforts, including paid online media, search engine marketing, internal/external partnerships, etc.
• Track and employ e-mail, Web and social marketing analytics to measure the impact of Global Gaming, Remington Park and Lone Star Park's entire digital operation.
• Develop, communicate and gain business support for comprehensive digital marketing strategy, goals, budget and calendar.
• Develop, deploy, manage, and analyze digital marketing programs and technologies to create innovative and creative campaigns in support of product, brand, and marketing initiatives across digital networks and Global Gaming facilities. 
• Investigate social technologies to uncover opportunities for ongoing growth and innovation.
• Develop and mentor highly functioning social marketing teams while ensuring strong relationships cross functionally.
• Create the social media and digital strategy, coordinating with stakeholders across the company to ensure its effectiveness and ensure the adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services. 
• Own the roadmap budget for the social media tools in use on the company’s sites, directing social media tool integration.
• Identify revenue opportunities, source and manage relationships with social monitoring. 
• Provide benchmarks and analyze data, to inform company-wide decision-making and commercial campaign targets are met.

Digital Communications and Social Media Director - Remington Park / Lone Star Park

GDS Group

Digital Marketing Insights - Guest Speaker - GDS 

Global Symposium on Racing & Gaming

The broad cross-section of North American and international participants, representing the gaming industry and all pari-mutuel racing breeds, makes the Global Symposium on Racing & Gaming the largest industry-wide conference in the world.

Guest Speaker 2012, 2014, 2016 and 2018

Jordan Moments

Keynote Speaker at a Digital Conference in Amman, Jordan.

Confluence OKC

Confluence conference is an all-encompassing annual digital creativity conference held in Oklahoma City.  It’s a chance for digital influencers from across the region to come together, to meet, to share, to learn, and to create a community.

Guest Speaker

Remington Park Racetrack Casino

Digital Communications and Social Media Manager

Key business driver to build critical mass, promote and increase penetration in the Hispanic community.
Drive awareness of the Remington Park within the Hispanic community and media.
Responsible for managing the Hispanic and Multicultural marketing program.

DUTIES AND RESPONSIBILITIES: 
Business Leadership
Assist in the development and implementation of Hispanic segment strategies throughout the organization.
Leads development, division-internal alignment and implementation of Hispanic business objectives, business strategies, annual tactics and key success metrics that maximize growth.
Develops and recommends and execute Hispanic and Multicultural go-to-market approach. Analyze customer and market situation and develop business plan accordingly to support acquisition and retention goals.
Works with marketing and sales teams to create, develop and execute effective integrated marketing programs targeted to the Hispanic and Ethnic community to build brand awareness and accelerate portfolio growth.
Partner with internal and external cross-functional groups to develop and execute marketing strategies for Hispanic customers including broadcast and print advertising, online, and direct communication.
Develop and drive awareness of Remington Park’s multi-faceted efforts to address the needs of Hispanic and Multicultural customers.

Hispanic Marketing Coordinator

An energetic and highly motivated leader with a strong work ethic and a broad range of hands-on and strategic experience in marketing, digital transformation, and customer experience (CX). With over 20 years of expertise in integrated marketing, strategic partnerships, and CX development, I have led teams on diverse digital projects, including multichannel CRM, custom app development, and large-scale digital marketing initiatives.

I bring a diverse background in both strategic and executional roles, collaborating with cross-functional teams to develop integrated multichannel marketing plans and lead projects in custom web and app development. My expertise extends across email marketing, SEM, UX, CRM, CX, e-commerce, paid media, and online media buying, ensuring cohesive and results-driven digital strategies.

My passions lie in Travel, Tourism, Hospitality, Food Service, Technology, and the Gaming Industry, where I leverage emerging technologies—including AI in demand generation, Web3, and the Metaverse—to drive engagement and business growth.

Beyond my professional career, I am deeply committed to community impact and nonprofit development. I actively assist nonprofit organizations in building partnerships and securing funding to carry out their missions. Currently, I serve as Co-Chairperson for the American Lung Association of Oklahoma City, a Board Member of Nexus Pets and Nexus Equine, and a dedicated volunteer with organizations such as City Care.

Recognized for my leadership and contributions, I have been honored as an Oklahoma Gazette “40 Under 40” recipient, a 2024 Journal Record “Woman of the Year - Fifty Making a Difference” honoree, and a 2024 Hometown Hero by Visit Oklahoma City.

Specialties & Expertise:

• Storytelling & Brand Development
• Multichannel Customer Development & CRM
• AI Marketing in Demand Generation
• Customer Acquisition & Retention
• Emerging Technologies & Digital Innovation
• Integrated Marketing Strategies & Digital Partnerships
• Social Media Strategy & Online Community Building
• Paid Media, Advertising & Performance Reporting
• Website & App Development | UX & CX Optimization
• E-commerce & Omnichannel Marketing Strategy
• Leadership, Networking & Cultural Competence
• Nonprofit Partnerships & Community Development

Let’s connect and explore how strategic vision, digital innovation, and meaningful partnerships can drive business success—not just for our businesses, but for our communities. Together, we can create a lasting impact!

taplio

The Battle

Ely Santos

Yenni Vance

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