Brandon Metcalf

I’ve built and scaled multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background in staffing and my passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

We are building what comes next in the world of work. People elevated by digital workers. That vision is already real inside Asymbl, and we are scaling it... fast.

We are adding two senior leaders to help steer the next stage.

The Vice President, People Operations will shape how our global workforce works and grows across the United States, India, Canada, and future international regions. This role sets the standard for how we design teams, support people, manage complexity, and create an environment where both human and digital workers can thrive. Ideally based in Austin, Texas.

The Vice President, Engineering is based in Jaipur, India and will guide the technical direction of our solutions. This leader will oversee architecture, development, QA, and DevOps, and partner closely across product and services to turn strategy into delivery. Deep Salesforce experience is required.

We are also hiring for several other roles across Asymbl, and not all of them are listed on LinkedIn, so please visit our career page.  We'll post it in the comments.

Medical, Vision, Dental, 401(k) and 3+ benefits

James has been very successful with leading consulting/services at Asymbl, starting when he joined to lead Blueprint Advisory several years back.   

Tune in November 12th to learn about his journey and success.

View company: Salesforce for Small Business

James Van Steenburgh, Chief Services Officer at Asymbl, is a self-described “Salesforce lifer.”

In our first ever SMB Spotlight, James takes us along on his 20+ year Salesforce journey, from early days to the agentic revolution.

SMB Spotlight: Asymbl drops right here on Wednesday, November 12th–and stay tuned for many more SMB Spotlights in the future!

☁️ Cliff Simon

Polaris Ops

CEO & Founder

Pavilion

- Lead invitation-only community of sales, marketing, and operations executives
- Guide strategic development for growth-focused companies in Philadelphia region

Executive Chapter Head - Philadelphia

GTMfund

GTMFund Member

noble

Strategic Advisor

HubSpot

Revenue Council Member

Wizards of Ops

Community Partner

Sales Hacker, Inc.

Member

RevOps Co-op

RevGenius

RevGenius is a community of revenue generating sales and marketing professionals brought together to learn, share, support, and grow with each other. The extended work family.

Ambassador & RevOps Community Founding Member

RevOps Rise

RevOps Rise celebrates the brightest in RevOps while creating a safe, collaborative environment for community-led innovation.

Founding Member

RevOps-as-a-Service ® | We Make RevOps Easy!℠ | GTM & RevOps Leader | Advisor

With nearly two decades building revenue engines across Fortune 20 companies and high-growth startups, I specialize in RevOps strategy and fractional leadership for SaaS companies navigating rapid scale. HubSpot recognized me as a 2024 Modern Sales Leader, and Pavilion named me a Top 50 CRO to Watch.

Outside of work, Cliff is married and lives with his wife and three small children. He keeps active playing soccer & hockey, woodworking, and volunteering with their local church.

🔥 Up Next on LodeStar: Sophie Buonassisi

Sophie is the engine behind GTMnow, the media arm of GTMfund. She runs a top-ranked global podcast, a newsletter read by tens of thousands of operators and founders, and spends days helping people in tech grow their careers and their companies. At her core, she’s a people-first operator with a global perspective and a bias for making every minute count.

In this episode, we dig into her specialty:
Helping founders become real thought leaders in GTM.

She breaks down how to:
Meet founders where they are.
Understand what they actually need and where the friction is.
Build relevance by connecting directly with end customers.
Learn from operators in the trenches, not armchair experts.

If you’re a founder trying to build a credible GTM presence, Sophie shows you how to do it.

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The Battle

Brandon Metcalf

☁️ Cliff Simon

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Performance ScoreBrandon Metcalf's LinkedIn Performance

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taplio

The Battle

Brandon Metcalf

☁️ Cliff Simon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Metcalf's LinkedIn Performance

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Performance ScoreBrandon Metcalf's LinkedIn Performance