Brandon Metcalf

I’ve built, scaled, and landed successful acquisitions for multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background and passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

Slack has been our operating system at Asymbl for well over a year. Human teammates, digital workers, Salesforce, every system and workflow we run. All of it connected and flowing through Slack.

That means Slackbot now has access to all of it.

This isn't a chatbot that needs to be caught up on what's happening. It already understands how we work, who we work with, and what we're working on. The context is already there, and that's what makes this different.

Our CRO Michael Clark is joining Salesforce's webinar to talk about how this actually works in practice.

Thursday, January 29 at 10am PT / 1pm ET.

Register here: sforce.co/4pVnQfb

#Slack #Agentforce #WorkforceOrchestration #DigitalLabor #FutureOfWork

CEO & Founder at Asymbl | Orchestrating the Workforce of the Future

Open article: Meet the All-New Slackbot: Personalized AI That Knows Your Work by sforce.co

Meet the All-New Slackbot: Personalized AI That Knows Your Work

☁️ Cliff Simon

RevOps-as-a-Service ® | We Make RevOps Easy!℠ | GTM & RevOps Leader | Advisor

With nearly two decades building revenue engines across Fortune 20 companies and high-growth startups, Cliff specializes in GTM strategy and fractional leadership for SaaS companies navigating rapid scale. HubSpot recognized him as a 2024 Modern Sales Leader, and Pavilion named him a Top 50 CRO to Watch in 2024. He’s also won several awards for his work in RevOps. 

Outside of work, Cliff is married and lives with his wife and three small children. He keeps active playing soccer & hockey, woodworking, and volunteering with their local church.

Revenue Council Member

For those of you who have been on this journey with me, it will be no surprise that I attended and run a lot of events this past year. From GTM2025 to Inbound and Dreamforce, to our own AI Roadshows, to dinners across the world, I had the same takeaway from each experience.

There’s no substitute for actually sitting in a room with operators who are doing the work.

AI can automate the boring stuff, sure. It can speed up how we execute. But it can’t replicate what happens when a group of leaders get together and start trading the uncomfortable truths. The experiments that flopped, the workflows that finally clicked, the random insight someone drops that ends up being worth a quarter’s worth of optimization.

You can’t get that from a dashboard. You get it from a hallway conversation or a five-minute chat over a drink.

That’s why in-person is becoming more important, not less. Trust moves faster. Ideas travel cleaner. And people are way more honest when they’re not performing on Zoom.

As AI keeps scaling the work, these gatherings become the places where direction gets set.

More of this.
More real rooms.
More operator energy.

Because transformation still happens face-to-face, and that’s not changing anytime soon.

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Brandon Metcalf

☁️ Cliff Simon

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taplio

The Battle

Brandon Metcalf

☁️ Cliff Simon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Metcalf's LinkedIn Performance

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Performance ScoreBrandon Metcalf's LinkedIn Performance