Brandon Metcalf

I’ve built and scaled multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background in staffing and my passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

We are building what comes next in the world of work. People elevated by digital workers. That vision is already real inside Asymbl, and we are scaling it... fast.

We are adding two senior leaders to help steer the next stage.

The Vice President, People Operations will shape how our global workforce works and grows across the United States, India, Canada, and future international regions. This role sets the standard for how we design teams, support people, manage complexity, and create an environment where both human and digital workers can thrive. Ideally based in Austin, Texas.

The Vice President, Engineering is based in Jaipur, India and will guide the technical direction of our solutions. This leader will oversee architecture, development, QA, and DevOps, and partner closely across product and services to turn strategy into delivery. Deep Salesforce experience is required.

We are also hiring for several other roles across Asymbl, and not all of them are listed on LinkedIn, so please visit our career page.  We'll post it in the comments.

Medical, Vision, Dental, 401(k) and 3+ benefits

James has been very successful with leading consulting/services at Asymbl, starting when he joined to lead Blueprint Advisory several years back.   

Tune in November 12th to learn about his journey and success.

View company: Salesforce for Small Business

James Van Steenburgh, Chief Services Officer at Asymbl, is a self-described “Salesforce lifer.”

In our first ever SMB Spotlight, James takes us along on his 20+ year Salesforce journey, from early days to the agentic revolution.

SMB Spotlight: Asymbl drops right here on Wednesday, November 12th–and stay tuned for many more SMB Spotlights in the future!

Doug Heady

Zonda

SVP Data Products

BuilderBinder

We provide interactive intelligence to building product manufacturers and construction tech companies so they can have hyper-relevant sales conversations and hyper-efficient marketing outreach.

Founder/CEO

Pavilion

Executive Member

Demandbase

Creating smarter marketing programs. Evangelizing Demandbase’s unique data, and normalizing the inclusion of data scientists into sales discussions. Ensuring our customers always win bigger than we do.

Enterprise Account Manager, Strategic Accounts

Dun & Bradstreet

Responsible for creating and selling analytically-derived solutions for sales, marketing, risk, and supply chain use cases.

Tasked with growing a multi-million dollar portfolio of strategic high-tech, finance and insurance clients.

Partial Client List: Adobe, Amazon (Business + JWOS), Dell, VMWare, Google, HP Inc., HPE, Meta (Facebook), Microsoft, LinkedIn, Intuit, ServiceNow, Splunk, Workday, Fiserv, Paypal, Stripe, JP Morgan Chase, Wells Fargo, Bank of Montreal, Bank of the West, Synchrony, WEX, Unum, Lincoln Financial Group, Deloitte

Sr. Sales Director, Strategic Accounts, Analytics

Merkle

Responsible for advising Dell's North America and LATAM regions across B2B and B2C in product marketing, predictive modeling, customer acquisition and retention strategies, customer segmentation, customer journeys and attribution methods

Led a distributed global workforce (US/China/India) of analytics professionals for continuous project fulfillment

Award: Excellence in Leadership (Top 5) for Merkle US (2019)

Director of Analytics

Senior Manager Analytics

The Claro Group

Provided expert damages valuations for cases involving liability of banks for the subprime mortgage crisis, intellectual property theft of a chip manufacturer, trademark infringements, medical device false advertising, class action wage thefts, class action medical claims due to asbestos, alleged insider options trading, rigged auctions related to home sales, financial auditing negligence by the Big 4, and I also supported one bankruptcy proceeding for a bitcoin mining company.

Manager

Senior Consultant

Finance Scholars Group (FSG)

Senior Associate

NRG Energy

Decision and Marketing Analytics Analyst

International Trade Administration

Antidumping and Coutervailing Duty Compliance Analyst - Internship

I work at Zonda, where I run a Data Products division. We’re building a nationwide view of residential construction activity and turning it into usable intelligence for builders and manufacturers.

Before this, I started BuilderBinder, a company that created interactive tools for construction tech firms and product manufacturers. Earlier in my career, I worked at Dun & Bradstreet, Demandbase, and Merkle, where I focused on using data and analytics to help large companies like Adobe, Amazon, Google, Microsoft, and Dell tackle growth problems.

Most of my work comes down to the same thing: taking messy or underused data and turning it into something useful for decision-making, growth, or efficiency.

I’ve advised this privately to more than a dozen founders this year, and this is the first time I’m saying it publicly:

𝗣𝘂𝗯𝗹𝗶𝗰 𝗱𝗮𝘁𝗮 𝗶𝘀 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝘁. 𝗧𝗵𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗹𝗮𝘆𝗲𝗿 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗶𝗻.

Across planning documents, permits, contractor licenses, loan and lien data, environmental filings, parcel records, school ratings, and dozens of other public sources, the accessibility problem is largely solved.

Scrapers and FOIA automation platforms have made “getting the data” easier than ever.

That’s why almost every new entrant starts the same way:
“We’re going to collect more data, faster, across more governing authorities than anyone.”

And it’s why almost every one of them hits the same wall.

 • More inputs don’t create differentiation.
 • More records don’t create insight.
 • And more jurisdictions definitely don’t create a moat.

In these conversations, the same guidance kept surfacing:

𝟭. 𝗘𝗻𝘁𝗶𝘁𝘆 𝗿𝗲𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗰𝘁𝘂𝗮𝗹 𝗯𝗮𝘁𝘁𝗹𝗲𝗳𝗶𝗲𝗹𝗱.
If you can’t unify companies, contractors, parcels, properties, lenders, and agencies across sources and time, the product will always feel shallow.
Entity resolution isn’t a feature. It’s the foundation.

𝟮. 𝗧𝗵𝗲 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝘂𝗯𝗹𝗶𝗰-𝗱𝗮𝘁𝗮 𝗳𝘂𝗻𝗻𝗲𝗹.
Everyone starts with one dataset: permits, planning, licensing, liens, deeds, sales, zoning, environmental, inspections.
The value emerges when these sources converge on the same entities and tell a coherent story.
Signal strength compounds when datasets connect.

𝟯. 𝗣𝗿𝗼𝗽𝗿𝗶𝗲𝘁𝗮𝗿𝘆 𝗲𝗻𝗿𝗶𝗰𝗵𝗺𝗲𝗻𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝘀𝘁 𝗺𝗼𝗮𝘁.
Not more scraping.
Not more FOIA volume.
Not another thousand jurisdictions.

The moat comes from:
• correcting government-issued errors
• standardizing messy fields
• inferring missing data
• clustering entities into meaningful hierarchies
• modeling activity or intent
• integrating proprietary or customer-generated context
• delivering decision-ready outputs instead of raw tables

This is the difference between a commodity input and a defensible product.

So here’s the part I’ve only said privately:

𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝗻 𝗽𝘂𝗯𝗹𝗶𝗰 𝗱𝗮𝘁𝗮, 𝘆𝗼𝘂𝗿 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝘄𝗶𝗹𝗹 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗼𝗳 𝗶𝘁.

𝗜𝘁 𝘄𝗶𝗹𝗹 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗵𝗼𝘄 𝗱𝗲𝗲𝗽𝗹𝘆 𝘆𝗼𝘂 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗶𝘁, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗶𝘁, 𝗲𝗻𝗿𝗶𝗰𝗵 𝗶𝘁, 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗹 𝗶𝘁.

Public data is the raw material.
Intelligence is the moat.

I’m rooting for you.

SVP Data Products | Turning construction data into practical intelligence

Curious what Zonda is all about? Explore our new webpage highlighting our full product suite and the industries we power.

Congrats to Mia and her team for the new launch!

Open article: Zonda Home | Housing Data, Research & Builder Insights by zondahome.com

Zonda Home | Housing Data, Research & Builder Insights

#hiring come join an incredible sales team

Director of Business Development, Listings  

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