Brandon Metcalf

I’ve built and scaled multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background in staffing and my passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

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We are building what comes next in the world of work. People elevated by digital workers. That vision is already real inside Asymbl, and we are scaling it... fast.

We are adding two senior leaders to help steer the next stage.

The Vice President, People Operations will shape how our global workforce works and grows across the United States, India, Canada, and future international regions. This role sets the standard for how we design teams, support people, manage complexity, and create an environment where both human and digital workers can thrive. Ideally based in Austin, Texas.

The Vice President, Engineering is based in Jaipur, India and will guide the technical direction of our solutions. This leader will oversee architecture, development, QA, and DevOps, and partner closely across product and services to turn strategy into delivery. Deep Salesforce experience is required.

We are also hiring for several other roles across Asymbl, and not all of them are listed on LinkedIn, so please visit our career page.  We'll post it in the comments.

Medical, Vision, Dental, 401(k) and 3+ benefits

James has been very successful with leading consulting/services at Asymbl, starting when he joined to lead Blueprint Advisory several years back.   

Tune in November 12th to learn about his journey and success.

View company: Salesforce for Small Business

James Van Steenburgh, Chief Services Officer at Asymbl, is a self-described “Salesforce lifer.”

In our first ever SMB Spotlight, James takes us along on his 20+ year Salesforce journey, from early days to the agentic revolution.

SMB Spotlight: Asymbl drops right here on Wednesday, November 12th–and stay tuned for many more SMB Spotlights in the future!

Scaling Companies. Delivering Profitable Growth. Strengthening Legacies.We help founders, C-Suite, venture-funded executives and PE-backed operators, transform their finance function into a tech-enabled, investor-ready engine that drives enterprise value.As Founder of Arbor Lane, We serve as a Strategic CFO's, Interim CFO's, and Advisors partnering with leadership teams to:► Build finance functions for hyper-scaling companies► Deliver investor-grade reporting and insights that inspire PE/VC confidence► Engineer target, rolling forecast &amp; budget scenario models for funding, growth, and exits► Design and implement fully integrated, analytics-ready systems (CRM | ERP | FP&amp;A | BI/Dashboards)► Lead transitional and pre-exit CFO engagements to unlock liquidity events, maximize cash-flow and valuationTrack Record:► 3 IPOs | Series B I Re-List I 7 Successful Exits | 75+ M&amp;A Transactions► Expertise spanning Series B through IPO and founder-led to PE-owned transformations► Trusted by PE and VC firms, C-Suite executives, and hyper-growth operators seeking transformational finance leadership powered by modern systems and dataWhen your goal is growth, funding, or a premium exit, Arbor Lane provides the clarity, execution, and transformational finance capability elite companies demand to hit their goals.Areas of Expertise: • Strategic CFO Advisory• CFO for Exit• Interim CFO Services• Investor-Grade FP&amp;A &amp; Scenario Modeling• Budget, Forecast &amp; 3-5 Year Long-Range Planning (LRP)• Exit-Readiness &amp; M&amp;A Value Creation• Board, PE &amp; VC Reporting Packages• KPI Development &amp; Performance Dashboards• Finance Function Professionalization &amp; Transformation• Post-Acquisition &amp; Carve-Out Finance Integration• 13-Week Cash Flow Modeling &amp; Treasury Optimization• CRM | ERP | FP&amp;A | BI/Data Warehouse Integration• Cloud CRM, ERP &amp; Financial System Selection (Salesforce, NetSuite, Planful, etc.)• Data-Driven Decision Enablement &amp; Analytics Readiness• Cap Table &amp; Equity Management for Growth Companies• Capital Raise &amp; Debt Financing Support• Profitability &amp; Margin Expansion Initiatives• PE Portfolio Operations &amp; Transformation Support• Financial Process Automation &amp; Controls• Multi-Entity &amp; Consolidation Reporting• Strategic Growth &amp; Liquidity Event Planning• Legacy &amp; Enterprise Value Maximization

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Metcalf's LinkedIn Performance

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