Brandon Metcalf

I’ve built and scaled multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background in staffing and my passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

We are building what comes next in the world of work. People elevated by digital workers. That vision is already real inside Asymbl, and we are scaling it... fast.

We are adding two senior leaders to help steer the next stage.

The Vice President, People Operations will shape how our global workforce works and grows across the United States, India, Canada, and future international regions. This role sets the standard for how we design teams, support people, manage complexity, and create an environment where both human and digital workers can thrive. Ideally based in Austin, Texas.

The Vice President, Engineering is based in Jaipur, India and will guide the technical direction of our solutions. This leader will oversee architecture, development, QA, and DevOps, and partner closely across product and services to turn strategy into delivery. Deep Salesforce experience is required.

We are also hiring for several other roles across Asymbl, and not all of them are listed on LinkedIn, so please visit our career page.  We'll post it in the comments.

Medical, Vision, Dental, 401(k) and 3+ benefits

James has been very successful with leading consulting/services at Asymbl, starting when he joined to lead Blueprint Advisory several years back.   

Tune in November 12th to learn about his journey and success.

View company: Salesforce for Small Business

James Van Steenburgh, Chief Services Officer at Asymbl, is a self-described “Salesforce lifer.”

In our first ever SMB Spotlight, James takes us along on his 20+ year Salesforce journey, from early days to the agentic revolution.

SMB Spotlight: Asymbl drops right here on Wednesday, November 12th–and stay tuned for many more SMB Spotlights in the future!

Monks

Marketing Manager, Commerce

Place

-Developed and executed content strategy across website, blog, and social media platforms to attract and engage Place's ICP. 
-Implemented SEO initiatives, keyword targeting, and optimization best practices to improve brand visibility and value. 
-Managed and oversaw individual contributors for the creation and management of content, communications, GTM campaigns, paid media, and other inbound initiatives.
-Partnered with sales team to develop sales materials for multi-tiered ABM drip campaigns, improving open rates by 20% for high-value segments.
-Managed a website redesign project: creative direction of design elements, optimization of SEO, upgraded user experience, and creation of microcopy/landing pages. *Post-launch increase of: 26% new users & 54% page views.
-Produced the company's podcast: sourcing guests, editing audio & video, social media posting, and reporting.

Marketing Manager

-Led analytics tracking and in-depth reporting of integrated cross-channel marketing campaign performance.
-Produced engaging, high-impact growth content across multiple formats including blogs, podcasts, reports, and landing pages.
-Collaborated with sales directors to optimize lead engagement and conversion with effective campaigns and compelling content.

Content Marketing Manager

Ellenos Real Greek Yogurt

-Managed end-to-end production of all marketing campaigns and creative assets, ensuring brand consistency across print, digital, video, and events channels.
-Directed photo shoots for branding campaigns, overseeing locations/props, and art directing on-site to achieve brand vision.
-Managed social media calendar for execution of marketing strategies and community management.
-Worked with external partners and vendors to execute integrated marketing campaigns across multiple markets, maintaining project timelines and budget.

Marketing Producer

Crescent Down Works

-Spearheaded development and execution of marketing campaigns and initiatives that boosted direct-to-consumer (D2C) website sales by 400% year-over-year.
-Led end-to-end projects for the company's direct-to-consumer (D2C) website, encompassing development, product photography, and content creation.
-Created and executed data-driven social media marketing campaigns from strategy to completion, encompassing original content production, paid social management, and compelling brand storytelling.
-Led implementation of data-driven email marketing campaigns incorporating A/B testing strategies, driving a 15% increase in sales conversions versus goals.

Web Shop Manager

Ba Bar

-Demonstrate vast knowledge of food and beverage sales procedures
-Proven multi-tasking ability and composure in high-stress environments

Server

Likelihood

-Creating content with photographers, stylists, and models for the website, email marketing, and social media channels
-Served as an authoritative source of consultation for other project managers and specialists and performed a key role in resolving issues that has an impact on projects
-Conducted market trend research to strategically position products and optimize the organization’s brand identity

Content Producer

Nooklyn

-Planning designs and produced promotional & corporate events
-Work with creative, brand and digital to develop brand voice and identity
-Develop and lead social marketing campaigns in association with the brand and center of teams which leveraged audience targeting and segmentation

Marketing Intern

Marketing Manager, Commerce - Media.Monks

Dynamic B2B Content Marketing Manager with experience leading content teams internally and externally, developing strategic content platforms focused on driving leads.

taplio

The Battle

Brandon Metcalf

Jordan McNairy

Followers

Posts

Engagements

Likes

Performance ScoreBrandon Metcalf's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brandon Metcalf

Jordan McNairy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Metcalf's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrandon Metcalf's LinkedIn Performance