Brandon Metcalf

I’ve built, scaled, and landed successful acquisitions for multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background and passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

We're hiring. Expanding our HQ in Austin, growing in India, and adding remote opportunities! 

56x growth in 3 years. Not slowing down.

Why Asymbl?

You'll join a leadership team with over a century of combined Salesforce experience. Repeat founders with successful exits. Former Salesforce leaders. Operators who've built and scaled global organizations. We've done this before, and this is the biggest opportunity yet.

You'll work at the intersection of Salesforce, AI, workforce tech, and the future of work. Workforce applications to recruit and support human workers. Digital labor strategy to onboard digital workers. Platform expertise to bring it all together.

You probably hear us talking about Workforce Orchestration. We're not just talking about it, we're living it. Our teams are achieving 30% to 70% productivity gains with digital workers working alongside them. Human and digital workers orchestrated as one cohesive workforce. That's not a pilot program. That's how we operate. If you want to be on the forefront, you need to be at Asymbl. 

And we invest in our people. That's not a talking point. It's one of our six core values: unlocking our team's potential and providing the support and opportunities they need to thrive.

Austin:

➡️ VP, Sales - We're not selling software. We're selling a new way to work. Workforce applications, digital labor advisory, Salesforce consulting. Multi-dimensional selling at the intersection of SaaS, services, and AI. You'll report to Michael Clark, our CRO. 7 years as a top-performing sales leader at Salesforce. Former Senior RVP with repeated national rankings.

➡️ VP, People Operations - Build and expand the People function for a company where human and digital workers operate as one. Lead globally across the US, India, and Canada. Reports to me.

➡️ Account Executives - Help business leaders reimagine how work gets done. Recruiter Suite. Digital Labor Advisory. Salesforce consulting. Sell outcomes, not transactions.

India & Remote:

➡️ VP, Engineering (Jaipur) - Own the engine behind everything we ship. Architecture. Delivery. Engineering excellence. You'll report to Shivanath Devinarayanan, our Chief Digital Labor & Technology Officer. 16 years building on Salesforce. Salesforce MVP Hall of Fame. Founded and exited a top-tier Salesforce consulting firm.

➡️ Plus many more roles across Jaipur and remote.

The future of work isn't coming. We're building it.

Link to apply in comments.

#hiring #Austin #India #leadership #futureofwork #digitallabor #Salesforce

CEO & Founder at Asymbl | Orchestrating the Workforce of the Future

We've been hyping Slack as the environment for the future of work for what feels like years now, and honestly that's not going to stop.

That future is here, and we're running it every day.

Our workforce is hybrid, human and digital, and orchestrating them as one team requires more than just good intentions — it requires the right mindset and solutions, and Slack is a huge part of that for us.

It's not just where conversations happen, it's where our people and digital workers get context on what's going on across the business, execute and complete tasks, and stay on top of what needs their attention next.

That's what makes the whole system work as we keep expanding our digital worker fleet, and we're expanding it fast.

Our Chief Digital Labor & Technology Officer, Shivanath Devinarayanan, is joining Ryan Batty, VP of Global Field Marketing at Slack, to talk about exactly this on: 

📅   March 10th 
🕙   10:00 AM PST 

If you want to hear from people who actually live this every day, register below.

Link in comments.

#futureofwork #digitallabor #workforceorchestration #Slack

For every $1 spent on software, $6 goes to services, and AI is making it possible to deliver that work at software margins. That stat comes from Julien Bek at Sequoia in a recent piece called "Services: The New Software," and it's worth reading.

Their core thesis is that the next big company won't sell tools, it'll sell the work itself.

A big thank you to Julien, as this is the thesis behind Asymbl and what we’ve been broadcasting for well over a year.

I'd push the thinking further though as I believe it's beyond the work itself, its the outcome that the work produces. That's a different accountability model entirely.

The article frames intelligence and judgement as the two axes that matter. I'd add a third: wisdom. Knowing the patterns is intelligence. Applying experience is judgement. Understanding why a decision was made so the organization retains that knowledge over time, that's wisdom, and it's what makes a digital workforce compound instead of just perform.

I'd also add the layer that makes all of it work: workforce orchestration. Not just the automation, but designing how humans and digital workers operate as one team, with roles, success criteria, coaching, and measurement. The humans don't go away, they are the strategic layer.

Julien talks about translating "spec into code, text, debugging." This part is incredibly important. The human should be the subject matter expert for the spec, meaning they need to understand the why, what, and motivation for success, and then ensure what was produced actually delivers the outcome.

This is how we operate at Asymbl today and the outcomes we deliver for our customers.

Respect to the Sequoia team for putting a framework around it. The thesis is real.

Julien's blog is in my comments, check it out and feel free to share perspective.

#digitallabor #futureofwork #AI #workforceorchestration

With over 11 years of experience in IT Infrastructure, Cloud Solutions, and Security Management, I bring a strong focus on AWS architecture and Salesforce administration.

As an AWS Solutions Architect, I design and optimize scalable, secure, and cost-effective cloud environments, ensuring they meet both technical and business requirements. My expertise includes migrating applications to AWS, implementing best practices for performance and security, and driving cloud cost optimization.

In addition, I bring deep hands-on experience as a Salesforce Administrator, ensuring Salesforce aligns with business processes and delivers maximum value through user management, automation, reports, and integrations.

I thrive in two worlds — the power-packed universe of AWS architecture and the business-driven landscape of Salesforce administration. Whether it’s designing a resilient cloud ecosystem on AWS or optimizing user journeys and automation in Salesforce, these are the spaces where I deliver my best work.

I don’t just manage IT; I redefine it — blending security, compliance, and cost optimization into every decision. From migrating complex systems to AWS to crafting Salesforce dashboards that tell stories (not just numbers), I believe technology should work for people, not the other way around.

For me, technology isn’t just a job — it’s a craft. I believe every system can be smarter, every process can be sharper, and every challenge is an invitation to innovate.

Let’s connect and chat — whether it’s about cloud, automation, or the next big thing in tech.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Metcalf's LinkedIn Performance

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