Arbor Growth

Founder & Partner

Google

Growth Strategy Consultant

Major League Lacrosse

Professional Lacrosse Player - Ohio Machine

Ford Motor Company

Advanced Marketing Manager

As the founder and partner of my company, Arbor Growth, I help clients achieve their growth goals through innovative and effective growth marketing strategies. I have over six years of experience as a growth strategy consultant at Google, where I worked with some of the world's leading brands and organizations to optimize their online presence, engagement, and revenue. I also have a strong background in sports and leadership, as I was a professional lacrosse player for three years and a 2017 MLL champion with the Ohio Machine. I hold a B.B.A. in Marketing and Leadership from the University of Detroit Mercy, where I learned the fundamentals of business, communication, and teamwork. I am passionate about creating positive social impact, fostering collaboration, and empowering others to reach their full potential.

Michael Birney

Senior Analyst

- Develop insights and actionable plans for business leaders to drive hiring growth across Google increasing recruiter productivity by XXX% over 6 months
- Identified key pain points in organizational structure with recommendations to mobilize resources to meet operational goals resulting in XX% increase in hiring activity as a direct result

Analyst

- Planed go-to-market strategies for 3 Google Ads product launches across the SMB segment gaining Director level sponsorship to drive $XXXM net new annualized revenue
- Overachieved yearly product adoption targets within 6 months across 2 products;  driven by multi-facet activation plans in partnership with sales, marketing, and product teams
- Created tools, metrics, and analyses for sales managers to better coach sellers at scale resulting in quarterly revenue target overachievement by $XXM
- Supported 300+ sellers as the product subject matter expert through scaled internal education, narrative creation, training videos/playbooks, and client events/consults
- Work with Product Leads to aggregate customer feedback to influence product roadmap to drive 3+ features for better user-centric design resulting in pitch rate increase by XX%

Regional Product Lead

Contenders Gym

Boxing Coach

Kenshoo

- Stewarded 20+ new advertisers' SEM programs onto the Kenshoo Search platform
- Served as technical subject matter expert during onboarding process hitting implementation timelines across 90% of projects
- Designed stop-gap solutions for gaps in product to save team >100 work hours over the course of 3 months

Onboarding Manager/Technical Account Manager

Maxus

Primary point of contact for day-to-day activations with budgets amounting to more than $100 million dollars annually
Acted as subject matter lead on the gaming industry marketing trends with focus in esports and mobile gaming
Represented Maxus USA interests on a global scale in new internal tool design including an automated RFP system and extranet based electronic MPA system

Digital Planner

Assistant Digital Planner

Experienced advertising professional focused on product activation currently through the lens of growing high potential businesses with effective marketing efforts and changing the way we view/analyze data.

Constantly looking for opportunities to build a better world by tackling interesting and complex problems.  Always open to a coffee chat, feel free to ping me here. 

Talk to me about: Advertising, Music Non-profit opportunities, Salsa dancing!


taplio

The Battle

Michael Birney

Dennis Yu

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