Arbor Growth

Founder & Partner

Google

Growth Strategy Consultant

Major League Lacrosse

Professional Lacrosse Player - Ohio Machine

Ford Motor Company

Advanced Marketing Manager

As the founder and partner of my company, Arbor Growth, I help clients achieve their growth goals through innovative and effective growth marketing strategies. I have over six years of experience as a growth strategy consultant at Google, where I worked with some of the world's leading brands and organizations to optimize their online presence, engagement, and revenue. I also have a strong background in sports and leadership, as I was a professional lacrosse player for three years and a 2017 MLL champion with the Ohio Machine. I hold a B.B.A. in Marketing and Leadership from the University of Detroit Mercy, where I learned the fundamentals of business, communication, and teamwork. I am passionate about creating positive social impact, fostering collaboration, and empowering others to reach their full potential.

Michael Birney

WolfeDen Marketing

You've got the vision.

We've got the strategy.

We help you:

- Stand out
- Acquire customers
- Grow

WolfeDen is a Data-Driven Digital Marketing built to help grow businesses online.

We offer services in:

- Website Optimization (SEO, Content, UX, Design)

Your website is your digital storefront, it is often the first impression potential customers have of your business. 

We can help you stand out from the crowd.

- Digital Advertising (Google, Meta, X, LinkedIn)

Paid Ads help you reach potential customers. 

We take targeting and budgeting seriously, our approach starts with your strategic goals and ends with detailed reporting and actionable roadmaps.

- Consulting/Fractional CMO

Need an extra pair of hands for your marketing efforts? We can work with you and your team to achieve your goals, whether it's short or long-term.

Founder/Consultant

Gorilla 76

Responsible for developing modern marketing programs that deliver meaningful business outcomes for clients in the B2B manufacturing space.

Thinker & Strategist

VIZION

Responsible for inbound lead generation strategy and growth across organic (SEO) and paid (GoogleAds, LinkedIn, Youtube) channels. Utilized data to drive improvements and automation.

- Created and executed a strong performance marketing strategy & execution plan, which delivered a 3X improvement in MQL->SQL conversion rates, as well as an over 15X improvement of Opportunity->MQL conversion rates.
- Managed PPC, SEO, Paid Social, Organic Social, ABM targeting and website testing
- Developed and managed digital prospecting and remarketing campaigns
- Managed budgets and campaigns across all marketing channels and drove strong return on investment.

Performance Marketing Manager

Path Robotics

Responsible for driving foundational inbound lead generation strategy and supporting the Path Robotics sales pipeline. Utilize data to drive improvements across all digital channels.

- Launched new website; decreased bounce rate from over 90% to 75%, increased time spent on site from 30 seconds to over a minute and increased organic MQL volume by 100%.
Across all digital channels:
- Increased impressions overall by 65X in 6 months
- Increased inbound opportunities by 28% in 6 months
- Delivered first tradeshow appearance at Automate
- Progressed the brand through a customer-first focus
- Developed content to support sales

Digital Marketing Manager

Terra Sound

Expanded marketing and business development leadership to three companies; Asymmetric Technologies, Asymmetric Unmanned and Terra Sound. Established content strategy to enable outbound sales and advised strategy for brand identity and product marketing. Built PR strategy to grow recognition.

- Unlocked growth through partnership with top US SaaS Platform for Protecting Critical Network Infrastructure for Terra Sound.
- Grew overall impressions by 10X across all three brands
- Increased inbound sales leads 3X across all three brands

Director Of Digital Marketing

Built inbound marketing from the ground up through digital marketing, brand, and product strategy.

- Increased impressions 40X in 6 months.
- Increased web traffic 15X in 8 months
- Grew inbound marketing leads 10X in 12 months

Lead Business Analyst

Team Edison HMI CX Lead

Innovation Initiative Manager

Associate Brand Manager - Lincoln Navigator

Electrical Systems Engineer - Ford Performance

Electrical Engineer - Active Safety Electronics 

You've got the vision.

We've got the strategy.

We'll help you:

- Stand out
- Acquire customers
- Grow

taplio

The Battle

Michael Birney

Matthew James Wolfe

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