LinkedIn Content & Social Selling for B2B businesses.

In the past 15 years, I’ve built and scaled multiple 7 figure businesses.

I’ve run GTM agencies, built SaaS products, and led teams driving real growth.  

But the biggest shift I’ve seen?  

B2B buyers don’t respond to cold outreach like they used to.

The best B2B companies are winning with content-first, relationship-driven growth.  
Because buyers want to trust the person behind the business before they buy.

- They see a founder sharing expertise on LinkedIn.  
- They engage with content that speaks directly to their challenges.  
- And when they’re ready, they reach out—because they already know who can solve their problem.

That’s how B2B buying works today.

But here’s the problem:  
Most founders either don’t have the time or don’t know how to consistently create content that drives leads.

So they outsource to ghostwriters who chase impressions instead of business outcomes.

That doesn’t work.

Positioning yourself as a thought leader requires more than posting daily.
It’s about building authority through a clear strategy, consistently showing up with expertise, and using social selling to turn engagement into conversations.

That’s why I launched Content Path with my co-founder Pierre.

We help B2B founders turn LinkedIn into a revenue engine—with a system that works:

- We build your content strategy.  
- We create high-quality visual content that cuts through the noise.
- We identify the ICP-fit people engaging with your posts.
- We help you turn those warm leads into business conversations.

This is how LinkedIn content drives revenue.

If you’re ready to own your audience, build trust, and generate leads—let’s talk.

DM me or visit www.contentpath.co.

Mikey H.

This is the winning B2B Marketing playbook for 2026.

Let me break it down for you with 5 pillars:

1. Create content for passive buyers

Some businesses are not ready to buy (for various reasons) and don't want to be in your linear sales sequence. The best scenario is to build top of mind awareness for these types of buyers through content marketing.

- Develop clear content pillars
- Publish consistently across time
- Vary formats and channels

2. Build a solid intent signals gathering system

For long we thought attribution was the key, but with the new B2B marketing playbook, intent signals are more important. You need to constantly identify a list of prospects that have higher intent than average.

- Track content engagement across channels
- Score prospects based on signals and frequency
- Centralize signals in one CRM or system

3. Use ads to amplify what already works

Ads will not create demand out of the blue but it will expand your reach and reinforce awareness with repetition. 

- Promote top-performing content
- Retarget engaged and high-intent audiences
- Focus on repetition, not aggressive messages

4. Get ready to capture demand from active buyers

When they're ready, businesses want a fast response across channels. If you take 48 hours to reply to an inquiry, you'll lose (especially in red ocean markets). Build an efficient inbound sales system to capture and manage demand.

- Optimized social media profiles
- Dynamic forms to segment leads
- Soft captures like webinars or guides

5. Run warm outreach for potentially active buyers

Some ready-to-buy prospects who like your brand may not contact you. They may be busy, forget, or assume you’ll reach out. Acknowledge this reality and contact them directly.

- Build a social selling routine
- Create warm email sequences
- ABM for larger accounts

And AI is an enabler across the playbook.

***

We are looking to help 3 more B2B businesses to install and run this playbook in Q1 2026, tell me if you're interested.

Most founders think posting daily is enough. 
But daily posts without strategy are a waste of time.

I’ve been there. 
Posting consistently, chasing likes, hoping something would stick.

But here’s what I learned working with over 100 clients: 
Random posting doesn’t drive leads. 
Strategy does.

→ Without strategy, your content feels scattered.
→ Without strategy, your audience doesn’t know who you are or what you stand for.
→ Without strategy, you’re wasting time on posts that won’t move your business forward.

Instead, build a high impact content strategy:

→ To build authority
Your audience needs confidence that you’re an expert.
Strategic content positions you as someone who understands their challenges AND knows how they can solve them.

→ To create engagement, not just impressions
Chasing likes is easy, but creating posts that spark meaningful conversations? 
That’s where trust (and leads) are built.

→ To target your ideal customers
It’s not about reaching everyone. It's about reaching your people, your ICP. 
With strategy, you can attract and engage with buyers who are already searching for your solution.

→ To save time and resources
Posting daily without direction burns through time and energy. 
But with clarity on what works, you can focus on creating fewer, higher-quality posts that actually drive results.

→ To turn content → conversations → revenue
Great content doesn’t just sit there. 
With strategy, you can connect with engagers, start conversations, and create opportunities for growth.

Modern B2Bs win with content-first, relationship-driven growth.

Are you still posting without strategy? 
DM me and let’s talk about how you can change that.

The same LinkedIn post can get 100 views or 100,000 views. The only difference? 

Content performance isn’t just about what you say, it’s about how you present it.

Different formats resonate with audiences differently.

For example:
→ Want engagement? 
Try carousels or polls, they invite interaction.

→ Sharable insights? 
Use infographics or short videos, they’re easier to consume quickly.

→ Building authority? 
Long-form posts, with deep expertise works well.

But here’s where most people go wrong:
They stick with ONE format for everything.

Result?
Content that feels off.
Messages that don’t land.
Audiences that scroll right past.

Instead, think about alignment:
Your format should match your message AND your audience’s preferences.

This is how you turn “meh” posts…into magnetic ones.

Need help?
I put together the top 7 content formats to make this easier.

Ps: What’s your favorite format for consuming content?

We publish 1,000s posts per month for clients.
And we noticed one cruel pattern ↓

The most viral content brings the worst leads.
And builds 0 authority.

I've tested content that gets 1000s of likes…
And content that drives actual conversations with buyers.

Guess which one we bet on every time?

🚫 Vague hooks
🚫 Clickbait pain points
🚫 Empty engagement from people outside your ICP

vs.

✅ Posts that speak directly to a problem your ICP is facing
✅ Stories that come from experience, not theory
✅ Content with a hook tied to real results

Posting content here isn’t about impressions.

It’s about positioning, and attracting the right people with clarity.

Likes ≠ Leads.
Authority ≠ Virality.
You choose.

I broke it down visually below.

Save this if you choose ICP-fit leads over vanity metrics.

We manage over 40 profiles at Content Path.

Here are 5 hooks that perform better:

1.⁠ ⁠Experience → proof → value

“I do X every week. Here’s how.”

2.⁠ ⁠Pattern interrupt + expertise

“Most people do X wrong. Here’s the right way.”

3.⁠ ⁠Proof + practicality

“This strategy got me X result. Here’s the breakdown.”

4.⁠ ⁠Contrast + curiosity

“If I had to start X again, I’d only do these X things.”

5.⁠ ⁠Credibility + clarity

“You don’t need X. You actually need this instead.”

Need help on your content? Check out our offer here: http://contentpath.co/

My client is CEO of a $200M company. When we first met he shared this secret:

"the more successful my business is, the harder I find it to post on LinkedIn"

He’d have an idea.
Second-guess it.
Then quit.

Meanwhile, his competitors were:

showing up daily, 
sharing content, 
building trust, 
staying top of mind. 

His competitors were 99% smaller, but they owned the airwaves on LinkedIn.

The difference?

They had a structure.
He didn’t.

Without structure, posting becomes a guessing game.

You stare at a blank page.
You lean heavily on ChatGPT.
You try to copy some viral post.

And you end up with empty insights.
Content that doesn't reflect your POV.

The real challenge for most CEOs:

Not content creation.

-> Content extraction.

You’ve got insight. You’ve got stories.
What you need is a structure to unlock them.

Here’s what we use with every founder we work with:

7 content angles that make posting simple and repeatable.

1. Backstory:
- What shaped how you see the world?

2. Trend take: 
- Your perspective on what’s happening now.

3. Strong opinion: 
- Something you believe that others don’t.

4. How we did it:
- Real breakdowns of things that worked (or didn't).

5. Vision:
- Where you're going and why it matters.

6. Behind the scenes:
- The messy, unfiltered parts.

7. Quick-fire insight:
- Short, sharp lessons from your zone of genius.

TIP: Pick three a week to start.

You’ll never struggle again.

p.s. if this was useful, repost for others 🤗♻️.

Your team get 10x more LinkedIn engagement than your company page.

Yet 90% of B2B companies are still posting into the void from their brand account.

Here's what they don't consider:

Your buyers don't trust logos. They trust people.

Sharing a post on your company page, about a random conference, which only 5% of your followers will see, won't have an impact.

Meanwhile your team is full of experts, with deep knowledge that only gets shared internally. What a waste.

The reality?

People follow people, not companies. 
People buy from people, not brands. 
People remember stories, not taglines.

But here's where it gets interesting:

The strongest B2B brands aren't built on one voice. 

They're built on an ecosystem.

You identify key experts inside your company, give them a framework and motivation to share.

The 5 Corporate Influencer Profiles that actually drive pipeline:

→ The Visionary (Usually the Founder) Shares the "why." 
Builds long-term brand magnetism.

→ The Operator (Ops/Marketing/GTM Lead) 
Shows how things work at scale. Brings credibility through execution clarity.

→ The Educator (Subject Matter Expert) 
Breaks down complex ideas. Builds trust through generosity.

→ The Evangelist (Sales/Community Lead) 
Shares customer wins. Humanizes the brand through real stories.

→ The Analyst (Product/Data/Strategy Lead) 
Brings clarity through numbers. Builds authority through sharp thinking.

Each voice hits different. Together, they make an impact.

This isn't about everyone becoming an influencer.

It's about strategic voice distribution. 

It's about turning your team into your best growth channel. 

It's about actually showing up where your buyers are.

So if you're still treating LinkedIn like it's 2016... 
Still hiding your best people behind a logo... 
Still wondering why your "thought leadership" gets crickets...

Time to build an ecosystem.
Not a brand page.

What's your take - which voice is missing from your team's lineup?

dentsu

Dentsu is the world's largest advertising agency brand, a company with a history of 118 years of innovation, the Dentsu Group provides a comprehensive range of client centric brand, integrated communications, media and digital services through its ten global network brands. The Dentsu Group has a strong presence in over 145 countries and regions across five continents and employs more than 62,000 dedicated professionals.

-Worked closely with the DentsuX Singapore team and handled clients from theAPAC region.
-Managed campaigns end to end across 16 markets handling budgets up to $2.5M.
-Strategy & execution of global media campaigns for Meta for Business
& Air NewZealand across programmatic, social & search which includes media planning,campaign setup & monitoring, vendor liaising, and post-campaign reports.
-Undertook campaign execution on self-managed platforms such as Twitter,LinkedIn, and Facebook and worked on budget management, creative management, trafficking, reporting, and constant optimizations.
-Identifying potential opportunities for new campaigns to keep the media mixfresh.
-Managed the offshore team of 8 members in India and provided assistanceincluding optimizations and campaign troubleshooting.
-Oversee Topline reporting, including in-depth analysis of FFR, CPA, ROI, and incrementality.
-Partnered with regional Media Planners & publishers to develop marketing strategies on global brand briefs.

Media Manager - Performance Marketing

IIM SKILLS

IIM SKILLS is the world's fastest-growing Ed-Tech Company. Headquarters in New Delhi India. IIM SKILLS has a presence in 23 Cities in Asia including Dubai & Singapore catering for Finance, Marketing, Data & multiple educational domains.

-Trained IIM SKILLS students in mastering Digital Marketing fundamentals, covering topics such as SEO, SEM, Social Media, and Email Marketing.
-Conducted weekly assessment of student assignments and delivered constructive feedback.
-Collaborated with IIM SKILLS to incorporate industry-specific subjects into the curriculum as needed.

Guest Lecturer

GenY Medium

GenY Medium is one of the largest, independent digital marketing company, with operations in North America and India. The company operates out of its branches in Toronto, New Delhi, Bangalore, and Hyderabad.

- Managing a portfolio of 20+ clients from varying domains that includes real estate, healthcare, e-Commerce, FMCG, education, E-Learning, Personal Care and B2B SaaS products.
- Team Management – Built a strong team of 15+ people  working on ad management across platforms. 
- Conducted training on different aspects of digital marketing to enhance team's knowledge. 
Business Growth – Participated in 50+ pitches and involved in developing end to end performance marketing and branding strategies. 
- Agency Recognition – Played a crucial role in getting the Meta Partner Agency & Google premier badge partner. Assisted Agency to rank#2 in the optiscore challenge by Google and optimality workstream by Meta.
- Formulating and envisioning strategies for new clients and turning around struggling clients by analyzing pre and post-campaign data to formulate the strategy for optimizing the campaigns to deliver the required results. Helped multiple clients to achieve positive ROI consistently.

Group Head - Performance Marketing

- Worked on top brands like Ola, Duroflex, Fujifilms, Mcaffeine, Welspun, ABP, Manjeera, Symphony, Aurobindo Realty, Wurfel Kuche,  Medicover, Classplus, Lansum Properties, AAFT etc. 
- Developed and executed media plans & handed an annual budget of 30+ Crores.
- Pulling reports, and Optimizing the campaigns to maximize performance and increase the ROAS for the clients.
- Worked with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
 - Designed and documented analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
-Worked closely with various publishers and OTT platforms and managed campaigns for clients.
- Managing programmatic campaigns with huge media spends of  6+ Cr.
- Troubleshooting and suggesting optimal solutions (Bids, Budgets, Pacing, Targeting, Viewability, etc) to ensure smooth delivery of Advertiser Campaigns.

Analytics Manager

BeamX TechLabs Private Limited

FyndEasy is an AR-enabled Hyper Local discovery app that enhances the visibility of business locations while enabling online penetration through the customizable microsite.

-Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
-Preparing and managing monthly, quarterly and annual budgets for the Marketing department
-Setting, monitoring, and reporting on team goals

Head Of Marketing - FyndEasy

Rigmarole 

Rigmarole is a Hubspot Certified Agency that provides a heightened understanding and awareness of the digital advertising and marketing landscapes, strategies that are unique to each business, and execution defined by speed, precision, and lean improvements that drive sales growth. We have a relentless obsession with providing the highest quality of work and the highest level of value in a very competitive market.

Ad Operations - Performance Marketing 

Gleecus TechLabs

Gleecus TechLabs (referred to as Gleecus) is a technology and experience focused organization providing Bespoke Development Solutions, Product Modernization and User Experience Services.We help startups and mid-sized enterprises undergo digital transformation, leveraging the right innovation, technology & experience standards. We believe in collaborative working with our clients while designing solutions that fit the company’s vision, goals, and objectives, unleashing the full potential and integrating revenue-driven solutions.

Digital Marketing Consultant

Socialiency Advertising

Socialiency Advertising is a leading digital advertising agency in Hyderabad.
We combine creative ideas with our vast experience in search technologies to deliver measurable results for our clients. We can help you build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media promotion.

Founder

Fyndeasy

-Plan and execute all digital marketing, including SEO/SEM, marketing database,
email, social media and display advertising campaigns
-Design, build and maintain our social media presence
-Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
-Identify trends and insights, and optimize spend and performance based on the
insights
-Brainstorm new and creative growth strategies
-Plan, execute, and measure experiments and conversion tests
-Collaborate with internal teams to create landing pages and optimize user experience
-Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
-Instrument conversion points and optimized user funnels
-Collaborate with agencies and other vendor partners
-Evaluate emerging technologies. Provide thought leadership and perspective for
adoption where appropriate

Digital Marketing Lead - BeamX TechLabs

Rabbit Digital Branding Solutions

Rabbit Digital Branding Solutions is an extended marketing arm of Associated Advertising which is a professional agency with a legacy of excellence & rich experience of over 74 years in brand communication and delivering advertising, marketing & branding solutions to various industries.

• Managed media strategy and setup of all paid campaigns for clients from different verticals.
• Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand the reach and lower cost-per-acquisition.
• Collaborate with team to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead generation forms for content distribution.
• Stay up-to-date with emerging marketing trends, social media marketing, attribution, and programmatic media buying.
• In-depth knowledge of channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more).
• Manage vendor relationships ensuring best possible costs & offers.
• Experience in handling marketing budgets, forecasting & reporting results.

SEM Manager/ Google Ads Specialist

MiGrocer Services Pvt Ltd

Phygital24 (formerly known as MiGrocer) is a retail technology company helping retailers across the country create and launch superior online ordering applications, which help them boost sales, improve profits, and acquire new customers.  

•Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
•Maintaining the social media presence across all digital channels.
•Measuring and reporting on the performance of all digital marketing campaigns.
•Continually working on the Search Engine Optimization of the website(s).
•Editing and posting videos, podcasts and audio content to online sites.
•Identifying new trends in digital marketing, evaluating new technologies and ensuring the brand is at the forefront of industry developments.

Digital Marketing Specialist

🚀 About Me:
I'm Noman Rehman, a seasoned Digital Marketing consultant with a proven track record across diverse industries, including digital-first marketing agencies, IT, Real-estate, healthcare, and startups.

🌏 Global Reach:
With extensive experience in both APAC and US markets, I've partnered with 150+ brands and startups, equipping me with a comprehensive skill set for any digital marketing challenge.

📈 Proven Strategies:
I specialize in crafting innovative marketing and branding strategies for B2B and B2C industries, driving revenue growth, brand visibility, and customer relationships. My agency experience has been pivotal in shaping these strategies.

🌟 Why Choose Me:
For small businesses and startups seeking to boost their online presence and drive digital revenue, I'm the right choice. With seven years as a Digital Marketing Consultant, including work in agencies, I excel in roles like digital marketing consultant, Ad operations manager, and brand strategist.

💼 Expertise Highlights:
My expertise spans Programmatic Buying, Performance Marketing, Social Media Marketing, SEM, SEO, Lead Generation, App Search Optimization, WordPress Website Development, Graphic Design, and more.

🏢 Current Roles:
I'm a Media Manager at Dentsu and the Founder of Socialiency Advertising, dedicated to helping local businesses with digital marketing needs.

📧 Get in Touch:
Feel free to contact me at rehmannoman2009@gmail.com for any business inquiries. Let's work together to achieve your digital marketing goals!

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The Battle

Mikey H.

Noman Rehman

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The Battle

Mikey H.

Noman Rehman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mikey H.'s LinkedIn Performance

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