Michael Cooper

High Performance Orgs

Coaching executives and leadership teams to drive growth and innovation. Leading team workshops and training courses to develop the proper mindset, specialized skillset and robust toolset required for sustainable growth. 

Coaching executives and growth-stage leaders in our 1:1 High Performance Executive Coaching program to develop the mindset, skillset and toolset to drive growth and innovation. 

Coaching startup teams in our Smoother Scaling Team Coaching to have the hard conversations that most teams avoid to build high-performing teams. 

Developing and leading Quarterly Growth Alignment Sessions to ensure client teams stay laser-focused and rowing in the same direction to drive growth.

Developing and leading Culture Design workshops to help teams work in a cohesive and productive manner, driven by their mission, shaped by their values, with the required rituals, norms, meetings and decisions to exceed their goals.

Hosting and leading The High Performance Leadership Accelerator which equips leaders with the 12 skills required to drive growth in constantly changing environments: psychological safety, emotional acumen, burnout monitoring and prevention, trust building and repair, alignment, problem definition, communicating with different brain types, feedforward, performance conversations, development plans, humility and shared leadership.

Coaching executives and leaders on their Speech, Presentation and Pitch Skills to ensure they craft the proper messages and engage, educate and inspire their most important audiences, including their employees, investors, industry peers and the media. 

Developing and delivering thought leadership in keynote speeches around the globe. 

Developing and sharing thought leadership on podcasts, blogs and publications.

Founder & Head Executive Coach

Alchemist Accelerator

Startup Mentor

Innovators + Influencers

I help Innovators and Influencers run their businesses, manage their teams, harness their untapped potential and identify their self-limiting beliefs to break bad leadership habits. I help smart, successful people surpass their plateaus and transform their organizations through regenerative business strategies that keep their teams focused, energized, productive and profitable.

Executive Business Coach, Facilitator & Trainer

LovingLeaders, LLC and BrillianceQuest

Right-brain entrepreneurs and executives hire me to help them stand out in the left-brain world of business by actualizing their hidden potential, monetizing their gifts, finishing what they start, hiring competent staff (vs. hiring for potential) and giving themselves permission to get the help and support they need. 

I also help people discover their unique brilliance in a 12-week intensive coaching program called BrillianceQuest, which includes Life Purpose, Neuro-Compatibility, LifeTrajectory Action Plan and Internal Alignment.

Executive Coach

LEVER/edge

Train and equip aspiring leaders / high potential employees (your leadership pipeline) with the skills, tools and resources to make a difference in organizations, using the 10 Proficiencies of Modern Leadership.

Co-Founder, Trainer, Leadership Mentor

Messy Monkey Arts

Combined humor, play and interpersonal dynamics during team building exercises to discover the underlying traits, characteristics and leadership skills people employ when working together. Facilitated creativity and team building to impact business results.

Group Facilitator

Paragon Strategies

Managing partner of training and meeting facilitation company. Responsible for developing and delivering sales and management training services within companies.

Principal

CoachVille

Taught coach training curriculum in several different classes.

Coaching Instructor

International Association of Coaches

Founded the organization with Thomas Leonard. Set up the Board of Governors and infrastructure, coordinated the development of the certification process and continue to serve on the board as advisor and Past President.

Founding President

BetterMe.org

Helped business owners discover and overcome their personal blocks and issues that interfered with business results. Aligned business expectations with personal expectations. Developed business strategy to increase revenue, attract clients, improve products and services and manage people more effectively.

Executive Business Coach

Equipping growth-stage leaders to achieve their revenue goals.

After a Series A or B fundraising round, you must #scale fast.

But that’s exactly when most startup founders and executives struggle. 

Here’s the problem: most founders and executives don’t have the skills to scale their organizations. 

These skills are not just “nice-to-haves" -- they are non-negotiable.

You make excuses or claim you don’t have time for it and you end up pushing everyone harder, stressing every person on the team and creating a toxic environment. 

Morale tanks and you start to lose good people. 

You’re in trouble with only a few months of runway left and you start to freak out, losing confidence that you’ll be able to get off the ground. 

Your investors get nervous and question if you can pull it off. 

Your confidence spirals, which bleeds into your leadership style. 

It happens more often than you think. You shouldn’t let it happen to you. Trust me, I’ve been there. And I learned how to get out.

With these factors in mind, it’s no wonder that 55% of Series A companies don’t raise a Series B round and 90% of startups fail. 

Here’s a hard truth: you had a great idea that secured your funding, but you don’t have the leadership skills to deliver quickly and consistently. Don’t worry - most founders don’t have those skills because technological innovation is an entirely different skillset from human-centric leadership.

It doesn’t have to be so difficult – with the right coaching and training, you can: 

1. Stay focused on what matters most: commercial traction by creating value for your customers. 
2. Clarify your values and hire, fire, incentivize, recognize and reward based on those. 
3. Create value for your customers and stay laser-focused on market changes to consistently generate more revenue. 
4. Improve teaming fundamentals daily, improving morale and productivity. 
5. Streamline your meetings and gain back the time you need to execute on your goals. 
6. Develop consistent standards and a common language  across your team. 
7. Use science-backed tools to identify important metrics and solve problems fast. 
8. Train your leaders and managers to build psychological safety, trust and alignment. 
9. Give frequent feedforward through performance conversations and co-create inspiring development plans. 
10. Send the right signals to potential investors to secure your next round of funding. 

Shoot me a message if you need to learn how to scale quickly and finally escape the pressure cooker. Human-focused growth coaching can deliver tangible results for your customers and investors without burning out your team.

PointClickCare

Leads product marketing team and strategy for hospitals, health systems, ACOs, and health plans, enabling care collaboration and value‐based care delivery for millions of lives across North America.

★ Established foundational product marketing team, processes, playbook, and GTM strategy to support cross-functional sales funnel growth
★ Leads efforts for belonging and ally initiatives as part of PCC DEI Leadership Council

Senior Director, Product Marketing

Carrum Health

Led B2B2C strategic marketing and enablement efforts across core digital health product, partnerships, and clinical service lines for self-insured employer, benefit consultant, and member (employee / consumer) audiences.

★ Established foundational product marketing processes, sales enablement playbook, and GTM strategy to support cross-functional sales funnel growth and conversion strategies, exceeding 150% of demand generation SQL target within six months of program launch 
★ Created compelling case study storytelling opportunities and content for major clients including Prudential, United, US Foods, and 3M, at national and regional events attracting 50+ prospects per session and top content/engagement scores 
★ Led benefit consultant ABM strategy delivering net-new personalized content tailored by persona and a fully functional thought leadership microsite, including single-sign-on functionality, in just four weeks
★ Partnered with clinical, provider, product, and innovation teams to distill data, complex concepts, and product features into digestible and differentiated enablement and product launch content, consistently meeting launch goals for new solutions and service lines
★ Enhanced B2B2C value positioning efforts (e.g. brand overhaul, new website, automated precision marketing,  etc.) with extensive research and rationale to optimize demand, conversion, and service utilization

Senior Manager, Product Marketing

McKesson

Led cross-functional team of marketing and business stakeholders to optimize the specialty practice (oncology, rheumatology, ophthalmology, infusion center) value proposition and digital channel experience.

★ Directed overhaul of specialty practice prospect and digital customer experience and web presence, resulting in 230% pageview and 70% funnel conversion improvement
★ Led value proposition positioning overhaul for $15B+ business, delivering a clear, confident messaging framework, resulting in understandable, repeatable messaging and improved NPS
★ Evaluated end-to-end prospect engagement to develop business case and best practice model for a comprehensive, evidence-based content marketing strategy
★ Mobilized cross-functional retina inventory management competitive response and differentiated GTM / product strategy to retain 95% of at-risk business and increase revenue pipeline by 200%
★ Delivered change readiness initiative to build a more resilient marketing team in a time of unprecedented change

Director, Specialty Provider Portfolio Marketing

Led 6 FTE drug access and clinical solutions product marketing/management team focused on market/user needs, process improvement, and go-to-market strategy. 

★ Headed eCommerce product overhaul, improving digital share of orders by $1.35B and redeploying 2.5 customer care and finance FTEs within 12 months of launch 
★ Established product marketing processes, portfolio tool standardization, and cross-functional effort prioritization, resulting in significant wins, cohesion, and improved stakeholder satisfaction across the portfolio
★ Led Health IT product launch and platform marketing positioning strategy to sustain 20% sales growth year-over-year in an established, saturated market

Director, Product Marketing

Built communications, policy, and national chapter development functions for OPEN LGBTQ+ Employee Resource Group to transform McKesson to be an employer of choice for LGBTQ people and allies. 

★ Led corporate policy and benefit transformation team to boost Corporate Equality Index rating from 70 to 100 within 18 months
★ Championed support for employees in small and rural locations by transitioning from regional to national chapter model
★ Produced McKesson's "It Gets Better" Video 
★ Launched virtual community and OPEN Safe Spaces to provide support for LGBTQ+ and ally employees nationwide

National Co-Chair, OPEN Employee Resource Group

Led the 4 FTE product marketing function for McKesson Specialty Health's healthcare technology product portfolio (EHR, Patient Portal, Meaningful Use, Inventory Management, Physician Engagement).

★ Successfully launched iKnowMed Generation 2 EHR on time and on budget, leveraging industry and web events to coincide with ASCO (including salesforce.com / Marketo integration, print / digital advertising, press releases, collateral, event planning, logistics)
★ Achieved business unit market growth and retention goals through marketing driven campaigns: 84% of healthcare technology sales enter pipeline through marketing-driven campaigns, 96% interact with marketing-driven content or campaigns
★ Improved delivery and tracking of well qualified marketing leads by developing a lead nurturing program with marketing revenue model (lead scoring) and automated lead delivery to sales 
★ Implemented new demand-generation marketing techniques including SEM, SEO, collateral refresh and A/B testing

Senior Manager, Technology Product Marketing

Led strategic product marketing efforts for  inventory management, electronic prescribing, electronic medical records (EMR), radiation, e-commerce and reporting Software as a Service (SaaS) solutions for the community oncology market.

★ Successfully launched seven major products and managed marketing through the product lifecycle, consistently delivering exceptional results and achieving market leadership in three categories

Manager, Product Marketing

Oncology Therapeutics Network

Led all marketing activities for new healthcare technology platform for community oncology, including Lynx Mobile and Lynx Practice Manager.

★ Launched and supported product development of industry-leading inventory management system, displacing competition and exceeding 150% aggressive market penetration targets ahead of schedule

Associate Manager, Product Management

Leveraged industry and marketplace knowledge to drive sales for new national Group Purchasing Organization (GPO).

★ Achieved 110% of target in launching new GPO

GPO Account Manager

Managed territory development and technology product sales, providing support and training for automated pharmaceutical management hardware and software to community oncology practices.  

★ Retained and grew territory business at 111%
★ Received OTN’s “Sales Rookie of the Year” Award

Senior Technology Customer Development Manager

Building great products that deliver maximum value starts with a deep understanding of customers and their problems.  I coach marketers and product teams to dig deep to truly understand customers and strategically transform solutions that deliver better sales, customer satisfaction, and retention.   

I'm passionate about health and technology and have been lucky to spend my career leading marketing and product strategy teams that have positively impacted patients, providers, and organizations.

I’m a reliable, customer-centric problem solver, ideation partner, and an inclusive team coach. I am a uniting force, highly adaptable, calm in a crisis, and fully accountable for my responsibilities.

Some of my proudest career achievements have been in voluntary leadership roles above and beyond my “day job” that transformed organizations to be more inclusive. I welcome new connections that share my passion for advancing an inclusive, healthy workplace and world. 

Specialties: 
Marketing Strategy | Cross-Functional Team Leadership | Product Marketing Strategy & GTM Product Launch (Pragmatic Marketing Certified) | Product Management (Sirius Decisions Certified) | Customer Experience | B2B Marketing | B2B2C Marketing | Growth & Retention | Inclusion & Diversity (JBC DEI Foundations Certified)

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