Prestige Financial Services

Key Accountabilities:
● Responsible for providing galvanizing leadership to a team of data scientists, a team of data analysts, and a team of BI developers effectively developing their capabilities and expanding their responsibilities
● Relied upon to seamlessly collaborate with CFO and Pricing Committee to develop and implement our pricing strategies
● Depended upon to manage production machine learning models ensuring targets business objectives are met
● Proficient risk counterpart for the originations committee, servicing committee, pricing committee and executive credit committee

VP of Data Science & Analytics

Key Accountabilities:
● Responsible for providing galvanizing leadership to a team of data scientists and analysts, effectively developing their capabilities and expanding their responsibilities
● Relied upon to seamlessly collaborate with CFO and SVP of Structured Finance to transition the ALLL (allowance for loan and lease losses) to follow CECL (current expected credit losses) guidelines
● Depended upon to manage production machine learning models ensuring targets business objectives are met
● Proficient risk counterpart for the originations committee, IT steering committee and executive credit committee

Key Accomplishments:
● Engineered the development and deployment of four machine learning credit scoring and pricing model reducing vendor costs by over $1M per year
● Supervised the creation of an NLP model used to monitor collectors text messages for compliance violations; monitors 2.9M text messages per year, 73% decrease in potential compliance violations
● Mentored a direct report in the creation of enhanced net loss forecasting models using state of the art machine learning and natural language processing models; reduced error rate from 30% to 5.5% at time of funding
● Created a book value prediction model that predicts the book value of a vehicle with an error of 7%.  Used to populate the book value of vehicles on the inventory page of our new dealer portal.  Pulling the actual value for each dealership and all vehicles on their lot would cost roughly $120,000 per year.

Director of Analytics

Key Accountabilities:
● Responsible for accurately developing and monitoring new credit underwriting models to approve applicants
● Relied upon to create or improve departmental reporting capabilities, effectively educating stakeholders with data-visualization and predictive modeling

Key Accomplishments:
● Orchestrated process improvements including the removal of an outdated secondary pricing system; System decisioning increased from 77% to 88%; Approval Rate increased from 28% to 32%
● Innovated cumulative net loss forecast improvements; Old method = loss timing curve only; New method = combination of loss timing curve, regression, probability of default/exposure given default/loss given default
● Championed monthly net loss projection improvements by transitioning from using static pools and roll rates to an ARIMA model, which resulted in decreasing MAPE from 22% to 8.5%
● Successfully distilled Risk Summary into a focused presentation of application statistics, monthly loss projections, vintage loss projections, recovery performance, early performance summaries, and collections statistics
● Consistently received annual promotions, from Risk Analyst I to Risk Analyst II, then Risk Analyst III, and most recently into Vice President role

Risk Analyst

1776 Faux Farmhouse

Key Accountabilities:
● Responsible for maintaining websites, developing content for our newsletters Upgrade Your Builder-Grade and The Saturday Social, and providing analytical support for all social media platforms
● Relied upon to seamlessly collaborate with brand managers ensuring that deliverables are met and that contracts are executed as required
● Depended upon to meet key business objectives: growing company revenue, providing areas for audience growth, & expanding into new product areas

Key Accomplishments:
● Helped grow our social media audience from 9k on Instagram to over 119k followers by using machine learning and content analytics; resulted in 20.7M impressions and an average daily reach of 44.92% in 2022
● Developed and released the 1776 Faux Farmhouse website complete with 2 DIY courses and future courses in development
● Engineered growth for our newsletter – Upgrade your Builder-Grade – from 200 subscribers to 5k subscribers by using automation, a/b testing, and website analytics
● Encouraged growth on TikTok going from 0 to 140k followers using the same content analytics strategy used for Instagram; resulted in 6.4M views and 250K engagements in 2022

Co-Founder

Brigham Young University

• Teaching Assistant for Stat 462: Quality Control and Industrial Statistics
• Teaching Assistant for Stat 512: Stat Methods for Research 2

Teaching Assistant

• Research on belonging among junior high students using cluster analysis

Research Assistant

Springville Dentistry

• Filed and pulled patient charts for the following day
• Filed insurance paperwork
• Performed lab work on cad cam machine
• Made crowns

Office Assistant

Riverwoods Surgery Center

• Made purchases of medical supplies while adhering to a budget
• Analyzed the cost of surgeries and looked for areas for improvement
• Stocked medical supplies

Assistant Purchasing Manager

VP Analytics | 145k Instagram | 145k TikTok | I teach creators how to grow their business using analytics.

Hey, I'm Michael 👋🏻

I'm an executive by day and DIYer by night! Together with my wife Nicole Francis we've built 1776 Faux Farmhouse into a community of over 250,000 people. We've been in your shoes and know what it's like to build an audience.

Our newsletter, The Saturday Social, shows you our secrets. It's a behind the scenes look at 1776 Faux Farmhouse and shows you exactly how we grew our community using analytics.  

I've always been a huge fan of data science and analytics. From the minute I started working in finance I knew that data could transform companies if used properly. And so far it has!

My Results as an Executive:
● Orchestrated the development of internal AI-powered credit scoring and pricing models; over $1M per year reduction in vendor costs, $6.6M projected net loss saving per year, 100% increase in approval rate
● Supervised the creation of an NLP model used to monitor collectors text messages for compliance violations; monitors 2.9M text message per year, 73% decrease in potential compliance violations
● Spearheaded partnership with Zest AI to conceptualize and deploy the 1st AI-powered credit scoring model in the subprime auto lending industry

In 2020, while completing my Masters in Data Science at Northwestern, Nicole and I were slowing building a community while tackling DIY projects around our home.  

In the beginning things were slow, between August 2019 and October 2020 we grew to 5500 followers.

During that time period we tried strategies involving follow for follow, engagement communities, and tours. It doesn't work! It's all fake... There is no hack to building a community except your content.

In October of 2020 Nicole and I had an epiphany. If large corporations use analytics to become better, why can't we?

We went all in on data, data science, and analytics to improve our content. We even used machine learning to predict what content would perform best with our audience. 

And from that point, things have exploded!

Our Results at 1776 Faux Farmhouse:
● 120k+ people following our DIY inspiration on Instagram
● 140k+ people following our DIY inspiration on TikTok
● 50M+ impressions in the last 2 years
● 7X'd revenue in 2022 compared to 2021

If you want to learn more about how we did this, you can sign up for my newsletter.

THE SATURDAY SOCIAL

Get 1 actionable stat every Saturday to launch, improve, & grow your social media using analytics in less than 5 minutes! Join 5,000 other enthusiasts and content creators in this broadcast.

👉🏼 GO HERE: https://creators.1776fauxfarmhouse.com/previous-newsletters/

Michael Francis

Foundation

Foundation is a behavioral health directory and booking platform. We make it easier for individuals to find a therapist that understand them through a unique onboarding flow, personalized therapist matching, and easy to request appointments through an up to date calendar.

Learn more at MyFoundation.co

Advisor

Sweety High Media

Sweety High Media pioneered the Gen Z space and now runs the largest platform, with a 25M+ earned O&O audience and 500M global reach through their creator network. 

Digital Futures, a subsidiary of Sweety High Media Group, is a full service creative agency helping brands drive growth. Creative strategy, content production + distribution + yield optimization , influencer casting and management, data and insights, and strategic business development. 

Recent and past clients include Disney, Dow Jones, Fox Studios, Pepsi, Netflix, NBCU Sports, Meredith and Walmart. 

Digital Futures helps brand partners produce the culture and viral distribution required to have a relationship with this generation. As an end to end network, we achieve unparalleled cost efficiency and engagement, outperforming the market by an average of +966%, and helping drive sustainable scale.
With over a decade of experience with Gen Z, mastery of individual platform algorithm strategies, and real time pulse on culture, we create content that consistently gets 100s of thousands or millions of views.

Director of Brand Partnerships

Orcava Consulting

Orcava Consulting provides sales and marketing consultation for mid-size companies across a broad range of industries including CPG, managed services, and fitness related products and services. We have extensive experience across traditional and digital marketing, sales, and business operations, as well as an established network of contractors and service providers to fill organizational gaps for growing and established companies.

Specialize in:
-Lead Generation
-Strategic Online Marketing, Demand/Lead Generation
-Search Engine Marketing (SEM)
-Social Media Marketing (SMM)
-Influencer Strategy
-Search Engine Optimization (SEO)
-Pay-Per-Click Advertising (PPC)
-Landing Page Optimization
-Video Search Optimization (Video SEO)
-Google/Yahoo/Bing/Facebook/Pinterest/Instagram/TikTok
-Reputation & Brand Management
-Conversion Analysis, Testing & Optimization
-E-Commerce Marketing, B2C and B2B
-UI/UX Optimization
-Sales Training

President

CFS West LA

We help youth organizations all over the Los Angeles area raise much needed funds toward operating music, athletic, and other extra-curricular programs. 
CFS is the creator of The Mattress Fundraiser. Yes, you read that correctly! Since 2007 as an organization we have raised over $45 Million for the groups we work with. The old-school retail mattress industry has been prime for disruption for a long time as its bloated with markup. We have channeled that into an amazing fundraising vehicle that allows community members to get a better deal on a commodity purchase while having the HUGE added benefit of a large portion of their purchase going to help a local school or youth program!
Need to raise money for your group? Message me for details to see if you might be a fit!

Director of Sales and Marketing

Neil Patel Digital

Senior Account Executive

Brand the Globe

Brand the Globe is a full-service digital marketing and creative agency that focuses on driving ROI for our clients through strategic influencer marketing, metric-driven social media strategies, and outside-the-box digital strategies that meet and exceed client KPIs.  

Brand The Globe also stands as the world's largest Pinterest influencer agency.

We are a thought leader when it comes to bridging the gap between creative branding and metric driven customer acquisition strategy. We execute in a way that is proven, manically metric-driven, and crafted to our client's specific needs. Cookie cutter solutions are not in our DNA.

Director of Business Development

Lead Barter

	Managed team of independent developers to build website, software UI/UX, and SQL database
	Brought on 15 customers in 4 months without sales staff or working MVP (manually managed processes)

180Fusion

	Improved conversion metrics, productivity, appointment show percentage, and retention by developing new hire training system including scripts, product training videos, knowledge level assessments, and ongoing sales training

Sales Development Manager

	Helped company scale from 10 employees to 60 employees by developing sales approach including consultative marketing analysis and bundled services pitch
	Increased average initial deal size from $750 to $1500 in first month and to $2400 in first year by creating a more value focused approach
	Highest average deal size 4 years in a row
	Signed highest spend client in company history ($600k/month ad spend)

Shout Factor

A one stop creative agency for entrepreneurs, visionaries, & mad scientists.

Shout Factor was created to marry traditional creative agency services with the online/tech world in order to offer a truly full service agency. Whether it's efficiency and cost reduction, reputation management, brand development, or aggressive sales expansion, we've mapped out and initiated successful solutions for companies in every vertical. We are solutions focused not product focused. Our objective is to find out what you need and want and help you find the right tools and solutions to reach your goals. We have offices in Los Angeles, Sydney, Kuala Lumpur, Holland, and soon to be Mexico City.

Not just a group of marketers selling marketing services, but a group of entrepreneurs and businessmen who practice what they preach. Our team and our suite of services have been fully vetted and have an extensive track record of success. We don't recommend solutions that we don't use for our own ventures.

Director of Business Development and Co-Founder

David Barton Gym

Sales manager

Marketing and business optimization specialist with 19 years sales and management experience. I help brands create strategy to drive growth. 

Now with Digital Futures & Sweety High Media, the #1 Gen Z focused marketing agency in the world. Sweety High has been embedded in the Gen Z culture for over a decade following and creating trends. We help brands to find the right voice and strategy to be relevant and present where it matters to reach what is soon to be the biggest consumer generation in US history. We walk the walk with an audience of over 25M across editorial and social media. Our audience on TikTok is over 13.5M.

Specialize in:

-Social Media Marketing (SMM)
-Tik Tok, Instagram, Facebook, YouTube, Pinterest
-Influencer Marketing Strategy 
-Content Strategy and Production
-Amazon Marketing
-Affiliate Marketing
-Lead Generation
-Strategic Online Marketing, Demand/Lead Generation
-Search Engine Marketing (SEM)
-Search Engine Optimization (SEO)
-Pay-Per-Click Advertising (PPC)
-Landing Page Optimization (CRO)
-Video Search Optimization (Video SEO)
-Google/Amazon/Yahoo/Bing/
-Reputation & Brand Management
-Conversion Analysis, Testing & Optimization
-E-Commerce Marketing, B2C and B2B
-UI/UX Optimization 
-Sales Training

Highlights:
	Started my first business with 5 locations and 20 employees at age 19
	Top 40 Google AdWords Rep Nationally 2015
	Over $25 million in career closed sales
	Top sales performer consistently for 19 years

taplio

The Battle

Michael Francis

Nick Sattler

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