AB Marketing Group

In this position I'm continuing to share the need to build trust and efficiently use digital real estate. I craft and share marketing plans alongside the partners, making sure the ideas my clients and I create make an impact.

AB Marketing is a media marketing company that luxury brands trust. The team at AB is an exceptional group of specialists that dedicate their time to creating stunning content, build a consistent social media presence, and run ads that perform. Their team has surpassed my expectations with every project we tackle and I can't wait to see how we can help more businesses grow.

Marketing Strategist/BD Executive

Colony Media Collective

Owner and CEO. Managed all operations, marketing, and content creation.

Founder

River Of Beer

Uses problem solving to provide consistent high-quality customer service
Capitalized on Covid-related issues, creating solutions that have set the restaurant apart and allowed continued growth in revenue
Designed 3 best selling menu items this summer, bringing return customers and referrals daily
Conducts fluid and professional communication with customers
Trains incoming employees on extensive service and menu information

Bartender

Emergence Church

Plan, film and edit live events, creating stand-out summaries for presentation at services and on social media
Edits Emergence’s interview series, sewing cohesive stories to be shown at services and on social media.
Manage and distribute assets, including film and external media used across the creative team.

Videographer

Comport Consulting

Providing aid regarding marketing development funds, event planning, social media, as well as expanding Partner Database, CRM, and video library.

Marketing Intern

Thank you for taking the time to check out my page!
Long story short: I'm a Marketing Strategist and Content Producer devoted to trust building.  
Long story long:
After my father's passing at age 13 I knew I needed to start covering some of my own expenses. I pitched party tents at 13, stocked a deli at 14, and caddied the greens at 15. Shortly before my 16th birthday I became the first hire at a new Thai restaurant. This kicked off an 8 year career in the service industry, where I excelled as the highest-earning server and bartender at every restaurant I worked in. This sales and marketing experience made Marist's marketing program a simple decision to make, and I continued my service career throughout COVID.

During this time I simultaneously grew an interest in video production. As a tech-savvy 13 year old in reading class I was NOT interesting in writing essays, and was given the option to create a video report instead. This project kicked off a school career full of videos of all kinds, from movie trailers to news shows to puppets on green screen. As I continued into college I was hyper-aware of the impact of video in the marketing world, and committed to a minor in video production.

I worked hard throughout my college career, which was ended half a semester early by COVID. This led me back to bartending, giving me the opportunity to capture photos of food and drinks, as well as all the new COVID dogs that were being brought to our outdoor dining. Complimentary dog photos led to paid car photos, weddings, and my first business projects.

In September of 2021 I dedicated myself to providing marketing material that does more than just shows the obvious. I found out the BEST way to differentiate yourself is to build trust and saw that many do this through face to face networking, but lack the capability of connecting with others online. I found ways to help my clients build trust with strangers to grow their businesses the right way.

In summer of 2023 I met with the partners of AB Marketing and found that we have quite a few similarities, values offerings, and experiences as business owners. After much conversation I received an offer to acquire my clients, and myself as a business development executive. Now I get to focus entirely on my client's marketing needs and growth goals, as well as spend time making new friends. This came at the same time I moved into a new home and married my wife, Katee, and I am so looking forward to this next chapter.

Looking forward to my time spent on here, and I truly hope to meet you. Much love!

Michael Harrison

My most valuable handshake to date...Katee Harrison (Kim) deserves all the thanks this year 🙌

Word of Mouth -​> Building Trust Online w/ Video 🤝 Marketers and Founders 🤝

To quote my presentation yesterday:
“See Michael? Think camera. See camera? Think Michael.”

Andddde I hope you do just that 🫡 

Christina Mendez and I always have a blast interviewing Servant's Heart Ministry volunteer and staff. 

Normally I’ll focus on the conversation and have a team member focus on the shot - but I LOVE Christina’s intention she brings to each of these light-weight captures, not solely relying on my experience to fulfill her specific marketing vision.

If you’re a marketer without a trusted video dude (who you actually like hanging out with) I’d love to brainstorm and share some recent work I’m so excited about!

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$1,765,355 saved for nonprofits and 106 trade program graduates in 2024. 2025? Well I’d love to have you at Servant's Heart Ministry’s Year End Celebration to hear how it went.

I can’t speak enough about how impactful the work at SH is. They truly give everything to support their community and others supporting their community. 

If you can’t make this (but make it!) I’d still love to show you our amazing locations in Paterson and Franklin (including a future National Park Welcome Center we’re building).

Sign up now! 

https://lnkd.in/ewEGHNq8

My life through the .5 selfie…

If you haven’t gotten in one of these with me that’s a big 🚩🚩🚩

Let’s change that over a coffee or zoom! I want to know what you’re up to!

My office the other day… interviewing celebs for Netflix’s social media! They handed me these tickets after the activation 😵 

I’m sure we all have perks of the job, and this night was pretty perky. 

I got to chat with an all time favorite musician, athletes, and other celebs - and they actually wanted to talk to me so they can get some publicity 😆 

I could feel actual power saying “Hey I’m with Netflix social can I grab you for a minute” to Gabriel Iglesias and having him ignore EVERYTHING else in a hectic moment.

What an experience (and I did a good job not gonna lie). 

Looking forward to more experience like this with my guy Leo Justiniano!

My video recommendation for marketers is a 2 line post: You deserve to have quarterly video sessions for fresh, quality, applicable content each quarter.

What do I love? Making videos for businesses to share who they are. 

Duh!

This bookstore is one of the coolest stories you’ll ever hear (and you will once I wrap this edit). 

But the only way to hear Brianne’s story was to walk in her store, or hear from someone else who has. 

Now (or soon?) - she will have a video to put on her website, pin on socials, add into her email signature etc that clearly shares why this place is SO FREAKING AWESOME!

I get just as excited on site of a new architecture project, or capturing emerging battery technology too. 

They put in so much work and care so hard - and it’s so important for others to see that. 

So does your brand have a consistent video program?

Do you share your story, updates, and wins regularly?

If not, I’d consider having at least a quarterly video session to communicate clearly and credibly to your audience. 

Otherwise they likely will only know what’s up when they walk in your space or see you in person.

I’d love to chat about it! I have some time this week for a few additional calls if you want to pick my brain 🧠🎥

Me: I don’t go viral. I’m a failure.
My LinkedIn analytics: 👁️👄👁️

I recently got back past 6 figure impressions after having a huge drop off with my springtime break. 

Many don’t think it’s that special, and with all the guru’s out there neither do I really. 

But who am I kidding. Where else could I get 5,000 people to even take a look at me in a week - for free? 

Literally nowhere. It’d cost me a lot of time, money, stress, and gallons of hand lotion from 5,000 handshakes. 

I wouldn’t turn that down either but still… 5,000 eyeballs from having a blast networking (online)? 

I’m not passing up that opportunity.

P.s. the cumulative graph is was sexier but a marketing ploy from LI, so I’ll be real and share the ups and downs. (Cumulative graph in comments though).

Let's go! If these companies are your peers or clientele this is your sign to join us on the 1st or 2nd!

Extra little shoutout to Jeff Rainforth at Phelps Construction Group. Love seeing the support

Our Year End Celebration is just 12 DAYS AWAY!! (cue the Christmas music 🎶) This annual event is our way to say THANK YOU to all of our volunteers. Servant's Heart could not do all that we do without our volunteers. You are the heart of this ministry!

And we could not throw such a stellar bash without our event sponsors. 
Today we recognize our GOLD SPONSORS:
📣 CitiView Audio Visual
📣 Mark & Heather Borst
📣 Dykhouse Construction
📣 JB INSULATION AND DRYWALL LLC
📣 Ken Steenstra Landscaping
📣 Kuiken Brothers Company, Inc
📣 NJ Construction Solutions
📣 Phelps Construction Group
📣 Rapid Pump & Meter Service Co. / Machinery Services
📣 Regency Wealth Management
📣 Tri-State Computer Flooring
📣 Wayne Tile Company

Did you register yet? There's still room! Follow this link to get your tickets: https://lnkd.in/ekPyVQmK

Questions? Leave a comment or send us a DM.

“Just send me the raw footage” is such a funny thing to hear for videographers. 
Here’s why 👇

	1.	Their computer likely can’t open the files.

New cameras are capturing formats like .mxf more and more. They’re super high quality, super heavy, and unless you have pro editing software they literally won’t open.

I love QuickTime too, but it won’t cut it.

	2.	They don’t have the storage or the RAM.

The whole reason I’m writing this is because I’m casually moving 87.85 GB of footage for a few seconds of b-roll.

Industry standard SD cards are crazy fast (and crazy expensive), and you need high speed drives and cables just to make transfers go smoothly.

I started typing this post when the transfer began and it’s done already. 

And working with huge files means sitting on terabytes of extra storage. 

See: the some $2k worth of hard drives and SD cards stacked on my desk 😭 

I also just invested in a newer, bigger server setup to store everything and make my team’s workflow easier.

And for RAM… even just watching high quality footage puts pressure on my Mac w/ 32gb. Unless you’re a serious gamer or you just buy 3k dollar laptops for fun, modern footage will stutter and lag like crazy.

	3.	They don’t use LOG color formats.

Most of what we capture is in a LOG color space. If you upload that to your computer it’s going to look grey, flat, and washed out.

Without the right LUTs or the ability to color a scene properly, you’ll feel like you’ve gone back a few decades in video quality.

And we take a lot of pride in our LUTs by the way.

So next time you ask for raw footage, just make sure you’re ready for what that means! 

I’m always happy to share it, as long as it actually gets used!

Setting a meeting time can be frustrating, but this new feature on Gmail is a huge game changer! Check it out - I'm pretty jazzed about this update 🔥

An awesome opportunity to work with a sweet team including Sophia Vitale!!

NJ Ad Club 
Michelle Vernuccio, MBA 😊

Senior Talent Acquisition Partner | Specialize in Full-cycle Recruitment & Strategic Sourcing | Forbes HR Council

View Donna O. Shliechkorn, MHRM’s profile

🚨 We’re Hiring: Omnichannel Marketing Specialist🚨
 📍 East Rutherford, NJ | 🕒 Full-Time | 🛒 CPG / Food Industry

Are you a digital marketing pro with a passion for food, data, and driving results across platforms? Schweid & Sons is looking for an Omnichannel Marketing Specialist to support omnichannel campaigns, paid media, and shopper marketing initiatives that bring our premium burger brand to life.

What You’ll Do:
 🔹 Lead and optimize paid media campaigns across display, social (Instagram, LinkedIn), and search
 🔹 Execute retailer e-commerce ads and manage Amazon listings
 🔹 Drive shopper marketing programs and in-store POS development
 🔹 Collaborate with sales, agencies, and retail partners to deliver seamless campaigns
 🔹 Analyze performance metrics and turn insights into action

You Are:
 ✔️ Analytical, creative, and detail-obsessed
 ✔️ A self-starter who thrives in fast-paced environments
 ✔️ Passionate about food and consumer trends
 ✔️ Experienced in digital marketing, shopper marketing, and e-commerce in the CPG food space

📢 Ready to bring bold flavor to your career? Apply now and help us make the best burgers even better!

https://lnkd.in/eGmabtHi

#omnichannelmarketing #digitalmarketing #marketingjobs

Deep Lake Insights

Develop, implement, manage and analyze both qualitative and quanititative research projects for companies ranging in size from small to Fortune 500 (Healthcare, Pharma, Manufacturing, Finance). Responsible for all areas of survey design, management, analysis and presentation of findings. Categories serviced include manufacturing, janitorial services, farmers, pest control, non-profit, retail, consumer packaged goods, travel, financial services and trade associations. Using my Digital Marketing, Data Analytics, Data Visualization, ML, AI and Blockchain experience to help companies.

Principal Data Consultant

Professional & Executive Education at Rutgers

Educating Professionals in making better decisions with People Analytics using Excel, SQL, Power BI and Tableau.

Adjunct Professor

Fairleigh Dickinson University

Teaching, Analytical Decision-making, using statistics and research methods for the School of Public and Global Affairs, Masters of Public Administration.

OpinionAmerica Group LLC

Managed all aspects of the market research organization from sales to final deliverables. Turned thousands of research projects into insights that fueled performance through the customer lifecycle for small to fortune 500 companies.

Transformed the organization to embrace the leading edge technology to effectively support or clients.  Leading clients through strategy changes and implementation to provide the best quality data to make those strategic decisions.

Oversaw the strategic planning and management of the Analytics, Business Intelligence, Data Governance, and Data Engineering.

Vice President of Analytics and IT

TMR, Inc.

Responsible for all facets of the market research organization from sales to presentations to employee management.  Proven ability to adjust to change and motivate others to follow.

- Analyzed collected data (SAS, SPSS, Wincross, MS Access, MS Excel, G-Suite) for Fortune 500 companies and suggested business strategies in solving the business problem.
- Executed and managed all aspects of custom research projects, including questionnaire development, programming, deployment, analysis, and presentation / story development.  
- Identified and implemented new and innovative marketing measurement techniques to drive insights to business questions.

Vice President / General Manager NJ/PA Office(s)

Experienced Project Manager who made the client the number one priority through detailed communications on whatever was needed to complete the project on-time and on-budget.

Project Manager

As a principal consultant at Deep Lake Insights, I leverage my data science and machine learning skills to develop, implement, manage, and analyze both qualitative and quantitative research projects for companies across various industries and sizes. With over 25 years of experience in the market research field and HR Analytics, I have a proven track record of delivering actionable insights that fuel performance and growth for my clients.

I am passionate about transforming data into compelling stories that inform strategic decisions and drive positive outcomes. I use my expertise in data analytics, data visualization, digital marketing, blockchain, and artificial intelligence to help companies navigate complex challenges and opportunities. I also enjoy teaching analytical decision-making and statistics as an adjunct professor at Fairleigh Dickinson University, where I share my knowledge and experience with the next generation of public and global affairs leaders.

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Michael Harrison

Jamie Jurgaitis, MBA

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