Michael Hartmann

I am a passionate and focused leader who loves to build and has the ability to bring order and clarity to situations where there is ambiguity or chaos. I am a creative problem solver, and a bit of a geek. 

I believe:
- Being a leader means leading the “whole” person - mentoring young talent is something I get much satisfaction from
- The Pareto Principle (the 80/20 rule) - Progress is better than perfection...every time
- Occam’s Razor - the simplest solution to a problem is usually the best
- Consensus is important - but that doesn’t mean 100% agreement, it means we can all support a decision 100%

I get sh*t done by:
- Getting support and alignment across diverse stakeholders trying to achieve Big Hairy Audacious Goals (BHAG) through consensus building
- Balancing the healthy tension between strategic initiatives and tactical priorities
- Keep my eyes on the future rather than looking back
- Cutting through the noise and focusing on outcomes

Coming out of college with an engineering degree, then into management consulting and eventually into marketing / operations has exposed me to many types of companies and industries. 

If your organization needs some strategic guidance for your operations functions, let’s talk. I can help with advisory services, fractional leadership, or projects to optimize your processes and resources.

Co Host, Ops Cast podcast

Ops Cast is the podcast for Marketing Ops professionals from MO Pros. Tune in and register to be notified of new episodes at www.themopros.com/opscast.

Five years ago, we hit "record" on the first Ops Cast episode...and honestly, we weren't sure how long this thing would last.

This Thursday, we are hosting a short live stream to celebrate five years of Ops Cast - and more importantly, the people who made it possible.

I’ll be joined by Naomi Liu and Mike Rizzo for a 30–45 minute conversation at approximately 1:30pm PT / 4:30pm ET on Thursday, January 15 where we will:

✔️ Reflect on how Marketing Ops has evolved over the last five years
✔️ Share a few behind-the-scenes stories (some planned, some not 😅)
✔️ Talk about what we're seeing heading into 2026
✔️ Say a genuine thank you to the guests, listeners, and community who kept showing up

We almost missed the anniversary (it snuck up on us during the holidays), but we didn't want to let it pass without pausing and acknowledging how meaningful this journey has been.

If Ops Cast has ever helped you:
➡️ feel less alone in the work
➡️ see your role differently
➡️ or put words to things you were already sensing

we would love to have you join us.

🎉 Live stream details will be in the first comment.

And if you can’t make it live - no pressure. This is about connection, not attendance.

What is one thing that's changed the most in Marketing Ops since 2021, in your experience?

#OpsCast #MarketingOps #MOPros #Community #Leadership #RevOps #FiveYears #Grateful #2026

Marketing Ops Community

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

🎧 Is it too late for a #Wrapped post?

Probably.
 Did we make one anyway? Of course we did. 😄

This is not exactly an Ops Cast Wrapped.
 It’s more like a 5-year rewind ⏪ with some fun facts you might not know.

Over the last five years, Ops Cast has:
 ✨ Hit 63,000+ downloads
 📈 Had surprise breakout years and episodes
 🤯 Covered everything from "WTF is Marketing Ops?" to agentic AI
 🤝 Grown into a community of MOps & RevOps folks who care about how work actually gets done

We pulled together a few highlights from the past five years - the episodes, moments, and stats that tell the story.

Swipe through 👇

Then tell me 👇
 Which Ops Cast #episode do you still send to people when they ask, "Where should I start?"

#OpsCast #MarketingOps #RevOps #Podcast #B2BMarketing

Ops Cast Five Year Facts

New Ops Cast episode 🎙️

This week, I sat down with Josh McClanahan to talk about a problem I see all the time in RevOps and GTM teams:
We have lots of data...but very little of it actually changes executive decisions.

In this conversation, we dig into what the phrase "metrics that matter" really means when you’re talking to leadership - not dashboards for dashboards' sake.

A few takeaways from the episode 👇
 ✅ Why execs care less about volume metrics and more about how the business makes money
 ✅ How to think about LTV, CAC, and unit economics at different stages of company maturity
 ✅ The difference between reporting and decision-support
 ✅ Why RevOps leaders need to translate data into tradeoffs, not just insights

Josh brings a Biz Ops lens that is refreshingly practical and grounded in how companies actually operate.

I'm curious how others think about this 👇
 What is one metric you have seen consistently resonate with executives?

Link to the episode is in the first comment. 🎧

#OpsCast #RevOps #MarketingOperations #GTMOperations #BusinessOperations #B2B #Leadership

D Gibbs Consulting

Optimize your marketing budgets by streamlining digital production. Empower your most valuable marketing assets - your people - through effective team structure and project design.

Currently volunteering with the Orange County Project Management Institute.

Digital Marketing Program Manager & Campaign Operations Consultant | Writer

Club Pilates

Sales Associate

BDO Digital USA

I led BDO Digital's Campaign Services group, which specialized in high-volume, fast-turnaround marketing operations (MOPS) production in a variety of marketing automation platforms: Oracle Eloqua, Hubspot, Salesforce Marketing Cloud, Pardot (Marketing Cloud Account Engagement) and Adobe Marketo.

During my tenure, we fulfilled over 7,500 requests/ year in approximately 20 managed services projects - and that was just the beginning of what we achieved. With my leadership team, I designed and deployed new tools for operational excellence, setting a new standard for production maturity in the agency. 

I innovated my digital operations team through classic project and program management principles. Here are a few examples:

1) Launch of a Production Maturity Framework to ensure that projects could scale - in other words, grow quickly and adapt to change while preserving all the requirements for high-quality deliverables.
I designed this Work Breakdown Structure (WBS) as a modular project plan adaptable to both Waterfall and Hybrid Agile projects. This allowed us to set up Global Demand Centers efficiently, while customizing each Center to a client’s unique requirements. This scalable approach accelerated the time to MVP (minimum viable product) by about 10%.

2) Implementation of a Maturity Scorecard to optimize each project for a client’s unique demand generation environment. I based this rating system on 20+ requirements for high-quality delivery in MOPS projects. The Scorecard turned vague expectations, such as “better stakeholder outcomes,” into SMART goals and quantifiable progress metrics. The data could be used to populate corporate change management or technology roadmaps.

Experienced Manager, Campaign Services; BDO Digital

TA Digital

I led the Data Performance Optimization practice, offering multi-platform content creation, production and SEO services. My primary focus was go-to-market planning, sales readiness and delivery maturity at a global level.
* I created a multi-million dollar go-to-market plan identifying 6 major revenue sources to be targeted in the next 3 years.

Director of Strategic Products & Services

I led the TA Digital's Digital Marketing practice group, which consisted of marketing automation (MA), analytics, personalization and web production services. 

I managed global go-to-market strategy, delivery maturity and sales enablement. I also personally managed digital marketing programs and projects. Our goal was to optimize customer ROI through the effective use of marketing technology.

PROGRAM & PROJECT MANAGEMENT ACHIEVEMENTS INCLUDE:
*Provided management oversight for multiple client engagements simultaneously.
*Created methodologies for presales discovery and solution design (MA, web production).
*Managed a team of project managers responsible for MA and web production projects.
*Oversaw an enterprise Marketo account with a core team of 14 people, supporting 50+ client stakeholders globally.

ORGANIZATIONAL ACHIEVEMENTS:
*Grew division revenue by double- or triple-digits YOY (2017-2019).
*Productized services: Designed new workflows or offerings based on customer needs discovered during delivery.
*Led the initiative to become an Adobe Specialized Partner in Analytics (2018).
----
The Digital Marketing practice's services included:
* MA management - global campaign and application support, audits and implementations
* Web production - content authoring and migrations
* Analytics - audits and implementations (2018)

The Digital Marketing practice's technologies included:
* Adobe (Marketo Engage, Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Experience Manager)
* Salesforce.com (Pardot)
* Acoustic (Silverpop)
* Sitecore

Director of Digital Marketing

RAINMAKERS US 
Director of Demand Generation/ Fractional Consultant
I managed demand generation program strategy and execution. My activities included:
* Go-to-market plans and product positioning
* Marketing automation implementation
* Content planning and development
----
KELLEY BLUE BOOK 
Product Marketing Manager, Ad Products
*Created the process for launching native advertising products, including scoping, positioning and sales enablement.
*Wrote sales toolkit templates for 6 native advertising product launches.
---
KPA/ TK CARSITES
Product Marketing & Demand Generation Consultant
*Managed positioning and content for 5 digital marketing product launches.
*Researched client perceptions of KPA, aggregating data and presenting quantitative insights from 50 customer interviews.

Digital Marketing Consultant/ Director of Demand Generation

Global Program & Project Leader | Digital Marketing, OmniChannel, Content & Marketing Operations | Portuguese

I wear many hats. I blend my passion for fitness and health education with skills in content creation, program management and marketing technology.

🎩 Hat #1: Writer and Content Manager
I specialize in the following topics:
• Marketing operations (MOps), sales and customer experience (CX)
• Project management and operations
• Fitness, health and medical technology

I support both strategy and production, producing formats for applications such as
• Marketing: articles, whitepapers, blog posts, social media posts, email
• Training: case studies, courses

🎩 Hat #2: Digital Program Manager
I lead teams to 
• Upgrade processes from inefficiency to maturity
• Educate audiences through timely digital experiences
• Produce cost-effective content and campaigns

🎩 Hat #3: Fitness Operations
• Sales: CRM and lead management
• Customer service

KEY ACHIEVEMENTS
⭐️ Content:
• Produced over 500 pieces of educational or marketing content, including books, long-form content and social media posts.
• Oversaw technical production of over 29,000 MA assets and 22,400 campaign requests in 7 years.

⭐️ Production hub projects: 
Managed 2 high-performance Demand Centers:
• A 14-person Marketo team completing over 5,000 requests/ year. Increased production capacity by 3,567% in 5 years.
• A 10-person Eloqua team publishing app. 100 campaigns/ month. Reduced the errors in assets by 1.7% in 5 months. 

⭐️ Portfolio & program management:
•	Founded and led the Digital Marketing portfolio at TA Digital, growing revenue 5,379% in 5 years. 
•	Led the Campaign Services program at BDO Digital, supporting 20 managed services accounts and app. 16% of agency revenue. 

☎️ QUICKEST WAY TO CONTACT ME: Message me via LinkedIn.
-----------
🧰 EXPERTISE
•	Communications & content 
•	Training
•	Technology: martech, commerce (POS), AI
•	Fitness management
•	Project management
•	Account management 
•	Portfolio & program management

🧰  INDUSTRY EXPERIENCE
•	Fitness/ Pilates 
•	Automotive 
•	Consulting
•	Manufacturing
•	Medical devices/ life sciences
•	Technology

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The Battle

Michael Hartmann

Deborah Anne Gibbs, CSM, CSPO, Marketo Certified BP

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taplio

The Battle

Michael Hartmann

Deborah Anne Gibbs, CSM, CSPO, Marketo Certified BP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Hartmann's LinkedIn Performance

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