Michael Hartmann

Hartmann Advisory Group LLC

We provide marketing and related consulting services, primarily to B2B companies. We are experts in how to enable B2B startup, scale-up and growth companies maximize and leverage their investment in marketing/revenue technology, processes and resources to enable growth.

Founder / Principal

MarketingOps(dot)com

Ops Cast is the podcast for Marketing Ops professionals from MO Pros. Tune in and register to be notified of new episodes at www.themopros.com/opscast.

Co Host, Ops Cast podcast

MO Pros is the community for Marketing Operations professionals. As an ambassador, we help guide the direction of the community and support the members.

Ambassador

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Rimini Street

Serving the global Marketing Operations & Technology team.

Director, Marketing Operations & Technology

Informa Markets

Leading the Marketing Operations / Optimization and Digital Marketing team supporting Informa Markets' Fashion portfolio.

Senior Director, Marketing Operations

Revenue Collective

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Member / DFW Chapter Steering Committee

Freeman Company

Built and managed team responsible for demand generation and marketing technology and establishing an inside sales/SDR function, as well as marketing analytics for leading event company.
• Led implementation of marketing automation solution (Marketo) and other components of the marketing technology stack, including integration with CRM (Salesforce)
• Established baseline for Marketing influence on pipeline and revenue, supporting Marketing target for influenced revenue for first time in company’s 90+ years
• Optimized agency and other vendor relationships to provide budget and project flexibility

Director, Marketing Technology, Demand Generation and Analytics

Anritsu

Manage team responsible for Americas Region marketing operations and infrastructure, as well as interactive marketing initiatives for high-tech manufacturer.
• Implemented technology and processes that enabled the ability to evaluate ROI for marketing activities
• Led implementation of marketing automation solution (Eloqua) and other components of the marketing technology stack, including integration with CRM
• Managed multiple vendor relationships for both SaaS and on-premise solutions
• Restructured both processes and infrastructure in first twelve months, including promotional web, email, and customer database, improving consistency, efficiency and productivity
• Technical lead on task force for improving customer loyalty and engagement

Marketing Operations Manager

Texas Instruments

Responsible for strategy and tactics to communicate and promote usage of suite of software products.

Product Marketing Manager

Internet Marketing Manager

Worked with product marketing, communications and other teams to implement marketing strategy for online and other digital media.

Program Manager, Internet Marketing

Centex Homes

Independent Consultant

I am a passionate and focused leader who loves to build and has the ability to bring order and clarity to situations where there is ambiguity or chaos. I am a creative problem solver, and a bit of a geek. 

I believe:
- Being a leader means leading the “whole” person - mentoring young talent is something I get much satisfaction from
- The Pareto Principle (the 80/20 rule) - Progress is better than perfection...every time
- Occam’s Razor - the simplest solution to a problem is usually the best
- Consensus is important - but that doesn’t mean 100% agreement, it means we can all support a decision 100%

I get sh*t done by:
- Getting support and alignment across diverse stakeholders trying to achieve Big Hairy Audacious Goals (BHAG) through consensus building
- Balancing the healthy tension between strategic initiatives and tactical priorities
- Keep my eyes on the future rather than looking back
- Cutting through the noise and focusing on outcomes

Coming out of college with an engineering degree, then into management consulting and eventually into marketing / operations has exposed me to many types of companies and industries. 

If your organization needs some strategic guidance for your operations functions, let’s talk. I can help with advisory services, fractional leadership, or projects to optimize your processes and resources.

Yes, I know...I'm behind on posting about Ops Cast episodes (again). But Thanksgiving felt like the perfect time to catch up and to say thank you. 🦃

When we started Ops Cast, my biggest worry wasn't the tech, the editing, or the cadence - it was whether we'd have enough guests to keep it going. Turns out, that was never the problem.

We’ve been blessed with an incredible #community of marketing operations, revops, and martech professionals who’ve given generously of their time, insights, and humor. Over the past few months, we’ve released episodes with:

 🎙️ Sari Hegewald – The Human Side of Marketing Ops
 🎙️ Sarah Lane-Hawn🧚‍♀️– From Ticket-Taker to Strategic Influencer
 🎙️ Danielle Urban – From Scrappy to Scalable: Martech Maturity in HubSpot
 🎙️ Danielle Balestra – Building MOPs in Highly Regulated Industries
 🎙️ Tracey Fudge – Practical AI for Marketing and Ops
 🎙️ Penny Hill – Simplifying the Complex: Attribution, Alignment, and What Really Matters
 🎙️ Aby Varma – The Value-Driven Path to AI Adoption

Each conversation reminded me how much talent, creativity, and generosity exist in this community.

So, to every guest who has joined us (and those still to come), to everyone who has listened, shared, or sent us a note - thank you. You've made this podcast more than a series of episodes; you've made it a place for connection and learning - and I am the primary beneficiary.

Here's to the people behind the dashboards, data, and strategy - the real people of Marketing Ops and the Marketing Ops Community. 🙌

🎧 Links to all recent episodes are in the first comment.

#MarketingOps #RevOps #OpsCast #MoPros #Gratitude #Community #MarTech #Leadership #CareerGrowth #AIinMarketing

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

Most teams say they are "doing AI." Spencer Tahil says most of them are not.

In this week's Ops Cast episode, Spencer joins me to break down why #AI isn't really transforming most marketing teams - it's just helping them do the same old tasks slightly faster.

According to Spencer, the real divide isn't between AI adopters and laggards...
It's between teams that automate tasks and teams that rebuild processes.

We dig into:
✔️ Why "just spin up an AI pilot" is the fastest path to wasted time
 ✔️ How to escape the trap of superficial use cases
 ✔️ Why AI fails when it's treated like a feature instead of a workflow
 ✔️ The organizational change required, not just the tech change
 ✔️ What it takes to scale AI beyond individual enthusiasts
 ✔️ Why MOPs should own the AI operating model (and why most don't yet)

Spencer's take is simple and sharp:
AI won't replace marketers - but marketers who understand systems thinking will replace those who don't.

If you’ve ever wondered why your AI "wins" aren’t moving KPIs...this episode will hit uncomfortably close to home.

🎧 Link to the full episode is in the first comment.

#MarketingOps #RevOps #OpsCast #MOPros #AI #AIinMarketing #MarketingTechnology #Automation #ChangeManagement #Leadership #ProcessDesign #FutureOfWork

Chapman Bright

Transforming and automating B2B marketing and sales processes to be smarter, more efficient, and more effective. Enabling B2B RevOps to have more time for human-to-human interaction: With smarter, automated, AI-powered, more efficient, and more effective marketing and sales processes. Chapman Bright closes the loop with business consulting till bring the ideas to life and measuring the business impact.

✮ CEO & Founder - Chief Marketing Technologist ✮ 

Marketing Automation Untangled

Author of the book Marketing Automation Untangled. 
And professional keynote speaker at international events.

✦ Author & Speaker ✦

Marketo UG Benelux

I'm chairman of the Marketo User Group (MUG) in the Benelux region. The user group with over 100 members has 6-10 meetings per year. These meetings have external speakers on marketing, round table discussions on challenges, new product features, and networking opportunities. The main themes are marketing technologie, marketing automation, digital marketing. Our common ground? We all use the world's leading marketing automation platform Marketo! Marketo was acquired by Adobe mid-2018, which adds Adobe B2B Marketing capabilities to the Adobe Experience Cloud.

✦ Chairman ✦

✦ Board Member ✦

SMOps Software BV

SMOps Software BV develops cloud-based applications for companies to excel in their sales & marketing efforts (e.g. CalcItNow). Software solutions for sales- and marketing operations (e.g. marketing automation). Mostly focussed on integration for key marketing automation players (e.g. Marketo).

✦ Director ✦

Fontys University of Applied Sciences

For the Group FHMM, of Fontys University of Applied Sciences, I co-developed the course Digital Business Practics. Focussing on the classes and content on Online Sales and Marketing Innovation. I'm also acted as guest lectuerer on several topics. And I conducted workshops and trainings on marketing techology.

✦ Lecturer & Program Developer (contracted) ✦

Quintiq, a Dassault Systèmes company

At Quintiq, the leader in supply chain planning and optimization software, I manage the marketing operations department. 

Marketing Operations plays a critical role in aligning strategy and processes by managing activities across multiple marketing and non-marketing functions, ensuring that all of the marketing organization’s activities run as planned and are able to excel in their commercial efforts.

Whether leveraging technology, creating processes, productizing best-practices, coordinating functions, training, reporting on performance, or generating new insights, marketing operations is at the center of much of the marketing organization’s activity.

The department is split in three different roles:

- Campaign Operations Management: 
Enables effective and efficient campaign deployment

- Marketing Performance Management:
Responsible for performance reporting, targets, budgets, and planning.

- Marketing Process Management:
Formalizes, proposes, monitors, and trains on marketing processes and tools.

✮ Head of Marketing Operations World Wide ✮

At Quintiq, the leader is supply chain planning and optimization software, I play an integral role in: demand creation, lead management, lead nurturing, sales enablement, and marketing-sales alignment. 

Like a true revenue engineer, I partner up with our business units to help them achieve and increase their success. Connecting business and IT, by providing the right tools, processes, training, and insight. And also by sharing best-practrices amongst the business units. 

With my team of three specialists, we focus on increasing pipeline movement, lead nurture strategies, (predictive) lead- and account scoring, sales enablement tools, CRM integration (Salesforce), marketing automation (Marketo), campaign support, campaign quality, data quality, targetting, revenue attribution, and reporting.

✮ Global Marketing Automation Manager ✮

Milestone

Milestone is a results-driven B2B marketing agency that works for ambitious multinationals like: DSM, KPN, Capgemini, Logica, Rabobank, Q-Park, Nutricia, Mediq, Philips, Delta Lloyd, Damen Shipyards, Woonzorg Nederland and more. 

As Senior Marketing Consultant at Milestone, I help clients to successfully and sustainably develop, execute, and optimize their (online) marketing- and sales activities, on topics like: buying journey analysis, strategy development, marketing automation, and life cycle management. 

Some successful assignments for:
● Q-Park: eCommerce Strategy, Social Media, Campaigns, HRMarketing, Training
● KPN: Marketing Project Management, Customer Life Cycle Management, IMM, Privacy
● Woonzorg Nederland: Customer Buying Journeys, Content Strategy
● Nutricia AMN: Online Strategy, Customer Engagement, CMS, Training, Dashboards
● Capgemini: Keynote and Training on Marketing Automation
● Universal Electronics: Supporting tradeshows with Social Media, Training
● DSM (Medical, Dyneema, Bio, Plastics): Content Excellence, Project Management, SEA
● Appsense: Marketing Calendar
● IBM: Social Media Dashboard Approach

✮ Principal B2B Marketing Consultant ✮

TIAS School for Business and Society

TiasNimbas Business School is one of the best Business Schools in the world. TiasNimbas is internationally recognized and ranked in the most prestigious lists, like the MBA TOP100 from the Financial Times.

As the online marketeer of TiasNimbas Business School I'm responsible for the entire budget for Search Engine Advertising (SEA), Affiliates and Bannering campaigns. I'm responsible for gathering analytical data (KPI's) for marketing team meetings. And I'm responsible for all international search engine optimization (SEO) for all our corporate and campaign websites. Together with the Senior Web Content Manager I try to find ways to optimize conversions by variant testing testing and surveys. 

I'm the chairman and initiator of the Web Reputation Team which monitors and acts on posts about TiasNimbas in the (social) media.

Some projects:
● Social Media Strategy
● Aligning email marketing and database marketing using Selligent
● Web Reputation Team & Web Monitoring
● Investigate Sitecore CMS implementation with marketing suite
● Retargeting with Google Remarketing

✦ Global Online Marketer ✦

Prezent Internet BV

Prezent Internet from Tilburg is an Internet agency that specializes in global domain registration, development of (complex) Internet applications and online marketing. Their mission is to ensure that their clients get maximum return from what the internet has to offer.

»MY JOB«
● Leading projects & implementations
● Managing budget, hours, information distribution and deadlines
● Contact between client and programmer
● Consulting clients about marketing on the internet
● Content responsible for e-marketing webportal
● Responsible for existing- and new business
● Analytics, marketing, adwords, seo, management information and more

✦ Internet (Marketing) Consultant ✦

Enabling B2B RevOps to have more time for human-to-human interaction: With smarter, automated, more efficient, and more effective marketing and sales processes. 

Agency founder, 6x Marketo Champion, author of the book “Marketing Automation Untangled", and keynote speaker on what it takes to successfully transform marketing, align with sales, and innovate with marketing technology. 

Also, father of 2, deejay, and passionate about gadgets, fine dining, wine, rum tasting, travel, and grilling.

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