Michael Hartmann

Hartmann Advisory Group LLC

We provide marketing and related consulting services, primarily to B2B companies. We are experts in how to enable B2B startup, scale-up and growth companies maximize and leverage their investment in marketing/revenue technology, processes and resources to enable growth.

Founder / Principal

MarketingOps(dot)com

Ops Cast is the podcast for Marketing Ops professionals from MO Pros. Tune in and register to be notified of new episodes at www.themopros.com/opscast.

Co Host, Ops Cast podcast

MO Pros is the community for Marketing Operations professionals. As an ambassador, we help guide the direction of the community and support the members.

Ambassador

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Rimini Street

Serving the global Marketing Operations & Technology team.

Director, Marketing Operations & Technology

Informa Markets

Leading the Marketing Operations / Optimization and Digital Marketing team supporting Informa Markets' Fashion portfolio.

Senior Director, Marketing Operations

Revenue Collective

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Member / DFW Chapter Steering Committee

Freeman Company

Built and managed team responsible for demand generation and marketing technology and establishing an inside sales/SDR function, as well as marketing analytics for leading event company.
• Led implementation of marketing automation solution (Marketo) and other components of the marketing technology stack, including integration with CRM (Salesforce)
• Established baseline for Marketing influence on pipeline and revenue, supporting Marketing target for influenced revenue for first time in company’s 90+ years
• Optimized agency and other vendor relationships to provide budget and project flexibility

Director, Marketing Technology, Demand Generation and Analytics

Anritsu

Manage team responsible for Americas Region marketing operations and infrastructure, as well as interactive marketing initiatives for high-tech manufacturer.
• Implemented technology and processes that enabled the ability to evaluate ROI for marketing activities
• Led implementation of marketing automation solution (Eloqua) and other components of the marketing technology stack, including integration with CRM
• Managed multiple vendor relationships for both SaaS and on-premise solutions
• Restructured both processes and infrastructure in first twelve months, including promotional web, email, and customer database, improving consistency, efficiency and productivity
• Technical lead on task force for improving customer loyalty and engagement

Marketing Operations Manager

Texas Instruments

Responsible for strategy and tactics to communicate and promote usage of suite of software products.

Product Marketing Manager

Internet Marketing Manager

Worked with product marketing, communications and other teams to implement marketing strategy for online and other digital media.

Program Manager, Internet Marketing

Centex Homes

Independent Consultant

I am a passionate and focused leader who loves to build and has the ability to bring order and clarity to situations where there is ambiguity or chaos. I am a creative problem solver, and a bit of a geek. 

I believe:
- Being a leader means leading the “whole” person - mentoring young talent is something I get much satisfaction from
- The Pareto Principle (the 80/20 rule) - Progress is better than perfection...every time
- Occam’s Razor - the simplest solution to a problem is usually the best
- Consensus is important - but that doesn’t mean 100% agreement, it means we can all support a decision 100%

I get sh*t done by:
- Getting support and alignment across diverse stakeholders trying to achieve Big Hairy Audacious Goals (BHAG) through consensus building
- Balancing the healthy tension between strategic initiatives and tactical priorities
- Keep my eyes on the future rather than looking back
- Cutting through the noise and focusing on outcomes

Coming out of college with an engineering degree, then into management consulting and eventually into marketing / operations has exposed me to many types of companies and industries. 

If your organization needs some strategic guidance for your operations functions, let’s talk. I can help with advisory services, fractional leadership, or projects to optimize your processes and resources.

Yes, I know...I'm behind on posting about Ops Cast episodes (again). But Thanksgiving felt like the perfect time to catch up and to say thank you. 🦃

When we started Ops Cast, my biggest worry wasn't the tech, the editing, or the cadence - it was whether we'd have enough guests to keep it going. Turns out, that was never the problem.

We’ve been blessed with an incredible #community of marketing operations, revops, and martech professionals who’ve given generously of their time, insights, and humor. Over the past few months, we’ve released episodes with:

 🎙️ Sari Hegewald – The Human Side of Marketing Ops
 🎙️ Sarah Lane-Hawn🧚‍♀️– From Ticket-Taker to Strategic Influencer
 🎙️ Danielle Urban – From Scrappy to Scalable: Martech Maturity in HubSpot
 🎙️ Danielle Balestra – Building MOPs in Highly Regulated Industries
 🎙️ Tracey Fudge – Practical AI for Marketing and Ops
 🎙️ Penny Hill – Simplifying the Complex: Attribution, Alignment, and What Really Matters
 🎙️ Aby Varma – The Value-Driven Path to AI Adoption

Each conversation reminded me how much talent, creativity, and generosity exist in this community.

So, to every guest who has joined us (and those still to come), to everyone who has listened, shared, or sent us a note - thank you. You've made this podcast more than a series of episodes; you've made it a place for connection and learning - and I am the primary beneficiary.

Here's to the people behind the dashboards, data, and strategy - the real people of Marketing Ops and the Marketing Ops Community. 🙌

🎧 Links to all recent episodes are in the first comment.

#MarketingOps #RevOps #OpsCast #MoPros #Gratitude #Community #MarTech #Leadership #CareerGrowth #AIinMarketing

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

Most teams say they are "doing AI." Spencer Tahil says most of them are not.

In this week's Ops Cast episode, Spencer joins me to break down why #AI isn't really transforming most marketing teams - it's just helping them do the same old tasks slightly faster.

According to Spencer, the real divide isn't between AI adopters and laggards...
It's between teams that automate tasks and teams that rebuild processes.

We dig into:
✔️ Why "just spin up an AI pilot" is the fastest path to wasted time
 ✔️ How to escape the trap of superficial use cases
 ✔️ Why AI fails when it's treated like a feature instead of a workflow
 ✔️ The organizational change required, not just the tech change
 ✔️ What it takes to scale AI beyond individual enthusiasts
 ✔️ Why MOPs should own the AI operating model (and why most don't yet)

Spencer's take is simple and sharp:
AI won't replace marketers - but marketers who understand systems thinking will replace those who don't.

If you’ve ever wondered why your AI "wins" aren’t moving KPIs...this episode will hit uncomfortably close to home.

🎧 Link to the full episode is in the first comment.

#MarketingOps #RevOps #OpsCast #MOPros #AI #AIinMarketing #MarketingTechnology #Automation #ChangeManagement #Leadership #ProcessDesign #FutureOfWork

parcelLab

• Administered Zendesk platform, maintained dynamic templates and placeholders, and implemented automated alerts, ensuring smooth customer support operations
• Designed and implemented trigger flows, cron jobs, and worked with JavaScript to create Emails and Track&Trace pages in HTML & CSS, enhancing usability and boosting conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Jira, Cronicle, DataDog, Metabase, Graylog, DBT

Technical Support Engineer

• Administered Zendesk platform and maintained dynamic templates and placeholders, ensuring smooth customer support operations
• Designed and implemented responsive email templates, tracking landing pages, and banners to enhance usability and boost conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Zelda, Jira

Technical Content Developer

• Experienced in managing CRM tools (Hubspot & Salesforce) for Sales & Marketing with 180,000+ contacts, optimizing inbound lead processes, and analyzing inbound pipeline performance.
• Skilled in standardizing campaign reports & presentations with clear KPIs & pipeline performances for C-level executives, ensuring effective communication of marketing results.
• Proficient in overseeing marketing operations, including exporting reports, linking campaigns, drafting automated emails, creating nurturing workflows, and maintaining website content, while also executing quarterly ABM campaigns.

Main tools:
Hubspot, Salesforce, Contentful, Excel, Miro, Powerpoint, 6sense

Marketing Operations Coordinator

• Successfully led the website migration project from WordPress to a headless CMS (Contentful), ensuring a seamless transition and improved website performance.
• Proficient in drafting landing pages and maintaining websites, utilizing both WordPress (until April 2022) and Contentful CMS (from April 2022 onwards) to deliver a user-friendly and visually appealing online presence.
• Skilled in maintaining CRM tools (Hubspot) for Sales & Marketing, overseeing marketing operations such as exporting reports, linking campaigns, drafting automated emails, and creating nurturing workflows, while also supporting events and experience squad in building and maintaining landing pages and tracking lead generation activities for OX-Fest 2022.

Main tools:
Hubspot, Salesforce, Contentful, Miro, Wordpress, Turtl

Digital Marketing Coordinator

• Proficient in supporting the maintenance, management, and improvement of the parcelLab website, including the creation of landing pages and conducting web A/B tests to optimize user experience and engagement.
• Skilled in SEO reporting, ensuring website visibility and implementing strategies to improve search engine rankings and organic traffic.
• Experienced in managing social media platforms, driving brand awareness, and engaging with the target audience through strategic content creation and community management. Additionally, provided research and support for German DTC studies, contributing to valuable insights and informed decision-making.

Main tools:
Hubspot, Wordpress, SEMRush, Hootsuite

Marketing Working Student

• Assisting in the successful website relaunch on December 21st, 2020, ensuring a smooth transition and improved user experience.
• Contributing to the German E-Commerce shipping study in 2021, conducting research and analysis to provide valuable insights into the industry. (Link to the study provided below)

Main tools
Wordpress, Excel

Marketing Intern

Karl Reichenbach GmbH

• Conduct comprehensive qualitative and quantitative research and provide expert consultation on relevant markets.
• Continuously update industry knowledge and stay informed about the markets under investigation.
• Generate insightful reports and actionable recommendations for internal use, ensuring clarity and usefulness for organizational decision-making.

Research Analyst

Western Digital

Intern

BASF

Versatile skill set that spans across customer-, marketing- & business-operations with expertise in CRM systems administration, coding, analytics, website migrations & maintenance.

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Hartmann's LinkedIn Performance

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