Michael Hartmann

Hartmann Advisory Group LLC

We provide marketing and related consulting services, primarily to B2B companies. We are experts in how to enable B2B startup, scale-up and growth companies maximize and leverage their investment in marketing/revenue technology, processes and resources to enable growth.

Founder / Principal

MarketingOps(dot)com

Ops Cast is the podcast for Marketing Ops professionals from MO Pros. Tune in and register to be notified of new episodes at www.themopros.com/opscast.

Co Host, Ops Cast podcast

MO Pros is the community for Marketing Operations professionals. As an ambassador, we help guide the direction of the community and support the members.

Ambassador

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Rimini Street

Serving the global Marketing Operations & Technology team.

Director, Marketing Operations & Technology

Informa Markets

Leading the Marketing Operations / Optimization and Digital Marketing team supporting Informa Markets' Fashion portfolio.

Senior Director, Marketing Operations

Revenue Collective

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Member / DFW Chapter Steering Committee

Freeman Company

Built and managed team responsible for demand generation and marketing technology and establishing an inside sales/SDR function, as well as marketing analytics for leading event company.
• Led implementation of marketing automation solution (Marketo) and other components of the marketing technology stack, including integration with CRM (Salesforce)
• Established baseline for Marketing influence on pipeline and revenue, supporting Marketing target for influenced revenue for first time in company’s 90+ years
• Optimized agency and other vendor relationships to provide budget and project flexibility

Director, Marketing Technology, Demand Generation and Analytics

Anritsu

Manage team responsible for Americas Region marketing operations and infrastructure, as well as interactive marketing initiatives for high-tech manufacturer.
• Implemented technology and processes that enabled the ability to evaluate ROI for marketing activities
• Led implementation of marketing automation solution (Eloqua) and other components of the marketing technology stack, including integration with CRM
• Managed multiple vendor relationships for both SaaS and on-premise solutions
• Restructured both processes and infrastructure in first twelve months, including promotional web, email, and customer database, improving consistency, efficiency and productivity
• Technical lead on task force for improving customer loyalty and engagement

Marketing Operations Manager

Texas Instruments

Responsible for strategy and tactics to communicate and promote usage of suite of software products.

Product Marketing Manager

Internet Marketing Manager

Worked with product marketing, communications and other teams to implement marketing strategy for online and other digital media.

Program Manager, Internet Marketing

Centex Homes

Independent Consultant

I am a passionate and focused leader who loves to build and has the ability to bring order and clarity to situations where there is ambiguity or chaos. I am a creative problem solver, and a bit of a geek. 

I believe:
- Being a leader means leading the “whole” person - mentoring young talent is something I get much satisfaction from
- The Pareto Principle (the 80/20 rule) - Progress is better than perfection...every time
- Occam’s Razor - the simplest solution to a problem is usually the best
- Consensus is important - but that doesn’t mean 100% agreement, it means we can all support a decision 100%

I get sh*t done by:
- Getting support and alignment across diverse stakeholders trying to achieve Big Hairy Audacious Goals (BHAG) through consensus building
- Balancing the healthy tension between strategic initiatives and tactical priorities
- Keep my eyes on the future rather than looking back
- Cutting through the noise and focusing on outcomes

Coming out of college with an engineering degree, then into management consulting and eventually into marketing / operations has exposed me to many types of companies and industries. 

If your organization needs some strategic guidance for your operations functions, let’s talk. I can help with advisory services, fractional leadership, or projects to optimize your processes and resources.

Yes, I know...I'm behind on posting about Ops Cast episodes (again). But Thanksgiving felt like the perfect time to catch up and to say thank you. 🦃

When we started Ops Cast, my biggest worry wasn't the tech, the editing, or the cadence - it was whether we'd have enough guests to keep it going. Turns out, that was never the problem.

We’ve been blessed with an incredible #community of marketing operations, revops, and martech professionals who’ve given generously of their time, insights, and humor. Over the past few months, we’ve released episodes with:

 🎙️ Sari Hegewald – The Human Side of Marketing Ops
 🎙️ Sarah Lane-Hawn🧚‍♀️– From Ticket-Taker to Strategic Influencer
 🎙️ Danielle Urban – From Scrappy to Scalable: Martech Maturity in HubSpot
 🎙️ Danielle Balestra – Building MOPs in Highly Regulated Industries
 🎙️ Tracey Fudge – Practical AI for Marketing and Ops
 🎙️ Penny Hill – Simplifying the Complex: Attribution, Alignment, and What Really Matters
 🎙️ Aby Varma – The Value-Driven Path to AI Adoption

Each conversation reminded me how much talent, creativity, and generosity exist in this community.

So, to every guest who has joined us (and those still to come), to everyone who has listened, shared, or sent us a note - thank you. You've made this podcast more than a series of episodes; you've made it a place for connection and learning - and I am the primary beneficiary.

Here's to the people behind the dashboards, data, and strategy - the real people of Marketing Ops and the Marketing Ops Community. 🙌

🎧 Links to all recent episodes are in the first comment.

#MarketingOps #RevOps #OpsCast #MoPros #Gratitude #Community #MarTech #Leadership #CareerGrowth #AIinMarketing

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

Most teams say they are "doing AI." Spencer Tahil says most of them are not.

In this week's Ops Cast episode, Spencer joins me to break down why #AI isn't really transforming most marketing teams - it's just helping them do the same old tasks slightly faster.

According to Spencer, the real divide isn't between AI adopters and laggards...
It's between teams that automate tasks and teams that rebuild processes.

We dig into:
✔️ Why "just spin up an AI pilot" is the fastest path to wasted time
 ✔️ How to escape the trap of superficial use cases
 ✔️ Why AI fails when it's treated like a feature instead of a workflow
 ✔️ The organizational change required, not just the tech change
 ✔️ What it takes to scale AI beyond individual enthusiasts
 ✔️ Why MOPs should own the AI operating model (and why most don't yet)

Spencer's take is simple and sharp:
AI won't replace marketers - but marketers who understand systems thinking will replace those who don't.

If you’ve ever wondered why your AI "wins" aren’t moving KPIs...this episode will hit uncomfortably close to home.

🎧 Link to the full episode is in the first comment.

#MarketingOps #RevOps #OpsCast #MOPros #AI #AIinMarketing #MarketingTechnology #Automation #ChangeManagement #Leadership #ProcessDesign #FutureOfWork

OrCam

- Lead SEO efforts to enhance online visibility and engagement for OrCam's assistive technologies, targeting individuals with visual impairments, dyslexia, and ADHD.
- Utilized Google Analytics and WordPress to analyze website performance and manage content, ensuring information is both accessible and compelling.
- Developed and implemented comprehensive social media and online marketing strategies to increase brand awareness and community engagement.
- Oversaw e-commerce strategies to improve online shopping experiences, making it easier for customers to access and purchase OrCam products.
- Conducted SEO audits and fix technical SEO and site issues to optimize website performance and improve search engine rankings.

Senior Search Engine Optimization (SEO) Manager

INFUSEmedia

As the Director of Search Engine Optimization and Digital Marketing Strategy at INFUSEmedia, I pioneered comprehensive SEO strategies that significantly increased our online visibility and customer engagement. 

Leading a dynamic team, we established innovative digital marketing campaigns that drove a 40% increase in organic traffic year-over-year. I initiated key partnerships, developed cutting-edge SEO practices, and implemented effective content marketing techniques that resulted in a 25% growth in lead generation. 

My efforts in optimizing web performance and user experience contributed to a 30% improvement in website conversion rates. I also spearheaded the adoption of AI and machine learning technologies, enhancing our data analysis capabilities and enabling more targeted marketing efforts. 

Through these initiatives, I played a pivotal role in expanding the company's digital footprint and establishing a strong online presence in a competitive marketplace.

• Spearheaded a comprehensive SEO strategy, enhancing site authority and user engagement, as evidenced by a 63% increase in organic search rankings, by integrating advanced technical SEO practices and content optimization.
• Conducted in-depth keyword and competitor research, leveraging SEO tools like Google Analytics and Search Console, to identify and capitalize on market opportunities, resulting in a 52% growth in targeted traffic.
• Pioneered link-building campaigns and onsite optimizations that adhered to Core Web Vitals and E-E-A-T principles, boosting site performance and user experience metrics by 45%.
• Developed an off-site SEO strategy focusing on link building and authority enhancement, resulting in a 𝗱𝗼𝗺𝗮𝗶𝗻 𝗿𝗮𝘁𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗳𝗿𝗼𝗺 𝟭𝟱 𝘁𝗼 𝟲𝟱 𝘄𝗶𝘁𝗵𝗶𝗻 𝟮 𝘆𝗲𝗮𝗿𝘀, along with improved organic search visibility for key pages.

Director Search Engine Optimization, Digital Marketing Strategy

Abacus Health Products

Design, oversee, and optimize SEO projects for our company's product lines, blogs, and websites.

Collaborate closely with the content team to strategize, execute, and measure content plans, ensuring alignment with our SEO goals.

Initiate and lead projects to enhance our websites' infrastructure, driving significant improvements in performance and user experience.

Work in tandem with various departments to craft and implement a cohesive content marketing strategy that amplifies our reach and engagement.

Analyze search queries to align our content strategy with user intent, ensuring our offerings meet the audience's needs.

Regularly conduct competitor and keyword research, coupled with ongoing link-building efforts to bolster our online presence.

Proven ability to launch and manage projects with measurable success in improving website performance and SEO.
Strong proficiency in SEO tools and practices, including keyword research, link building, and analytics.

SEO & E-commerce Manager

Scooters 'N Chairs

Expert in white hat SEO techniques, link building, actively researching, testing and proposing new approaches to improving search engine rankings, selecting search phrases and choosing keywords, carrying out competitor research and competitive gap analysis, implementing online search strategies, analysing search results via Web Analytics and other specialist software, optimizing websites and landing pages, internal link building within sites, managing outreach campaigns. I regularly monitor and track the performance of SEO campaigns, including site traffic and KPI's, on Page and Off Page Optimization. I also have significant experience in guest posting/blogging.

Search Engine Optimization Specialist

Jerusalem Consulting

Worked as an IT department analyst. Responsibilities included setting up system accounts and routers, assisting in the configuration of end-user workstations. I have extensive working knowledge of hardware, software, and peripherals and diagnosing and resolving end-user network, printer, PC, email, and internet/Wi-Fi problems, virus/spyware removal, driver installation and upgrade hardware/software repairs. Left in order to focus exclusively on my master’s degree. 

Key Achievements:

- Gathered and document requirements in order to create a project plan to design and optimize the appropriate technology solution for the client. 

- Developed and maintained a cost-effective hardware/software solution to fit the needs of the business.

Information Technology Analyst

Israel Income

Conducted market research and utilized excel and other software’s for forecasting/projections, financial analysis and risk management purposes. Advised investors on portfolio options to optimize their ROI and minimize risk by choosing stocks that would offset risk based on derived correlations. Did due diligence on startup companies to understand their earning potential and normalize them using valuation multiples to make them comparable. 

Key Achievements:
Reduced risk for clients & improved ROI
Attracted new investors
Conducted creative analyses and derived powerful insights as well as prioritizing strategic alternatives

Business Analyst

Jifiti.com

Worked as the operations analyst for Jifiti, a gifting platform and application provider. Responsibilities included customer service via various interfaces, purchasing, issuing gift cards, and fraud checking along with critical judgement to drive business performance on key industry verticals. Extensive experience in marketing/sales, customer success, analyzing KPI’s, and working with CRM tools. Gained experience in optimizing conversion funnels and  Left in order to concentrate solely on my master’s studies. 

Key Achievements:
Discovered new ways to improve efficiency and increase profits by analyzing business protocols and suggesting changes to executives to execute these changes effectively. 
Took on an assortment of challenging tasks which required immense multitasking, analytical thinking and the ability to perform under pressure.
Negotiated deals with vendors which resulted in the company saving thousands of dollars per month
Masterminded a point system in collaboration with the Devops team that automatically approved/rejected orders thereby saving countless hours per day.
Exploited CRM systems in order to increase leads and drive customer loyalty/satisfaction.

Business Operations Analyst

US Army Research Laboratory

Accepted as a finalist into internship funded by SEAP (Science & Engineering Apprenticeship Program).
During my internship I programmed complex digital logic devices and evaluated radio frequency ID devices.
By the end of the session I successfully completed an electronic safety module that was designed to perform fast voltage transformation. This device made it feasible to repair a high voltage vehicle, such as a tank on a battlefield, without wasting time in a dangerous situation.

Intern

I have 6 years of experience in SEO and digital marketing, where I've been helping businesses stand out online. As the Senior SEO Manager at OrCam, a tech company creating helpful devices for people with visual impairments, dyslexia, and ADHD, I lead our efforts to make sure our products reach those who need them.

In my role, I focus on simple yet effective strategies: improving our website's visibility, making content easier to find and more engaging, and using AI to better connect with our audience. Keeping up with the latest trends helps me ensure our marketing efforts always hit the mark. I'm all about using technology and creativity to meet our customers' needs directly.

Beyond the big picture, I get into the nitty-gritty of making our website perform better. This includes understanding how to make technical tweaks for SEO, using email to keep in touch with our audience with messages that matter, and writing content that speaks to our audience. My goal is to enhance OrCam's presence online, making it easy for everyone to find and benefit from our products.

In the ever-evolving world of SEO and digital marketing, I find the power of connection and continuous learning to be the cornerstones of success. Whether you're navigating the complexities of AI-driven marketing strategies, seeking insights into the latest industry trends, or simply wish to exchange ideas over a virtual coffee, I welcome the opportunity to connect and grow together. Reach out to me here on LinkedIn or drop me an email at lubomirskyj@gmail.com.

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