Michael Hartmann

Hartmann Advisory Group LLC

We provide marketing and related consulting services, primarily to B2B companies. We are experts in how to enable B2B startup, scale-up and growth companies maximize and leverage their investment in marketing/revenue technology, processes and resources to enable growth.

Founder / Principal

MarketingOps(dot)com

Ops Cast is the podcast for Marketing Ops professionals from MO Pros. Tune in and register to be notified of new episodes at www.themopros.com/opscast.

Co Host, Ops Cast podcast

MO Pros is the community for Marketing Operations professionals. As an ambassador, we help guide the direction of the community and support the members.

Ambassador

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Rimini Street

Serving the global Marketing Operations & Technology team.

Director, Marketing Operations & Technology

Informa Markets

Leading the Marketing Operations / Optimization and Digital Marketing team supporting Informa Markets' Fashion portfolio.

Senior Director, Marketing Operations

Revenue Collective

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Member / DFW Chapter Steering Committee

Freeman Company

Built and managed team responsible for demand generation and marketing technology and establishing an inside sales/SDR function, as well as marketing analytics for leading event company.
• Led implementation of marketing automation solution (Marketo) and other components of the marketing technology stack, including integration with CRM (Salesforce)
• Established baseline for Marketing influence on pipeline and revenue, supporting Marketing target for influenced revenue for first time in company’s 90+ years
• Optimized agency and other vendor relationships to provide budget and project flexibility

Director, Marketing Technology, Demand Generation and Analytics

Anritsu

Manage team responsible for Americas Region marketing operations and infrastructure, as well as interactive marketing initiatives for high-tech manufacturer.
• Implemented technology and processes that enabled the ability to evaluate ROI for marketing activities
• Led implementation of marketing automation solution (Eloqua) and other components of the marketing technology stack, including integration with CRM
• Managed multiple vendor relationships for both SaaS and on-premise solutions
• Restructured both processes and infrastructure in first twelve months, including promotional web, email, and customer database, improving consistency, efficiency and productivity
• Technical lead on task force for improving customer loyalty and engagement

Marketing Operations Manager

Texas Instruments

Responsible for strategy and tactics to communicate and promote usage of suite of software products.

Product Marketing Manager

Internet Marketing Manager

Worked with product marketing, communications and other teams to implement marketing strategy for online and other digital media.

Program Manager, Internet Marketing

Centex Homes

Independent Consultant

I am a passionate and focused leader who loves to build and has the ability to bring order and clarity to situations where there is ambiguity or chaos. I am a creative problem solver, and a bit of a geek. 

I believe:
- Being a leader means leading the “whole” person - mentoring young talent is something I get much satisfaction from
- The Pareto Principle (the 80/20 rule) - Progress is better than perfection...every time
- Occam’s Razor - the simplest solution to a problem is usually the best
- Consensus is important - but that doesn’t mean 100% agreement, it means we can all support a decision 100%

I get sh*t done by:
- Getting support and alignment across diverse stakeholders trying to achieve Big Hairy Audacious Goals (BHAG) through consensus building
- Balancing the healthy tension between strategic initiatives and tactical priorities
- Keep my eyes on the future rather than looking back
- Cutting through the noise and focusing on outcomes

Coming out of college with an engineering degree, then into management consulting and eventually into marketing / operations has exposed me to many types of companies and industries. 

If your organization needs some strategic guidance for your operations functions, let’s talk. I can help with advisory services, fractional leadership, or projects to optimize your processes and resources.

Yes, I know...I'm behind on posting about Ops Cast episodes (again). But Thanksgiving felt like the perfect time to catch up and to say thank you. 🦃

When we started Ops Cast, my biggest worry wasn't the tech, the editing, or the cadence - it was whether we'd have enough guests to keep it going. Turns out, that was never the problem.

We’ve been blessed with an incredible #community of marketing operations, revops, and martech professionals who’ve given generously of their time, insights, and humor. Over the past few months, we’ve released episodes with:

 🎙️ Sari Hegewald – The Human Side of Marketing Ops
 🎙️ Sarah Lane-Hawn🧚‍♀️– From Ticket-Taker to Strategic Influencer
 🎙️ Danielle Urban – From Scrappy to Scalable: Martech Maturity in HubSpot
 🎙️ Danielle Balestra – Building MOPs in Highly Regulated Industries
 🎙️ Tracey Fudge – Practical AI for Marketing and Ops
 🎙️ Penny Hill – Simplifying the Complex: Attribution, Alignment, and What Really Matters
 🎙️ Aby Varma – The Value-Driven Path to AI Adoption

Each conversation reminded me how much talent, creativity, and generosity exist in this community.

So, to every guest who has joined us (and those still to come), to everyone who has listened, shared, or sent us a note - thank you. You've made this podcast more than a series of episodes; you've made it a place for connection and learning - and I am the primary beneficiary.

Here's to the people behind the dashboards, data, and strategy - the real people of Marketing Ops and the Marketing Ops Community. 🙌

🎧 Links to all recent episodes are in the first comment.

#MarketingOps #RevOps #OpsCast #MoPros #Gratitude #Community #MarTech #Leadership #CareerGrowth #AIinMarketing

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

Most teams say they are "doing AI." Spencer Tahil says most of them are not.

In this week's Ops Cast episode, Spencer joins me to break down why #AI isn't really transforming most marketing teams - it's just helping them do the same old tasks slightly faster.

According to Spencer, the real divide isn't between AI adopters and laggards...
It's between teams that automate tasks and teams that rebuild processes.

We dig into:
✔️ Why "just spin up an AI pilot" is the fastest path to wasted time
 ✔️ How to escape the trap of superficial use cases
 ✔️ Why AI fails when it's treated like a feature instead of a workflow
 ✔️ The organizational change required, not just the tech change
 ✔️ What it takes to scale AI beyond individual enthusiasts
 ✔️ Why MOPs should own the AI operating model (and why most don't yet)

Spencer's take is simple and sharp:
AI won't replace marketers - but marketers who understand systems thinking will replace those who don't.

If you’ve ever wondered why your AI "wins" aren’t moving KPIs...this episode will hit uncomfortably close to home.

🎧 Link to the full episode is in the first comment.

#MarketingOps #RevOps #OpsCast #MOPros #AI #AIinMarketing #MarketingTechnology #Automation #ChangeManagement #Leadership #ProcessDesign #FutureOfWork

Lee Moskowitz 🌈

Raptor Technologies, LLC

SmartPass was acquired by Raptor in December 2024

Director of Growth Marketing

SmartPass

Leading all growth marketing and demand generation initiatives. Marketing Strategy, Paid Media, Content Marketing, SEO, GTM.

Lee2B

Join Lee for fun conversations with the brightest and funniest minds in B2B and beyond. Lee2B is meant to feel like you're pulling up a chair to eavesdrop on your group of friends - if your friends happen to be B2B marketers, salespeople, and founders who don’t hold back.

Whether you're a seasoned pro or just dipping your toes into the B2B waters, "Lee2B" is your go-to source for knowledge, inspiration, and a whole lot of sass.

Podcast Host

SetSail

Led, executed, and managed all digital marketing strategies and activities for SetSail, including SEO, social, paid media, demand generation,  email marketing, website build out, influencer campaigns, and community building

Generated 2.5x growth in the number of enterprise meetings set in H1 2023 through cross-channel campaigns and demand generation efforts

Increased Domain Rating (DR) from 30 to 57 and increased overall web traffic 25% QoQ  through SEO, blogging, website expansion, and backlink building, securing placements in HubSpot, Wordpress, Monday.com, and more

Grew social media presence, increased company LinkedIn followers from ~3k to 6k, and achieved 3x engagement

Managed HubSpot for marketing, integration with SFDC. Implemented lead and account scoring models, lead routing processes, and other marketing operations initiatives.

Antenna

-Develop strategy and oversee the execution of integrated marketing campaigns that include content marketing, SEM, social media, SEO, HubSpot, email marketing, and marketing automation
-Lead paid media and martech teams across the agency, providing direction, training, and mentorship
-Built HubSpot division, establishing agency as a Platinum-Tiered HubSpot Partner, rising from non-tiered status
-Manage, implement, execute, strategize, and consult on all aspects of HubSpot, helping clients achieve goals and leverage HubSpot as a full-service inbound marketing platform
-Launch and optimize cross-channel advertising campaigns, providing strategy and directly managing campaigns on Google Ads, LinkedIn Ads, and Facebook ads
-Lead client calls, manage deadlines, delegate tasks, providing strategy, direction, and account management

Senior Director of Growth Marketing

Director of Inbound Marketing

Marketing Automation & Operations Specialist

IMG Digital Inc - Digital Marketing Agency (formery InspiriaMedia)

IMG Digital was formerly InspiriaMedia Group / Inspiria Outdoor

•Develop strategies for inbound marketing campaigns and manage their execution
•Develop strategies and execute paid campaigns on platforms including Google Adwords and Facebook
•Manage HubSpot portals and lead the execution on all features including list segmentation, marketing automation workflows, landing pages, CRM, etc.
•Manage the execution of website launches

Head Of Marketing Operations

•Collaborate as a member of the marketing team to develop marketing strategy and implement digital & inbound marketing campaigns.

•Set up and manage PPC campaigns on Google Adwords, Facebook, and LinkedIn for agency and all clients.  Conduct keyword research, competitive research, search terms report analysis/ negative keywords, campaign development & optimization, ad copywriting, and conversion tracking.

•Analyze and track KPIs, including clicks, CTR, CPC, impressions, impression share, utilizing data to look for opportunities and make strategic recommendations.

•Manage the design, build and execution of marketing automation processes to nurture leads, improve operations & account management, and to optimize sales efficiency using Hubspot.

•Execute DNS changes to launch websites and manage email servers

Marketing Analyst + Inbound Marketing Specialist

•Utilize HubSpot for email marketing, marketing automation, landing pages and forms for internal and client marketing communications to effectively target and nurture prospects and leads
•Analyze and track lead and revenue data using excel to present to management team
•Assist in developing and executing marketing operations to establish and maintain processes that drive company efficiency, as well as to manage aspects of marketing communications.

Marketing Associate

ZWILLING J.A. HENCKELS

• Demonstrated strong attention to detail by proof reading product packages for accuracy
• Conducted competitive analysis market research and outlined findings to Product Managers for pricing strategy
• Calculated and updated product price lists

Marketing Intern

InspiriaMedia Corp.

•	Worked with management team on internal marketing to brand the agency to its NY Metro target market.
•	Built workflows to nurture and convert prospects and leads into customers.
•	Obtained certification in Hubspot software for use in  marketing automation, calls-to-action, and analytics.
•	Created email campaigns utilizing personalization features and marketing automation to attract and target clients based on the unique interests of each recipient.

Primary Wave Media

Primary Wave Media is a leading integrated marketing, licensing and media company that develops industry-defining, IP-based branding assets and campaigns designed for B2C companies in highly competitive, high-growth industry segments. Primary Wave Media provides unique, custom business-building marketing solutions, through the use of vanity phone numbers, to increase customer engagement and brand recognition on both a national and regional level for new and established brands

• Developed, researched and built networks in healthcare, legal, and financial industries for ongoing sales campaigns. 
• Targeted and contacted prospective clients through strategic eMarketing, social media campaigns, and sales outreach. 
• Performed outbound calls to potential clients, delivered sales pitch, and gathered lead details.
• Wrote a wide range of informative articles that were published across numerous company websites.

Sales and Marketing Associate

Growth Marketing Director Seeking New Roles | LGBTQ+ Advocate 🏳️‍🌈 | HubSpot, Paid Media, Marketing Strategy, SEO, Content

Hey, thanks for checking my profile! 

I'm a data-informed growth marketing expert specializing in demand generation, brand awareness, paid media, and social media.

Disclaimer than many of my posts are satire, jokes, or memes.

I've helped a wide range of organization, from SMBs to Fortune 500s to innovative startups.

I'm passionate about B2B & SaaS marketing, EdTech, CRM & data hygiene, paid media, content strategy, RevOps, and inbound marketing. Experienced in growth marketing and digital marketing strategy, management & execution.

Skilled in HubSpot, Google Ads, Facebook Advertising, Instagram Advertising, LinkedIn Advertising, Inbound Marketing, Marketing Automation, Email Marketing and CRM management.

Passionate about sustainability, LGBTQ rights, equality, mental health advocacy, animal rights, and diversity.

taplio

The Battle

Michael Hartmann

Lee Moskowitz

Followers

Posts

Engagements

Likes

Performance ScoreMichael Hartmann's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michael Hartmann

Lee Moskowitz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Hartmann's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichael Hartmann's LinkedIn Performance