Michael Hartmann

Hartmann Advisory Group LLC

We provide marketing and related consulting services, primarily to B2B companies. We are experts in how to enable B2B startup, scale-up and growth companies maximize and leverage their investment in marketing/revenue technology, processes and resources to enable growth.

Founder / Principal

MarketingOps(dot)com

Ops Cast is the podcast for Marketing Ops professionals from MO Pros. Tune in and register to be notified of new episodes at www.themopros.com/opscast.

Co Host, Ops Cast podcast

MO Pros is the community for Marketing Operations professionals. As an ambassador, we help guide the direction of the community and support the members.

Ambassador

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Member

Rimini Street

Serving the global Marketing Operations & Technology team.

Director, Marketing Operations & Technology

Informa Markets

Leading the Marketing Operations / Optimization and Digital Marketing team supporting Informa Markets' Fashion portfolio.

Senior Director, Marketing Operations

Revenue Collective

The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth-focused companies.

Member / DFW Chapter Steering Committee

Freeman Company

Built and managed team responsible for demand generation and marketing technology and establishing an inside sales/SDR function, as well as marketing analytics for leading event company.
• Led implementation of marketing automation solution (Marketo) and other components of the marketing technology stack, including integration with CRM (Salesforce)
• Established baseline for Marketing influence on pipeline and revenue, supporting Marketing target for influenced revenue for first time in company’s 90+ years
• Optimized agency and other vendor relationships to provide budget and project flexibility

Director, Marketing Technology, Demand Generation and Analytics

Anritsu

Manage team responsible for Americas Region marketing operations and infrastructure, as well as interactive marketing initiatives for high-tech manufacturer.
• Implemented technology and processes that enabled the ability to evaluate ROI for marketing activities
• Led implementation of marketing automation solution (Eloqua) and other components of the marketing technology stack, including integration with CRM
• Managed multiple vendor relationships for both SaaS and on-premise solutions
• Restructured both processes and infrastructure in first twelve months, including promotional web, email, and customer database, improving consistency, efficiency and productivity
• Technical lead on task force for improving customer loyalty and engagement

Marketing Operations Manager

Texas Instruments

Responsible for strategy and tactics to communicate and promote usage of suite of software products.

Product Marketing Manager

Internet Marketing Manager

Worked with product marketing, communications and other teams to implement marketing strategy for online and other digital media.

Program Manager, Internet Marketing

Centex Homes

Independent Consultant

I am a passionate and focused leader who loves to build and has the ability to bring order and clarity to situations where there is ambiguity or chaos. I am a creative problem solver, and a bit of a geek. 

I believe:
- Being a leader means leading the “whole” person - mentoring young talent is something I get much satisfaction from
- The Pareto Principle (the 80/20 rule) - Progress is better than perfection...every time
- Occam’s Razor - the simplest solution to a problem is usually the best
- Consensus is important - but that doesn’t mean 100% agreement, it means we can all support a decision 100%

I get sh*t done by:
- Getting support and alignment across diverse stakeholders trying to achieve Big Hairy Audacious Goals (BHAG) through consensus building
- Balancing the healthy tension between strategic initiatives and tactical priorities
- Keep my eyes on the future rather than looking back
- Cutting through the noise and focusing on outcomes

Coming out of college with an engineering degree, then into management consulting and eventually into marketing / operations has exposed me to many types of companies and industries. 

If your organization needs some strategic guidance for your operations functions, let’s talk. I can help with advisory services, fractional leadership, or projects to optimize your processes and resources.

Yes, I know...I'm behind on posting about Ops Cast episodes (again). But Thanksgiving felt like the perfect time to catch up and to say thank you. 🦃

When we started Ops Cast, my biggest worry wasn't the tech, the editing, or the cadence - it was whether we'd have enough guests to keep it going. Turns out, that was never the problem.

We’ve been blessed with an incredible #community of marketing operations, revops, and martech professionals who’ve given generously of their time, insights, and humor. Over the past few months, we’ve released episodes with:

 🎙️ Sari Hegewald – The Human Side of Marketing Ops
 🎙️ Sarah Lane-Hawn🧚‍♀️– From Ticket-Taker to Strategic Influencer
 🎙️ Danielle Urban – From Scrappy to Scalable: Martech Maturity in HubSpot
 🎙️ Danielle Balestra – Building MOPs in Highly Regulated Industries
 🎙️ Tracey Fudge – Practical AI for Marketing and Ops
 🎙️ Penny Hill – Simplifying the Complex: Attribution, Alignment, and What Really Matters
 🎙️ Aby Varma – The Value-Driven Path to AI Adoption

Each conversation reminded me how much talent, creativity, and generosity exist in this community.

So, to every guest who has joined us (and those still to come), to everyone who has listened, shared, or sent us a note - thank you. You've made this podcast more than a series of episodes; you've made it a place for connection and learning - and I am the primary beneficiary.

Here's to the people behind the dashboards, data, and strategy - the real people of Marketing Ops and the Marketing Ops Community. 🙌

🎧 Links to all recent episodes are in the first comment.

#MarketingOps #RevOps #OpsCast #MoPros #Gratitude #Community #MarTech #Leadership #CareerGrowth #AIinMarketing

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

Most teams say they are "doing AI." Spencer Tahil says most of them are not.

In this week's Ops Cast episode, Spencer joins me to break down why #AI isn't really transforming most marketing teams - it's just helping them do the same old tasks slightly faster.

According to Spencer, the real divide isn't between AI adopters and laggards...
It's between teams that automate tasks and teams that rebuild processes.

We dig into:
✔️ Why "just spin up an AI pilot" is the fastest path to wasted time
 ✔️ How to escape the trap of superficial use cases
 ✔️ Why AI fails when it's treated like a feature instead of a workflow
 ✔️ The organizational change required, not just the tech change
 ✔️ What it takes to scale AI beyond individual enthusiasts
 ✔️ Why MOPs should own the AI operating model (and why most don't yet)

Spencer's take is simple and sharp:
AI won't replace marketers - but marketers who understand systems thinking will replace those who don't.

If you’ve ever wondered why your AI "wins" aren’t moving KPIs...this episode will hit uncomfortably close to home.

🎧 Link to the full episode is in the first comment.

#MarketingOps #RevOps #OpsCast #MOPros #AI #AIinMarketing #MarketingTechnology #Automation #ChangeManagement #Leadership #ProcessDesign #FutureOfWork

Attribution Academy

Attribution Academy is where HubSpot marketers learn to prove their impact on revenue. Get certified at attribution.academy!

Founder & Chief Education Officer

HubSpot Academy

Leading a 6-week bootcamp on how to integrate HubSpot's AI tools into business process for marketing, sales, and service.

AI Bootcamp Instructor 

Profoundly

Interviews with leaders of HubSpot Solutions Partners about how to succeed in the HubSpot ecosystem. Launching Summer 2025! Interested in being a guest speaker? DM me!

Co-Host of "The Partner Playbook" Podcast

Reddit, Inc.

Serves as moderator for a 13,000+ member community forum focused on discussions and questions about HubSpot.

r/hubspot Moderator

Aptitude 8

I help Aptitude 8 develop and distribute content that focuses on technical use cases of HubSpot for enterprise companies.

Content Evangelist

- Scaled revenue from $3m to $10m in 2 years
- Moved A8 upmarket by more than 8x-ing our average deal size
- Oversaw HubSpot portal migrations for two mergers/acquisitions
- Helped A8 go from unranked to #1 in HubSpot's Global Partner of the Year rankings
- Built robust lead scoring, lifecycle stage automation, and lead flow to support warm outbound
- Created a library of 500+ instructional HubSpot videos for education, training, sales enablement, and more

Director of Demand Gen + Marketing Ops

- Served as project lead on the Marketing Ops team, defining strategy for clients and managing consultants and associates on projects
- Completed a double migration for Uber Freight, merging Marketo and Pardot into HubSpot after an acquisition, saving them $180k in annual tech spend
- Designed a custom attribution system for a global marketing team using UTM parameters, HubSpot workflows, and Salesforce Campaigns

Sr. RevOps Consultant

Array

Built Array's marketing department from the ground up. In two years I achieved the following:

- Created an ABM strategy that influenced over $7m in revenue
- Increased the # of target accounts with monthly website visits by 136% 
- Increased target accounts that have had a demo by 42%
- Oversaw a company rebrand and website redesign

Head of Marketing

WealthForge

Owned marketing automation and lead generation through digital channels for the company's technology products and financial services. Branded and successfully launched WealthForge's Altigo SaaS platform.

See some of my content here: https://www.wealthforge.com/insights/author/ryan-gunn

Senior Digital Marketing Manager

Grew inbound lead development by 50% and organic web traffic by 143% in my first year

Marketing Manager

Boyle Public Affairs

Managed digital marketing, including social media, blogging, email, and downloadable content offerings for 5 clients

Inbound Marketing Consultant

The Sofia, Home of B Street Theatre

Redesigned social media strategy leading to a 70% increase in engagement

Marketing Consultant

Tupelo Press

Designed and helped launch the online edition of Tupelo Quarterly magazine. Formatted the magazine for the first year of publication.

Layout + Design Editor

🧡 I help implement, integrate, optimize, and extend your GTM operations with HubSpot & AI

Marketing budgets are getting tighter. Headcounts are frozen. And yet the pressure to drive revenue has never been higher. 

That’s why I teach marketers how to master HubSpot and scale their marketing efforts efficiently. 

HubSpot isn’t just a tool — it’s the system that connects marketing to revenue. When you understand how to model data, automate workflows, and measure results inside HubSpot, you become the person who can prove impact, move faster than the competition, and earn trust across the org.

I’ve spent over a decade leading strategy for high-growth companies and elite HubSpot partners. I help marketers build the skills they need to protect their budgets, grow their influence, and future-proof their careers — all using HubSpot.

Ryan Gunn

What's GTM backwards? MTG!

Connor Jeffers and I have been chatting about doing weekly Magic the Gathering commander game nights on a live stream with HubSpot ecosystem guests!

Essentially, we are trying to counter spell your typical business podcast by making it fun and nerdy. 

Interested in participating, watching, or have thoughts for on the idea, drop a comment below.

Learn marketing attribution in HubSpot 🎓 Attribution Academy

taplio

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Michael Hartmann

Ryan Gunn

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Hartmann's LinkedIn Performance

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