Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Alice Graves

As founder of Alice Graves Coaching, I bring over a decade of experience in recruitment and career development. 

My journey from a struggling actress to a Global Recruitment Manager and now a dedicated career coach has given me unique insights into career fulfilment and personal growth.

My comprehensive, personalised mentoring program has already helped 200+ people achieve great results in landing their dream jobs. 

Here's what you can expect:

- Deep Self-Exploration and Career Clarity:
Uncover your authentic self and true career desires. Achieve laser-focused clarity on your ideal career path, target companies, and roles

- Brand Building and Visibility:
Create a compelling CV & optimised LinkedIn profile. Attract the right opportunities without endless applications

- Insider Job Search Strategies:
Learn exclusive tools to stand out in the job market. Discover high and low effort methods to find unadvertised jobs

- Interview Mastery and Negotiation:
Gain confidence in every interview. Master salary negotiation and counter-offer strategies

- Personalised Mentorship:
One-on-one guidance throughout the program. Regular check-ins and milestone reviews

- Ongoing Support:
Continuous guidance until you land your dream job

- Why Choose Me?
Proven Track Record: Helped hundreds of professionals secure dream careers
Holistic Approach: Combining practical strategies with personal development
Market Expertise: Extensive knowledge of the Dutch job market and global trends
Authenticity: First-hand understanding of career transformation challenges
My commitment is to work with you until you find a role that has you jumping out of bed every morning. 

- With my program, you'll gain:
Accelerated career progression
Deep self-understanding and clarity on your goals
Improved confidence in your abilities
Access to a supportive community of high-achieving professionals
Specialised knowledge of the Dutch job market

You can have a fulfilling career! Let's find it together

Founder and Career Coach

Booking.com

Led and developed a high-performing team of 10 recruiters and coordinators, driving talent acquisition for Legal, Finance, and HR departments globally.

Management & Leadership:
-Provided strategic direction and mentorship to team members, fostering individual growth and collective success
-Designed and implemented tailored development plans to enhance team capabilities and drive career progression
-Effectively managed escalations from candidates, business stakeholders, and team members, ensuring smooth operations

Coaching & Training:
-Developed and delivered comprehensive training programs for the Global Recruitment team, focusing on hiring principles, best practices, and business growth strategies
-Created and conducted hiring workshops for business leaders, promoting a candidate-friendly recruitment process and enhancing overall hiring effectiveness

Recruitment Strategy & Execution:
-Spearheaded the development and global implementation of a standardized hiring process, ensuring consistency and fairness across all regions
-Collaborated closely with Hiring Managers to assess market conditions and identify critical skills and experience required for role success
-Oversaw end-to-end recruitment operations, guaranteeing an equitable and efficient hiring process aligned with business objectives

Business Acumen & Stakeholder Management:
-Partnered with senior leadership to align recruitment strategies with organizational goals and growth targets
-Conducted in-depth analysis of the Dutch labor market, providing valuable insights to inform hiring decisions and talent acquisition strategies
-Fostered strong relationships with key stakeholders across multiple departments, ensuring seamless collaboration and support for hiring initiatives

Global Talent Acquisition Manager Finance, Legal and People

Led two teams of recruiters and coordinators hiring for both the Finance Legal Department

Global Talent Aquisition Manager Finance and Legal 

Team Lead Technology Recruitment, Product and Marketing

Management of three recruiters and two sourcers all working on high volume roles within technology,

Team Lead Technology Recruitment 

Spearheaded high-volume, global talent acquisition initiatives for a diverse, international company with 56+ nationalities at its Amsterdam HQ.
Leadership and Team Management:

Directly managed and mentored a specialized team of two Data Science sourcers and one recruiter
Implemented agile methodologies to remove workflow impediments and optimize team performance
Developed and tracked KPIs at team and individual levels to ensure hiring targets were consistently met
Oversaw team projects and strategic initiatives to enhance recruitment effectiveness

Recruitment Strategy and Innovation:

Continuously devised and implemented innovative strategies to attract top talent in a competitive market
Leveraged global recruitment expertise to source and hire candidates from diverse international backgrounds
Maintained hands-on involvement in full-cycle recruitment, ensuring practical insights informed strategic decisions

Stakeholder Management and Process Optimization:

Collaborated closely with Hiring Managers and Team Leads to streamline and enhance the recruitment process
Organized and led calibration sessions with a 25-person interview team to align on candidate evaluation criteria
Conducted quarterly data-driven reviews to analyze hiring outcomes and identify areas for improvement
Oversaw the onboarding and training of new interviewers, ensuring consistent evaluation standards
Managed a fixed interview schedule to maximize efficiency and candidate experience

Employer Branding and Candidate Experience:

Partnered with the branding team to elevate the company's employer value proposition and market presence
Championed a candidate-centric approach, leveraging diverse hiring practices to attract global talent

Senior Technology Recruiter 

Responsible for maintaining a strong pipeline of candidates and making sure they have a great candidate experience! 
As a company we really love to experiment and this is true in recruitment too. This means trying new ways to attract people to our company, whether this is being present at conferences, arranging competitions/hackathons/meet-ups or inviting people to spend the day at our office, we are always pushing to find new exciting ways to meet our potential new colleagues! 


Please check out our careers page for more information. https://workingatbooking.com/department/technology/

Technology Recruiter / Talent Acquisition / Corporate Recruiter

Michael Page The Netherlands

Michael Page International has more than 33 years expertise in professional services  recruitment. Over this period we’ve grown organically to establish ourselves as one of the best-known and most respected consultancy companies, employing more than 3,800 people in over 130 offices and 28 countries worldwide.

During my time at Michael Page I moved from a trainee to a Senior Consultant. I Won the European incentive in 2013, I managed this by making the most amount of placements over three months. I also managed to grow business within the number one global Sports Retailer, where previously we had little business. They grew to become one of my biggest clients. I also helped build up the finance team for the new European Headquarters of another large US Sports retailer where they worked with me on an exclusive basis. 
I was also responsible for the management of two finance recruiters within our team.

Senior Recruiter / Finance Recruiter

Michael Page International has more than 33 years expertise in professional services  recruitment. Over this period we’ve grown organically to establish ourselves as one of the best-known and most respected consultancy companies, employing more than 3,800 people in over 130 offices and 28 countries worldwide.

Generate new business via multiple sources and manage a portfolio of accounts
Ensure repeat business by creating a trusting and advisory role towards my clients
Attend meetings with clients, consulting with and advising them on the best solutions for their recruitment needs 
Identify growth opportunities within my territory, managing and forecasting that growth
Interview, coach, and advise candidates on their future careers
Lead the cross-sell initiative (generating contacts and new business for other disciplines) within Michael Page Netherlands
Identify, interview, assess and present candidates within set deadlines
Key Account Management
Manage high severity requests or issues when called upon

Finance Recruiter / Talent Aquisition

GORDON & FRENCH LTD

Gordon and French is one of the most renowned agency's in London, representing top actors for theatre, television and voice.

Assistant Agent

Career Coach | Helping You Design Your Dream Career and Land Your Ideal Job | Life's Too Short To Settle, So Don't!

Feeling Stuck in Your Career? Let's Change That!

You know that nagging feeling when your career isn't quite right? When you've worked hard, achieved success, but something's still missing? 

I get it, because I've been there myself and I'm here to help professionals in the Netherlands, just like you, get unstuck and land high-paying, fulfilling jobs. 


- What I Do
I guide expats and local professionals to design careers they're truly passionate about. No more living for the weekends or dreading Monday mornings!

✅ Achieve laser-focused clarity on your ideal career path
✅ Create a compelling personal brand that attracts dream opportunities
✅ Master insider secrets to stand out in the Dutch job market
✅ Negotiate confidently and secure the package you deserve


- Why Work With Me?
I worked in recruitment for a decade, from start-ups to Fortune 500s, and saw firsthand the effects of having an unfulfilling career. I've interviewed thousands of people on the subject of career fulfilment and discovered the pattern of what makes people fulfilled in their careers and what doesn't.

I also realised that if applied, anyone could have a fulfilling career, and this is what I now teach my clients. Here's what you'll gain:

🚀 Accelerated Career Progression: Land your dream job faster than the industry average
🔍 Deep Self-Understanding: Uncover what truly drives you and aligns with your values
💪 Boosted Confidence: Showcase your unique skills and experiences with pride
🇳🇱 Dutch Market Expertise: Benefit from specialised knowledge of the landscape in the Netherlands


- My Guarantee
I'm so confident in my approach that I guarantee you'll identify and land a fulfilling job. I'll work with you until you do – no exceptions.

I've helped hundreds of people step into their dream jobs. You can read what some of them say in my testimonials at the bottom of this page 🤗

Ready to Redefine Your Career?
👉 DM me here on LinkedIn to book a free career strategy consultation
👉 Visit alicegraves.com for more insights and resources

Remember, life's too short to settle for an unfulfilling career. Let's design a future you're excited about – starting today!

P.S. Curious about how my clients get clear on their next steps? Check out my free workbook in the Featured section!

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The Battle

Michael Kirsten

Alice Graves-Nguyen

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