Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Alyson DeMaso

Raising Beauty LLC

I lead high-level leaders through profound personal and professional transformations, resulting in meaningful legacies, career redefinition, health improvement, enhanced relationships, spiritual resilience, and holistic lifestyle balance. 

The immersive experiences I create help unlock insight to develop thought leadership, divine mission, personal essence and lasting legacy.

I also develop and launch proprietary conscious leadership and well-being programs suited for private coaching, group cohorts, and virtual experiences focused on helping leaders with self-discovery, transformation, spiritual mission, and holistic living.

I've engaged global audiences up to 16,000 through virtual workshops, podcasts, and panel discussions on spiritual leadership and personal growth.

Founder & CEO

The Estée Lauder Companies Inc.

Transforming the learning culture at The Estee Lauder Companies. Creating a connected digital experience for our people - one that cultivates leadership networks, develops new skills, sparks innovation, creates agility, and prepares leaders for the future workplace.

Global Vice President, Enterprise Learning & Leadership Development

Helped over 3000 people across the global enterprise improve their skills and become better digital marketers.

Executive Director, Global Management Strategies

Led marketing planning, resource allocation, and advertising & promotion investment of 8+ fragrance brands across all global regions.

Executive Director, International Marketing for Aramis & Designer Fragrances

Synthesized trend & market analysis, conducted cost valuation, and built go-to-market plans that delivered double-digit growth strategies for my clients.

Marketing Consultant

Led a cross functional project team including R&D, packaging, supply chain, and design to drive product marketing for Donna Karan's #1 fragrance brand.

Director, Global Marketing for Donna Karan Cosmetics

Director, Sales Development Aramis and Designer Fragrances

Manager, Sales Administration Donna Karan Cosmetics

Sandell Asset Management

Trading Assistant

Bloomberg LP

Sales Associate

LinkedIn Top Voice | Executive | Mentor | Reiki Master ✨ Helping leaders create their legacy from the wisdom of their soul. ✨

Everyone is born with a divine mission. 
Few dare to live it.

Because it means walking away from what's familiar,
 and trusting what you know is true.

If you’ve been whispering “Is this really it?”—you’re not stuck.
You’re standing at the edge of something sacred.

In a world that equates worth with wealth, and power with performance, it takes radical courage to walk a different path.

But the path of truth is the one your soul’s been asking for.

And reclaiming that truth?

It’s not indulgent.
It’s your responsibility.

I know because I lived the alternative.

For over two decades, I thrived in the Fortune 500 world—building global brands, developing high-performing leaders, and collecting accolades. On the outside, my life looked golden.

But inside, I was quietly imploding—buried beneath pressure, perfection, and performance.

Until the day my 6 year-old daughter said:
“Mama, I don’t want your life.”

That moment cracked me open.

At 45, I walked away from the title, the paycheck, and the illusion.

What I found on the other side was more than a new path.

It was my PowerPath to Joy—
a soul-aligned, truth-anchored, radically free way of living.

Today, I mentor high-level souls—those who’ve achieved success but feel the quiet ache for something deeper.

The visionaries, creatives, professionals, and seekers who know:
Success without soul is just a well-decorated cage.

They come to me when they’re ready to shed the roles, reclaim their voice, and rise into the truth of who they really are.

Together, we create:
•	Power rooted in presence—not pressure
•	Influence anchored in truth—not titles
•	Relationships infused with depth, devotion, and joy
•	Work that’s not just profitable, but prophetic

In our sacred partnership, I bring a rare blend of:
•	Executive wisdom
•	Soul strategy
•	Intuitive insight
•	Fierce devotion to your highest unfolding

✨ If you feel the quiet pull toward something more real, more sacred, and more you—
Send me a message.

Because you’re not here to lead a good life.
You’re here to live a legendary one.

And the adventure begins on the other side of “yes.”

taplio

The Battle

Michael Kirsten

Alyson DeMaso

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