Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Independent

Establishing and growing strategic partnerships in Southern and East Africa for the development of Aerial Tech in agriculture and infrastructure

Ad-hoc consulting and advisory projects on WAF and LatAm sourcing and origination projects across the commodities sector

Independent Consultant

MindK

Led cross-regional project teams. engaging with C-suite executive to align strategic objectives and market demands

Revamping project delivery workflows, driving down execution time by 20% and increasing client satisfaction ratings by 30% using Agile methodologies

Project Manager

Mobicom 

Directing a 25MM USD budget, driving growth strategy in the African region, establishing key partnerships with finance and telecommunication sectors

Conducted strategic on-the-ground research, including visits to plantations and distribution facilities in Uganda and operators in South Sudan.

Director

Delaney

Handling Diesel (AGO), Gasoline (PMS) and Kerosene (DPK) operations and general management
Managing direct reports and supervising vessel/tanker operations, tank storage and logistics across Lagos

Maintaining daily communications with internal and external counterparties, across port authorities, agents and buyers/traders

Oversee weekly cash reporting to head office, daily vessel updates and reconciliations (demurrage, cargo quantities, contractual matters)

Regional Manager

Arcadia

Handling Crude Oil exports and Refined Products (AGO, PMS, DPK)

Led vessel imports and exports, ensuring efficient crude exports and distillates/product imports

Full oversight of vessel loading and discharge operations, ensuring timely logistics and minimizing operational risk

Preparation and submission of tanker clearance documentation, ensuring regulatory compliance
Conducted reconciliations with clients across demurrage and cargo quantity discussions 

Maintained a close working relationship with port authorities, agents and financial institutions to maintain operational continuity

Operations Manager

Treasury (2001-2003)	

Collaborating on timely funding and FX execution, supporting Crude Oil and Refined Products/Distillates traders

Trade Finance (2003-2006)

Issuing Letters of Credit (L/Cs), coordinating loans and deposits and handling FX transactions for Crude and Gasoil trades

Collaborated with treasury, trade finance and operations to support global supply chain in WAF Crude Oil and Singaporean Gasoil and Jetfuel/Kerosene

Vessel Operations (2006-2008)

Managing all aspects of vessel operations/traffic and logistics for WAF Crude Oil exports, liaising with port agents, buyers and operators to ensure fluid logistics and documentation for the oil and energy trading/export desk

Support Specialist

Trafigura

Demurrage Analyst (1995-1999)	

Handling demurrage claims for Crude Oil and LPG cargoes in West Africa and Southern American regions

Ensure timely resolution of disputes and maintained comprehensive documentation for claims management

Treasury (1999-2001)

Working with Crude Oil and Refined Products/Distillates traders on treasury functions, FX transactions and cash flow management

You know how people in their forties feel burnt out but don’t know what to do? Well I have a 30 day programme that reconnects you with what you enjoy to create a business you can carry over into the next few decades.

Oil & Energy WAF/West African commodity markets professional with experience across several asset classes in the energy trading sphere (Crude, Gasoline, Diesel, Kerosene, Distillates/Products) through business development, tanker/vessel operations, sourcing, origination and logistics. Adept at sourcing/originating oil products in the West African region. Seeking a consulting/advisory role where I can utilise my boots on the ground experience and thorough understanding of the African region to drive commercial growth and market penetration.

Cross-Regional Management: Collaborating with stakeholders across multiple markets to ensure smooth, strategic project execution.

Strategic Partnerships: Forging and maintaining relationships with key players to drive growth and expansion.

Whether managing $25M mobile money initiatives in East Africa or leading vessel logistics for $500M commodities projects, my focus is always on delivering measurable value to my clients. My ability to work closely with both C-suite executives and ground-level teams ensures that I align long-term strategies with practical execution.

taplio

The Battle

Michael Kirsten

Andre Gagiano

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