Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Bristol Myers Squibb

Global Biospecimen Lead-Late Oncology

Discovery Life Sciences

Scientific Project Manager

CytoSorbents Corporation

External Scientific Affairs Associate

WuXi AppTec

Scientist I DMPK

Eternity Bioscience, Inc

1. Performing in-vitro cell growth inhibition studies on various cancer cell lines to study the potency of small molecules using suspension and adherent cell lines 
2. Carrying out the transformation of bacterial cells to express recombinant proteins and scaling up to 5L cultures to express higher quantities of recombinant protein
3. Assisting PI with purification of recombinant protein produced from bacterial cells and running SDS-PAGE gels to analyze the expression of the purified protein
4. Reporting to the Senior Director and providing timely results for multiple projects while collaborating with the Chemistry Department to design new experiments

Research Scientist - Biology

Northeastern University

Subject : Downstream Processing of Biopharmaceutical Products
● Supported students in understanding the concepts of downstream processing including various 
chromatography techniques AEX, CEX, HIC, and unit operations such as TFF, Diafiltration, etc.
● Led live discussion forums on downstream techniques and presented industrial case studies to 
illustrate real-life downstream operations
● Assisted the Professor to design modules and evaluating assignments in addition to providing 
constructive feedback to the students

Graduate Teaching Assistant

Takeda

1.Designed and executed cell culture processes for performing transient transfection and generated 
recombinant therapeutic proteins
2. Worked closely with Lead Discovery, Biotherapeutics Engineering, and Protein Analytics in support of therapeutic protein discovery by collaborating and analyzing the generated data
3. Carried out protein characterization studies to analyze the generated recombinant 
therapeutic protein followed by reporting the results to the team within the specified timeline

Co-op 

Prof Agar's Lab, College of Health Sciences - Center For Drug Discovery

● Worked in Dr. Jeffrey N. Agar’s Laboratory and analyzed the effects of cross-linker binding to SOD-1 associated with ALS progression using LC-MS
● Performed Western Blot and SDS PAGE to study the protein modifications based on cross-linker interaction 
with the protein
● Assisted in the purification of SOD-1 from yeast cells using a two-step chromatography technique 
performed with AKTA purification system

Graduate Research Assistant

Penn Medicine, University of Pennsylvania Health System

● Worked in Dr. Eric Witze’s Laboratory and obtained hands-on experience in mammalian cell culture 
and cell growth assays
● Carried out drug toxicity test studies on human lung cancer cell lines with EGFR mutation followed 
by running SDS-PAGE
● Performed Immunofluorescence microscopy on human lung cancer cell line with EGFR mutation

Internship Trainee

As a Global Biospecimen Lead at Bristol Myers Squibb, I oversee sample operations for complex, late-phase oncology clinical trials with a strong focus on operational excellence, data integrity, and cross-functional alignment. Leveraging my background in biotechnology and hands-on experience with biospecimen workflows including central labs, analyzing labs, and long-term storage—I specialize in executing clinical sample operation strategies that are timely, compliant, and high-impact.

Currently pursuing an MBA with a focus on AI strategy and business innovation, I’m deeply passionate about integrating science and strategy to accelerate the development of transformative therapies. As both a committed scientific researcher and an eternal optimist, I approach each challenge with enthusiasm and a belief in the power of progress through collaboration and innovation.

If you share a vision for advancing healthcare through operational excellence and strategic innovation, let’s connect. I’m always open to meaningful conversations, shared learning, and future-focused partnerships.

taplio

The Battle

Michael Kirsten

Aphu Manivannan

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