Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Charlie Saffro

CS Recruiting

I founded CS Recruiting over 10 years ago with no real intention of starting a business. I had just delivered my third son and was leveraging my recruiting and logistics experience to take on freelance projects to stay in the game. Little did I know at the time that I had stumbled into a much-needed niche service and there was an untapped opportunity to help companies hire the right talent in our industry.
Over the past decade, CS Recruiting has grown and evolved by hiring the right people and setting our team members up for success with an effective training program and the right recruiting tools. We currently have a ~40person team and a reputation for being one of the most respected recruiting firms in the Logistics and Supply Chain industry.
At the heart of everything we do is our connections to others. Whether it’s through ideas or experiences or relationships, we are brought together for a reason.
⭐️ As a recruiter, I see it as my job to get to the heart of that through our exceptional headhunting services.
⭐️ As a business owner, I see It as my job to facilitate that by building a strong company foundation and dynamic culture for my team members to thrive.
At CS Recruiting, we get shit done by simply giving a shit.
✔ We give a shit about finding our candidates the right job.
✔️We give a shit about finding our clients the right person for the job.
✔️We give a shit about our team members and aim to lead by example with our clients.
We work with the following types of organizations:
✔️3pls & 4pls (Third Party Logistics)
✔️Asset-Based Providers (Transportation & Warehousing)
✔️Shippers (Manufacturers / Distributors)
✔️Industry Partners (Technology, Equipment, Consulting)
Proud members of:
✔️The Transportation Intermediary Association (TIA)
✔️Council of Supply Chain Management Professionals (CSCMP)
✔️Intermodal Association of North America (IANA)
✔️Woman Owned Small Business
✔️Inc 5000 Multi-Year Award
✔️ INC. "Best Workplace 2022"🏆

CEO / Founder & Owner / Supply Chain Recruiting Expert / Chief Executive Officer / Keynote Speaker

I'M AN ENTREPRENEUR: 
✔️Bootstrapped company from ground floor by leveraging a professional network of talent to match client needs for roles related to procurement, manufacturing, distribution and transportation; internationally and domestically.
✔️Guided the company through an aggressive but sustainable growth strategy by scaling from one employee to 40 team members.
✔️Oversight of company brand creation and evolution with a focus on living our mission and values.
 
I'M AN INDUSTRY EXPERT
✔️Work with clients to provide custom consulting services including job descriptions development, scorecards, skills assessments, interview training, LinkedIn company and personal branding, sourcing of diverse talent, review of incoming resumes, interviews and skill evaluations and salary negotiations.
✔️Maintain a constant focus on identifying and continuously defining new product and service offerings to further expand our market share and improve our service mix with our established client and candidate database.
✔️Represent company for speaking engagements, press opportunities and industry events.
✔️Write and publish daily content to establish myself as a passionate & vulnerable thought leader in the Supply Chain Recruiting space.
 
I'M A PASSIONATE LEADER
✔️Laser focus on company culture and all things related to employee engagement, appreciation and recognition.
✔️Instill a people-first mindset that inspires exceptional service and integrity at all levels.
✔️Guide Leadership Team by empowering them to own their domain.
 
I'M A MASTER NETWORKER
✔️Obsessed with connecting the right people at the right time.
✔️Leverage network and industry expertise to influence strategy to reach hiring decision makers at companies managing asset and non-asset (3PL) freight services, manufacturers and distributors with internal supply chain operations, technology platforms including TMS solutions and telematics and companies managing the sale or lease of trucking/transportation equipment.

President

✔️Self-taught Recruiter with a focus on permanent placement, direct hire services.
✔️Created and implemented recruiting and business development processes and best practices while maintaining a book of business and an Executive Recruiter candidate pipeline.
✔️Maximized the potential of my network by bringing the right people together at the right time.
 
We work on permanent roles of all levels and functions anywhere within North America. We support client recruiting needs for almost any position that influences Supply Chain activity. Many of our clients utilize our services exclusively for Executive Recruiting and others take advantage of our full scope network to recruit on roles of all levels (Independent Contributor, Management, Leadership). Our clients vary by service offering which allows us to leverage our expansive candidate network to make the appropriate match at the right time.
 
We work with the following types of organizations:
3pls & 4pls (Third Party Logistics)
✔️Transactional brokerage, managed transportation and other non-asset services
✔️Full Truckload (FT), Less-Than Truckload (LTL), Small Parcel, Final Mile, Expedite, DOD Freight
✔️Domestic Ground and OTR, Freight Forwarding, Domestic Forwarding, Customs Brokerage, Warehousing, Distribution, Fulfillment
Asset-Based Providers
✔️OTR (Over-the-Road), Rail (Intermodal), Ocean (Steamship), Air and Warehouse
✔️Ocean, Air, Rail, Intermodal, Drayage, Final Mile, White Glove, Dry Van, Refrigerated, Temperature Controlled, Flatbed, Over-Dimensional, Heavy Haul, HazMat, Bulk
 
Shippers
✔️Manufacturers and Distributors with in-house supply chain needs
✔️Material Procurement & Purchasing, Production, Manufacturing, Co-Manufacturing, Distribution, Warehousing, Transportation
 
Technology/Telematics
✔️Logistics Technology (TMS, WMS), Trucking Marketplaces, Digital Freight Brokerage, Load boards, visibility and tracking solutions, Freight Audit, Insurance Services, ELD Management, Fleet Management, GPS)

Executive Recruiter / Headhunter: Supply Chain, Logistics and Transportation

Real Time Freight Services, LLC

•Responsible for all corporate hiring for internal positions including Leadership, Sales, Operations and supporting services. 
•Led hands-on recruiting efforts to utilize resources and identify, solicit and evaluate talent for Entry Level and Enterprise Customer Sales Reps, Account Managers, Customer Service Reps, Carrier Sales Reps, Sales and Operational Management teams and all supporting administrative/technology  roles.
•Managed all university relationships and vendor partnerships to build recruiting brand and maintain a steady candidate pipeline with constant bench strength.
•Responsible for all Human Resource functions including employee hiring and onboarding, payroll and expense management, employee relations, benefits and office management. 

Areas of expertise: Headhunting, Matchmaking, Recruitment, Recruiting, Talent Acquisition, TA, Human Resources, HR, Interviewing, Hiring, Onboarding, Offer Letters, Negotiation, Sourcing, Talent Scout, Evaluating Talent, Supply Chain Recruiter, Transportation Recruiter, Logistics Recruiter, Supply Chain Recruiting, Logistics Recruiting, Transportation Recruiting, Supply Chain Talent Acquisition, Distribution Recruiting, Fulfillment Recruiting, Warehouse Recruiting, Manufacturing Recruiting, Procurement Recruiting, 3PL Recruiting, Freight Brokerage Recruiting, Shipping Recruiting, Import Recruiting, Export Recruiting, Intermodal Recruiting, OTR Recruiting, Truckload Recruiting, Top Recruiter, Top Supply Chain Recruiter, Supply Chain Recruiting Firm, Executive Recruiter, Supply Chain Executive Recruit, Executive Headhunter, Supply Chain Headhunter, Find Talent, Talent Retention, Direct Hire, Permanent Placement, Corporate Recruitment, Trucking Recruiter, Transportation Recruiting, Supply Chain Executive, Logistics Executive, VP Supply Chain, VP Logistics, VP Transportation, Transportation Executive, Logistics Executive, Job Search, Hiring, Procurement Recruiter, Freight Forwarding Recruiter, Truck Brokerage Recruiter

Human Resources & Logistics Recruiter

•Account Supervisor for PepsiCo, Gatorade & Propel National Accounts. Managed team of 3 coordinators and 2 Account Executives with involvement in day-to-day task overview and long-term strategic planning for in-store promotional efforts.
•Managed client relationships and served as liaison to creative team to execute marketing programs, collateral, ads and online presence for client brands.
•Oversaw retail customer in-store programming and sweepstakes activity with a focus on shopper research and behavior.
•Selected to recruit Junior Team Staff members and manage intern program and entry level hiring

Account Supervisor

Upshot

•Worked with client and creative team to execute collaborative marketing programs and ongoing brand communication on the Procter & Gamble account.
•Partnered with strategic alliances to develop innovative consumer focused strategies within all categories that maximized marketplace opportunities for P&G at their top customers.

Account Manager

✨ I believe the right connection can change everything ✨

And maybe it's no coincidence that you landed on my profile so we could be connected! 

👋 I’m Charlie Saffro, Founder and current CEO of CS Recruiting. For over a decade, I’ve dedicated my career to recruiting top-tier talent and building high performing teams for businesses in logistics, supply chain and transportation. I am passionate about helping people grow, thrive and succeed through meaningful connections.

From leading a company to helping shape the next generation of leaders through keynotes and workshops, my journey is rooted in one core belief: the power of CONNECTION.

I’m passionate about...
📣 Inspiring leadership: Sharing knowledge through leadership development keynotes and workshops to help leaders unlock skills and human potential
🫶 Mentoring others: Empowering the next generation of leaders through mentorship and actionable strategies
💼  Building strong teams: Helping businesses optimize teams by connecting them with top talent while fostering cultures where employees thrive

🌟 What we do at CS Recruiting:🌟 

Specialized Recruiting Services
🌍 Executive Search: Connecting leaders to C-Suite and Executive level roles in supply chain, transportation, logistics and related industries
🌍 Professional Placement: Specializing in direct-hire recruitment for sales, operational, managerial and support roles in the logistics and supply chain sector

Talent Advisory
🤝 We're here to help your team attract, engage, hire and retain talent with insights every step of the way

Why Our Approach Works:
✅ Strategic Recruiting: We tailor solutions that align with business staffing goals to foster a robust talent pipeline
✅ Human-Centered Talent Acquisition: We focus on culture, connection and long-term personal and professional success 
✅ Culture-based Hiring: We prioritize your company's values to identify talent that fits seamlessly with your team and vision
✅ Passionate Pros: Our team of subject matter experts, master networkers, and passionate recruiters have experience and insight to understand your challenges and help you achieve goals with confidence

Ready to change the future of work? Reach out if you're ready to:
🔍 Elevate your leadership team and find top-tier talent through executive search 
💡 Unlock your leadership potential through mentoring and thought leadership 
🎤 Inspire your team with a keynote or workshop on human-based leadership and culture 
🌱 Grow your business and improve retention with our expert talent advisory services 

🔗 Let’s connect and make it happen!

taplio

The Battle

Michael Kirsten

Charlie Saffro

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