Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Gradvance

Gradvance Career Mentoring Program

Personalised mentoring program which walks you through our proven framework to land your dream graduate job. 

1. Gain Clarity
- Go from feeling lost and confused with your career, to super focussed and clear about what you want. We’ll help you built a target list of ideal companies and dream jobs.

2. Get Visibility 
- No more applying online and never hearing back. We’ll teach you strategies to become unforgettable and market yourself to your dream employers, from networking to growing your profile, we’ll get in front of the right people. 

3. Interview like a pro 
-Learn how to tell your unique story, skills and potential to hiring managers at interviews. With our interview prep frameworks, you’ll be more confident than ever and get into the top 1%, leading to job offers! We’ll also help you get the best deal with effective salary negotiation.

What you’ll get by joining the program: 

Gradvance Academy  
- 30 unique video lessons - covering topics such as job search strategies, networking, LinkedIn, CV’s, cover letters, interviewing, and more...

Weekly live coaching
- Dan goes live on a Zoom call to review the week's lessons and to answer any questions that you may have regarding your journey. 

All the templates you need
-	Access a suite of high quality templates and examples you need to land your dream job, which can be implemented quickly and easily!

We've helped hundreds of people land jobs at: Google, TikTok, BT, Vodafone, Amazon, EY and more.

To learn more, visit gradvance.co.uk

Founder

BT Group

Leading the committee to drive strategic change at Ex-Co level and create long-lasting change to positively impact our ethnic minority colleagues across BT Group (87,200 employees in UK).

Co-Chair - Ethnic Diversity Network

Etc.

Working in BT's innovation team, managing the digital marketing and go-to-market strategy and execution across 4 start-up businesses, disrupting industries including: Health Care, EV Charging, Fintech and Drones.

Digital Marketing Manager

The School of Innovation

Fractional Marketing Director

Operating within a SAAS start-up in BT, Digital Marketing Hub. Driving the brand positioning and go-to-market strategy to re-launch the product in 2023. Leading the brand, marketing, creative and paid media efforts. Digital Marketing Hub helps small businesses easily run digital ads across multiple channels, all from one place.

Performance Marketing Manager

Leading a team and managing all comms channels: social, copy writing, content and events. Grown the membership community by 30% to 1700+ colleagues and we’re driving group-wide initiatives to influence positive change and create a more inclusive culture for 100,000 employees.

Comms Lead - Ethnic Diversity Network

 BT Business 

Lead the marketing strategy and execution of four specialist multi-million-pound businesses.
• Managing the 2021 Street Hubs proposition launch to deliver £80m revenue by 2025. 
• Managing Drone Solutions GTM plan, campaign execution, and consortium partnerships. 

BT Final Mile:
• Transformed BT Final Mile from proposition to millions of pounds in sales, tens of millions in digital awareness, and exceptional brand and digital presence in the logistics market.
• Executed two £150K paid media awareness campaigns, generating 25m impressions, a 1000% increase in website traffic and the highest CTR of any BT paid media campaign to date.
• Running paid media lead generation campaigns, resulting in a £2.1m sales pipeline including senior leaders at DHL, NHS and Thames Water.

Marketing Manager

Delivered outstanding commercial and operational value for BT, EE, Daisy Group, Openreach and EDF.

EE Supply Chain Operations Management
• Saved 2.1 million sheets of paper (126 trees) for EE Supply Chain by optimising operations, resource and machinery.
• Designed and delivered 10,000+ EE Retail repair bags to 650 stores nationwide, improving repairs by significantly reducing in-transit damage to products.
• Project managed a £250K office refurbishment, relocating 16 colleagues.

Customer Service Desk Manager - led a team of 30 people
• Improved the % of Calls Answered within 30 seconds (PCA 30s) from 65% to 90% (industry average 80%) for Openreach and EDF engineers.
• Achieved significant reductions in the average time to answer calls (90s to 10s). 

Business Improvement Manager
•	Launched a £30K/month project for Daisy Group, driving a 50% increase in operational efficiency.

Graduate Programme - Business Management

In The City Magazine

Business Development Manager

Quintadena Ltd

Business Development Executive

Royal Bank of Scotland

Relationship Manager Placement

🌱 My story starts where most graduates find themselves today…

In 2015, I graduated with no connections, no mentors and no direction. I applied for 50+ jobs and got rejected constantly.

I finally got a job but I hated it — I had to quit for my mental health.

That’s when I realised... visibility matters more than ability. So I stopped mass-applying and focused on QUALITY > QUANTITY.

Within months, I had interviews with BT, Vodafone, Amazon and Sky - and landed my dream job on the BT graduate scheme.

💫 That’s why I built Gradvance Academy

350+ students and graduates have secured roles at top companies like Google, TikTok, EY, L’Oréal, Fujitsu, Amazon and more — generating £12,421,850 in salaries.

Mentees Follow Our Proven 5-step System:

1️⃣ Clarity – set personalised goals
2️⃣ Visibility – build winning CV & LinkedIn
3️⃣ Networking – get referrals & insights
4️⃣ Interviewing – perform with confidence
5️⃣ Salary Negotiation – get the best offer

🌟 Success Stories:

Mary - Data Scientist, The Alan Turing Institute
"Before Gradvance, I was struggling to land interviews. Now I couldn’t be happier - great support at every stage and the community kept me motivated."

Sakhti - Vendor Risk Analyst, AmTrust International 
“It was truly a team effort! This job has changed my future in the UK as an international."

Ade - Higher Statistical Officer, Department for Work & Pensions
"The value I gained was incredible! I reached more final interviews than ever and I feel confident in my career."

🌍 For International Students, it's difficult.

❌ Limited VISA expiry window
❌ Uncertain UK Gov policies
❌ Fierce competition

Yet Our Mentees Still Win:

Ceci 🇲🇽 → Journal Specialist, Frontiers
Sakina 🇮🇳 → Business Development, Marble London
Rabiya 🇵🇰 → Senior Product Manager, Westminster City Council

⚠️ Why This Matters RIGHT NOW

In 2024 there were 140 applicants per role (highest in 30 years). Most grads are mass applying with no strategy.

NOW it's UK Graduate recruitment season (Sep to Dec) — if you miss this window, you'll stay stuck in the same cycles of rejection and ghosting.

✅ Your Career Growth 

On average graduates start on £28K. But your dream job can increase your salary fast:

📈 Yr 1: £36K (+12%)
📈 Yr 3: £50K+ (+56%)
📈 Yr 5: £65K+ (double your start)

‼️ Every month you delay is thousands lost in earnings, learnings and experience.  

💫 Gradvance Academy is an investment into your future, personal growth, network and mindset.

Want to land your dream job in the next 90 days?
➡️ APPLY to join Gradvance Academy today: bit.ly/Gradvance-Academy

Dan Mian

99% of jobs can be taught.

Hiring has become way too complicated.

Everyone’s looking for the perfect candidate.

Flawless CV.
Years of industry experience.
Portfolio of insanely good results. 

I know many incredibly talented people who have been rejected from roles they're a great fit for. 

Companies are operating with fear.

They're scared to:
- Take a risk 
- Invest in training 
- Hire for potential 

The best people aren't usually the most “qualified.”

Here’s what companies should hire for in 2025/26:

1️⃣ Attitude over experience
↳ You can teach skills. You can’t teach drive, resilience or humility.

2️⃣ Aptitude over perfection
↳ Look for fast learners with high potential.

3️⃣ AI competence as a core skill
↳ People leveraging AI are light years ahead. 

4️⃣ Problem solvers, not box tickers
↳ Find people who can figures things, and not get overwhelmed.

5️⃣ Personality that lifts the culture
 ↳ Energy, empathy, communication - these matter more than a job title.

Imagine if companies stopped chasing unicorns.

And instead built systems that onboard, nurture and develop great people.

The talent is already out there.
They just need a chance.

Build people.
Your company will build itself.

💬 Do you agree? Comment below.

♻️ Repost to push hiring forward.
👋 Follow Dan Mian for more leadership & career insights.

Land a UK graduate job in 90 Days 🚀 | 400+ Success Stories | #2 Career Coach Worldwide | UK Grad Recruitment Season (Sep-Jan) = Best Time to Get Hired | DM me “DREAM JOB” if you’re a UK grad looking for your dream job…

Rejection hurts.

Job searching can feel relentless.

You spend hours:
 
- Tailoring your CV
- Crafting applications
- Preparing for interviews

You go through multiple rounds. 
Each one building your hopes higher.

And then an email lands in your inbox: 
“We regret to inform you.”

It’s brutal.
I’ve been there.

Years ago, I was rejected 50 times before I landed my dream job.

And now after helping thousands of graduates land their dream roles too... 

Every job seeker needs to know this 1 thing.

Rejection is NORMAL.
It’s not a reflection of your worth or potential.

Here's How To Turn Rejection Into Success:

1️⃣ Ask For Feedback
 ↳ Find out why you weren't selected.
 ↳ Apply what you learn for future applications.

2️⃣ Customise Your CV For Each Application
 ↳ Highlight results & use keywords from job description.
 ↳ Adopt the employers language.

3️⃣ Practice Interviewing
↳ Don't relax once you land an interview.
↳ Rehearse answers, record yourself & refine your answers.

5️⃣ Stay In Touch With Interviewers
↳ Send a thank-you message, even if you’re rejected.
↳ Ask for future opportunities. 

6️⃣ Track Your Progress
↳ Create a tracker for applications, follow-ups & feedback.
↳ Spot patterns in your approach (e.g. applying earlier = more success).

7️⃣ Take Care Of Yourself
↳ Rejection is tough - give yourself time to process it.
↳ Celebrate small wins to keep your momentum going.

Every rejection brings you closer to the right opportunity.

Trust the process. 
Keep learning, improving & moving forward.

You’ve got this!

♻️ Repost to inspire job seekers
_________________

Are You A Graduate In The UK Looking For Your Dream Job? 🚀

Just this last month, 5 of our students turned interviews into job offers with a 100% SUCCESS RATE after we introduced our new and improved "secret weapon" to their job search!

Want to know what it is? 
I'm sharing it in my free Job Search Masterclass 💼🚀

Comment SECRET below for access ⬇️ 

(Must be a UK-based student or graduate)

Land a UK graduate job in 90 Days 🚀 | 400+ Success Stories | #2 Career Coach Worldwide | UK Grad Recruitment Season (Sep-Jan) –​> Best Time to Get Hired

I once quit a job with nothing lined up.

No plan.
No safety net.
No new job to go to.

It was a decision I couldn’t avoid anymore.

Because I had a manager who made every day miserable.

The culture was toxic.
And I couldn’t take it anymore.

You spend 40 hours/week at work.

If it’s draining you?
No salary makes up for that.

5 Red Flags That Should Never Be Ignored:

🚩 Micromanagement
↳ If you’re constantly questioned or controlled, there’s no trust.

🚩 No Recognition
↳ Good work goes unnoticed? You'll feel underappreciated. 

🚩 Burnout Culture 
↳ No flexibility, crazy deadlines/pressure. That's not high performance - it's mismanagement.

🚩 Poor Leadership
↳ Leaders who lack EQ and don't inspire people.

🚩 No Room To Grow
↳ Talented people want growth. If they don’t get it, they’ll find it elsewhere.

And if you’re a leader reading this?
Here’s how to do better:

✅ Give People Autonomy
↳ Trust your team to what the job you hired them for. 

✅ Praise In Public
↳ Recognition costs nothing as is so impactful.

✅ Support Your Managers
 ↳ They shape the culture. Invest in them. Train them.

People don’t quit companies.
They quit bad bosses. And toxic environments.

A great salary can attract top talent.
But a great culture will keep them.

Repost ♻️ if this hit home.
Follow Dan Mian for more insights.


Image Credit: Laura Morgan

taplio

The Battle

Michael Kirsten

Dan Mian

Followers

Posts

Engagements

Likes

Performance ScoreDan Mian's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michael Kirsten

Dan Mian

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Mian's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDan Mian's LinkedIn Performance