Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Donna Star Coaching and Consulting

Consulting and Executive Coaching services

President

Harvard Business Review 

As a member of the research community, you will provide insight to shape the content we develop and enrich our understanding of your perspective on ideas from HBR and the wider world of management and leadership.

Harvard Business Review Advisory Council

The Predictive Index

Certified Partner, Expert Training and Talent Optimization Consultant, Predictive Index

TMP Worldwide

SVP, North Region

TMP Worldwide Advertising and Communications, LLC

As SVP, Business Development, I oversee all of the new business activity in North America.

SVP, Business Development

VP, Client Development

Oversee 10 salespeople in the East Region. Responsible for exceeding sales goals for the region as well as driving and supporting sales strategy and efforts.

VP, Business Development

Director, Business Development

𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝘁𝗶𝗺𝗲!

For the last five years, I’ve been working with business leaders to help them understand that having life and job satisfaction doesn't have to be so hard.

And for me, it’s been a massively transformative journey:

Going from stressed-out corporate workaholic...

Distracted and not present with family and friends…

To leaving all of that behind and creating the life I always wanted…

Working when I want, traveling, building my own business, being with family and friends, writing a book…

All in a very short amount of time.

And the thing is, I know what I’m doing works.

Those of you that have been following me have seen some of my clients' transformations:

Helping Steph go from laid-off to getting a higher-paying job in months.

Ellen went from tolerating her job to finding a new position with higher status and pay.

Ron went from an hourly retail job to skyrocketing confidence as a top sales performer.

Helen, who was held back by fear about becoming a Partner, is now succeeding as one!

And on and on...

To some of you, this post will come off as one big brag. 

But for me, it’s giving myself permission.

Permission to go all in.

Permission to put myself out there more often.

Permission to help others more than I am now.

Enough is enough.

It's about time!!!

I’m done holding back.

And I’m going to cement that with an intention.

My intention is to press full on and help as many business leaders as possible live their lives with more fulfillment, freedom, and success.

I and my processes have worked for solopreneurs, mid-sized business leaders, and Fortune 500 executives alike.

From pretty much all corners of the globe.

So…

If this resonates,

And you’re ready to prioritize yourself, take control of your time, and set boundaries on your terms without needing to sacrifice "success", your career, or your life...

DM me “Interested”

I will reply as soon as I can and shoot you a message about formulating your custom game plan in taking your unique life to the next level.

And if nothing else, even if it’s not a perfect fit or if it’s simply too soon, you will still walk away with that game plan to try out on your own :)

Fair?

It’s more doable than you think, that much I promise you.

-Donna

taplio

The Battle

Michael Kirsten

Donna Star

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