Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Karen Haywood

Coach Recruitment Ltd

Business Consultant, mentoring and coaching Recruitment leaders to Drive Sales Growth and Business Excellence

🔸 Operational Support and Coaching: Providing personalised mentoring and coaching to enhance personal and business effectiveness. My focus is helping you identify top talent within your team, enabling effective succession planning, and empowering you to take a more hands-off approach while maintaining a keen eye on your business.

🔸 Cultivating a Skilled and Engaged Culture: Our goal is to create a highly skilled and engaged culture within your business.  We ensure alignment with ambitious goals and targets by retaining top-performing teams and offering clear career paths. This approach facilitates effective talent management and supports your business objectives.

🔸 Strategic Collaboration: Working together strategically, we take the time to understand the dynamics of your team and establish future business needs. By defining team roles and turning vision into action, we provide operational support that drives tangible results.

🔸 Target Setting for Success: We assist in setting comprehensive targets encompassing financial goals, operational efficiency, and enhancing employee and customer experiences. Through a plan, do, and review approach, we provide coach accountability, support, and guidance to ensure continuous progress and sustainable growth.

Our holistic approach combines strategic planning, team dynamics, and operational excellence to maximize your recruitment business's potential. Let's collaborate to achieve your growth aspirations with a clear focus on results and fostering a thriving organizational culture.

Coaching & Business Consultancy, Non-Executive Director delivering scalability & growth.

🌟 Management Academy -  Unlocking Leadership Excellence and Driving Organisational Success 🌟

Are you ready to cultivate a generation of confident and effective leaders within the business? Our Management Academy offers a transformative program designed to elevate your managers into inspiring leaders, enabling them to steer your business toward new heights of success.

Comprehensive Leadership Development: Our academy provides a comprehensive curriculum that equips managers with the essential skills and knowledge needed to excel in their leadership roles. Through a blend of personalized coaching, and practical exercises, we empower your managers to navigate complex challenges, motivate teams, and drive sustainable growth.

Practical Application and Results emphasing the practical application of learned skills and knowledge to drive real-world results. The program allows managers to immediately apply what they've learned, translating theory into tangible outcomes that impact your bottom line.

Leadership Excellence for the Future: Mentoring goes beyond traditional training programs. We develop agile and forward-thinking leaders who can adapt to the rapidly changing business landscape. By instilling a growth mindset and providing ongoing support, we prepare your managers to lead with confidence and resilience in the face of evolving challenges.

Elevate Your Leadership: Let Academy be the catalyst for developing a high-performing leadership team that can guide your organization toward long-term success. Invest in your managers' growth, and witness the transformation as they become influential leaders who inspire, motivate, and achieve exceptional results.

Management Academy

Building the foundations by designing solutions to address gaps in the business setup. 

Financial planning to support the vision, translating the strategy into operational success. 

Providing the clarity and confidence by giving you the skills and knowledge

Business Mentoring small to medium recruitment business leaders 

Designed for solo business owners in Recruitment, Coaching, and Consultancy

Monthly goals clubs. Keeping you accountable to your goals.

Defining your goals and reviewing your successes

Create purpose and direction with financial planning and raising performance in operations.

Monthly Mentoring

Ditch the Script

DITCH THE SCRIPT: Elevate Skills, Accelerate Success.
 
Most leadership training is generic. Off-the-shelf content that doesn’t stick. We do things differently.  At DITCH THE SCRIPT, we take emerging leaders in recruitment and sales-driven businesses and turn them into confident, commercially aware, and strategic thinkers - the kind of leaders who own their decisions, inspire their teams, and drive real business results. Our training isn’t just another leadership course. It’s tailored, interactive, and built around DISC profiling, making it uniquely suited to your team’s specific needs. We focus on the real-world skills that matter: 
 
✔️ Giving feedback that actually lands. 
✔️ Motivating teams to perform at their best. 
✔️ Resolving conflict before it escalates. 
✔️ Thinking strategically—not just reacting. No more relying on senior management to solve problems. 

No more second-guessing. Just leaders who step up, take ownership, and deliver. 
 
If you’re investing in leadership training, make sure it actually works. Let’s chat. 
Customised tailored industry training provider, utilising DiSC as a behaviour assessment tool to elevate skills to accelerate results

Director / DiSC Certified Trainer 

Smart Solutions Recruitment

Created and implement strategic plans to improve new business sales delivery to diversify the client base.

Driven improved accountability for existing account growth and revenue streams with an overview for daily operations, sales growth, cost constraint and business performance.  

Training, coaching and development of the teams to improve product knowledge, service delivery and customer experience.  Along with leadership mentoring and succession planning. 

Promoted an inclusive and positive high performing culture, implemented best practice methodologies across the business, developed a data analysis culture within the team, leverage a performance management mindset and financial overview, deep dive of KPI’s, market and competitor analysis, customer service engagement, management and sales training. 

Key accomplishments 

	Delivered on Budget of £15.1m
	Developed and managed a team of 22 direct FTE and 800 indirect FTE.
	Grew LfL financial performance by 38%
	Improved gross profit margins by 4% to an average of 16%
	Restructured the team creating £527k in revenue growth and cost saving
	Identified and nurtured talent, promoting 4 to create future business strength.
	Accountable for 4 onsite clients across the South West, Yorkshire and West Midlands

Regional Director

Encore Personnel

Entrepreneurial sales driver; developed strategies for people development, business growth, profit generation and cost control. Providing operational support with hands on leadership, to lead, manage and create cross divisional partnerships for growth, manage regulatory compliance, performance management, focusing on financial performance, customer service delivery and staff engagement and motivation. 

A Senior Stakeholder that was instrumental in building a strategic framework for growth.  Accountable for new business development; service delivery, daily leadership of diverse multi-disciplined teams and client base, whilst creating cost effective team performance, leveraging continuous improvement and performance delivery to the business. 

Key Achievements 

	Developed strategies for significant business growth over a five-year period - At peak delivered a year on year increase of 45% increase in revenue
	Delivering business growth from the set-up of seven organic start-ups 
     Net profit improvements 43% from negotiating margin increases and  rationalising of costs and overheads 
	Opened five new offices in Slough, Leeds, Birmingham, Nottingham, and Northampton in addition to two specialist divisions (Aviation and Perm) servicing Industrial Manufacturing and Distribution sectors.
	Initiated HR strategies to improve staff retention by 23% and staff engagement by 15% plus coached, trained, and developed high performing and motivated teams resulting in 16 award winners. Resulting in improved client satisfaction and retention by 13%
	Challenged working practices and processes to reduce staffing costs by £125,000
	Improved the onboarding and hiring process to attract engage and retain talent 
	Improved frequency and quality of training from the introduction of E-Learning platforms and workshops

Operations Manager

The Best Connection

Branch Manager

Staffline Recruitment Group Plc

Running your own business shouldn’t feel this hard.

You’re wearing every hat, making every decision, and constantly questioning whether the people, the process, or the profit are where they should be. And the worst bit? You’re doing it alone.

That’s where I come in.

With 30 years in recruitment and sales, I work with owner-led businesses to take the chaos out of growth. Together, we structure the business, create accountability that actually sticks, and build a plan that doesn’t just sit in a drawer.

Clients come to me when:
❌️The team looks busy but the results are flat
❌️ Profit isn’t where it should be
❌️ They’re knackered and doing all the heavy lifting

What they get is:

✅️ A clear path forward
✅️ Straight-talking support
✅️ Confidence that the right things are getting done

Sound familiar? Let’s have a proper conversation.

karen@coachrecruitment.co.uk  OR just drop me a DM here.

Coaching & Business Consultancy | Recruitment Business strategy to deliver operational support

Mentoring and Coaching Recruitment Leaders to Drive Sales Growth and Foster Business Excellence

🔸 Operational Support and Coaching: Providing personalized mentoring and coaching to enhance personal and business effectiveness. Our focus is on helping you identify top talent within your team, enabling effective succession planning, and empowering you to take a more hands-off approach while maintaining a keen eye on your business.

🔸 Cultivating a Skilled and Engaged Culture: Our goal is to create a highly skilled and engaged culture within your organization. By retaining top-performing teams and offering clear career paths, we ensure alignment with ambitious goals and targets. This approach facilitates effective talent management and supports the realization of your business objectives.

🔸 Strategic Collaboration: Working together in a strategic manner, we take the time to understand the dynamics of your team and establish future business needs. By defining team roles and turning vision into action, we provide operational support that drives tangible results.

🔸 Target Setting for Success: We assist in setting comprehensive targets encompassing financial goals, operational efficiency, and enhancing employee and customer experiences. Through a plan, do, and review approach, we provide coach accountability, support, and guidance to ensure continuous progress and sustainable growth.

Our holistic approach combines strategic planning, team dynamics, and operational excellence to maximize your recruitment business's potential. Let's collaborate to achieve your growth aspirations with a clear focus on results and fostering a thriving organizational culture.

One of my clients grew from £5M to £8.1M in less than18 months.

They didn't hire 10 new recruiters. They didn't rebrand. They didn't buy expensive CRM software.

Here's what they did instead

Stripped out the "relationship management" excuse. Every consultant now has a BD target. Non-negotiable.

Rebuilt comp structure. Billers got rewarded. "Busy" people got performance conversations.

Sacked two senior consultants who refused to adapt. (Painful, but necessary.)

Promoted three high-performers who embraced the sales culture. Revenue exploded.

The result? £3.1M growth. Same market. Same desk fees. Different culture.

This is what happens when you stop tolerating mediocrity disguised as "I'm working really hard."

If your team is maxed out but revenue isn't moving, the problem isn't effort.

It's accountability.

Helping overwhelmed founders turn chaos into clarity. Through people, profit and process that actually work | Your Parter in Practical Business Clarity.

Most recruitment firms hit £5M and stall.

Not because they lack talent. Not because the market's dried up. Not because they need better recruiters.

They stall because they've built a service culture in a sales business.

Here's what that looks like

→ Consultants spend 80% of their time "managing relationships" (aka, hoping clients call them) 

→ Business development feels pushy, so it doesn't happen consistently → 

The best recruiters get promoted to management (where they stop billing) 
→ Revenue per head plateaus at £180K-£220K because everyone's "too busy"

You can't service your way to £8M.

The firms that break through? They make one uncomfortable shift

They stop rewarding busyness and start rewarding revenue.

If you're stuck at £5M with a team working flat out, you don't have a capacity problem.

You have a culture problem.

People ask me: "What's the first thing you do when you start working with a recruitment firm owner?"

Here's my process

Week 1: I audit everything.

Not just the P&L (though that matters).

I look at

👉Who's billing what
👉Who's held accountable for what
👉What the owner is actually doing all day
👉Where the bottlenecks are
👉What's being measured (and what's not)

Usually, I find
The owner is doing the jobs of six people. The team has no clear KPIs. 

"Accountability" means a monthly chat that goes nowhere. No one understands the financial implications of their work.

Week 4: We build the foundation and map the business.

Clear roles. Real KPIs. Weekly accountability. Financial literacy.

Ongoing - We train and implement, iterate, and hold the line.

Because transformation isn't a one-time event.

It's a 12-month commitment to doing the hard things consistently.

Most business owners want a magic bullet.

I give them a proven system and the accountability to use it.

That's the difference between stuck and scaled.

taplio

The Battle

Michael Kirsten

Karen Haywood

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The Battle

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Karen Haywood

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Karen Haywood's LinkedIn Performance

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