Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Külli Nurk - Executive Coach

CEO of Three Kids Under Five

Külli Nurk Coaching

⭐️  My signature 12-session 1:1 coaching programme is aimed at professionals who have recently started a new job and feel they are losing their confidence as everyone's expectations on them seem growing and no easing-up in sight. I will help you to feel the solid ground under your feet again and provide you with tools that won't let you lose sight of your career goals and dreams ever again. You will grow heaps, know yourself better and trust your inner wisdom. I promise you'll have more clarity, confidence and fulfilment after working with me.

Executive Coach

- Do you feel a lot of the time that you should be grateful for the lifestyle you lead and proud of what you have achieved, but you feel somewhat empty and restless?
- You have the niggling feeling that there should be more to life, but you keep burying that because “you don’t want to go there” and you don’t want to complain?
- Your current job sounds great, but you are yearning for more purpose?

⭐️  I CAN HELP YOU!

Looking for fulfilment and excitement?

- Are you thinking of changing your career completely but you are lacking clarity of what you want to do instead, or courage to take the first step?
------------------------
⭐️  2-day intensive 1:1 coaching to concentrate on yourself, your strengths, ideas and dreams will help you to get clear on where you are going and what is your action plan.

2-Day intensive 1:1 coaching for Career Change

European Commission

Press, political reporting and events management all through the Brexit negotiations

Press Officer

Document management, digital archiving, website content management, IT project management.

Document Management Specialist

Self Employed - Project Management

The hardest job I have ever done. 24/7 catering, cleaning, negotiations, and conflict resolution on no sleep and no pay.  Whilst keeping three associates alive, fed and reasonably happy, I also somehow managed to translate a 300-page book; interpret for the Scottish Police, NHS and educational institutions on request; pass exams and competition to enter European Civil Service; project manage full renovations of two flats; and learned to upholster and restore antique furniture to a professional standard.

Airlink Group

Project Manager, Personal Assistant to Chairman

British Embassy Tallinn, Foreign And Commonwealth Office

Personal Assistant to HM Ambassador

Ministry of Finance of Estonia

Senior Expert, Head of State Structures Division

Have you recently started on a new position? 
Has it not been as smooth sailing as you expected?

You so wanted this job and were very excited and proud of yourself, but after a couple of months your confidence has started to disappear and you find yourself worrying over every interaction, decision, report or even email.

You are increasingly anxious and lose sleep over the results you must deliver. 

You notice you cannot stop thinking about work in the evenings and weekends and you definitely work more hours than you should.

Overthinking and overwhelm are daily. There are days when anxiety is constant.

It's time to get support, and that's what I do!

During my signature six-month 1:1 coaching programme "The Confidence Code" you will learn to trust yourself again. You will regain your confidence and will start enjoying your job and loving your life again.

I will teach you tools so you will never lose your confidence again.

Instead you will always know how to stay grounded and banish self-doubt when it tries to sneak in. 

We will also together look at the bigger picture of your career ambition.

In short, you will build a really strong foundation for your wellbeing based on self-awareness - knowing who you are, knowing your values, strengths and expertise. 

Knowing where you want to be in 10 years time and who you need to become to achieve that.

During the 12 one-to-one coaching sessions we look at the topics such as,

- Your most common thought patterns,
- Imposter syndrome 
- Emotional wellbeing
- Your strengths and expertise
- Communicating your boundaries and expectations
- Mental and physical wellbeing
- High performance
- Your career ambitions 
- Your biggest dreams 
- Consistency and productivity
- Courage

Are you ready to thrive?

Book a call to explore working with me
https://calendly.com/kyllinurk

⭐️  My 10-week 1:1 coaching package is aimed at helping you to connect to yourself, to your needs and your dreams, so that you can offer more of your wisdom and experience to those around you, have a fulfilling career and relationships.

taplio

The Battle

Michael Kirsten

Külli Nurk - Executive Coach

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