Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Posten Bring AS

Working for Posten is always fun, exciting, and challenging at the same time.
I love this space! 
On high-level I have been working on following things:

→ Planning and involved in the key decision making on cloud technology
→ Modernizing and implementing SAS applications on cloud platform using SAS Viya, Microsoft Azure, and Singlestore.
→ Maintaining existing solutions and helping other team members.

Senior Advisor (BI Application Manager)

Santander Consumer Bank - Nordics

Worked to streamline financial processes, data management, and reporting. Also helped to fix any issue or correction in the daily, weekly, or monthly reporting data.

The most of the time I spent on developing new solutions to create financial reporting.

Data Analyst

EVRY

SAS BI Developer/Administrator and adviser for application management on several SAS BI and SAS Visual Analytics systems. 

Execution of SAS applications monitoring and operations-related tasks such as Application Monitoring & Maintenance, updating of SAS applications, Linux scripting, coordination of technical tasks within the team, release management etc.

Business Intelligence Consultant

SAS Nordic Hackathon 2020 - The Winner of the Silver medal - team #tietoEVRY

By now, most of us recognise that we are in the midst of a climate crisis. We’ve all seen footage of the Amazon rainforest burning, the plastic waste accumulating in the ocean, and the devastation caused by the Australian wildfires.

We recognise the growing urgency to change our ways but, overwhelmed by an overload of choices and a deficiency of information, we aren’t sure what to do or where to start. After all, different people have different values, priorities and preferences - and some choices are more difficult for people in certain life situations to make than they are for others. 

The municipality of Trondheim is committed to making it possible for their citizens to easily make climate-friendly choices in everyday life by 2020. This is directly linked to the 12th of the UN Sustainable Development Goals (SDGs), which aims to ‘ensure sustainable consumption and production patterns.’

So, what if we could create a personal climate advisor for each of Trondheim’s citizens that could improve the ease of climate-friendly decision-making?

We used partner data, machine learning and the capabilities of SAS Viya platform to support the municipality of Trondheim in getting closer to realising this goal. 


#HackInSAS #Hackathon #tietoEVRY #Sustainability #SDGs #SASViya

Business Intelligence Developer

Capgemini

I have worked in Capgemini for multiple projects. My role was filled with SAS development as well as SAS application administration. 

Here are listed few of them:

→ Monitoring/Error correction (if any) of SAS jobs which is scheduled to run through LSF Process Manager.
→ Created and modified day to day activities in an efficient way to avoid manual work & improve quality of deliverables.
→ Suggested improvement/enhancement in an existing job processes to process data in a very quicker and more efficient way. 
→ Performed the tuning of ETL process by using lookup instead of join if possible, removing unnecessary phasing, removing unnecessary components, making use of the indexes on the tables, etc.
→ Involved in modifying info maps using SAS Information map studio.
→ Monitoring of sas services on UNIX, Linux servers.
→ Process Adhoc request from Client.

Associate Consultant

Trained on Data Warehouse concepts, Data ETL, Microsoft SQL server database programming, Informatica.
Monitoring of Microsoft sql & SAS applications.
Maintenance of SAS applications.

Senior Analyst

BI Developer. Write. Creative Educator | Digital Content Creator | BI & Data Analytics

At 24, a business trip to Norway marked the beginning of a transformative journey that reshaped my career and life. 

Hi, I'm Mayur—an award-winning BI Consultant, passionate Traveler, Writer, and Executive MBA Candidate.

Business Intelligence and Data Analytics have always been my passion and area of expertise. I specialize in transforming complex datasets into actionable insights that drive strategic decisions and operational improvements. 

My work spans industries such as finance, telecom, and HR, earning me the prestigious New SAS Professional Award for outstanding contributions to the SAS community.

📌 Tech-Savvy Expertise:
→ BI Data Analytics & Visualization
→ SAS Viya, ETL, & Reporting
→ BASE SAS Programming
→ Microsoft SQL, Python, MS Azure
→ Oracle, SingleStore, Citrix App, Linux OS

📌 Beyond the Office:
Outside of work, I’m often exploring new cultures, diving into books, or sharing my thoughts on my blog, learnSASCode.com.

I actively engage with my network on LinkedIn, discussing data analytics, personal development, and current affairs. 

Traveling fuels my curiosity and creativity, inspiring me to discover new perspectives and experiences.

📩 Let’s Connect:

If you’re interested in data-driven strategies, transformative leadership, or simply a great conversation about trends and travels, feel free to reach out at mrmayurj28 [@] gmail [dot] com.

Yours,
"An ordinary person with not so ordinary dreams.”

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DISCLAIMER: All activity on this platform reflects my personal opinions and does not represent my current or past employers.

taplio

The Battle

Michael Kirsten

Mayur Jadhav

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