Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

To be revealed

Founder

Truphone

One of the world's leading innovators in eSIM, cloud and digital solutions.  Offering Freedom to break down the barriers to seamless connectivity globally, enabling connectivity for people, devices and networks to connect globally anywhere, anytime. A platform to connect billions from drones, to iphones, to sensor, to smart cities, to asset trackers, to connected cars, to air conditioners, to robots.  The first to deliver:  global virtual mobile network; full-stack eSIM ecosystem.

I was the Chief Marketing Officer with the remit to turnaround an underperforming business and revitalise its brand and marketing function.  Repositioned the marketing function to driving business performance. Launched a brand refresh that galavnised and energised declining morale and belief in the company and turnaround in performance to achieve +15% performance y.o.y.

Chief Marketing Officer | CMO

Clario Tech

Clario Tech (Formerly Kromtech). 

A consumer-focused cybersecurity SaaS company on a mission to change an industry. With a mission to make radical change by reducing cybercrime  making it accessible for all, because everyone has a right to digital privacy and security. Over 800 professionals including over 600 digital security experts, with the one common goal to make things simpler and easier, because, life’s too busy to stress about online security
 
AS CMO, Spearheaded launch of new company, brand and product Clario. Leading both marketing and product organisations to launch disruptive and revolutionary new cyber security multi-platform product and service. Completely new tone of voice for the industry, differentiated brand look and feel as well as innovative UI and user experience including a unique integrated digital expert offering.

Instrumental in successfully executing a major company turnaround to achieve healthy growth:
- Developing and executing a completely new company and marketing strategy 
- Reducing customer acquisition (improving performance marketing as well as building out highly successful organic strategy. 
- Improving retention and reducing customer churn rates.
- Successfully implementing cultural change with a particular focus on customer centricity and empowering innovation.

Chief Marketing Officer (CMO)

Kromtech

A SaaS business on a transformation mission to disrupt the traditional cyber security industry and provide a completely new product and service solution to meet the needs of consumers in a digital age. 1000+ passionate developers, security experts, and Apple Certified Support Professionals working globally to help users take back control of their security and privacy online.

Bought in as the chief marketing officer to turnaround a failing business with a poor market reputation with declining revenue streams. Successfully developed and implemented a completely new strategy broadening product offering, increasing channels to market as well as improving marketing capabilities. Led a major cultural change programme around the new vision, new mission. Successfully implemented deep cultural change through involving the whole company in the transformation and development of a brand for the future.

i-BLADES (ground breaking technology start-up)

A start-up with an ambition to transform the world of mobile by making smartphones smarter.  Inventors of the award winning ground breaking World's first Smartcase.  A smart platform within a phone case that allows you to add more functions, sensors and features to your smartphone (makes your smartphone modular).

Working closely with the CEO/founder to bring to market a ground-breaking new product and tech Silicon Valley start-up business.  As chief marketing officer, took an engineering-led start-up to ground-breaking award-winning product introduction and industry recognition. 
Leading internationally diverse teams working in an agile way. Set out the strategic direction of the product, brand, target market. Led industrial design and user experience(UX) and mobile application development.  Including partnerships to build out the proposition (e.g. Bosch air quality sensor)
Drove market entry across e-commerce, web development to digital marketing, email marketing, affiliate marketing, PR, packaging, customer service to product development, mobile service and application development. Worked with Board to secure significant private investment. Grown international interest and sales and built a strong platform for and successful growth.

Sony Mobile Communications

Led the development of new high impact innovative global digital service and marketing propositions. Led development and integration of digital services bringing them to market in order to develop new platform of differentiation for the global smartphone business.  Leading new product development teams and multi-channel marketing teams to develop and launch smartphones and services worldwide. 
Created and launched unique digital services, commercial offerings and related marketing campaigns across 50+ territories to drive smartphone sales and customer retention. Leading large multi-functional teams across marketing, sales, product development and launch management in complex go to market projects.

Global VP/Marketing Director, Services and content

Leading global launch and market penetration of innovative products and services from Sony’s Mobile division.  A senior member of the global marketing leadership team that grew SONY as smartphone brand in mobile to 4th largest manufacturer, reporting to the CMO.  Responsible for driving international global marketing programmes, product launches and lifecycle campaigns across 75 territories (managing agencies, territory marketing teams, messaging, positioning across all marketing channels from digital marketing, social, to PR.). 
Introduced new digital services to drive differentiation and revenue.  Led a new company-wide go-to market approach and marketing platform to build SONY differentiation grow global customer base and build a CRM retention programme using mobile services/applications.
Initiated and delivered complex international campaigns negotiating global entertainment deals with major international music labels, artists’ and Hollywood studios (e.g. Michael Jackson/EPIC , Spiderman).

Global Marketing Director

Sony Ericsson Mobile Communications

Reporting to CMO of leading global mobile phone manufacturer, responsible globally for smartphone product marketing and introduction of new products/brands from launch planning to campaign execution.  Led global marketing programmes driving simultaneous product introductions across multiple territories and channels from PR to social/digital/ TV.
Launched products into new consumer segments with innovative approaches, business models and partnerships. Including creating a world's first Playstation phone and mobile gaming ecosystem in partnership with Google; carriers; as well as music and fashion propositions.

Head of Market Development, Marketing

I led change to increase sales performance in retail and distribution markets and channels around the world with new approaches to channel management, pricing, retail execution and oversaw the roll out of own brand stores. spent considerable time in complex markets (e.g. China, India) to turn around operations.

Head of Programme, Global Retail Sales

BearingPoint Consultancy

A senior member of the change team for EMEA, successfully winning new clients and business.  Leading and implementing change across a range of complex blue-chip international and government clients: increasing sales and marketing effectiveness; increasing customer focus; streamlined and refocused supply chains.

Senior Consultant

Various roles in the BBC driving change and transformation in the BBC to increase consumer focus, creativity and drive efficiency.

Change Leader, BBC

Working in the corporate strategy team and different divisions:
- Worked on and led corporate-wide strategic projects including launch of over eight new digital services
- Worked with BBC Sport Division on sports rights negotiations, business turnaround to focus more on consumers, win back major live events and programme to inspire grassroots sport.

Head of Strategy and Marketing, BBC Strategy

Business Analyst, Strategy BBC TV

For me it's all about impact.  Making an impact for your brand, product/ service on your customers. I am a Chief Marketing Officer and a highly energising international leader with deep experience in driving change in digital and technology businesses of all sizes (BBC, SONY, Sony Ericsson) and award-winning start-up businesses.

People tell me I stand out for inspiring teams and businesses to unlock new possibilities of performance, by fostering company-wide innovation, empowering individuals and encouraging collaboration.

I achieve growth, build standout brands, create innovative and impactful digital propositions and services. From launching the BBC's first digital services, to international growth of SONY as a global smartphone brand and creating innovative propositions across SaaS cybersecurity, gaming and mobile.

I post my thoughts at #IdeasIntoGrowth

Experienced across all marketing disciplines from digital marketing, e-commerce to brand building.  Passionate about customer experience and building loyal communities to drive retention.

Breakthrough strategic development as well as hands-on implementation. Motivational leadership of large and small teams. A qualified business coach.

Experience:
- Marketing strategy through to execution and multi-channel campaigns.
- Commercial pragmatist with P&L management, SaaS.
- Digital business transformation and business turnaround.
- New product development innovator.
- Go-to-market planning, product marketing.
- High impact brand development, product marketing/positioning, and story-telling.
- E-commerce and digital marketing.

I can operate as:
▪️Chief Marketing Officer (CMO)
▪️Vice President (VP) Marketing, Growth

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Michael Kirsten

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