Michael Luckey, MBA

Iterategy

Helping Startups make data-backed decisions to achieve sustainable growth

Founder

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

Member

Rally Corp

As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:

• Led Project Management and Product Management, including managing the product roadmap and development team

• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets

• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner

• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs 

• Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting

• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization

Co-Founder, Operations & Strategy

AARE - Real Estate

As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:

• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently

• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources

• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system
             • Dedicated pipeline and defined stages and processes
             • Deployed the first sales and marketing automation system

• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members

Fractional Operations Director

Self-Employed

• Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days

• Consulted with clients on new business development opportunities

• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans  

• Conducted market research and advised on go-to-market plans

Product/Project Manager & Consultant

Markstein Beverage Co. of Sacramento

Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideas

Was part of a team that managed over $200,000,000 in sales annually

Leadership Team

Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representatives

Successful projects included:
• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. 
• Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.
• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.

Products worked with include:
Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.

Associate Brand Manager, High-End Brand Portfolio

Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.

Products worked with include: 
Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure  Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.

Non-Alcoholic Sales & Marketing Representative

Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.

Category Development

Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.

Intern

Donaghy Sales, LLC

While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Contemporary Marketing Team

Sales & Marketing Operations Expert | Founder @ Rally Corp

As a co-founder and director of operations and strategy at rallycorp.com, I am passionate about empowering communities and causes to rally and mobilize people to change the world. Our mission is to help purpose-driven leaders get results with mobile technology by providing them with innovative tools such as Text-to-Donate, Text-to-RSVP, Ringless Voicemail, and smart Texting Campaigns through our Rally Platform.

With my background in sales and marketing for top consumer packaged goods brands and an MBA in marketing and international business, I have leveraged my skills to build rallycorp.com from the ground up, serving 6 out of 10 of the world's top non-profits and top US hospital networks. My responsibilities include sales and marketing operations, go-to-market strategy, and deploying sales and marketing analytics and automation, allowing us to automate processes and make educated business decisions.

As a B2B SaaS founder, I understand founders' challenges in balancing growth strategy and execution. I offer my expertise as a fractional sales and marketing operations expert, helping visionary B2B SaaS startup founders optimize their sales growth while reducing cost per lead. My services include robust marketing and sales analytics dashboards, sales automation, and designing and executing projects that align with your business goals.

Outside of work, I believe in doing good while also doing well. I enjoy spending time with my family, exploring the great outdoors through golf, hiking, skiing, and fly fishing, and traveling as much as possible.

Let's connect if you're interested in learning more about rallycorp.com, discussing how I can help your B2B SaaS startup as a fractional sales and marketing operations expert, or simply sharing insights and experiences in the world of purpose-driven business.

Bradley Jacobs

Mylance

I'm passionate about part-time, flexible work where you can use your skills to work on your time, across a number of companies, and make more than your W2 job. 

Mylance supports your business in two main ways:
1. Free, vetted community with templates, workshops, resources, and an up to date fractional jobs database

2. Marketing services "done for you" through outbound LinkedIn campaigns and thought leadership content.

Grow your network, and build trust with that network = more clients and a sustainable business

Our team at Mylance is working hard to embrace the changing landscape of work. If you'd like to join us or have questions, please reach out to learn more: info@mylance.co and it'll get to our team

Founder and CEO

Six-Figure Secrets of Fractional Experts

After building my own consulting business, I've been supporting others for over 5 years. I share best practices, tips, mindset support, and interviews with the best in the business so you can up-level your business.

Podcast Host

JO Advisors

Leveraging my experience at Uber Freight to advise logistics start-ups.

Managing Partner

We Just Imagine

Board Member

On Deck

Joined On Deck to collaborate with a passionate, talented group of like-minded individuals starting companies. Launched and am growing Mylance

On Deck Fellow

Uber

I joined Uber Freight at its launch and built it up to a $1B+ valuation within 2 years.

1. I started and built up the Carrier Operations team, playing a key role in the initial strategy and operations. 
2. I shaped the direction of Uber Freight’s Carrier Strategy as it related to carrier acquisition and engagement
3. I played a key role in marketplace dynamics, pricing, product prioritization, and service expansion decisions. 
4. I managed a team of 12 analysts responsible for building up a carrier base of 10,000+ carriers for the app and executing all operational elements to surpass OKRs every quarter.

Head of Carrier Operations, Uber Freight

Head launcher for Miami and Milan for UberEATS. To do this, I designed and executed a grassroots-marketing plan including the creation of a courier and restaurant base to give Uber a competitive advantage in both Miami and Milan. Navigated a complex tax and regulatory market in Italy resulting in a successful business strategy

Key Accomplishments:

1. Hired and empowered a team of 25 employees in Italy to manage the courier, marketing, restaurant, and customer support aspects of the UberEATS business
2. Developed launch strategies in both Miami and Milan that included differentiated marketing, restaurant, and courier acquisition strategies to ensure successful growth post-launch 
3. Led one of the largest US-based Uber Eats launches, reaching thousands of customers and processing tens of thousands of transactions within the first month of operation

Launch Manager UberEATS

Built up Uber's Rides to a multimillion-dollar business in 9 North Carolina markets over two years. Built up and managed a team of 6 Operations Managers to eventually grow the 9 markets in North Carolina 
Key Accomplishments: 
♣	Aggressively organized grand scale initiatives such as reduced early lifecycle driver churn and driver appreciation messages resulting in high driver NPS and exponential growth in profitability
♣	Expanded the region’s revenue run rate to greater than a hundred million dollars within one year through creating scalable processes, creating action items from data analyses, and strategic expansion initiatives including the launch of a new premium Uber product 
♣	Began managing only the Raleigh market in 2014, expanded to managing all 9 markets in North Carolina, while supervising a team of 6 Operations Managers and 3 Marketing Managers by 2016

Sr Operations Manager, North Carolina Markets

Kaiser Associates

Managed 10 client portfolios from various markets such as healthcare, public sector, and property insurance. Implemented new consumer surveys, formulated accessible models, and analyzed complex results to give business recommendations
Key Accomplishments:
§ Outlined and implemented a new marketing and operations plan covering a billion-dollar portfolio for a Fortune 500 Telecom company.
§ Produced a threat and opportunities assessment for the protection of a Fortune 500 financial service company’s market through the creation of a new model based on consumer surveys.
§ Conducted in-depth primary market research and fashioned quick and easy-to-implement solutions for clients to increase their productivity and employee fulfillment.

Senior Consultant

Eco-Mail Development, LLC.

•	Developed a marketing and social media plan to introduce a $5 million company
•	Designed and edited investor presentations to raise capital from venture capitalists

Internal Consultant

Hill International, Inc

· Integrated cost and scheduling data for the San Francisco MTA for an estimated $1.8 billion subway system
      · Collaborated with cost engineers to meet deadlines for $150 million cost estimate for the Moscone subway station
      · Analyzed claims reports to resolve a conflict following the completion of a Major League Baseball practice facility

Project Engineer

After growing my consulting biz to $25k / mo, I founded Mylance to make finding new clients easier for your Fractional Business | Follow me for consulting best practices and my journey building Mylance

I'm incredibly passionate about part-time, fractional work that pays for your life (and then some) and gives you freedom and flexibility to live the life of your dreams.

My Professional Story
After 4.5 years launching and scaling businesses at Uber, I built my independent consulting business up to $25k / month in 25 hours per week. After running my own $25k / mo consulting business post Uber, I experienced the importance of reliably finding new clients and the challenge of inconsistent revenue.

I built Mylance Scale to challenge the status quo and rethink marketing and sales for the Fractional industry.

Mylance Scale is the marketing machine that your Fractional Business needs, but you don't have time to run. So it operates daily, growing your brand, completely done for you.

Instead of dangling numbers in front of you, our approach focuses on precise and thoughtful input: comprehensive niche and positioning work, a compelling strategic content plan, then Done For You content creation and posting to establish trust and legitimacy.

Mylance Scale is for you if: 
- You’re an **experienced fractional executive** with several closed clients under your belt and a clear understanding of your positioning and value.
- You know your **ideal customer profile** but lack the time to consistently generate high-quality leads that match it.
- You prefer to focus on client work and leave the business development to experts.
- You value authentic, relationship-driven content over cookie-cutter or AI campaigns that feel inauthentic.
- You want a partner who monitors and optimizes your campaigns, so they stay effective as your business and market evolve.

Apply for access to check it out - you won't be disappointed: https://mylance.co/users/sign_up

If you're a newer fractional, please join our free, vetted community to get resources and a supportive network to find your next few clients: https://mylance.co/site/community

Thanks for being a part of our journey!

My experience prior to Mylance:
-Managed 9 markets for Uber Rides in North Carolina
-Launched Uber Eats markets: Miami (1,003 orders in our first day) and Milan (<1,003 orders in our first day)
-Launched and managed the Carrier Operations team for Uber Freight and built to a $1B valuation in 2 years
-Management consultant for Kaiser Associates - managed 10 client portfolios from various markets such as private equity, healthcare, telecom, and property insurance

On a personal note, I love wine, golf, crypto, learning about AI, and thinking about how we probably shouldn't develop something smarter than we are.

I'm passionate about part-time, flexible work where you can use your skills to work on your time, across a number of companies, and make more than your W2 job. 

Mylance's community uses our tools to build and grow their consulting businesses. It's made up of hundreds of talented tech professionals who have challenged the status quo of work and are working for themselves. 

Our team at Mylance is working hard to embrace the changing landscape of work. If you'd like to join us or have questions, please reach out to learn more: info@mylance.co and it'll get to our team

This 0% related to anything I do, but I laughed this morning, so maybe you will too.

I received a very official looking email this morning from the San Francisco District Attorney’s Office that I’m requested to be present in court in response to the attached subpoena. 

It looks legit, but it’s to a different Bradley Jacobs (not my physical address or phone number on the subpoena).

I ask ChatGPT if it’s a scam and it says no, it’s real, it’s just to the wrong Bradley Jacobs, and it suggests a response saying hey you got the wrong guy basically.

So I send the suggested reply and then I get this back 😂

Create authentic, credibility-building content - take advantage of LinkedIn to build trust and attract the right clients. Founder @ Mylance: make finding clients easy | ex-Fractional COO | ex-Uber

How I transformed my LinkedIn posts from stiff, generic noise into magnetic, trust-building content that attracts clients.

When I first started posting on LinkedIn, my content could best be described as generic and uncomfortable. It lacked authenticity and, frankly, any real connection with my audience. I realized I needed a change, a strategy that would resonate with my network and establish trust over time.

The first step in my transformation was to understand my audience. I took the time to research what topics were important to them and how I could address their needs. This shift in focus allowed me to create content that was not only relevant but also valuable.

Authenticity became my guiding principle. I started sharing personal experiences, insights, and lessons learned. This approach not only humanized my brand but also made my content relatable and engaging.

Feedback played a crucial role in my strategy. I actively engaged with my audience, welcomed their comments, and encouraged discussions. This interaction not only enriched my content but also strengthened the trust between us.

Over time, these changes have transformed my LinkedIn presence. My posts now attract genuine interest and have become a powerful tool for building trust and attracting clients. By focusing on relevance, consistency, authenticity, and engagement, I turned my content from noise into a valuable asset.

If you're looking to transform your own LinkedIn strategy, remember: it's about connecting, not broadcasting. Build trust by being genuine, consistent, and truly interested in your audience's needs.

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

When I quit my job to start my own thing, I had no idea what I was doing. But I wanted to make some money while I figured it out. So I reached out to 11 companies. 10 said no. But one said yes. And that company paid me $250 / hour for 25 hours per week and all of a sudden, I was making $25k / month in 25 hours per week.

My mind was blown. All I had known up until that point was my W2 job where I gave all my energy, attention, and focus to ONE company.

And I wasn’t getting paid poorly there. I was making $115k / year.

But now, with ONE client, I was getting paid over double that. And better yet, to work less than half the amount of time. And I had the flexibility and freedom to work when I wanted, from where I wanted, and with whom I wanted.

But, I still had no idea what I was doing. And I made a TON of mistakes. Including charging hourly. Including not doing proper business development, which led me to a feast-and-famine cycle.

Over the next 2 years, I learned. I iterated. I spoke to experts. And I started nailing it down. So that I could repeat what I did with that first client over and over. To where I had a repeatable business that would bring in $25k - $35k / month reliably.

And when I wanted to start Mylance, I wound it down to only $10k / mo in 10 hours per week so I could pay my bills comfortably, and still have plenty of time.

Because working for myself part-time was incredible, and I became passionate about bringing that way of working to everyone.

So today, I share with you everything I learned, plus the last 7 years of working with thousands of consultants and fractional executives, packaged together so YOU can create the business that works for your life. That earns you plenty of money, working with clients you genuinely enjoy, working from wherever and whenever you want.

In the spirit of Thanksgiving and Black Friday, I’m sharing this action-oriented playbook for only $99. Because price should never be a barrier to building the business of YOUR dreams!

Check it out → https://lnkd.in/enjjJNWm

Sending love to you and your family!

Open article: Consulting Playbook Course | Mylance by mylance.co

A recent podcast guest went months without closing a client.

Then signed four in one day.

What changed?

She stopped improvising.

She had a script taped to her screen with specific questions.

Questions to understand the prospect's situation so she could quote them accurately.

But also questions designed to position her as the expert.

To create a little FOMO.

To drill into the pain point and create urgency.

Every time she veered from that script, she didn't close.

Here's what she learned: sales is counterintuitive.

It's psychological, but it's not intuitive.

I've seen this pattern in my own work. Structure beats spontaneity every time.

The conversations where I follow a framework convert. The ones where I wing it don't.

Your prospects need you to guide them through a process.

Do you have a sales script that you stick to?

4 common LinkedIn posting mistakes that silently sabotage founders' client attraction—and how to fix them fast.

Change things here.

1. Over-promotion: Constantly pushing your products or services can turn off potential clients. Instead, focus on providing value. Share insights, industry trends, or success stories that highlight your expertise without overtly selling. This positions you as a thought leader and builds trust.

2. Ignoring engagement: Posting content is only half the battle; engaging with your audience is equally crucial. When someone comments on your post, respond promptly and thoughtfully. This interaction not only boosts your post's visibility but also fosters a sense of community and connection.

4. Neglecting visuals: Text-heavy posts can be overwhelming and easy to scroll past. Incorporate visuals, such as images, infographics, or videos, to make your content more engaging and digestible. Visual content often results in higher engagement and helps convey your message more effectively.

By steering clear of these mistakes and implementing these quick fixes, you'll be better positioned to enhance your LinkedIn engagement and attract the clients you desire. Remember, LinkedIn is not just a platform for promotion; it's a space for meaningful interaction and relationship building.

Posting consistently on LinkedIn turned weeks of passive impressions into a steady stream of inbound clients without a single cold email. Here's how I achieved this transformation by leveraging LinkedIn's potential.

Key to this strategy was understanding the algorithm. I optimized my posts by using relevant hashtags, engaging with comments, and sharing content at times when my audience was most active. This approach increased visibility, leading to a steady rise in impressions—from a modest 500 per post to over 5,000 within a few months.

Equally important was the genuine engagement with my network. I made it a point to respond to comments, participate in discussions, and connect with like-minded professionals. This fostered a sense of community and trust, turning passive followers into active contacts.

The results were compelling. Over a span of six months, my inbound client inquiries increased by 300 percent, all without resorting to cold outreach. This surge in interest was driven by a consistent presence and the value delivered through my content.

By maintaining a strategic and consistent LinkedIn activity, I was able to cultivate a reliable client pipeline. This experience underscores the power of a well-executed content strategy on LinkedIn, transforming passive engagement into tangible business opportunities.

How I create a full week of genuine LinkedIn content in under 60 minutes without sounding like every founder on the platform.

In the fast-paced world of business, time is a precious commodity. Crafting authentic LinkedIn content should not feel like an endless task. Here’s a streamlined 5-step routine that helps me produce a week’s worth of engaging posts in just under one hour, keeping them fresh and free from sales jargon.

1. Mindset Preparation (10 minutes): Before diving into content creation, I take a moment to clear my mind and focus on authenticity. The goal is to connect, not to sell. This mindset shift is crucial for ensuring that the content resonates with the audience and stays true to my voice.

2. Content Ideation (15 minutes): I use tools like Trello or Notion to organize my ideas. During this time, I brainstorm topics that align with my experiences and insights. Whether it is a lesson learned, a market trend, or a personal story, the aim is to share something valuable and relatable.

3. Message Crafting (20 minutes): With a clear idea in mind, I start writing. Each post is structured with a strong opening hook, a concise body, and a thoughtful conclusion. The key is to keep the language simple yet impactful, avoiding industry jargon that might alienate some readers.

4. Editing and Refinement (10 minutes): After drafting, I review each post to ensure clarity and coherence. Tools like Grammarly can aid in polishing the language, but the focus remains on maintaining an authentic tone. This step ensures the content remains engaging without sounding rehearsed.

5. Scheduling (5 minutes): Finally, I use scheduling tools like Buffer or Hootsuite to plan the posts for the week. This ensures a consistent presence on LinkedIn without the need for daily intervention, allowing me to focus on other critical tasks.

This routine not only saves time but also ensures that each post carries genuine value, fostering meaningful connections on LinkedIn. By prioritizing quality over quantity, I stay engaged with my network in a way that feels personal and impactful.

New Podcast Episode Alert: From $7 an Hour to the Inc. 5000: How Natalia Zacharin Built a $3M Firm in 5 Years!

I spent 45 minutes talking with someone who went from earning 7 dollars an hour as an invoice clerk to running a multimillion-dollar accounting firm in just five years. Her name is Natalia Zacharin.

Here’s what stood out to me about her journey:

She started with zero accounting experience. Her first client signed before she had a process, a contract, or even knew how to use QuickBooks. She learned while fixing his books, and he’s still with her today.

Early on, she made a decision almost no one would make: she invested half her revenue into mentorship. That single move changed the entire trajectory of her business.

The lesson she shared that surprised me most: sales isn’t about being natural or compassionate. It’s about following a process. And when she did, she closed almost every deal.

She built all of this in her late forties, after being demoted.

Listen here:

YouTube:https://lnkd.in/eKzA6eVn
Apple: https://lnkd.in/eq5afEnz
Spotify: https://lnkd.in/ej7SyNTP

Open article: From $7 an Hour to the Inc. 5000: How Natalia Zacharin Built a $3M Firm in 5 Year by open.spotify.com

From $7 an Hour to the Inc. 5000: How Natalia Zacharin Built a $3M Firm in 5 Year

New Podcast Episode Alert: Stop Donating $15K to the IRS: Smart Solo Tax Moves with Ran Harpaz!

Most solos are handing the IRS an extra $15,000 a year without realizing it.
That was one of the biggest surprises in my conversation with @Ran Harpaz, founder and CEO of Lettuce Financial.

Here’s what stood out:

Most people set up their business structure in a way that quietly costs them thousands. Ron explained why the fix is simple but rarely done correctly.
He also shared the one mistake that instantly gets your books flagged, and it’s something almost every solo does unintentionally.

And the biggest myth he debunked: you don’t save on taxes by chasing deductions. The real savings come from a few structural choices most solos overlook.

Ran's advice for solos: think like a CEO and build systems that keep money in your pocket instead of the IRS's.

Sign up for Lettuce here: https://lnkd.in/e7iKcV4D 

And listen to the full episode:

YouTube: https://lnkd.in/e-TxUqfE
Apple Podcasts: https://lnkd.in/eFcYrkM6
Spotify: https://lnkd.in/eAarG4hV

Open article: Stop Donating $15K to the IRS: Smart Solo Tax Moves with Ran Harpaz of Lettuce by open.spotify.com

Stop Donating $15K to the IRS: Smart Solo Tax Moves with Ran Harpaz of Lettuce

The professional LinkedIn voice is a myth that’s silently driving your ideal clients away—and here’s how to fix it.

In the quest to maintain a professional demeanor on LinkedIn, many founders unintentionally dilute their authentic voice, often leading to a disconnect with potential clients. The belief that a formal tone equates to credibility can strip away the personal touch that makes your message resonate. Here's why this happens and how you can reclaim your unique voice without sacrificing professionalism or credibility.

Firstly, the overemphasis on sounding professional can create barriers. Language that is overly technical or devoid of personality makes content less relatable. Clients and partners are drawn to stories that reflect genuine experiences, not corporate jargon. A relatable voice fosters trust, an essential component in business relationships.

So, how can founders maintain authenticity while retaining credibility? Start by infusing your personal experiences and insights into your content. Share your journey, the challenges you've faced, and the solutions you've discovered. This approach not only humanizes your brand but also positions you as an approachable and knowledgeable leader in your field.

Make it yours. 

Lastly, remember to balance personal anecdotes with valuable information. While it's important to share your story, ensure that your content provides actionable insights or advice. This combination of personal and practical elements will reinforce your expertise while maintaining an authentic connection.

In conclusion, authenticity on LinkedIn doesn't mean sacrificing professionalism. By embracing your unique voice, sharing meaningful stories, and engaging with your audience, you can build a credible and relatable presence that attracts your ideal clients.

AI is everywhere now. Which means human connection is more important than ever. 

Share an anecdote about your family.

Talk about a trip you took.

Mention your hobbies.

B2B isn't really business to business.

It's a person who wants to enjoy working with you.

A person who doesn't want to make a mistake in hiring you.

That's what we've lost sight of in the world of AI and digital spam.

Your content needs to be valuable and human.

Something you actually wrote, not obviously generated by AI.

How are you bringing more humanity into your business relationships?

If your client pipeline feels random, it’s because your process is random.

Most fractional executives approach client acquisition like throwing spaghetti at the wall.

Post when inspired. Network when convenient. Hope someone happens to need help that day.

It feels random because it is.

But the buyers you're trying to reach aren’t random at all. They move through a predictable path long before they ever think about booking a call with you.

Most people only focus on the moment a lead reaches out, but the real leverage is in everything that happens before that moment.

And if even one step is unclear or missing, the client never makes it to your inbox.

Tomorrow’s newsletter breaks down the path most buyers follow and the simple shifts that drastically increase how many make it all the way through.

Sign up for the newsletter to get tomorrow’s edition:

Open article: Weekly Consulting Tips | Mylance by mylance.co

The reality is, posting consistently on LinkedIn has been the main driver of revenue for my business for over 7 years. So, I keep doing it. Here's how:

I committed to a regular posting schedule, aiming for 6-7 posts a week (yes, daily). I focused on sharing valuable insights and industry trends—this frequency kept me visible without overwhelming my audience.

Each post had a clear value proposition. I made sure to tackle common challenges in my industry, offering actionable solutions. This approach not only engaged my current network but also attracted new connections who found my content relevant and useful.

Monitoring key metrics became essential. I kept an eye on impressions, engagement rates, and the types of posts that sparked the most interaction. Over time, I noticed that posts blending personal experiences with professional insights really drove higher engagement.

The results? Over a three-month span, my average post impressions tripled, and I saw a 25% bump in profile views. Even more exciting, inbound contact requests grew by 40%, creating a steady flow of client inquiries without cold outreach.

The takeaway is simple: Consistency, value-driven content, and strategic content can turn LinkedIn into a powerful inbound client generator. 

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

Why my consistent weekly LinkedIn posts have become the single biggest driver of inbound clients and trust my business.

Six years ago, I started to elevate my LinkedIn presence with one clear goal: to consistently deliver value to my network. Little did I know this commitment would transform my business by generating tens of thousands of impressions and creating abundant inbound client opportunities.

Here is how I did it and how you can too:

1. Establish a routine: I dedicated time each week to create and share content. By setting a regular posting schedule, I ensured my audience knew when to expect new insights, keeping me top-of-mind.

2. Engage with authenticity: Interaction does not end with posting. I made it a point to respond to comments, participate in discussions, and show genuine interest in my network's content. This fostered a community of mutual respect and collaboration.

3. Analyze and adapt: I regularly reviewed engagement metrics to understand what resonated with my audience. This data-driven approach allowed me to refine my strategy, ensuring relevance and impact.

4. Build a personal brand: Over time, my consistent presence established me as a thought leader in my field. This credibility not only attracted clients but also opportunities for collaboration and growth.

The results speak for themselves. By committing to a consistent and thoughtful LinkedIn strategy, I transformed my professional network into a powerful business asset. Consistency is not just about frequency; it is about maintaining a standard of quality that reflects your brand and values.

Why I haven’t had to introduce myself on a sales call in over two years—all because of relentless LinkedIn consistency.

Establishing a recognizable presence on LinkedIn has transformed the way I do business. Gone are the days of cold outreach; instead, I receive inbound leads from individuals who already know my work and trust my insights. Let me share how I achieved this shift.

First, I focused on creating a strong profile that clearly communicated my expertise and value proposition. I ensured every section was complete and up-to-date, showcasing not only my professional journey but also the unique perspective I bring to the table.

Engagement is a two-way street. I made it a point to interact with others' posts, offering thoughtful comments and joining relevant discussions. This not only expanded my network but also deepened relationships with my connections.

Another crucial aspect was leveraging LinkedIn's analytics to understand what content was resonating most with my audience. This data-driven approach allowed me to refine my strategy and focus on what truly mattered to my followers.

Over time, my efforts paid off. People began reaching out to me, mentioning how they had seen my content and felt a connection with my message. This shift from outbound to inbound was a testament to the power of consistent, authentic engagement on LinkedIn.

For those looking to make a similar transition, remember: it's about showing up regularly, providing genuine value, and building relationships. With dedication and strategic effort, LinkedIn can become a powerful tool for generating warm leads and enhancing your professional footprint.

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

Why showing flaws and vulnerability on LinkedIn is the fastest way for founders to build real client trust.

In today's digital landscape, authenticity stands as a beacon of true connection. While perfectly polished content may captivate at first glance, it often fails to foster the genuine trust that is crucial for lasting business relationships. For founders aiming to build real client trust, embracing vulnerability and imperfection on LinkedIn can be a game-changer.

Here's why this approach works: 

1. Relatability: Sharing your challenges and setbacks makes you more relatable. Prospects can see themselves in your journey, understanding that success is often accompanied by hurdles. This relatability lays the groundwork for stronger connections.

2. Authenticity: When you present a flawless image, it can come across as too good to be true. By acknowledging imperfections, you display authenticity, showing that you are genuine and trustworthy. Prospects are more likely to engage with someone who is real and transparent.

3. Learning Opportunities: Sharing your mistakes and the lessons learned from them provides valuable insights to your audience. It positions you as a leader who is not only knowledgeable but also willing to grow and adapt. This openness to learning is attractive to potential clients.

4. Engagement: Vulnerable posts tend to spark conversations. They invite feedback, questions, and discussions, creating an interactive community around your content. This engagement is key to building a loyal network on LinkedIn.

As founders, it is essential to balance professionalism with authenticity. While polished content has its place, revealing your flaws and vulnerabilities can foster deeper trust and engagement with your audience. Embrace the power of imperfection and watch your LinkedIn community thrive.

A recent podcast guest shared the three things she'd tell her younger self.

First: be consistent and don't give up.

It's the boring stuff that works, not the sexy things.

Hone in on what's most impactful and focus there.

Your brain will push you toward easier tasks that aren't impactful.

Don't delay the impactful work.

Second: read a lot.

If you read five books on a subject, you'll start seeing patterns and understanding what actually works.

Your five closest people don't have to be physical. They can be books and podcasts.

Third: join a mastermind or work with a fractional expert.

A fractional CMO, CFO, or consultant can help you grow exponentially and avoid the pitfalls most of us fall into.

I've followed this same approach in my business. The consistency and continuous learning have been game-changers.

Which of these three resonates most with where you are right now?

After six years of posting, I haven’t needed to introduce myself on a sales call because my LinkedIn content does the work for me. This realization came gradually, but its impact has been profound.

In today's business landscape, building trust online is as crucial as traditional face-to-face interactions. LinkedIn, a platform I once used merely for networking, has become a powerful tool in my sales arsenal. Here's what I've learned about trust-building through consistent, authentic content:

1. Authenticity Builds Credibility: Early on, I focused on presenting a polished image. However, it was the genuine posts, where I shared both successes and challenges, that resonated most. Authenticity invites connection, fostering an environment where trust can grow naturally.

2. Consistency is Key: Regularly sharing insights and updates keeps you top-of-mind. It signals reliability to your audience. Over time, this consistent presence translates into a digital reputation that precedes you in sales conversations.

3. Engagement is a Two-Way Street: Remember, LinkedIn is a community. Engaging with others' content is as crucial as posting your own. It shows you value your network's contributions, reinforcing mutual trust and respect.

4. Educational Content Establishes Authority: Sharing valuable insights and industry knowledge not only helps your audience but also positions you as a thought leader. This, in turn, builds confidence in your expertise.

5. Storytelling Connects on a Human Level: Integrating personal stories with professional lessons creates relatable content. It humanizes your brand, making it easier for others to connect and trust you.

These strategies have transformed my approach to sales. My LinkedIn presence now acts as a digital introduction, paving the way for meaningful conversations and partnerships.

If you're looking to strengthen your online reputation, consider how authentic, consistent engagement can serve as a bridge to trust-building in your professional journey.

This post had a draft initially generated by the Mylance tool (and then edited by me). To get access while we’re still in beta, check out https://lnkd.in/edXxhZW7

5 no-fluff LinkedIn post frameworks that busy founders use to craft authentic content in under 10 minutes.

In the fast-paced world of entrepreneurship, maintaining a genuine presence on LinkedIn can feel daunting. However, with the right approach, you can share valuable insights without sacrificing precious time. Here are five straightforward content frameworks designed for founders looking to create authentic posts quickly and effectively.

1. Personal Insight or Reflection: Share a recent experience or lesson learned in your entrepreneurial journey. Begin with the challenge faced, describe your approach to solving it, and conclude with the insight gained. This not only humanizes your brand but also offers valuable lessons to your network.

2. Industry Trend Analysis: Highlight a current trend impacting your industry. Explain how it affects your business and share your unique perspective on its future implications. This positions you as a thought leader and demonstrates your awareness of the evolving business landscape.

4. Behind-the-Scenes Look: Give your audience a peek into your day-to-day operations or the process behind a recent project. Sharing behind-the-scenes content can foster a deeper connection with your network, making your brand more relatable and transparent.

5. Quick Tips or Best Practices: Offer actionable advice or best practices related to your field. Focus on delivering practical, no-nonsense tips that your audience can implement immediately. This positions you as a resourceful expert willing to share knowledge.

Each of these frameworks can be tailored to fit your unique voice and brand. By utilizing them, you can maintain a consistent and authentic presence on LinkedIn without overwhelming your schedule. Remember, the key is to be genuine, concise, and valuable in your content delivery. Happy posting!

New Podcast Episode Alert: The Two Marketing Channels I Built My Entire Business On!

I spent years bouncing between marketing channels that never delivered. Ads that tanked, partnerships that went nowhere, and way too many shiny distractions.

Then I figured out a system that let me grow the business faster using just two channels — and do all of it in under an hour per week.

Here’s the breakdown:

The first channel is this podcast. But not in the way most people think. One shift turned it into the engine that drives every other platform I’m on.

The second channel is LinkedIn. And the way I approach it now has nothing to do with posting more often.

But the biggest surprise was how I choose guests. Most hosts pick whoever says yes. I completely changed that — and it opened doors I didn’t expect.

The lesson: a simple, focused system can outperform every complex tactic out there.

Listen here:

Apple: https://lnkd.in/e47vVBu8
Spotify: https://lnkd.in/eGMnyAfi

Open article: The Two Marketing Channels I Built My Entire Business On by open.spotify.com

The Two Marketing Channels I Built My Entire Business On

taplio

The Battle

Michael Luckey, MBA

Bradley Jacobs

Followers

Posts

Engagements

Likes

Performance ScoreBradley Jacobs's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michael Luckey, MBA

Bradley Jacobs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bradley Jacobs's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBradley Jacobs's LinkedIn Performance