Michael Luckey, MBA

Iterategy

Helping Startups make data-backed decisions to achieve sustainable growth

Founder

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

Member

Rally Corp

As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:

• Led Project Management and Product Management, including managing the product roadmap and development team

• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets

• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner

• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs 

• Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting

• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization

Co-Founder, Operations & Strategy

AARE - Real Estate

As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:

• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently

• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources

• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system
             • Dedicated pipeline and defined stages and processes
             • Deployed the first sales and marketing automation system

• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members

Fractional Operations Director

Self-Employed

• Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days

• Consulted with clients on new business development opportunities

• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans  

• Conducted market research and advised on go-to-market plans

Product/Project Manager & Consultant

Markstein Beverage Co. of Sacramento

Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideas

Was part of a team that managed over $200,000,000 in sales annually

Leadership Team

Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representatives

Successful projects included:
• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. 
• Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.
• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.

Products worked with include:
Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.

Associate Brand Manager, High-End Brand Portfolio

Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.

Products worked with include: 
Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure  Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.

Non-Alcoholic Sales & Marketing Representative

Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.

Category Development

Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.

Intern

Donaghy Sales, LLC

While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Contemporary Marketing Team

Sales & Marketing Operations Expert | Founder @ Rally Corp

As a co-founder and director of operations and strategy at rallycorp.com, I am passionate about empowering communities and causes to rally and mobilize people to change the world. Our mission is to help purpose-driven leaders get results with mobile technology by providing them with innovative tools such as Text-to-Donate, Text-to-RSVP, Ringless Voicemail, and smart Texting Campaigns through our Rally Platform.

With my background in sales and marketing for top consumer packaged goods brands and an MBA in marketing and international business, I have leveraged my skills to build rallycorp.com from the ground up, serving 6 out of 10 of the world's top non-profits and top US hospital networks. My responsibilities include sales and marketing operations, go-to-market strategy, and deploying sales and marketing analytics and automation, allowing us to automate processes and make educated business decisions.

As a B2B SaaS founder, I understand founders' challenges in balancing growth strategy and execution. I offer my expertise as a fractional sales and marketing operations expert, helping visionary B2B SaaS startup founders optimize their sales growth while reducing cost per lead. My services include robust marketing and sales analytics dashboards, sales automation, and designing and executing projects that align with your business goals.

Outside of work, I believe in doing good while also doing well. I enjoy spending time with my family, exploring the great outdoors through golf, hiking, skiing, and fly fishing, and traveling as much as possible.

Let's connect if you're interested in learning more about rallycorp.com, discussing how I can help your B2B SaaS startup as a fractional sales and marketing operations expert, or simply sharing insights and experiences in the world of purpose-driven business.

Dan Melnick

We partner with your brand and help you increase profit margins by 25% with personalized AI and Blockchain solutions.

I’ve been in the entrepreneurship world since 2011, first building my own businesses, then helping others grow theirs. In 2019, I expanded into software development, creating the tools and systems founders need to scale.

In 2022, I launched Zing with a simple vision: to help brands scale by providing the marketing and software development support they need. Flexible, results driven, and truly collaborative.

Since then, we’ve helped brands like:

Ferguson Farms, achieved 100 percent growth in just one year

Joeydolls, boosted ROAS by 500 percent in four months

Eight Hours, increased ROAS by 69 percent in four months

Worked alongside Noah Kagan at AppSumo

Our clients say it best:

“I was impressed. I almost never make these testimonials, but Dan and Zing are the team I will keep recommending.” – Noah Kagan, AppSumo

“It works really well to have an in-house team we can scale up and down with.” – Daniel Black, Glass Media

“With Zing, it’s good news all around and above all else we’ve got happy customers.” – Mike Ferguson, Ferguson Farms

We also host a podcast, Think Big with Dan and Qasim, where we share insights on business, growth, and building something bigger. Check it out on YouTube.

If you’re looking to scale your brand, I’d love to connect and explore how we can help you grow.

CEO & Co-Founder

3 January reminders I’m keeping:

1️⃣ People don’t buy when you’re ready.
They buy when they’re ready.
Your job is to be visible and clear when that moment happens.

2️⃣ “We’ll fix it later” compounds.
Tech debt. Process debt. People debt.
Everything shows up eventually, usually at the worst time.

3️⃣ Momentum is fragile.
One slow approval cycle. One delayed launch. One unclear decision.
That’s sometimes all it takes to stall growth.

CEO & Co-Founder @ Zing | 100+ Brands Scaled | Marketing + Dev That Unlocks Growth Systems

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It's Sunday. I'm working. 

I took yesterday off. I'm Jewish, so I call it Shabbos. If you're Christian, you probably take today instead. The label doesn't matter. What matters is the math.

G-d didn't create us to rest on day six and seven. He created rest for the seventh day. One day. Not a weekend. Not two days of brunch and Netflix and "recharging." One day to shut it down completely, then back to the mission.

If you're a founder building something real, you don't get a weekend. You get a Sabbath. Six days of work. One day of rest. That's the deal.

I know the productivity bros will say you need seven. The hustle culture kids will say sleep when you're dead. Both are wrong. One day is sacred. Two days is lazy.

The best founders I know treat Saturday or Sunday like a full stop, not a comma. No Slack. No email. No "just checking in." Then they show up Monday ready to burn the house down while everyone else is shaking off their two-day hangover.

One day off makes you desperate to protect it. Two days makes you soft.

What's your one day?

Brands try to scale before they’re understood. They push ads, content, channels…

But buyers don’t convert because they’re confused, not uninterested.

Marketing works best when the message lands fast:
- What is it?
- Who’s it for?
- Why should I care?

When that clicks, everything else performs better.

Q1 planning is when most brands stack another $10K/month in SaaS subscriptions and call it "growth."

I watched a $3M DTC brand do exactly this last January. They added a personalization tool, a new analytics stack, and a retention platform. By March they were bleeding $18K/month in software fees and had zero technical assets to show for it.

Here's the math they missed.

When you rent your tech stack, you rent your competitive advantage. Every tool you bolt on is a line item that multiplies as you scale. Worse, it's IP you don't own and can't sell.

The brands that get acquired at 4-5x revenue instead of 2x have one thing in common: proprietary systems.

3 moves to make in Q1 that change your valuation:

1. Build one core tool in-house.
Pick the system that differentiates you. Maybe it's your inventory predictor, your customer scoring model, or your fulfillment logic. Build it once. Own it forever. Your margins jump immediately and your multiple jumps at exit.

2. Audit every subscription by replacement cost.
If a tool costs $500/month, that's $6K/year and $30K over five years. Could you build a lean version for $15K that you own outright? The answer is usually yes, and that asset goes on your balance sheet.

3. Document your IP like you're selling tomorrow.
Because you might be. Clean documentation, clean code, clean processes. Buyers pay premiums for assets they can transfer, not dependencies they inherit.

↳ Building in-house isn't about being cheap. It's about owning the things that make you valuable.

Most founders optimize for this quarter's P&L. The ones who win optimize for their exit multiple.

What are you building this quarter that you'll actually own?

Early on, I avoided marketing because I didn’t want to “waste money.”

What I didn’t realize was that I was wasting time instead.

The biggest shift for me was realizing that people can’t choose you if they don’t see you.

🎙️ New Episode Alert: Grounded in Purpose: With Natasha Mena Phyrillas, Founder

In this episode of "Think Big with Dan and Qasim", we sit down with Natasha Mena, founder of Rokhz, a groundbreaking footwear brand blending fashion, function, and wellness. 

https://lnkd.in/gQkiWAHf

Open video: Grounded in Purpose: With Natasha Mena, Founder | Think Big With Dan and Qasim on youtube.com

Grounded in Purpose: With Natasha Mena, Founder | Think Big With Dan and Qasim

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The Battle

Michael Luckey, MBA

Dan Melnick

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The Battle

Michael Luckey, MBA

Dan Melnick

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Melnick's LinkedIn Performance

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