Michael Luckey, MBA

Iterategy

Helping Startups make data-backed decisions to achieve sustainable growth

Founder

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

Member

Rally Corp

As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:

• Led Project Management and Product Management, including managing the product roadmap and development team

• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets

• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner

• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs 

• Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting

• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization

Co-Founder, Operations & Strategy

AARE - Real Estate

As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:

• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently

• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources

• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system
             • Dedicated pipeline and defined stages and processes
             • Deployed the first sales and marketing automation system

• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members

Fractional Operations Director

Self-Employed

• Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days

• Consulted with clients on new business development opportunities

• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans  

• Conducted market research and advised on go-to-market plans

Product/Project Manager & Consultant

Markstein Beverage Co. of Sacramento

Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideas

Was part of a team that managed over $200,000,000 in sales annually

Leadership Team

Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representatives

Successful projects included:
• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. 
• Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.
• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.

Products worked with include:
Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.

Associate Brand Manager, High-End Brand Portfolio

Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.

Products worked with include: 
Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure  Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.

Non-Alcoholic Sales & Marketing Representative

Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.

Category Development

Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.

Intern

Donaghy Sales, LLC

While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Contemporary Marketing Team

Sales & Marketing Operations Expert | Founder @ Rally Corp

As a co-founder and director of operations and strategy at rallycorp.com, I am passionate about empowering communities and causes to rally and mobilize people to change the world. Our mission is to help purpose-driven leaders get results with mobile technology by providing them with innovative tools such as Text-to-Donate, Text-to-RSVP, Ringless Voicemail, and smart Texting Campaigns through our Rally Platform.

With my background in sales and marketing for top consumer packaged goods brands and an MBA in marketing and international business, I have leveraged my skills to build rallycorp.com from the ground up, serving 6 out of 10 of the world's top non-profits and top US hospital networks. My responsibilities include sales and marketing operations, go-to-market strategy, and deploying sales and marketing analytics and automation, allowing us to automate processes and make educated business decisions.

As a B2B SaaS founder, I understand founders' challenges in balancing growth strategy and execution. I offer my expertise as a fractional sales and marketing operations expert, helping visionary B2B SaaS startup founders optimize their sales growth while reducing cost per lead. My services include robust marketing and sales analytics dashboards, sales automation, and designing and executing projects that align with your business goals.

Outside of work, I believe in doing good while also doing well. I enjoy spending time with my family, exploring the great outdoors through golf, hiking, skiing, and fly fishing, and traveling as much as possible.

Let's connect if you're interested in learning more about rallycorp.com, discussing how I can help your B2B SaaS startup as a fractional sales and marketing operations expert, or simply sharing insights and experiences in the world of purpose-driven business.

Dan Melnick

Zing

I’ve been in the e-commerce world since 2011, first building my own brands, then helping others grow theirs. In 2019, I expanded into software development, creating the tools and systems founders need to scale.

In 2022, I launched Zing with a simple vision: to help brands scale by providing the marketing and software development support they need. Flexible, results driven, and truly collaborative.

Since then, we’ve helped brands like:

Ferguson Farms, achieved 100 percent growth in just one year

Joeydolls, boosted ROAS by 500 percent in four months

Eight Hours, increased ROAS by 69 percent in four months

Worked alongside Noah Kagan at AppSumo

Our clients say it best:

“I was impressed. I almost never make these testimonials, but Dan and Zing are the team I will keep recommending.” – Noah Kagan, AppSumo

“It works really well to have an in-house team we can scale up and down with.” – Daniel Black, Glass Media

“With Zing, it’s good news all around and above all else we’ve got happy customers.” – Mike Ferguson, Ferguson Farms

We also host a podcast, Think Big with Dan and Qasim, where we share insights on business, growth, and building something bigger. Check it out on YouTube.

If you’re looking to scale your brand, I’d love to connect and explore how we can help you grow.

CEO & Co-Founder

I oversee a portfolio of mid-term furnished rentals in Fort Worth. I handle everything from staging and guest turnover to maintenance and revenue optimization.

Property Manager

Avoras (Acquired by PwC)

At Avoras, I led large-scale software projects for Fortune 500 biotech companies that were generating tens of billions in annual revenue. These were complex, mission-critical initiatives in highly regulated environments, focused on streamlining operations, ensuring compliance, and driving scalable growth.

The success of these projects wasn’t just about delivering software. It was about helping these companies achieve strategic, high-impact outcomes. Our work at Avoras helped position the firm as a leader in the biotech consulting space, ultimately leading to Avoras’ acquisition by PwC.

It was a formative experience that taught me the power of vision, execution, and solving big problems at scale.

Consultant

PCG | PREDICTABLE BUSINESS AND DIGITAL TRANSFORMATION

At PCG, I led nationwide software implementations for a Fortune 1000 manufacturing company generating billions in annual revenue. My role was to drive end-to-end project delivery across multiple warehouse locations, ensuring seamless adoption of complex manufacturing software systems critical to the company’s operations.

These projects were high stakes, with a focus on optimizing supply chain efficiency, standardizing processes, and enabling better data-driven decision making across the organization. From stakeholder alignment to hands-on execution, I helped ensure the software delivered real operational impact by improving speed, accuracy, and scalability across the company’s warehouse network.

It was an experience that deepened my understanding of large-scale enterprise software rollouts, operational excellence, and the challenges of digital transformation in a complex industry.

Senior Consultant

Smith+Nephew

I played a vital role supporting supply chain planning and operations for a multi-billion dollar company throughout the COVID-19 pandemic. During a time of unprecedented disruption, I helped navigate complex challenges such as supply shortages, fluctuating demand, and logistical constraints.

By developing agile inventory and distribution strategies, I ensured continued product availability and operational stability. My collaboration with cross-functional teams and external partners helped mitigate risks and maintain efficiency, enabling the company to sustain business continuity and meet customer expectations during a highly volatile period.

This experience reinforced my ability to deliver resilient, scalable supply chain solutions that drive performance even under extreme pressure.

Supply Chain Planning Specialist

The Execu|Search Group

I played a critical role in managing inventory planning and supply chain operations for a nine-figure education company during the COVID-19 pandemic. Navigating unprecedented disruptions, I adapted strategies to maintain product availability amid shifting demand and supply challenges.

By closely monitoring supply chain risks and collaborating cross-functionally, I helped the company sustain operational continuity and support the delivery of essential educational products during a highly volatile period. My efforts ensured that schools and educators continued to receive the resources they needed despite widespread uncertainty.

This experience sharpened my ability to lead inventory management and logistics under pressure, driving resilience and efficiency for high-growth companies in challenging environments.

Supply Chain Analyst

The Workout Pros

In 2019, I launched The Workout Pros, a fitness app designed to connect trainers with clients for personalized coaching and workout plans. It was my first deep dive into the world of software, sparking my passion for technology and building solutions that help people.

I had to learn fast. Everything from managing development teams to understanding user experience, backend systems, and the iterative process of launching and scaling an app. It was a crash course in the full software development lifecycle, from idea to wireframes, development sprints, testing, and deployment.

During that journey, I hired a freelance developer named Qasim Masud. He quickly became more than just a contractor. He was a true partner in bringing the app to life. Our collaboration was so strong that we eventually decided to team up and start a company together. That partnership became the foundation for what is now Zing.

Through The Workout Pros, I experienced firsthand the challenges founders face when building a product from scratch and how the right technology combined with a strong strategy can turn a vision into a successful business.

That experience deeply shaped how I approach building products and teams today.

CEO & Founder

Excel Partners, Inc.

I successfully supported an 8-figure brand through the unprecedented challenges of the COVID-19 pandemic, helping to navigate supply chain disruptions, shifting consumer demands, and operational hurdles. By adapting strategies and maintaining strong communication, I ensured continued growth and stability during a turbulent period.

Simultaneously, I worked directly with major Fortune 100 customers, including industry leaders like Walmart, Target, and Amazon, managing inventory planning and logistics for a multi-billion dollar company similar to Reynolds Consumer Products. This experience required precise coordination to meet the scale, speed, and complexity of Fortune 100 retail operations.

My combined experience with high-growth brands and top-tier retail partners has sharpened my ability to deliver resilient, scalable supply chain solutions that drive business success, even in the most challenging environments.

Inventory Manager

Reynolds Consumer Products

I played a key role in managing inventory planning for a multi-billion dollar company, working directly with major Fortune 100 customers such as Walmart, Target, and Amazon during the challenging COVID-19 pandemic.

Navigating unprecedented supply chain disruptions, fluctuating demand, and logistics constraints, I successfully adapted inventory strategies to maintain product availability and support these high-profile retail partners. My efforts helped minimize stockouts and excess inventory while ensuring smooth operations in an unpredictable environment.

By collaborating closely with internal teams and Fortune 100 stakeholders, I drove efficient supply chain solutions that contributed to revenue growth and strong customer satisfaction even during one of the most volatile periods in recent history.

Supply Planner

Chicago’s Memorabilia eBay Store

I built Chicago’s Memorabilia from the ground up, scaling it into a six-figure brand through smart sourcing, customer service, and a deep understanding of what collectors want. My focus was on autographed memorabilia from Chicago sports legends and entertainment icons, and I worked hard to build relationships that allowed me to source the most in-demand items.

Through hustle and dedication, I became an eBay PowerSeller, consistently ranking among the top 1 percent of sellers on the platform. The brand earned a loyal following of collectors across the country, and after several years of growth and success, I sold the company in 2020 and exited the business, leaving it in a stronger position than when I started.

It was an incredible journey that taught me the value of focus, relationships, and delivering a great product to the right audience.

Chief Executive Officer

We partner with your brand and help you increase profit margins by 25% with personalized AI and Blockchain solutions.

If I could talk to my younger self as a founder, I’d keep it simple.

Most of the things that actually mattered weren’t the hacks. They were the habits.

Here are the lessons I wish I had learned earlier.

CEO & Co-Founder @ Zing | 100+ Brands Scaled | Marketing + Dev That Unlocks Growth Systems

No alternative text description for this image

My first business was flipping memorabilia on eBay.

One of my favorite flips ever was a signed Tiger Woods hat.
Not because it was rare… but because it carried status, story, and weight.

You don’t need a brand-new product to win.
You just need a better angle than everyone else selling it.

Big plans don’t pay off overnight.

Most of the wins that look sudden are years of staying focused when nothing was moving.

If the plan is big, the patience has to match it.

Most wins start with a clear head. I’ve learned that pressure isn’t the real problem. A crowded mind is.

When you actually give yourself a moment to think, the path forward becomes obvious.

If you’re stuck, step back. Clarity usually shows up when you’re not chasing it.

A global athlete like Ronaldo backing an AI company is not just tech hype.

It signals a shift in how learning, decision-making, and curiosity now scale at speed. When the best in the world bet on better questions, not just better answers, that tells you where leverage is moving.

Growth follows those who adapt.

Your best opportunities won’t show up fully formed. They show up when you move.

I’ve had wins that surprised me and failures that humbled me. My first company took off when I was 17 and clueless. Years later, a “failed” app introduced me to a co-founder who’s now part of everything I build at Zing.

Every step teaches you something. Every attempt opens a door.

Stop waiting to know everything. Start building so you can learn what matters.

Everything gets easier when you take the time to understand the need behind the purchase.

The moment you identify the real need, your offer becomes obvious and the conversation shifts from convincing to helping.

Listen first. Sell second.

🎙️ New Episode Alert: Staying Nimble in E-Commerce: Scaling with Data, Deals, and Deep Learning – with Pasha Knish

In this episode of "Think Big With Dan & Qasim", Dan sits down with Pasha Knish, founder of AMZ Optimized, to dive deep into what it takes to thrive in today’s ever-evolving e-commerce landscape.

https://lnkd.in/dZ2d7u_f

Open video: Staying Nimble in E-Commerce: Scaling with Data, Deals, and Deep Learning – with Pasha Knish on youtube.com

Staying Nimble in E-Commerce: Scaling with Data, Deals, and Deep Learning – with Pasha Knish

Great read featuring C.J. Watson!

It’s been great to get to know him and follow his journey.

Open article: Is C.J. Watson Building a Modern Day Berkshire Hathaway? by open.substack.com

Is C.J. Watson Building a Modern Day Berkshire Hathaway?

🎙️ New Episode Alert: Building a Global Brand: A Conversation with Kodai Takahashi

In this episode of "Think Big with Dan and Qasim", Takahashi, the founder of Silk The Rich, shares his entrepreneurial journey from Japan to the US.

https://lnkd.in/di5aVC2X

Open video: Building a Global Brand: A Conversation with Kodai Takahashi, CEO | Think Big With Dan & Qasim on youtube.com

Building a Global Brand: A Conversation with Kodai Takahashi, CEO | Think Big With Dan & Qasim

If your offer isn’t converting, it’s probably because you’re selling the thing instead of the outcome.

Buyers are never chasing the bottle, the app, or the tool. They’re chasing the result it creates. The best founders understand how to translate a product into a transformation.

Don’t pitch the item. Pitch the impact.

When people see the outcome, the product becomes the obvious choice.

🎙️ New Episode Alert: From Startups to Success: With Jordan Goure CEO

In this episode of "Think Big With Dan & Qasim", we sit down with Jordan from Picsume to discuss the complexities of navigating U.S. business regulations, the challenges of building a product, and the realities of entrepreneurship.

https://lnkd.in/dMbbJFfm

Open video: From Startups to Success: With Jordan Goure, CEO | Think Big With Dan & Qasim on youtube.com

From Startups to Success: With Jordan Goure, CEO | Think Big With Dan & Qasim

🎙️ New Episode Alert: Scaling E-Commerce Success: Insights from Elliot Lyrberg

In this episode of "Think Big with Dan and Qasim", we sit down with Elliot Lyreberg, a seasoned e-commerce entrepreneur from Sweden, to discuss his journey from starting a dropshipping business to making multiple successful exits.

https://lnkd.in/dGEbnYDs

Open video: Scaling E-Commerce Success: Insights from Elliot Lyrberg, CEO | Think Big With Dan & Qasim on youtube.com

Scaling E-Commerce Success: Insights from Elliot Lyrberg, CEO | Think Big With Dan & Qasim

🎙️ New Episode Alert: Supply Chain Innovation & Entrepreneurial Insights: With Paul Austin-Menear

In this episode of "Think Big With Dan & Qasim", we sit down with Paul Austin Menear, an expert in supply chain innovation and entrepreneurship, to dive deep into the critical role supply chain plays in e-commerce and customer experience.

https://lnkd.in/d73SMXrq

Open video: Supply Chain Innovation & Entrepreneurial Insights: With Paul Austin Menear, Founder. on youtube.com

Supply Chain Innovation & Entrepreneurial Insights: With Paul Austin Menear, Founder.

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The Battle

Michael Luckey, MBA

Dan Melnick

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taplio

The Battle

Michael Luckey, MBA

Dan Melnick

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Melnick's LinkedIn Performance

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