Michael Mey

💼 Agile Requirements Expert | 🚀 Supercharging Productivity with AI | 🤝 Empowering Teams

Seasoned IT professional with over 20 years of extensive experience spanning diverse sectors within the industry. With roots in software development, he seamlessly integrates the approach of international
corporate environments with the agile characteristic of startups. Renowned for his structured approach, Michael possesses a keen eye for detail alongside a strategic mindset that encompasses the broader organizational landscape.

His reputation is built upon transparent communication, strong social acumen, and a pragmatic, hands-on ethos, making him a trusted advisor and leader within the digital domain. With a comprehensive skill set encompassing roles such as Project and Program Manager, Agile Coach, Scrum Master, Product
Owner, Requirements Engineer, Trainer, and Facilitator, Michael consistently delivers impactful solutions that align with business objectives.

Founding Member

Driving the New DAO Economy - twire gets your DAO off the ground and ensures long-term operations with our low-code toolkit.

Ist Programmieren jetzt nur noch eine Frage der Einstellung?

In nur drei Stunden haben wir heute eine Grenze eingerissen, die jahrelang als unüberwindbar galt. Gemeinsam mit Matthias Herbert und dem Verlag Dashöfer GmbH haben wir gezeigt: Wer ein Problem versteht, kann es heute auch lösen - ohne eine einzige Zeile Code selbst zu schreiben.

Das Experiment: Von Null zur App in 180 Minuten 
Das Besondere an diesem Seminar? Kein einziger Teilnehmer hatte einen Software-Hintergrund. Dennoch haben alle innerhalb der kurzen Zeit eine eigene, funktionierende App gebaut. Der Schlüssel war «Vibe Coding» über das Google AI Studio. Da die Hürden bei der Einrichtung und Bezahlung dort aktuell am niedrigsten sind, konnten wir uns sofort auf das Wesentliche konzentrieren: Die Idee.

Was in drei Stunden entstanden ist: 
Die Bandbreite der entwickelten Lösungen war beeindruckend und zeigt, wie individuell KI eingesetzt werden kann:
- Ein Magic Meme Creator für schnelles Content-Marketing.
- Ein automatisiertes Tool zur Erstellung von Briefing-Dokumenten für Kunden.
- Ein smarter Planer für Fussball-Trainingseinheiten.
- Ein effizienter Projekt- und Ressourcenplaner für den Business-Alltag.

Warum die Technik nebensächlich, aber das Handwerk essenziell ist 
Man könnte meinen, Software-Architektur sei nun hinfällig. Das Gegenteil ist der Fall. Vibe Coding nimmt uns das Tippen ab, aber nicht das Denken.

Was wir heute im Seminar massiv gespürt haben: Die Qualität der App steht und fällt mit der Business-Analyse und dem Requirements Engineering. Wer seine Kunden nicht versteht und Anforderungen nicht präzise definieren kann, dem hilft auch die beste KI nicht.

Im Product Management Lifecycle verschieben sich die Gewichte:
1. Das Kundenverständnis wird zur absoluten Kernkompetenz.
2. Die Fähigkeit, Geschäftsprozesse tiefgehend zu analysieren, entscheidet über den Erfolg.
3. Professionelle Software-Architekten werden wichtiger denn je, um diese schnellen Prototypen in sichere, skalierbare Enterprise-Lösungen zu überführen.

Die Zukunft des Product Managements 
Wir verlassen die Zeit, in der man Wochen auf einen Prototypen warten musste. Product Manager werden zu aktiven Schöpfern. Matthias Herbert und ich sind fasziniert davon, wie schnell aus einer vagen Vorstellung ein echtes Werkzeug werden kann, wenn man die Methoden des klassischen Requirements Engineerings mit der Geschwindigkeit von generativer KI kombiniert.
D
ie Barriere zwischen Idee und Ausführung ist weg. Jetzt kommt es darauf an, die richtigen Fragen zu stellen.

#VibeCoding #ProductManagement #RequirementsEngineering #GenerativeAI #Innovation

The LinkedIn AI bubble is a distortion of reality.

If you spend ten minutes scrolling, you’d think the entire world has already automated their lives. But this chart is the reality check we need.

The global adoption of AI isn't as deep or as sophisticated as your feed suggests.

Look at the numbers: Out of 8.1 billion people, ~84% have never interacted with AI. And for the 16% who have? The "adoption" often stops at the surface level.

In our trainings at Obvious Works, we see a recurring, dangerous pattern: People are using AI as a glorified Google. They prompt, they get an answer, and they stop thinking. They trust the output blindly without applying the critical oversight required for high-quality product development.

The tech is moving at warp speed, but our mental models are lagging.

This is why my mission is two-fold:
⦿ Professional: At Obvious Works, we help teams integrate AI across the entire product lifecycle. From requirements to implementation - without losing the "human in the loop."
⦿ Personal: As an extended board member at swissAI, I’m committed to enabling people to use these tools effectively in their private lives. Moving from "blind trust" to genuine empowerment.

AI shouldn't be a reason to outsource your brain. It should be a catalyst to think deeper.

We aren't "late" to the AI era. We are just at the stage where we need to learn how to actually use the tools we’ve been given, before we forget how to build things ourselves.

How many people in your circle are using AI as a "thinking partner" versus just a "faster search engine"?

Credit: @SoloBitcoiner (X) for this incredible visualization.

Want to move past the hype and master the practical application of AI in product management? Follow me for more insights.

#AI #ProductManagement #SwissAI #SoftwareDevelopment #DigitalTransformation

Advertima

Operations:
• Implementing scalable processes and systems for the marketing department to enhance workflow and productivity. Serve as the go-to resource for marketing technology, tools, and processes within the organization (Including discovery and utilization of AI tools for marketing).
• Organizing and managing multiple marketing project timelines, resources, and deliverables using the Hive project tool to optimize cross-team collaboration and team best practices.
• Evaluating data, trends, and key customer and consumer behavior across all channels to provide clear insight and recommendations for further digital development opportunities.

Marketing Automation:
• Setting the short—and long-term vision for every stage of the customer lifecycle and developing a strategy and roadmap to deliver the vision.​​
• Overseeing the design, implementation, and maintenance of marketing automation programs using forms, lead capture technology, customer segmentation, landing pages, and behavior-based e-mail nurture campaigns in Pardot, SFDC, increasing MQLs lead generation by 45%. 
• Communicate and educate the market development team regarding demand generation processes and tools to ensure lead conversion and report on program/campaign effectiveness.
• Analyze data and performance metrics to identify opportunities for automation optimization and campaign enhancement.

Events:
• Coordinating events and webinars from start to finish according to requirements, target audience, and objectives, aligning with internal and external vendors and suppliers.

Social Media:
• Developing, optimizing, and implementing social media strategy and content calendar, as well as engaging with the online community, increasing the page's LinkedIn followers by 300%.

Digital Marketing Operations, Campaigns and Automation B2B SaaS

iCraft Vinyl Inc

• Utilize Klaviyo to execute, launch and monitor all email and SMS campaigns to be sent to specific audiences which contributed to 30% of revenue in the past year.
• Manage A/B testing for content, personalization, subject lines and analyze and interpret results to send monthly reports with recommendations to management.
• Enhance trigger email program by optimizing welcome series, re-marketing (browse, abandoned cart), and loyalty campaigns to increase revenue. 
• Analyze, monitor, interpret and summarize data to improve Social Media and Email Marketing strategies.
• Improved sales and CCR by 50% through excellent CRM service.
• Helped escalate the organization from a 6-figure e-commerce business to a 7-figure in 1 year.
• Organically boosted with 50% Instagram page followers by conceiving and advertising valuable content in a 6 month period.
• Increased CTR by 50% through email campaigns in 8 months resulting in a 100% sales revenue boost.

E-mail & CRM Marketing Manager

Placinte Delicioase

•	Plan, implement and manage social media marketing campaigns.
•       Design social media text/video/photo for content strategy aligned with developing existing social media presence.
•       Create/publish high-quality, impactful content and implementing social media strategy in line with business goals and target group’s needs.
•       Measure and analyze the success of every social media campaign through Facebook Analytics.
•       Build brand awareness on social media.
•       Increased followers by 100% on Facebook and Instagram pages in 1-month.
•       Escalated ROI on Facebook Ads Campaigns by 200% in 1 month.

Social Media Marketing Specialist

Bizitome

•	Set, plan, and execute social media and communication campaigns and strategies.
•	Produce engaging text, image, and video content for all social media and professional accounts.
•	Conduct industry research for writing various types of articles, blogs, and other online resources.

Social Media & Content Manager

Acadium

• Raise Brand Awareness through different Social Media channels to increase sales.
• Promote the company's services and products using different digital marketing strategies.
• Communicate and educate potential customers to gain confidence and increase brand loyalty.
• Maintain a positive image of the brand at all times.
• Monitor customer feedback and escalating complaints to the marketing department.
• Brought-in 250 new leads in 8 months.

Affiliate Partner

Janene Liston | THE PRICING LADY

•	Generate and accomplish website SEO analysis report to escalate conversion.
•	Research industry-related keywords for on-site SEO optimization.
•	Draft, create, edit, implement, and distribute valuable, relevant, and consistent content to attract a clearly defined audience.
•	Increase website’s performance using Yoast SEO by implementing target audience-related keywords. 
•	Build, modify and optimize the new and current website and landing pages in WordPress by providing refreshing content and design.

Web Content Specialist

La Rosa Jewellery

• Managed web content for a $2 million E-commerce retail: bijuteriilarosa.ro.
• Monitored seasonal and big event marketing campaigns such as Black Friday, Christmas, Easter, etc., and multiplied online sales by 300% in the first year.
• Improved customer experience via accurate, detailed product descriptions and enhanced client retention through omnichannel superior CRM skills.
• Conceived, implemented, and monitored the website's digital transformation with the new ERP program in collaboration with the marketing agency.
• Coordinated, supervised, proofread, and improved all Social Media, Blog, Newsletters and E-mail Marketing campaigns in collaboration with the design and copywriters teams to guarantee high-quality content.
• Directed and coordinated marketing activities and policies to promote products and services.
• Enhanced social audience interaction via social media and content partnerships.
• Worked closely with online clients to identify their needs and challenges and provide solutions-oriented campaign themes.

Web Content & CRM Manager

•	Supported General Manager through personal document management, calendar organization and collateral preparation for meetings.
•	Coordinated domestic and international travel arrangements, including booking airfare, hotel and transportation for staff members.
•	Hired, managed, developed and trained staff, number of 3, established and monitored goals and conducted performance reviews.
•	Improved office operations by automating client correspondence, record tracking and data communications.
•	Negotiated and managed collaboration contracts' terms and conditions in accordance with governing laws, regulations and internal policies for new clients and suppliers.
•	Managed and administrated Employment contracts. 
•	Prepared financial reports regarding banking transactions for management.
•	Performed clerical tasks, including answering incoming phone calls, sorting mail and sending correspondence.

Office Manager

MobiWeb Ltd.

•	Global designated area market research to identify new potential clients for company product: bulk SMS broadcasting.
•	Prepared offers and continued client negotiation to close the deal.
•	Asked appropriate open-ended questions to discover prospects' needs and requirements.
•	Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities.
•	Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
•	Addressed problems in a proactive and knowledgeable manner to maintain and enhance client satisfaction.
•	Brought in 2 new accounts in a 3 month period through successful networking strategies and promotional approaches.

Key Account Manager

Raiffeisen Bank Romania

•	Created business plan and identified target customers.
•	Marketed business to increase customer base and grow revenue.
•	Educated clients on various financial matters and provided professional recommendations on investment opportunities, products and services based on each clients' individual needs.
•	Boosted sales by 30% and exceeded sales target by employing consultative sales tactics and superior customer care.
•	Assessed clients' financial situations to develop strategic financial planning solutions.
•	Worked with clients to assess and meet short- and long-term financial goal.

Financial Advisor

Starboard Cruise Services

•	Managed all aspects of store operations, organization, and maintenance and purchasing functions.
•	Optimized store displays and appearance including window, sales floor and promotional displays via strategic merchandising.
•	Contributed to team success by exceeding team sales target by 200% each 7 day cruise
•	Provided excellent customer service, promoting membership loyalty and increasing customer satisfaction rates.
•	Built talented and valuable team of departmental employees through outstanding mentoring, coaching and teaching skills.
•	Recognized and rewarded outstanding work performance to cultivate a positive and collaborative customer service culture.
•	Supervised and directed all merchandise and shipment processing.
•	Completed routine store inventories.
•	Maintained work environment clean and sanitary.
•	Walked around facility frequently to check activities manner.
•	Mentored new sales associates to contribute to the store's positive culture.
•	Communicated clear expectations and goals to each team member.
•	Assigned work to team members based on company needs, personal strengths and job knowledge.
•	Resolved all customer complaints in a professional manner while prioritizing customer satisfaction.
•	Built relationships with customers to increase likelihood of repeat business.

Retail Store Manager

•	Promoted the company's high-quality retailing standards, continuously driving maximum sales results and superior guest service.
•	Improved operational efficiencies while managing customers’ requests, store inventory, transactions, new purchase orders and pricing needs.
•	Increased brand awareness through event marketing, promotional displays, demonstrations, sales and brand promotion.
•	Kept calm and applied strong problem-solving and interpersonal skills to resolve conflicts.
•	Stocked, replenished and organized inventory, completing tasks 30% faster than average associates.
•	Assisted in strategic planning and setup of merchandise displays to promote target products and attract customer traffic.
•	Performed floor moves, merchandising, display maintenance and housekeeping to keep sales areas well-stocked, organized and current.
•	Prevented store losses by leveraging awareness, attention to detail and integrity to identify and investigate concerns.
•	Increased business sales by 50% in a 6 month period utilizing Watches and Jewelry training knowledge.
•	Up-sold and cross-sold products effectively, driving sales and increasing revenue.
•	Organized store merchandise racks by size, style and color to promote visually appealing environment.
•	Ensured efficient and timely replenishment of sales floor merchandise.
•	Communicated accurate information about promotions, customer programs and products, providing exceptional customer service and driving retention.
•	Answered product questions with up-to-date knowledge of sales and store promotions.
•	Assisted customers with selecting and customizing available items based on individual requirements.
•	Served customers with expert bagging, boxing and gift-wrapping of merchandise.
•	Approached each problem with fresh mind and analytical strategies to quickly resolve concerns.

Retail Sales Associate

Passionate and results-driven digital marketer with over a decade of experience in crafting and executing data-driven campaigns that drive real impact. With a strong background in digital marketing operations, omnichannel CRM, and sales, I’ve spent the last five years specializing in marketing automation and data analytics—leveraging ESP and CRM platforms to create personalized, high-performing campaigns. 

Additionally, I have extensive experience in social media marketing, managing and optimizing campaigns across LinkedIn, Facebook, and Instagram, including digital advertising strategies to drive brand awareness, engagement, and lead generation. 

I thrive on turning insights into action, optimizing customer journeys, and creating meaningful connections that enhance brand loyalty and revenue. 

Always customer-focused, I believe great marketing isn’t just about numbers—it’s about delivering value and crafting experiences that truly resonate.

Growth mindset, continuous desire to learn and gain new digital marketing skills.
I have already finished 3 Apprenticeships through @Acadium in a 9-month period which resulted in accomplishing expertise in the following areas:

• Graphic Design (Canva)
• CRM and Marketing Automation (Klaviyo, ActiveCampaign, Salesforce, Hubspot, Pabbly)
• Social Media Marketing (LinkedIn, Facebook, and Instagram Ads)
• Social Media Community Management
• Data Analytics (Google Analytics, and Facebook Business Manager)
• Video Creation (Headliner)
• Content Writing (blog articles, social media posts, newsletters, and email campaigns)
• Web Content and e-commerce Management (WordPress, Shopify, and Magento)
• SEO
• Microsoft Office (Word, Excel, PowerPoint & Outlook) - advanced

Customer-oriented mindset, resilient, with huge positive energy, self-motivated, detail and solution-oriented, great leadership skills, able to multitask within a fast-paced environment, organized, excellent intercultural and cross-functional skills, outstanding omnichannel communication skills, flexible team player with excellent problem-solving abilities, performance analytical and time-management skills in growing business relations, sales and generating practical solutions based on client demand.

Cristina-Maria Halostă

First day at EuroShop – The World´s No. 1 Retail Trade Fair and also my first time in the biggest event of the year in Europe.

If you work in retail or even better you are a #retailmedia enthusiast, come by Advertima booth #7.0 B10 in hall 7 at the Messe Düsseldorf and see how we can boost your ROI. 🚀

#euroshop #advertima #instoremedia

Advertima has arrived at EuroShop. Visit us at Hall 7 | Stand 7.0 B10!

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The Battle

Michael Mey

Cristina-Maria Halostă

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taplio

The Battle

Michael Mey

Cristina-Maria Halostă

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Mey's LinkedIn Performance

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Performance ScoreMichael Mey's LinkedIn Performance