Michael Mey

💼 Agile Requirements Expert | 🚀 Supercharging Productivity with AI | 🤝 Empowering Teams

Seasoned IT professional with over 20 years of extensive experience spanning diverse sectors within the industry. With roots in software development, he seamlessly integrates the approach of international
corporate environments with the agile characteristic of startups. Renowned for his structured approach, Michael possesses a keen eye for detail alongside a strategic mindset that encompasses the broader organizational landscape.

His reputation is built upon transparent communication, strong social acumen, and a pragmatic, hands-on ethos, making him a trusted advisor and leader within the digital domain. With a comprehensive skill set encompassing roles such as Project and Program Manager, Agile Coach, Scrum Master, Product
Owner, Requirements Engineer, Trainer, and Facilitator, Michael consistently delivers impactful solutions that align with business objectives.

Founding Member

Driving the New DAO Economy - twire gets your DAO off the ground and ensures long-term operations with our low-code toolkit.

Ist Programmieren jetzt nur noch eine Frage der Einstellung?

In nur drei Stunden haben wir heute eine Grenze eingerissen, die jahrelang als unüberwindbar galt. Gemeinsam mit Matthias Herbert und dem Verlag Dashöfer GmbH haben wir gezeigt: Wer ein Problem versteht, kann es heute auch lösen - ohne eine einzige Zeile Code selbst zu schreiben.

Das Experiment: Von Null zur App in 180 Minuten 
Das Besondere an diesem Seminar? Kein einziger Teilnehmer hatte einen Software-Hintergrund. Dennoch haben alle innerhalb der kurzen Zeit eine eigene, funktionierende App gebaut. Der Schlüssel war «Vibe Coding» über das Google AI Studio. Da die Hürden bei der Einrichtung und Bezahlung dort aktuell am niedrigsten sind, konnten wir uns sofort auf das Wesentliche konzentrieren: Die Idee.

Was in drei Stunden entstanden ist: 
Die Bandbreite der entwickelten Lösungen war beeindruckend und zeigt, wie individuell KI eingesetzt werden kann:
- Ein Magic Meme Creator für schnelles Content-Marketing.
- Ein automatisiertes Tool zur Erstellung von Briefing-Dokumenten für Kunden.
- Ein smarter Planer für Fussball-Trainingseinheiten.
- Ein effizienter Projekt- und Ressourcenplaner für den Business-Alltag.

Warum die Technik nebensächlich, aber das Handwerk essenziell ist 
Man könnte meinen, Software-Architektur sei nun hinfällig. Das Gegenteil ist der Fall. Vibe Coding nimmt uns das Tippen ab, aber nicht das Denken.

Was wir heute im Seminar massiv gespürt haben: Die Qualität der App steht und fällt mit der Business-Analyse und dem Requirements Engineering. Wer seine Kunden nicht versteht und Anforderungen nicht präzise definieren kann, dem hilft auch die beste KI nicht.

Im Product Management Lifecycle verschieben sich die Gewichte:
1. Das Kundenverständnis wird zur absoluten Kernkompetenz.
2. Die Fähigkeit, Geschäftsprozesse tiefgehend zu analysieren, entscheidet über den Erfolg.
3. Professionelle Software-Architekten werden wichtiger denn je, um diese schnellen Prototypen in sichere, skalierbare Enterprise-Lösungen zu überführen.

Die Zukunft des Product Managements 
Wir verlassen die Zeit, in der man Wochen auf einen Prototypen warten musste. Product Manager werden zu aktiven Schöpfern. Matthias Herbert und ich sind fasziniert davon, wie schnell aus einer vagen Vorstellung ein echtes Werkzeug werden kann, wenn man die Methoden des klassischen Requirements Engineerings mit der Geschwindigkeit von generativer KI kombiniert.
D
ie Barriere zwischen Idee und Ausführung ist weg. Jetzt kommt es darauf an, die richtigen Fragen zu stellen.

#VibeCoding #ProductManagement #RequirementsEngineering #GenerativeAI #Innovation

The LinkedIn AI bubble is a distortion of reality.

If you spend ten minutes scrolling, you’d think the entire world has already automated their lives. But this chart is the reality check we need.

The global adoption of AI isn't as deep or as sophisticated as your feed suggests.

Look at the numbers: Out of 8.1 billion people, ~84% have never interacted with AI. And for the 16% who have? The "adoption" often stops at the surface level.

In our trainings at Obvious Works, we see a recurring, dangerous pattern: People are using AI as a glorified Google. They prompt, they get an answer, and they stop thinking. They trust the output blindly without applying the critical oversight required for high-quality product development.

The tech is moving at warp speed, but our mental models are lagging.

This is why my mission is two-fold:
⦿ Professional: At Obvious Works, we help teams integrate AI across the entire product lifecycle. From requirements to implementation - without losing the "human in the loop."
⦿ Personal: As an extended board member at swissAI, I’m committed to enabling people to use these tools effectively in their private lives. Moving from "blind trust" to genuine empowerment.

AI shouldn't be a reason to outsource your brain. It should be a catalyst to think deeper.

We aren't "late" to the AI era. We are just at the stage where we need to learn how to actually use the tools we’ve been given, before we forget how to build things ourselves.

How many people in your circle are using AI as a "thinking partner" versus just a "faster search engine"?

Credit: @SoloBitcoiner (X) for this incredible visualization.

Want to move past the hype and master the practical application of AI in product management? Follow me for more insights.

#AI #ProductManagement #SwissAI #SoftwareDevelopment #DigitalTransformation

Maximilian A. Gutsche

Unifire.ai

Unifire is a Unique Content Scaling Platform, a tool that repurposes and extends a creator's original content across multiple platforms, maintaining and amplifying the creator's unique voice, tone, and originality. We believe that in a digital world flooded with generic AI-generated content, the power of a creator's unique voice is their most valuable asset.

Co-Founder

BrightNode

BrightNode is a leading web3 & blockchain consulting firm based in Switzerland, covering topics such as Tokenomics, Tokenisation, NFTs & DeFi. Our speciality lies in developing sustainable token economies from first principles.

Tokenomics Consultant

futurebrains

We don't give up on the German platform and ecosystem economy. We are product managers ready to help you ideate, validate and build platforms, marketplaces & thriving partnership ecosystems.

Co-Founder & Expert on Digital Platforms & Ecosystems

The NTWK I Digital Business Models

TheNTWK (The Network) is the leading community for digital business innovators, coming together to shape the future of the global digital economy. We connect corporates, entrepreneurs, advisors, venture capitalists, and academics to create a hub of knowledge around digital business models, such as platforms, ecosystems, and marketplaces, at the intersection of emerging technology trends.

Community Builder & Lecturer @ TheNTWK Academy

randevu

randevu is Marketplace as a Service - underlying marketplace infrastructure which enables companies to build, run, and scale marketplaces in a fast & cheap & efficient way. Due to its open architecture, configurability, adaptability, flexibility, scalability, and extensibility, it is possible to build & run even the most complex B2B marketplaces.

Product Consultant

Bootstrapping Unifire.ai | Stop repurposing your content manually! We help you scale on multiple platforms with AI | Sharing stories of my builders journey and how to build great generative AI products

Welcome 👋

I'm here to share my learnings on building valuable products and business models with emerging technologies. I've tried my hands on all important tech niches: digital platforms, token economies, and generative AI SaaS. I've been building things for over six years, as a founder, a consultant, and an employee.

Currently, I run three projects:

🔥 Unifire transforms audio, text and video into 32+ content assets with AI
📹 Documenting my growth, programmatic SEO and marketing journey on YouTube
🔄 trainingloops.ai helps companies build valuable AI products

If any of that sounds interesting, feel free to reach out.

I always answer ✌🏻

taplio

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Michael Mey

Maximilian A. Gutsche

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taplio

The Battle

Michael Mey

Maximilian A. Gutsche

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Mey's LinkedIn Performance

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