Michael Ocean

I’ve been in sales since I was 9 (selling sneakers to my classmates), but my real journey has taken me from founding AE to help scaling sales at companies with hundreds of reps.

And no matter the size of the org, one thing’s always been broken: coaching!

It was always reactive. Training was one-size-fits-all. Role-plays? Rare. Real coaching? Only if your manager wasn’t buried in pipeline reviews. And meaningful, actionable feedback? Practically nonexistent.

That’s why we built SellMeThisPen AI - to help revenue leaders scale personalized coaching and practice without adding more meetings or headcount.

Here’s what it helps you with:

✨ On-demand AI role-plays to sharpen real skills

✨ Instant, AI-powered coaching after real calls or mock sessions

✨ Reinforcement learning that actually sticks

Bottom line: It helps your team ramp faster, close better, and grow revenue - without burning out your managers.

If you’re rethinking how you scale coaching, let’s talk. 🤝

Founder & CEO

No more...

👎 CRM update dilemma
👎 Irrelevant & generic coaching & training

SellMeThisPen AI eliminates non-revenue tasks for sellers and helps leaders scale personalized coaching and practice so everyone can focus on what matters most: revenue growth! 

What SellMeThisPen can help you with: 

✨ Automated CRM updates ✨ Real-time and post-call AI coaching ✨ Role-play practice sessions with AI

Freelance

When a project starts without considering the proper definition and reliable feasibility studies, it can lead to disastrous results and eventually a high risk for the company.

Being in charge of many projects from A to Z, I can assist in... 

✶engineering
✶procurement
✶construction
✶commissioning
✶start-up

Please feel free to contact me at sajavadi@hotmail.com if you would like to talk about your next initiatives.

Senior Lube Oil Refining Consultant

IRANOL Oil Co.

Iranol Oil Company (http://www.iranol.ir) is the largest producer of lube oil in Iran. It has over 240,000 tons of base oil capacity per year. 

Highlights:
 
✶Re-establishing the engineering department
✶Assigning project managers to the different projects
✶Pursuing in-house projects like wax de-oiling and low oil content wax (dry wax)
✶Engineering practices for refinery power plant project
✶Making tank farm terminal project active in port Imam Khomeini

►Approximate project budget: 350 million dollars◄

Engineering & Projects Manager

Pardis Petrochemical Complex

Pardis Petrochemical Complex (http://www.paupc.ir) is the major urea-ammonia fertilizer plant in Asaloyeh, Iran. It has over 1 million tons of capacity per year. 

Highlights:

✶Adding a new train of urea-ammonia fertilizer to existing plant
✶Controlling engineering works with consultant engineering company
✶Negotiating with domestic and foreign equipment suppliers
✶Supervision and reporting to project manager.

►Approximate project budget: 340 million euros◄

Deputy Project Manager

Shap Industrial Ltd

Shap Industrial Ltd. is an international trading company based in Dartmouth, N.S. Canada.

Highlights:

✶Taking care of customers’ requirements for the engineered products for Kuwait, Qatar, UAE, Oman 
✶Establishing new market for API 610 pumps and other rotary equipment
✶Negotiating with suppliers to clarify all technical aspects of the RFQ
✶Supervising a team for technical quotations preparation
✶Monitoring procurement progress and purchase order negotiation

Technical Sales Manager

Behran Oil Co.

Behran Oil Co. (http://www.behranoil.com) is one of the largest lubricant producers in Iran. It is the most famous company regarding the quality and diversification of its products in the country. It has over 220,000 tons capacity of base oil production per year. 

Highlights:

✶Coordinating the erection of a new Blending Plant ($3 million) with 30 000 MT/Y capacity on site of the existing refinery utilizing Distributed Control System (DCS)  
✶Leading the engineering team to prepare a feasibility study for the production of furfural solvent from sugar cane bagasse 
✶Evaluating tender packages for the engineering and construction phase 
✶Coordinating the erection of a new Furfural Plant ($10 million) in the south of Iran for production of 3000 MT/Y Furfural from sugar cane bagasse
✶Coordinating the establishment of a Tank-Farm Terminal ($12 million) in the south of Iran (Imam Khomeini Port) with the storage capacity of 25 000 MT for export/import of oil products. 
✶Managing the building of on-shore facilities of a modern Grease and Lubricants Blending Plant in Saveh, 120km South of Tehran on a 50-50 joint venture basis with TOTAL France.
Laying 4800 meters of 8-inch pipes including steam and condensate pipes from Tank Farm Terminal to the sea port
✶Negotiating with international oil companies: TOTAL (France), IFP (France), Axanes (France), and invited them to bid on tenders, provide feasibility studies, arrange financing, design, supply and installation of equipment, commissioning and personnel training  for the Turnkey Project (New Lube Oil Refinery Project to be established in Tabriz Iran using Hydro cracking Technology).

Refinery Expansion Project Team Lead (May,1998 – April,2001)

✶Executing four expansion projects to increase capacity of the refinery from 30,000 to 150,000 MT/Y 
✶Implementing two filling and packaging lines for small plastic cans and metallic drums.

Engineering Project Manager

National Iranian Oil Company

http://en.nioc.ir/

Supervision of NGL plant revamping & Debottlenecking. Changed all SS piping with Incloy 800 to prevent chlorine Ion corrosion.

NGL Plant Process Engineer

Iran Carbon Co.

http://www.iran-carbon.com/

Responsible for all operational aspects of Iran Carbon Company Production Plant, including a 10% production increase by elimination of  off-quality product

Plant Manager

With over 30 years hands-on experience in oil and gas industry, I've led and executed projects related to carbon black, NGL plant, lube oil refinery and fertilizer facility for the major players in Iran. ►Budget magnitude of over 500 million dollars◄ 

During my service, I had helped billion dollar companies such as "Total" to get a better understanding of Iranian lube oil refiners capabilities and that resulted in establishing a 50-50 joint venture company with Total France and Behran Oil Co. for the first time in the country. 

Being in charge of many projects from A to Z, I can assist in engineering, procurement, construction, commissioning, and start-up. Please feel free to contact me if you would like to talk about your next initiatives. 

Specialties: project management, process engineering, procurement, commissioning, start-up, human resources, employee training, negotiation, technology advancement, monitoring, strategic planning, production optimization, quality control, waste management.

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The Battle

Michael Ocean

Abbas Javadi

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