Michel Lieben 🧠

Founder / CEO @ ColdIQ | Scale Outbound with AI & Tech 👉 coldiq.com

I’m (Michel) the Founder & CEO at ColdIQ, a sales prospecting agency (+ we compare the latest sales tech, too!).

We worked with 100+ B2B organizations (including SaaS & Agencies!) and are using Clay, Prospeo, FullEnrich, Instantly, Lemlist, Ocean.io - alongside other great sales tools - to run outbound campaigns that flood 🌊 our (and our clients’) inboxes with interested prospects.


We can help you:

• If you’re a B2B business leader who doesn’t have the time to handle your prospecting engine or to hire and manage salespeople… You can outsource your lead gen to us, and we’ll transparently show you the exact way we run your campaigns. (We’ll provide SOPs, too… if it works so well that you want to build your in-house team).


• If you’re a sales leader or an outbound agency owner: We’ll help you set up the exact systems & tools we use to run automated ‘trigger-based’ campaigns that convert like crazy. 


• And… if you simply want to improve your B2B sales automation skills or learn to run these campaigns yourself, we’ll teach you by building a campaign from scratch together with you —from ‘idea’ to ‘running campaign’ (we’ve done it more than 50 times already, and the rumour says people ❤️ed it).


We've launched hundreds of campaigns, so you don't have to.


Thus - if you: 
- are a B2B service/solution provider making > $50k/month
- provide solutions with Lifetime Value > $10k
- want to shortcut your outbound success


We can help.

Send a DM, and I'll share more details.

Alternatively, reach out to michel[at]coldiq.com 
or via the website 👉 coldiq.com 


__________



And if you're looking to build your top-of-funnel tool stack... 
Check our curated lists of the best outbound tools here 👇

👉 coldiq.com/tools 👈
👉 coldiq.com/ai-sales-tools 👈

Performance-based B2B lead generation 💥 | coldiq.com
→ We help you scale your prospecting activities by implementing outbound sales systems in your business. We take care of sourcing leads, researching your ICP, crafting the sales messages, automating sending and ensuring the high deliverability of messages. We let you focus on what brings money into the business: closing deals.

Can you run your entire GTM with Claude Code?

We're answering that tomorrow.

We use Claude Code for:

Paid media.
Outbound.
Reporting.
CRM ops.

All through AI agents we built in-house and deployed across 70+ B2B clients inside our $7M ARR agency.

On February 26th, we're opening our terminals and showing everything. 
Live.

What we'll cover:

Outbound
→ ICP scoring & signal-based lead prioritization on autopilot
→ cold email sequences built from real performance data
→ AI reply handling in under 2 minutes

ABM/Ads
→ automated campaign creation, reporting & optimization
→ AI agents managing LinkedIn, Meta & Google ads
→ paid media run entirely from the terminal

RevOps
→ campaign diagnostics that took hours, done in 60 seconds
→ live dashboards pulling every data source into one view
→ bidirectional CRM sync: Attio, Lemlist & Instantly

What you'll leave with:

→ how to build your first Claude Code GTM agent from scratch
→ the architecture behind 32 skills, 12 agents & 2,108 files
→ which GTM use cases actually deliver ROI today

We'll demo the agents live.
Then break down the architecture so you can build your own.

Hosted by Ivan Falco (Head of Growth) & Kenny Damian (Head of GTM) at ColdIQ.

February 26th - 1:30 PM EST

In case you missed the event....

Here's the link to the webinar recording - https://lnkd.in/eqNfrT7b

Founder & CEO at ColdIQ | Tomorrow’s GTM Systems, Built for you 👉 coldiq.com

Yesterday, > 1400 people watched Kenny Damian build an entire outbound campaign using Claude code.

He wrote a few prompts in the terminal, fed it a list of companies, and then...

Claude Code took over:

1. It scored and prioritised the entire company list against our ICP

2. It found verified email addresses through Apollo’s API

3. When Apollo didn’t have coverage, it automatically pulled in additional enrichment providers to fill the gaps

4. It wrote personalised copy templates on its own (based on our best-performing outreach)

5. Then it uploaded the entire campaign: leads, sequences, and copy... straight into Instantly.ai

It took fewer than 20 minutes.

This was just one of three demos we ran.

Right before that, Ivan Falco showed us how to automate ad campaign creation & 'warm' social prospecting.

Unfortunately, I can't upload the entire video here due to LinkedIn's file size limits.

If you couldn't attend: 

Here is the recording and the full playbook bundle (frameworks, SOPs, templates) so you can try this yourself -

https://lnkd.in/eD-WAHyU

Imagine only cold emailing leads who WANT to buy from you…

The closest way to do so? Leveraging buying signals:

The idea is that these signals help you:
- find relevant reasons to initiate contact
- re-activate existing prospects at the perfect moment
- surface new challenges to address in your messaging

… and much more.

There are several categories of signals:

1️⃣ First-Party Signals

↳ = Intent data gathered from your own business ecosystem.

These are prospects who already know you, actively taking steps like:

- utilizing your product
- browsing your website
- subscribing to your email list
- interacting with your brand on social platforms

Platforms that help you capture these signals include:

1. LinkedIn Signals: Clay, Expandi.io, Trigify.io, Jungler

2. Website Visitors: Instantly.ai, Clay, Midbound, Vector 👻

3. Product Usage: Common Room, Mixpanel, Pocus, PostHog

4. Call Transcripts: Attention, Fireflies, Claap

5. Gated Content: Distribute, Gamma


2️⃣ Second-Party Signals

↳ = Intent data sourced from your ecosystem, shared by partners.

Generally, prospects who have engaged with:

- your brand on a partner platform (e.g: checking out your listing on G2)
- your company, while employed at a different organization
- a partner of yours with an overlapping customer base

Examples include:

6. Champion Tracking: Clay, Common Room, Unify, UserGems 

7. Affinity Signals: Crossbeam, Reveal, The Swarm 🔆, PartnerStack

8. Ad Engagement: Fibbler, ZenABM, Factors AI

9. Software Marketplaces: G2, Capterra, ColdIQ


3️⃣ Third-Party Signals

↳ = Intent data sourced from external providers.

Thus, public signals indicating companies might benefit from your solution.

Examples include:

10. Technographic Data: Clay, PredictLeads, HG Insights, BuiltWith, Similarweb

11. Funding Announcements: PredictLeads, lemlist, Clay, Crunchbase, Owler, PitchBook, 

12. Web Data Agent: Claygent, Parallel Web Systems, Tavily, Common Room, Unify, Linkup, Perplexity, Manus AI

13. Job Openings: Common Room, PredictLeads, Clay, LoneScale, Mantiks, TheirStack, Lemlist

14. Custom Scraping: Apify, Firecrawl, Claygent, Instant Data Scraper

15. News Monitoring: PredictLeads, Google News, Exa

16. Ads Activity: Apify, Adyntel, Ahrefs

17. Firmographic Data: Prospeo, Wiza, Exa, DiscoLike

18. Lookalike Search: PredictLeads, DiscoLike


P.S: What’s your preferred tool for monitoring buying signals?

We recently crossed $7M ARR.

Here’s every tool we use to run our business:

1️⃣ Content Engine

LinkedIn generates 100+ leads for us every month.

This includes my account: Michel Lieben [67,000+ followers] 
+ other team members [300,000+ followers combined]. 

I use:

- Taplio for content inspiration & ideation.
- Notion for content planning & calendar.
- Scripe to draw inspiration from specific creators.

I crossed 2,200 YouTube subscribers from 15 videos. 

I use:

- Tella for async video production.
- vidIQ for content discovery & ideation.

We ship 2 articles/week and attract 100,000+ visitors quarterly.

30% now comes from SEO, thanks to free mini-tools we built for lead gen, & programmatic pages we created at scale. 

We use:

- Claude Code to build these out.
- AirOps for programmatic SEO.
- Ahrefs for keyword research.

We have ~10,000 active newsletter subscribers with 40%+ open rates. 

We use beehiiv to send our weekly issues.


2️⃣ Outbound System

We deliver Outbound & GTM services to 80+ B2B clients.

Our entire outbound engine runs on Clay for:

→ Enrichment
→ Personalization
→ Prospect research
→ Workflow automation
→ Signal-based targeting

We also use Claude Code for list building, email copywriting, and automating campaign creation.

Plus specialised tools for:

- AI Agents: Relevance AI, n8n.
- Outreach: Instantly.ai, lemlist, Expandi.
- Lead Sources: Prospeo, Apify, Exa, Openmart.
- Contact Data: Wiza, FullEnrich, Prospeo, LeadMagic.
- Intent + Retargeting: PredictLeads, Common Room, Vector 👻, Fibbler, Midbound


3️⃣ Operations Stack

Our team includes 35 FTEs & ~12 Fractional Freelancers.

We use:

- For internal automations: n8n, Claude Code

- For internal database & documentation: Airtable, Notion, Supabase

- For team communication: Slack, Google Meet, Norrsken Barcelona (office by the sea 🌊)


4️⃣ Inbound Funnel

We book ~100 qualified B2B meetings monthly. 

We use:

- Default (lead routing)
- GA4 + Wistia (analytics + VSL)
- Usermaven (analytics & attribution)
- Webflow & Vercel (website hosting)

For re-engagement:

- Customer.io (email marketing)
- Kondo: Superhuman for LinkedIn DMs (LinkedIn inbox management)


5️⃣ Sales Stack

We closed +$1,000,000 in new ARR last month. We use:

- Attio (CRM)
- Qwilr (proposals)
- Attention (AI meeting notes)


6️⃣ Billing & Finance

We’re integrating Hyperline for billing our productized offerings. It handles quoting, invoicing, and payment collection in one.

On top of that, we use:

- Ramp (expense & treasury management)
- Stripe, Revolut, Mercury (billing + banking)


P.S: What’s one tool we should absolutely try?

I tried way too many AI Sales tools in 2025

Here are the categories I’m closely monitoring in 2026:

1/ Workflow Builders

Why?

↳ They allow you to create advanced, multi-step, automated prospecting workflows.

Example use-case: Running a signal-based Clay campaign that ranks leads, segments them into several tiers, adds an AI-personalized first line… and then pushes contacts to your preferred sequencer. 

Examples include:

→ n8n
→ Clay
→ Outbond
→ Relevance AI
→ Enginy (formerly Genesy)


2/ MCPs

Why?

↳ They allow AI agents to execute actions by connecting to your tools. Without you needing to manually open them.

Example use-case: Connecting Claude MCP to Google Calendar so that it…

1. Checks how many sales calls you have today
2. Researches each prospect
3. Provides relevant talking points for the qualified ones…
4. Cancels meetings with unqualified leads.

All that, without opening your calendar app.

You can prompt via tools such as:
→ Cursor
→ Claude Code

And connect to your apps using:
→ Docker, Inc
→ Pipedream
→ Composio


3/ AI Coding Tools

Why?

↳ They enable you to write code in plain English. These can be leveraged to build complex workflows.

Example use-case: Build a phone number finder to collect email addresses.

My personal favourites include:
→ Cursor
→ Claude Code
→ OpenAI Codex

Other platforms include:
→ Warp
→ Cline
→ Replit
→ Lovable
→ Windsurf


4/ All-in-One Sales Platforms

Why?

↳ They consolidate all essential cold outreach capabilities into one software.

Example use-case: Warming up domains, assembling a lead list, monitoring relevant signals, enriching contact data & automating outreach within a single platform. 

Examples include:

→ Instantly.ai
→ Expandi
→ Artisan
→ lemlist


5/ Sourcing Agents

Why?

↳ They gather data autonomously, given a set of prompts.

Example use-case: Sourcing a list of Sales Leaders, based in SF, in VC-based startups that have > 5X’d revenue 2 years in a row within the last 3 years… by simply telling Exa, in plain English, that this is the list you’re looking to build.

Examples:

→ Parallel Web Systems
→ Relevance AI
→ Claygent
→ Linkup
→ Tavily
→ Apify
→ Exa


6/ Conversation Intelligence

Why?

↳ They record meetings & surface relevant insights from your business conversations.

Example use-case: Reviewing your latest 100 sales calls via Attention’s agent to identify the most frequent objections your sales team receives from prospects.

Examples:

→ Momentum.io
→ Fireflies.ai
→ Attention
→ Claap


7/ Signal Platforms

Why?

↳ They track intent signals to help you uncover prospects in buying mode.

Example use-case: Monitoring previous product buyers (champions) in Common Room, to pitch your solution when they move to a new company (that doesn’t use your product yet!)

Examples:

→ Common Room
→ PredictLeads
→ TheirStack
→ Clay

P.S: What AI Sales software category are you betting on in 2026?

AI Sales Categories (2026)

Most companies bet their LinkedIn strategy on the Founder.

We turned 24 employees into LinkedIn influencers:

In the span of 90 days, it led to:

581 LinkedIn publications,

adding up to:
> 43,000 reactions (likes, supports, loves)
> 28,000 post comments
> 34,000 new followers

Craziest part about all this is that I'm convinced most B2B teams can replicate this playbook 'pretty' easily.

👉 Here's how: youtu.be/d-gqMuvDQFQ

I asked 62 GTM leaders running $1M+ orgs what tools they use.

One tool showed up in 71% of stacks:

MOST MENTIONED:

- Clay (71%)
- n8n (48%)
- HubSpot (39%)
- Instantly.ai(35%)
- HeyReach.io (35%)
- Apollo (35%)
- LinkedIn (32%)
- Attio (32%)
- Prospeo (29%)
- Lovable (29%)


FEATURED STACKS:

Nikola Sokolov (CEO, influencers.club) - 54 tools
↳ Clay, Instantly, HeyReach, n8n, HubSpot +49

Charles Tenot (CEO, lemlist) - 40 tools
↳ Clay, n8n, Apollo, Ahrefs, HubSpot +35

Jaspar Carmichael-Jack (CEO, Artisan) - 25 tools
↳ HubSpot, Gong, Lovable, Ahrefs, Artisan +20

Benjamin Douablin (CEO, FullEnrich) - 19 tools
↳ HubSpot, Instantly, HeyReach, n8n, FullEnrich +14

Eoin Clancy (Head of Growth, AirOps) - 17 tools
↳ AirOps, Lemlist, Clay, Common Room, Attention +12

Kai Brandt (CEO, Enginy (formerly Genesy)) - 17 tools
↳ HubSpot, Claude, Ahrefs, Lovable, Loom +12

Pierre Herubel (Co-Founder, Content Path) - 15 tools
↳ Clay, Claude, Attio, Lemlist, Webflow +10

Roq Xever (Founder, PredictLeads) - 15 tools
↳ HubSpot, Clay, Claude, Cursor, Lusha +10

+49 more stacks broken down on our "tech stacks" page.
(Link in the comments)

P.S: Any tools surprise you?

27 APIs to turn Claude Code into a lead generation machine:

1. PredictLeads

Example use case: use PredictLeads' API within Claude Code to monitor signals on target accounts such as hiring surges, funding rounds & tech installs.

2. LeadsFactory

Use case: find people by job title by providing a LinkedIn company URL as an input.

3. Exa

Use case: Describe your ICP in plain English and let Claude Code search the web semantically to find matching companies.

4. Jina AI

Use case: feed Claude Code any URL via Jina's API to convert the page into clean readable text (so that you can then extract prospect info, pricing data or company intel & mor)e.

5. Wiza

Use case: feed Claude a list of leads and Wiza's API finds verified emails and phone numbers.

6. Prospeo

Use case: build lead lists, find emails & find phone numbers via Prospeo's API

7. FullEnrich

Use case: run Claude Code's enrichment step through 15+ data providers in a waterfall to find verified emails and phones that single-source tools miss

8. Apify

Use case: let Claude Code run pre-built scrapers for social media profiles, company pages, Google Maps & other platforms.

9. Trigger.dev

Use case: let Claude Code kick off long-running GTM workflows (batch enrichment, multi-step sequences, CSV processing) that run reliably

10. lemlist

Use case: connect Claude Code to your multichannel outreach tool to automate outbound campaign creation.

11. Instantly.ai

Use case: let Claude Code push enriched leads into cold email campaigns.

12. Google Analytics

Use case: ask Claude Code to pull your website traffic, conversions and channel data to gather insights on your GTM activities.

13. DataForSEO

Use case: let Claude Code pull SERP rankings, keyword volumes and competitor data to fuel your SEO content strategy without touching a dashboard

14. Logo.dev

Use case: let Claude Code fetch any company's logo by domain to fill your sales decks or branded visuals.

15. fal

Use case: ask Claude Code to generate ad creatives, social visuals or video assets on demand using 600+ AI models through a single API call


...ran out of space here, but there are 12 more in the slides 👇


P.S: What's your favourite GTM API for Claude Code?

Top 27 GTM APIs for Claude Code

My cold outreach process that generated 25,000+ leads in 2026

(and got us to $7m ARR with our agency)

1. Build a few relevant audience segments

There are some ‘easy’ targeting wins when you run cold outreach for the first time.

- Companies engaging with your brand
- Companies similar to your best clients
- Companies showing buying intent in your category


2. Map your total addressable market (TAM)

That is, every single company that fits your client criteria.

You can use B2B data sources like: Clay, Wiza & Prospeo to build your account lists according to your chosen criteria (company size, geography, industry)


3. Research your target accounts & segment them into tiers.

- Tier 1 should be your dream clients or perfect fits (similar to your best clients).
- Tier 2 should be good fit clients (similar to orgs you helped).
- Tier 3 should be orgs you believe you can help.

You can prompt AI models within Clay to tier/score accounts, or do it within Claude Code by creating a .md file that includes your scoring criteria to be compared against your account list. 

APIs or tools like PredictLeads, Common Room come very handy here as well.


4. Try reaching your entire TAM every 3-6 months

- For Tier 1 leads: mix manual AE outreach + multichannel engagement = phone (use Nooks) + LinkedIn + email.

Pro tip: make sure to write the first 25-50 messages manually. 
Do the unscalable at first; this is how you’ll uncover patterns you can scale later on.

- For Tier 2 leads: automate multichannel outreach with AI (use Clay + lemlist)

Pro tip: make sure every message is valuable, relevant + personalised to each recipient. Think: “what can I send to my prospect that’ll be helpful to him, even if they ignore me”

(Here I like to think of what’s the first thing I’d do if I were to sign them as clients, and I do it already… for free).

Example: Building a free ‘niche’ lead list for target accounts, with companies/people data of their ideal clients.

- For Tier 3 leads: engage leads at scale with a proper deliverability infrastructure (use Instantly.ai).

Use tier 3 leads as an experimental playground to test out various copywriting frameworks. (Let me know if you’d like to see some high-performing ones; we collected our own list.


5. Respond to positive replies asap.

The faster your replies = the higher your meeting rate.
More meetings = more sales.


6. A few bonus tips:

- The lead list // targeting is the most important element to succeed at cold outreach. Spend most of your time on list building.
- You’re interrupting people’s day whenever you’re reaching out cold. Keep that in mind, make it a ’nice’ interruption (not always possible, but try your best!)
- Implement a proper deliverability setup. The biggest killer of email outreach is messages that land in spam.
- Warm your target accounts. If you have budget, build a target list & run LinkedIn ads to them, so that they won’t be 100% cold when they receive your outreach.


P.S: Anything you’d add?

This GTM workflow helped us hit $7M ARR

It consistently books us 100+ meetings per month:

1. Our team publishes 150 posts per month

- 24 people publish LinkedIn content in our team
- We incentivise w/ competition & cash prizes
- We write around our prospects' pain points
- We use Taplio + Scripe to find inspiration
- We study hooks & visuals from outliers

↳ We’re launching a new competition for Q2 2026. The goal will be to get > 300 posts/mo.

2. We promote successful posts via Thought-Leader Ads

- This generates extra views at ~$40 CPM.
- We boost posts that generated meetings.
- We check who booked from these posts.
- We boost posts in front of this ICP.

↳ We also use LinkedIn Ads to pre-warm accounts for outbound. Thus, all channels work together.

3. We re-engage leads that interacted with our ads, site or content.

- On the site: we use Midbound & Vector 👻 for website de-anonymization.
- On LinkedIn: we use tools like Trigify.io & Jungler to catch social interactions.

4. We route all qualified leads to a Clay table.

5. These leads are scored/segmented & tiered.

- Claygent does ‘advanced’ inbound research.
- LLMs prompts segment leads into tiers

- Tier 1 leads = manual outreach
- Tier 2 leads = multichannel outreach
- Tier 3 leads = automated email outreach

6. We enrich valid emails & phone numbers for prospects.

- Wiza, FullEnrich, LeadMagic & Prospeo find us contact data.
- These enrichments are performed inside Clay.

7. We re-engage leads via 1 or several channels, depending on tiering.

- We use Instantly.ai, lemlist, Expandi or Nooks for sales engagement.
- We try our best to send valuable, relevant messages.

8. This workflow booked us 1,500 meetings last year.

- We’ll probably beat that in 2026.
- This allowed us to reach $7,000,000 ARR and 36+ FTEs
- Clients are closing 6-figure deals within 90 days, running the same workflow.

Want this system built for you? 
Reach out in the DMs or via our site :)

300+ hours testing Claude Code vs. Cursor to run our GTM...

Here’s my 'final' vibe marketing stack at $7M ARR:

1. Conductor (free)
- My go-to interface to run Claude Code & Codex's latest models.
- UI is much nicer than a terminal + it lets you effortlessly toggle between Codex & Claude Code.


2. Claude Code ($100/mo)
My central hub for all API & MCP calls.

We leverage it for lots of GTM activities, beyond outbound:

→ Creating mini-tools for lead generation.
→ Data scraping + enrichment workflows.
→ Deep SEO analysis via Google Analytics MCP.
→ Entire ad campaign + outbound campaigns creation.
→ List building through Wiza, Prospeo, FullEnrich & Exa's APIs.

...

3. OpenAI Codex ($20/mo)
I barely touch it, honestly.

Mostly for the occasional build that Opus couldn’t crack.

It plugs natively into Conductor, so maintaining access at $20/mo is an easy call.


4. Cursor ($60/mo)
- I began with Cursor. Loved the UI, so I was running Claude Code inside it.
- I used it to design/build some really sharp landing pages.

...but Conductor now covers everything I need with both Claude Code & Codex baked in, with an even slicker UI so… I'm cancelling Cursor.


5. Vercel
- We host all our mini-apps & our site here.


6. GitHub


7. Lovable
- Relied on it early for prototyping & our first mini-tools.
- Solid starting point, but CC is simply stronger for what we’re doing.

--

APIs (where it gets interesting)

Claude Code is an incredibly handy way to orchestrate API calls.

No need to grasp how APIs function; you just feed it your platform’s API documentation, and it sorts out the connection by itself.

Here are some GTM APIs I wire into it:

- PredictLeads: Company intelligence data (covering hiring signals, tech stacks, and funding details).

Example use case: Calling its API from Claude to reveal target companies’ tech stacks.

- Exa: Generates lead lists in natural language.

Example use case: Call its API to “Find Series A fintech companies in Europe”.

- LeadsFactory: “Find people API”

Example use case: Leveraging it within CC to locate people by job title, given a list of domain URLs // LinkedIn company URLs.

- Google Analytics MCP: This produced one of the most insightful custom SEO reports I’ve come across. It surfaced gaps we had overlooked for months in a matter of minutes.

- Apify to tap into custom scraping actors.

- Openmart: Local B2B database.


What’s the craziest way you’ve used these “ai coding” platforms so far?


P.S: I recorded a video going through these tools & why/how I use them. It's right here: youtu.be/b9tygqQiBS8

$7M ARR Vibe Marketing Stack

How to write cold emails like the top 1%:

(Frameworks we use at our $7M+ ARR agency)

1. "Right Person for Opportunity" by Kenny Damian

2. "Pain | Agitate | Solve" by Soheil Saeidmehr

3. "Trigger | Implication | Pain" by Aaron Reeves

4. "Content Assets" by Ethan Parker

5. "Quick Maths" by Thibaut Souyris

6. AIDA by Monika Grycz 💌

7. Similar Challenges" by Patrick Trümpi

8. Champion Play by Brian LaManna

9. AI Campaign Ideas by Dujam Dunato 
(inspired by Eric Nowoslawski)

10. Rhetorical Question by Leif Bisping

11. "Observation | Call-Out | Proof" by Nick Abraham

12. "Trigger | Process | Symptoms" by Tal Baker-Phillips


What’s your go-to cold email template?

Drop it below 👇


P.S: We compiled the best copywriting frameworks we used to book 15,000+ B2B meetings for 260+ companies into one Notion doc.

Want it? Let me know below, and I’ll send it over :)

Write like the top 1%

Kenny automates entire outbound campaigns using Claude Code.

...and we recorded a 40-min breakdown anyone can replicate:

You write a few prompts in the terminal, along with a list of companies, and then...

Claude Code takes over by:

1. Scoring & segmenting your lead list against your ICP.

2. Finding verified email addresses via several email lookup APIs.

3. Writing personalized copy on its own (based on best performing frameworks)

4. Uploading the whole campaign (leads, sequence & copy) straight into your sequencer.

The entire process is completed in under ~15 minutes.

And we broke it down to the slightest detail.

If you want to view it...

Comment 'Claude for GTM' 
(& I'll send it your way).


P.S: What's the craziest buildout you've done using Claude Code?

How to turn $233,000 in LinkedIn ad spend into > $1,500,000 in closed revenue?

We're showing the entire playbook today. Live

CONTEXT

AirOps had a great product trusted by Webflow, Ramp, Carta and LegalZoom. But their pipeline had been stuck at ~$536K/month for almost a year.

We built a full ABM motion combining outbound + LinkedIn Ads, hitting the same accounts from every angle.


WHAT WE'LL COVER:

Account-Based Outbound
→ Building and tiering target account lists with Clay using fit + intent signals
→ Syncing outbound and LinkedIn Ads to hit the same companies from both sides
→ Signal-triggered plays that changed based on account engagement stage

Thought Leader Ads
→ Why we put 80% of ad spend behind founder content, not product ads
→ Using webinars as an outbound play - 112 positive replies from input-request invites
→ Cross-channel feedback loops between outbound and paid

The Results
→ $7.8M qualified pipeline
→ $1.5M closed-won revenue
→ 164 deals created, 30 closed-won
→ 15x pipeline ROI on $233K ad spend
→ 1,058 outbound replies
→ Ad spend scaled 20x with positive ROI

We won't keep it high-level. We'll show the exact system: TAM to TAL to signal stack to coordinated touches to pipeline.

Hosted by Ivan Falco (Head of Growth at ColdIQ) and Eoin Clancy (VP of Growth at AirOps).

Today, March 12th - 1:30 PM EST

Link to register below 👇

P.S: Anything specific you'd like to learn about combining outbound with LinkedIn Ads?

Revenue Precision

We take care of your outbound sales process.
together, we help 50+ organizations hit quota by rethinking the sales representatives tasks.

Top of the funnel sales should not be left to the least experienced. Make sure you have a team on your side that has filled the top of the funnel multiple times for different industries.

feel free to reach out to me at: filipe@revenue-precision.com

Co-Founder - AI Powered Sales Enthusiast

Instantly.ai

Crafting sophisticated B2B sales automation solutions on Instantly.ai, incorporating multi-step workflows and intelligent algorithms. Leveraging APIs and webhooks to seamlessly connect various sales endpoints. Enhancing business operations with advanced automations for maximum efficiency and productivity. Empower your sales team with real-time insights, predictive analytics, and automated outreach for unparalleled success. Transform your B2B sales motions and drive growth with Instantly.ai – the future of sales automation.

Certified Expert

Clay

Creating B2B automation solutions on Clay.com to streamline business outreach. Leveraging advanced data enrichment and AI tools for hyper-personalized campaigns. Enabling efficient lead generation and engagement for growth teams.

Make

Crafting sophisticated B2B automation solutions on Make.com, incorporating multi-step workflows and custom scripts. Leveraging APIs and webhooks to seamlessly connect various endpoints. Enhancing business operations with advanced automations for maximum efficiency and productivity.

Zapier

Designing intricate B2B automation solutions on Zapier, integrating multi-step workflows and custom code. Utilizing APIs and webhooks to connect endpoints for seamless data exchange. Empowering businesses with advanced automations for optimized efficiency and productivity.

SafetyWing

As a Sales Operations Director at SafetyWing, I lead the strategic planning and optimization of sales processes (https://www.apollo.io/customer-stories-overview/revenue-precision). 

My role involves collaborating with sales leadership to set goals, analyzing data to provide actionable insights, managing sales technologies, and overseeing training programs. I also track key performance indicators to monitor sales performance and ensure alignment with company objectives. 

My focus is on driving efficiency, productivity, and revenue growth within the sales organization.

Director Sales Operations

Amplemarket

Amplemarket leverages the most recent developments in machine learning to develop the next generation of sales and marketing tools. Our AI-powered tools help companies automate lead generation, email outreach and scheduling of meetings. 

helped get to 1M/ARR with crucial assistance on:
- Sales 
- Customer Success
- Customer Support
- Admin & Hiring
- Product

Team Lead - Early Employee and jack of all trades

Management Solutions

Integrated information Platform for Oil & Gas company 	            (12 months)
• Selection of a platform for the entire Oil value chain that meets the requirements and needs for information of the entire organisation.

Data Model Definition for a Utility 		              (6 months)  
• Definition of a data model for SAP for control and reporting in the different locations that would adapt to the new legal remuneration framework.

Operational Risk and Risk Admission 		            (12 months)
• Definition of risk tools/metrics in order to control the credit risk assumed and reduce the operational risk in the admission of loans and other products.

Risk Map for a Utility 		               (3 months)
• Development a risk taxonomy that included a roles and responsibilities map and economic and probabilistic exposure to the different risks assumed.

Solvency II Gap identification and Implementation 	               (3 months)
• Definition of an implementation plan to comply with Solvency II that included: Analysis of Regulatory and Technological gap and Governance Plan definition.

Solvency II: PMO process of adaptation to Solvency II 	               (9 months)
• Local PMO; Gap analysis of IT information for global and local systems; Adaptation of Global requirements.

Senior Consultant

Galp Energia

Corporate Planning & Control - 
Budgeting, planning and control of the results of the Portugal biggest Oil company. Creation of Monthly, Quarterly and Annual results presentation and reports as well as forecasts and Budgeting.

Knowledge:
SAP BW

Trainee

Millennium Investment Banking

Summer Internship

Focused particularly in trading, equity research, sales and equity derivatives. Looking at the valuation and system and adjusting scenarios for the 2 quarter results presentation by corporations and making the top picks for the following month, then transmitting our views to clients and our perception of the numbers.

Rotational Internship

AI - Sales Development and Intent Data Consultant

As the Co-Founder and AI Powered Sales Enthusiast at Revenue Precision, I help B2B sales teams hit their quota by rethinking and automating the sales process. With over three years of experience in this role, I have partnered with more than 50 organizations across different industries to optimize their sales funnel, from lead generation to outbound sales and pipeline management.

My core competencies include customer success, analytical skills, and data analysis, which I leverage to provide tailored solutions that fit the clients' needs and goals. I am also a certified expert in Zapier and Salesforce, two of the leading sales technologies in the market. I am passionate about innovating in the field of AI and automation, and how they can transform the sales landscape. I am always eager to connect with former colleagues, managers, or anyone who shares my interest in this domain.

taplio

The Battle

Michel Lieben 🧠

Filipe Brigas

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The Battle

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Filipe Brigas

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michel Lieben 🧠's LinkedIn Performance

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