Michel Brok 🎯

Tracking Architects

Tracking Architects empowers eCommerce and funnel website owners to maximize revenue from their marketing efforts through advanced server-side conversion tracking and data analytics.

Eigenaar

Team6

Team6 helps FMCG and retail businesses to improve business performance with data. Our focus is to make strategies work by bringing ways of working, data and technology together.

Founder

A.S. Watson Group

Helping the marketing team to use data to 1) make better decisions in target audiences, offerings and content and 2) increase relevancy and therefore increase customer lifetime value. 

Results:

- Created and implemented the CRM Data Strategy
- Implemented cross-functional CRM data team
- Implemented the CRM data-driven process
- Implemented algorithms for optimizing promos

Data Lead CRM a.i.

Danone

Leading 2nd Digital Transformation wave of the Dutch CBU for all Danone brands (dairy, plant based, medical & baby). Build the data foundation to take better decisions and actions to drive business value for the CBU.  

* Developed the data strategy and roadmap together with senior management
* Build the cross-functional data team overseeing data analytics, data science, architecture and platform
* Managed the local data platform and architecture (Azure) implementation
* Managed the integration of all digital channels in Azure data lake
* Delivered 3 use cases: customer 360 together with CDP, Marketing Mix Modeling & MROI (causal attribution)

Head of Data

Leading the Digital Transformation for the Benelux BU with focus on improved customer experience. 

* Building the digital environment and BU digital capabilities
* Transforming marketing strategy and operating model
* Shape and build the marketing technology stack, integrate within marketing operations
* Delivering and activation of digital products & services
* Leading design, experience, digital product & engineering teams

Head of Digital

E.ON

Responsible for e-commerce and digital marketing for the residential, SME market and large enterprises.

* Development and implementation of the digital transformation roadmap for the Benelux cluster
* Development and execution of the digital marketing & e-commerce strategy to drive brand awareness, customer acquisition, retention and NPS 
* Marketing technology: implementation of the Adobe CMS and migration existing digital platform, implementation of the customer self-service portal and connection between digital platform and SAP
* Management and optimization of traffic channels  SEA, SEO, affiliates, retargeting campaigns, display advertising and online partners
* Management and optimization of webconversion with A/B testing, data analytics and UX-optimization
* Implementation of the E.ON self service portal to increase self service and drive NPS and decrease costs
* Implemented Lean wow and performance driven mindset
* Managing and coaching multi-disciplinary online team (4 fte)
* Operational excellence day-2-day optimization working method

Team Manager Online Marketing

Essent

Responsible for online sales and lead generation for residential and SME market.

	Defined and implemented annual online sales plan, defined targets, budgets and weekly sales forecast
	Accelerated performance based sales & lead generation by optimize traffic sources (display advertising, SEA, SEO, affiliates) and CRO for Essent.nl. Managed referral and price comparison websites
	Implemented marketing campaigns ATL/BTL in online channels in collaboration with marketing and sales department 
	P&L responsible for digital sales

Digital Marketing Manager

Tribal

Helping clients driving business growth with developing and executing online marketing strategy focussed on increasing website traffic and conversion optimization.   

	Development and implementation of new online advertising campaigns to increase numbers of leads and / or sales
	Managed and optimized existing SEA and SEO campaigns
	Aligned projects with usability and web analytics experts 
	Evaluated campaigns by analysis with Google Analytics
	Reporting to customers and team lead

Online Marketing Consultant

Lensvelt Medical

Improving company awareness and developing customer service proposition to support customer acquisition and relationships.


	Development and implementation operational marketing plan
	Coordinated and implemented marketing activities such as product / price promotions, trade fairs, managed and implemented online advertising campaigns, website optimization and e-mail marketing
	development of services products and related concepts and responsible for activation via website, sales channel and fairs

Marketing Specialist

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

Business & Agency Owners – Listen Up:

The #1 reason your ad campaigns hit a wall?

INACCURATE DATA.

It’s the frustration holding back ambitious advertisers like you — those who are ready to scale but can’t break through.

At this stage, you’re trying to lower ad costs and increase value. But if the data you rely on is off, making the right decisions becomes nearly impossible.

Here’s the real issue:

Inaccurate data doesn’t just impact your decisions — it also sabotages the advertising algorithm.

The better your data, the better the algorithm can identify your best customers.

But getting accurate data and conversion tracking right is easier said than done.

That’s where the Data-Driven Scaling Formula comes in — putting accurate conversion tracking at the core of your strategy.

The Data-Driven Scaling Formula empowers ambitious business owners like you to scale faster by leveraging the right data at the right time.

The formula is made up of three key parts:

	1.	Enhanced Performance Tracking: Best-in-class server-side tracking combined with smart data usage throughout the entire customer journey. This ensures both you and the advertising algorithm are making better decisions and taking smarter actions.

	2.	Precision Algorithm Training: Fueling your advertising algorithm with high-quality data to significantly improve targeting. Now, you’re only spending money on customers who bring real value.

	3.	Transform Data into Growth: Gain control over your business’s growth by understanding what works — and what doesn’t — in both marketing and sales.

Curious about how we’ve helped others scale smarter?

Send me a DM, and let’s chat!

-----

Hi, I’m Michel – The Conversion Tracking Guy.

With over 18 years in Digital Marketing, I’ve witnessed firsthand how advertising platforms and marketing systems are becoming increasingly data-dependent. Yet, proper conversion tracking and data architecture are often overlooked because they seem complex or costly.

I’ve helped over 250 business owners unlock the full potential of their marketing with server-side tracking and analytics. In almost every case, the results were clear: a significant boost in performance.

Let’s talk about how accurate data can transform your business.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

Ecom subscription sellers: 

Stop wasting your Meta Ads budget on returning customers.

Such an easy fix, yet almost nobody does it.

Every major Ecom platform already gives you the parameter you need, you just have to plug it into your tracking setup.

Once you tell Meta who’s new vs returning, everything changes:

- Cleaner attribution
- Less wasted spend
- Better audience signals

More budget going to actual new customers

Meta can’t optimize for what you don’t tell it, give it the right data, and it will find the right people.

Want help setting it up? 

You know where to find me ;)

Michel Brok

I train your ad algorithms to find your best buyers. Accurate conversion tracking + smarter buying signals = higher ROAS.

You’re launching the Black Friday campaign with sweaty palms…
…and your developer just deleted the tracking code 😭

Always check  tracking first before launching  new campaigns:

1. For Meta, use the Meta Pixel helper tool
2. Google Ads, check the Google Tag Assistent

Still not sure if everything is working?

DM me😀

Shopify Analytics sucks.
Tracking breaks.
And “Direct” suddenly looks like your best-performing channel.

But here’s the thing, it’s not Shopify’s fault, it’s Consent Mode.

When a user doesn’t accept cookies, Shopify simply stops tracking.

No pageviews.
No addtocarts.
No purchases.
No channel.

Which means your data becomes… well, kind of useless.

Another place where tracking seems broken 🤯

So what are your options?

1️⃣ GA4 server-side setup with Consent Mode
2️⃣ Triple Whale

Both have their pros and cons, ut they’ll give you a much clearer picture of what’s really happening, even when users don’t consent.

What are you using right now to close this gap?

Helping agencies deliver better client results — with accurate tracking, stronger algorithm signals, and actionable ad dashboards

People don’t want to spend a dime on conversion tracking.
But they’re happy to invest in “algorithm training.”

Most advertisers still think tracking is just a fix.

It’s not, it’s the foundation for growth.

Better tracking doesn’t just lead to better decisions....
it sends better signals to the algorithm about who buys and who doesn’t.

Imagine being able to tell Meta or Google exactly who to target, that’s what accurate tracking really does.

Curious how accurate your tracking really is.
You know where to find me. 😉

Proud that TrackingArchitects is one of Stape’s Top Partners.
And it’s more than just a badge.

Because my clients now know:

> I’ve done more than enough tracking implementations to handle any setup
> They can rely on an extra pair of expert eyes when accuracy matters most
> I follow a structured process to deliver the highest quality

It’s always great to be recognized, 
but even better when it helps my clients scale with confidence.

How’s your tracking going? 👀

70% of your Google Ads leads are spam.
Real problem? You keep feeding Google… spam data.

So Google thinks those fake leads are exactly what you want, it finds you more of them.

Meanwhile, the good leads?
Google has no idea what they look like.

Here’s the fix:

- Mark qualified leads in your CRM
- Setup offline conversion tracking 
- Activate Enhanced Conversions
- Gather data in Google Ads 

Make the switch when everything looks good and feed Google with signals from high quality leads. 

Better signals = better leads

Still getting mad when I see this. 

You're spending 100k monthly on Ads and using a free tracking plugin 🤯 

Audited an e-commerce brand this week.
Meta was their ONLY growth channel.
Big budget. Big ambitions.

But they were only sending 60-70% of their data back to Meta.

Why?

The Facebook app in Shopify was not tracking all data. 

And then they wondered why:

> ROAS was unstable
> Scaling didn’t work
> Meta was “inconsistent”

The algorithm can’t optimize on blind spots (and it's getting worse).

So we fixed it:

+ Implemented a real data layer
+ Added server-side tracking
+ Passed email, phone, location
+ Captured click IDs

Result? 20-30% more conversions. Instantly.

DON’T save on tracking please 🙏

Meta and Google Ads numbers seem off… and you’ve already tried everything:

- Free plugins
- Agency experts
- YouTube tutorials
- Cheap freelancers
- In-house developers
- A fresh Google Tag Manager setup

But still, after 6 months you’re staring at numbers that make zero sense whilst your competitor absolutely crushing it.

Let's end this frustration once and for all.

Hire a tracking expert or agency, ask them:

1. How many times the've done the setup you need
2. How they measure accuracy and how to optimize for
3. If they have a 'second-pair-of-eyes' mechanism
4. What their monitoring process is

Time to stop doubting and start scaling with confidence.

AdChampagne

Recruitment and Hiring.
Onboarding and Orientation.
Employee Relations.
Performance Management.
Compensation and Benefits.
Training and Development.
Policy Development and Compliance.
Employee Engagement and Retention.
Exit Management.

HR Manager

AdChampagne Games

Senior Recruiter

RecruitIT

●   Screen candidates to ensure they are technically qualified and a good cultural fit;
●   Review and analyzes active client requirements to source and identify candidates for open positions;
●  Conduct phone and in-person interviews to evaluate candidates “fit and technical competence;
●  Partnering with the business to ensure a great candidate experience;
●  Present career opportunities to qualified applicants;
●  Negotiate candidate’s contracts and terms of employment;
●  Conduct targeted searches across all IT functions using tools such as LinkedIn, Google, direct sourcing, Indeed, etc;
●  Identify creative channels and sources for reaching passive candidates for current and future hiring needs;
●  Sourcing, interviewing and managing relationships through to offer negotiation and onboarding of new hires;
●  Identifying high-performing agency partners to support as needed;
●  Attending networking events, job fairs, client, and consultant events;

IT Recruiter

The Free Conversations Movement

We offer conversations at the street level, we create spaces where people can freely express themselves without fear of being judged. Humanitarian action is a gesture of solidarity from person to person, our wish is that everyone has a place where they can talk to another person. The Free Conversations Movement is a movement for those who want to learn from others, it is a place for all those who believe in the importance of human relationships, especially the importance of conversations. We strive to ensure that everyone has a place where they can talk and find a place free of judgment. We do it because we know some conversations that change lives.

Volunteer

Catenon

● Analysis of the recruitment needs and definition of the profile sought in relation to the managers,
● Implementation of the recruitment strategy
● Management of the entire selection process: publication of offers, pre-selection, coordination of interviews, drafting reports, presentation of candidates to managers, salary negotiations
● Production of reports and monitoring of KPIs
● Sourcing and development of a talent pool
● Monitoring of the best practices and innovation in recruitment
● Participation in the continuous improvement of the recruitment processes

International Recruiter

Perfect School

● Worked with administrators on behavioral issues to support the needs of all students
● Prepared students for Cambridge standardized testing, resulting in 80% above average
● Wrote a guideline for lessons during the pandemic
● Cultivated relationships with parents for a complete support network. 
● Helped the students develop important learning skills and good study habits useful in trade schools of college education 
● Consulted with teachers from the ESL disciplines to identify and adopt successful instructional strategies.

English Language Teacher

Вертекс

● B2B, B2C program implementation. The number of clients increased from 60 to 80.
● Worked on deliveries to Leningrad oblast.  Managed the network between vendors and suppliers. 
● Analyzed the competitor's performance in the pharma market. 
● Managed social media accounts (Instagram, TikTok, blogs)  using targeting methods. 
● Created marketing campaigns using webinars, and videos and organizing social events 
● Managed communication with existing clients and solved issues, and customer retention offers. 
● Managed communication with existing clients and solved issues, and customer retention offers. 
● eCommerce content development for the multicultural market. 
● Establish a Digital Marketing team. 
● SEO developments, support of the graphic design etc.

Marketing Manager

BIOCAD

● Conducting lab research on recycling the toxic waste
● Helping professors with their thesises
● Brought forth an in-depth knowledge of routine laboratory equipment.

Laboratory Assistant

AIESEC

● My team and I were working on a project under the 4th UN goal: quality education. 
● Manage the accommodation, the working positions, and legal preparation for volunteers 
● Report to the national leader of AIESEC 
Create event and leisure activities for volunteers

Project Manager

American Councils for International Education

1) Participated in an exchange program for high-school students
2) Volunteering for more than 100 hours in Warsaw district, NC.

Participant

Seeking that passion🧙🏽‍♀️|Personal Branding 🎇| HR Professional 🔆

Over the years, I used every possibility to develop skills in Management, Marketing, Science, and Teaching fields.  Now it's time to put those skills to work.
Hence, I'm actually interested to work in various fields, as long as it is challenging and engaging. 

Life is short, be what you want to be.

taplio

The Battle

Michel Brok 🎯

Anastassiya Borsa 🌈

Followers

Posts

Engagements

Likes

Performance ScoreMichel Brok 🎯's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michel Brok 🎯

Anastassiya Borsa 🌈

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michel Brok 🎯's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichel Brok 🎯's LinkedIn Performance