Michel Brok 🎯

Tracking Architects

Tracking Architects empowers eCommerce and funnel website owners to maximize revenue from their marketing efforts through advanced server-side conversion tracking and data analytics.

Eigenaar

Team6

Team6 helps FMCG and retail businesses to improve business performance with data. Our focus is to make strategies work by bringing ways of working, data and technology together.

Founder

A.S. Watson Group

Helping the marketing team to use data to 1) make better decisions in target audiences, offerings and content and 2) increase relevancy and therefore increase customer lifetime value. 

Results:

- Created and implemented the CRM Data Strategy
- Implemented cross-functional CRM data team
- Implemented the CRM data-driven process
- Implemented algorithms for optimizing promos

Data Lead CRM a.i.

Danone

Leading 2nd Digital Transformation wave of the Dutch CBU for all Danone brands (dairy, plant based, medical & baby). Build the data foundation to take better decisions and actions to drive business value for the CBU.  

* Developed the data strategy and roadmap together with senior management
* Build the cross-functional data team overseeing data analytics, data science, architecture and platform
* Managed the local data platform and architecture (Azure) implementation
* Managed the integration of all digital channels in Azure data lake
* Delivered 3 use cases: customer 360 together with CDP, Marketing Mix Modeling & MROI (causal attribution)

Head of Data

Leading the Digital Transformation for the Benelux BU with focus on improved customer experience. 

* Building the digital environment and BU digital capabilities
* Transforming marketing strategy and operating model
* Shape and build the marketing technology stack, integrate within marketing operations
* Delivering and activation of digital products & services
* Leading design, experience, digital product & engineering teams

Head of Digital

E.ON

Responsible for e-commerce and digital marketing for the residential, SME market and large enterprises.

* Development and implementation of the digital transformation roadmap for the Benelux cluster
* Development and execution of the digital marketing & e-commerce strategy to drive brand awareness, customer acquisition, retention and NPS 
* Marketing technology: implementation of the Adobe CMS and migration existing digital platform, implementation of the customer self-service portal and connection between digital platform and SAP
* Management and optimization of traffic channels  SEA, SEO, affiliates, retargeting campaigns, display advertising and online partners
* Management and optimization of webconversion with A/B testing, data analytics and UX-optimization
* Implementation of the E.ON self service portal to increase self service and drive NPS and decrease costs
* Implemented Lean wow and performance driven mindset
* Managing and coaching multi-disciplinary online team (4 fte)
* Operational excellence day-2-day optimization working method

Team Manager Online Marketing

Essent

Responsible for online sales and lead generation for residential and SME market.

	Defined and implemented annual online sales plan, defined targets, budgets and weekly sales forecast
	Accelerated performance based sales & lead generation by optimize traffic sources (display advertising, SEA, SEO, affiliates) and CRO for Essent.nl. Managed referral and price comparison websites
	Implemented marketing campaigns ATL/BTL in online channels in collaboration with marketing and sales department 
	P&L responsible for digital sales

Digital Marketing Manager

Tribal

Helping clients driving business growth with developing and executing online marketing strategy focussed on increasing website traffic and conversion optimization.   

	Development and implementation of new online advertising campaigns to increase numbers of leads and / or sales
	Managed and optimized existing SEA and SEO campaigns
	Aligned projects with usability and web analytics experts 
	Evaluated campaigns by analysis with Google Analytics
	Reporting to customers and team lead

Online Marketing Consultant

Lensvelt Medical

Improving company awareness and developing customer service proposition to support customer acquisition and relationships.


	Development and implementation operational marketing plan
	Coordinated and implemented marketing activities such as product / price promotions, trade fairs, managed and implemented online advertising campaigns, website optimization and e-mail marketing
	development of services products and related concepts and responsible for activation via website, sales channel and fairs

Marketing Specialist

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

Business & Agency Owners – Listen Up:

The #1 reason your ad campaigns hit a wall?

INACCURATE DATA.

It’s the frustration holding back ambitious advertisers like you — those who are ready to scale but can’t break through.

At this stage, you’re trying to lower ad costs and increase value. But if the data you rely on is off, making the right decisions becomes nearly impossible.

Here’s the real issue:

Inaccurate data doesn’t just impact your decisions — it also sabotages the advertising algorithm.

The better your data, the better the algorithm can identify your best customers.

But getting accurate data and conversion tracking right is easier said than done.

That’s where the Data-Driven Scaling Formula comes in — putting accurate conversion tracking at the core of your strategy.

The Data-Driven Scaling Formula empowers ambitious business owners like you to scale faster by leveraging the right data at the right time.

The formula is made up of three key parts:

	1.	Enhanced Performance Tracking: Best-in-class server-side tracking combined with smart data usage throughout the entire customer journey. This ensures both you and the advertising algorithm are making better decisions and taking smarter actions.

	2.	Precision Algorithm Training: Fueling your advertising algorithm with high-quality data to significantly improve targeting. Now, you’re only spending money on customers who bring real value.

	3.	Transform Data into Growth: Gain control over your business’s growth by understanding what works — and what doesn’t — in both marketing and sales.

Curious about how we’ve helped others scale smarter?

Send me a DM, and let’s chat!

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Hi, I’m Michel – The Conversion Tracking Guy.

With over 18 years in Digital Marketing, I’ve witnessed firsthand how advertising platforms and marketing systems are becoming increasingly data-dependent. Yet, proper conversion tracking and data architecture are often overlooked because they seem complex or costly.

I’ve helped over 250 business owners unlock the full potential of their marketing with server-side tracking and analytics. In almost every case, the results were clear: a significant boost in performance.

Let’s talk about how accurate data can transform your business.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

Colgate-Palmolive

Assist in digital campaigns, encompassing search, social, programmatic, as well as OOH and traditional media activities.
Collaborate with performance marketing specialists on optimization, reporting, media flows and marketing funnel.
Support budgeting, invoice & PO management, and communication with external agencies.

Digital & Media Coordinator

Managed FMCG product lifecycle, optimizing retail presence and on-shelf availability. 
Coordinated POP production, planogram implementations and planogram-compliance analysis. Collaborated cross-functionally for sales growth and brand visibility to create a full-funnel marketing strategy.

Commercial Analyst - Brand & Retail Marketing

Invent Analytics

Utilized Hubspot CRM for B2B marketing strategies and lead generation efforts.
Conducted competitor analysis and KPI measurement using SEMrush for data-driven decision-making.
Implemented account-based and intent-based marketing tactics for targeted outreach.
Created SEO-friendly digital content and executed backlink building strategies for improved online visibility

B2B Marketing Trainee

PİN GLOBAL GIDA

Developed global communication network for brand awareness and marketing strategy alignment.
Utilized digital marketing tools for targeted messaging in promotional activities.
Created brand books and guidelines for emerging brands at PİN GLOBAL GIDA.

Kadinlarinelinden.com

Managed social media accounts for product interest and launch promotions.
Created engaging multi-purpose content to drive brand loyalty through storytelling.
Developed and implemented an Ideal Customer Profile (ICP) strategy to enhance brand engagement and customer retention.

Social Media Marketing Consultant

Gen-Z Marketer | Add your network a fresh perspective and a pinch of humor

I'm a passionate marketer focused on building my personal brand on LinkedIn and helping others make their mark in the marketing world. 

I love exploring new strategies and pushing the boundaries of what's possible. 

Currently, I'm a Digital & Media Coordinator at Colgate-Palmolive, assisting with digital campaigns across various channels, collaborating on optimization and media flows, and supporting budgeting, invoice, and PO management with external agencies.

Previously, as a Commercial Analyst at Colgate-Palmolive, I managed the FMCG product lifecycle, optimized retail presence, coordinated planogram implementations, and developed full-funnel marketing strategies.

Before that, as a marketing intern at Invent Analytics, I contributed to B2B lead generation, KPI measurement, and SEO-friendly digital content. At PIN GLOBAL GIDA, I developed marketing strategies and built a strong social media presence.

You'll often find me sipping on a cup of coffee (or two, or three) and brainstorming new and creative marketing strategies. If you ever want to meet, DM me for a coffee chat and I'll send you the calendar.

taplio

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Michel Brok 🎯

Eysan Ozgurengin 🚀

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