Michel Brok 🎯

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

You’re scaling your ads,  but you don’t trust the numbers you’re seeing.

And here's the real problem: 

- If your tracking is wrong, your signals are wrong.
- If your signals are wrong, the algorithm learns the wrong buyers.
- And if the algorithm learns the wrong buyers…

scaling becomes impossible.

Most people think it's just a 'tracking' issue. It's not.
It's an 'algorithm' training issue. 

What I do:

I train your ad algorithms to find your best buyers by fixing the data they learn from and upgrading the signals they receive.

When signals are complete, consistent and accurate, your ads stop guessing and start learning.

What this looks like:

- Accurate conversion tracking across Meta, Google, TikTok & Pinterest
- Smarter buying signals (customer data, click IDs, first-party events)
- Server-side setups (Stape Top Partner)
- Better matching, higher Event Quality, cleaner attribution
- Eliminating signal loss caused by browsers, consent mode & plugins

What clients typically see:

- 20-50% more Meta sales
- 13–21% more Google Ads sales
- Lower CAC
- More stable scaling
- Decisions you can actually trust
- ROAS that finally makes sense

If this sounds familiar:

- Your dashboards don't add up
- You feel like you're scaling blind
- Meta says one thing, Shopify says another
- Results swing for reasons you can't explain

Send me a message.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

✨ Wierd Schamhart ✨

Tactalyse

Tactical Goalkeeper Coaching Lite: Your Fast Track to First-Team Football 🧤⚽

Attention U19, U21, and U23 pro club goalkeepers! Ready to sharpen your tactical skills and catch the first team's eye?

Every week, during the Tactical Goalkeeper Coaching Lite sessions, we talk about a defense and offense game situation.

So for example: 

Defense Focus 👇
Mastering saves from the center when attackers are under pressure.
> Sharpening your situational awareness - optimizing your positioning based on play depth and width.

Offensive Focus 👇
Supporting teammates in possession while they're under pressure
> Be the escape route your team needs.

What sets our sessions apart:
🖥️ Remote training that fits your pro schedule
🎥 Analysis of high-stakes match situations
👥 Small groups (max 5 keepers) for personalized attention
📅 Weekly sessions building towards first-team readiness

Are you ready to level up your game?

DM now for a FREE Tactical Goalkeeper Coaching Lite trial.

Limited spots available - act fast. ⏳

Tactical Video Goalkeeper Coach

TeamOptimizers

I help entrepreneurs, teams, and organizations work with more clarity, ownership, and flow.
With certifications as both OKR Practitioner and OKR Leader, and years of agile experience, I support clients in:

💡 Implementing outcome-driven OKRs aligned with vision and strategy

🔄 Building a growth culture where self-managing teams thrive

🚀 Coaching leaders and teams to break through invisible blockers like “co-resisting”

🧭 Improving focus, rhythm, and execution with agile rituals and OKR cycles

My approach is human-centered, grounded in science, and always practical. No jargon — just real conversations and real progress.

👉 Do you feel like your team could do more — more impact, more calm, more clarity?
Let’s talk. Drop me a DM and we’ll explore what’s possible.

Freelance Agile Coach | Growth Culture | OKR & Leadership Expert

Hey DADpreneurs! 👊 Feeling the squeeze between building your empire and being a super dad? You're not alone! I'm Wierd, a fellow dad of 3 and entrepreneur who's been there.

From dance companies to marketing teams, I've learned to juggle it all. Now, I'm here to help YOU conquer the DADpreneur challenges:

● ⏱️ 𝐌𝐚𝐬𝐭𝐞𝐫 𝐘𝐨𝐮𝐫 𝐓𝐢𝐦𝐞: Agile techniques to prioritize tasks and create space for both work and family.
● 🤯 𝐃𝐢𝐭𝐜𝐡 𝐭𝐡𝐞 𝐆𝐮𝐢𝐥𝐭: Embrace the "good enough" mindset and find joy in the journey.
● 💪 𝐄𝐦𝐩𝐨𝐰𝐞𝐫 𝐘𝐨𝐮𝐫 𝐂𝐫𝐞𝐰: Foster independence in your kids and team for a self-sufficient support system.
● 🧘‍♂️ 𝐏𝐫𝐞𝐯𝐞𝐧𝐭 𝐁𝐮𝐫𝐧𝐨𝐮𝐭: Spot the warning signs, manage stress, and prioritize your well-being.

Let's unleash your DADpreneur potential and build a life you love - both at home and at work! Connect with me today! 🚀

DADpreneur Coach | Empowering Fathers to Build Thriving Families & Businesses

● Offer 1-on-1 coaching for team leads on leadership development, strategic planning, effective communication, and team building.
● Expert in Agile methodologies (Scrum, Kanban) and their application within marketing & eCommerce teams to optimize performance.
● Specialize in identifying and resolving team dysfunctions, implementing process improvements, and creating a culture of continuous improvement.

Marketing & eCommerce Team Lead Mentor/Coach

Leveraged expertise in SEO, CRO, and analytics to help businesses achieve their growth goals. 

Successfully:
► Developed and implemented data-driven online marketing strategies across various channels, including search engine optimization (SEO), pay-per-click advertising (SEA), and social media.
► Optimized conversion rates through A/B testing, user experience (UX) improvements, and persuasive design principles.
► Provided actionable insights based on in-depth data analysis, empowering clients to make informed decisions about their marketing investments.
► Built and led high-performing teams of specialists to deliver exceptional results and exceed client expectations.

Online Marketing Consultant (Growth, CRO, Analytics, Data Driven SEA & SEO)

Economically Invisible Work International

With three kids, the pandemic was a challenge. We used agile work methods to align our household as a self-organizing team. With kids managing their day 👇

When the pandemic hit, my three kids (1, 4, and 7 years old) couldn’t attend school.

The first week of homeschooling, next to remote working, was brutal 😫. 

So on the weekend, my wife and I sat down.

How are we going to survive both family and business workloads?

We came up with two things:

1️⃣ Family is priority 1. Always. Period.

2️⃣ Can we use the agile methods to structure our home team? Creating structure and freedom for the kids while lowering pressure on us?

The next day we started.

Step one was visualizing the tasks to be done on an average day. 

So eating, schoolwork, outside play time, board game time, everything that was part of the standard flow got a post-it note.

(Of course, we made drawings instead of written notes)

After explaining the process of moving the post-its from “TO DO”, to “DOING”, to “DONE” the kids were set to go.

And they did.

We were amazed 🤯.

No talk about what to do next, no discussions on tasks.

Every morning during breakfast, we would talk about the tasks for the day. 

👉 Is there something new or extra we need to do (and we have to add to the board)?

👉 Is there something that happened yesterday that we should change today?

The simple fact that they felt in charge of their day gave them much comfort.

It was beyond our imagination.

And, of course, nothing goes without a struggle. 

The kids would almost fight about who could move a post-it. 

So they got extra post-its, simply for the fun of moving them 🟧🟨🟩🟦.

Our kids went from needing guidance all day to being a self-organizing team in a few weeks. 

A team that reflected on their work process and implemented improvements daily.

We are fortunate that they return to school again, but the learnings and simple fun from this period will stay with them and us as a family forever!

Father, Co-Leader Of the House Hold, Trainer under 10 Goalies

Solarclarity BV

Helped teams struggling with inefficient workflows and communication breakdowns by implementing Agile frameworks (Scrum, Kanban) tailored to their specific needs.
Coached teams on effective collaboration, prioritization, and self-organization, leading to increased project transparency, improved morale, and a more engaged workforce.

Agile Coach

Zwitserleven

Led and empowered a high-performing development team using Agile principles and Scrum framework. Successfully managed product backlogs, prioritized tasks, and facilitated sprint planning, resulting in on-time and on-budget project delivery. Fostered a culture of collaboration and continuous improvement, driving team engagement and exceeding marketing goals.

Product Owner Marketing

SHUZ

SHUZ is a shoe retailer from the Netherlands. A third-generation family business with over 100 years of history. With 20 brick-and-mortar stores and a strong online presence, they serve mid to high segment.

As a Head of Growth & eCommerce, I am working on developing the in-house team, coordinating outside contractors and growing all online marketing and sales channels (like websites, marketplaces and socials).

Head of Growth & eCommerce / Agile Coach

As a Digital strategy and growth lead I am always looking for ways to optimize. How could it be better? What are we doing today to improve tomorrow? Ensure the growth and development of e-commerce primarily and the company as a whole secondary. That is my role at SHUZ.

Digital strategy and growth lead / Scrum Master

Nochii Online Marketing

Nochii is a full-service online marketing agency. Since the foundation in 2010, we have been working with ambition for large and demanding customers and smaller companies. We are a Top-10 Google Premium Partner, an active member of the DDMA as a committee member on the Search Committee, and Accredited Professional for Bing Ads from Microsoft.

As an Online Marketing Consultant, I am working on SEA, SEO, FBads, CRO & Analytics. I developed SEO, Conversion Rate Optimization and analytics as new services for nochii and build teams around those services.

Online Marketing Consultant

Live On Demand

Live on Demand is an online crowdfunding platform for live performance. Live on Demand creates great events powered by inspiring communities in technology, design, and education. All events are started by passionate fans and grow with the power of the crowd and a network of partners.

As a Chief Marketing Officer, I have two focus points. On the one hand, increasing awareness and, on the other, improving supply. To increase awareness, The team set up media partnerships with SublimeFM, Xite and CJP, among others, and the branding and PR are improved. At the same time, we organized various user meetings to gain more insight into the end-user and to sharpen the proposition.

Chief Marketing Officer

INinbox

INinbox is an email marketing service provider that enables businesses around the globe to create, send & track emails quickly, focusing on the delivery IN the inbox. At the same time, it automates time-consuming tasks via 200+ connections with other well-known business applications, like Surveymonkey, Zendesk, Magento, WordPress, Eventbrite & Freshbooks.

As a Marketing Manager, I am growing the user base and setting up easy-to-follow onboarding flows.

Marketing Manager

Revolutionizing goalkeeper 🧤 development through innovative online tactical coaching.

With a strong background in online coaching for high performance business teams, managers and leadership, I'm bringing a fresh perspective to goalkeeper training. 

Leveraging the proven Tactalyse method, I'm on a mission to elevate the tactical acumen of aspiring goalkeepers.


🎯 What I Offer:

✅ Small-group online sessions (1-5 players) for U16-U23 goalkeepers

✅ Tactical analysis using professional game footage to master standard situations

✅ Focus on decision-making and game reading skills crucial for high-level performance

✅ A bridge between youth potential and professional goalkeeper requirements


🧠 The Tactalyse Method:

Developed since 2016 and used by over 35 coaches supporting 200+ players worldwide, the Tactalyse method focuses on the critical Perception 👀 → Decision 🧠 → Execution 💪 cycle. 

This approach has been fine-tuned to develop tactically astute players ready for the demands of modern football.

🚀 Why It Matters:

In today's fast-paced football world, goalkeepers need to be more than just shot-stoppers. 

They must be tactically sharp and able to make split-second decisions with confidence. 

By applying proven online coaching techniques to goalkeeper development, we're preparing the next generation of goalkeeping talent for success at the highest levels.

💡 My Promise:

To every group I work with, I bring a unique blend of business coaching expertise and cutting-edge goalkeeper development methods. 

Together, we'll unlock the tactical insights that can transform your goalkeeping career.

Ready to see the game through a professional lens and elevate your tactical understanding?

Let's connect and take your goalkeeping to the next level!

taplio

The Battle

Michel Brok 🎯

Wierd Schamhart

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