East of England Ambulance Service NHS Trust

Implementation of a new digital 'shop front' to a minimum WCAG 2.1 AA standards. This continues our commitment to provide equitable access to healthcare information.  

Working in partnership with our supplier Nomensa to deliver this two phase project in 24 weeks. 

Phase 1, from kick off to go live in less than 8 weeks.

Phase 2 full release is scheduled for launch in Spring 2024.

- Project management
- Technical documentation
- Programme board 
- Engagement
- Supply chain management
- Budgets
- Cyber Security 
- Architecture resilience
- Web app solution security
- Stakeholder management: 
Communications, IT Security, Infrastructure, Dev Ops, Information Governance, Corporate Affairs, Public Affairs, Patient Experience, Safeguarding, Recruitment

Digital Project Manager

GIRL FRIDAY CONSULTING LIMITED

Enhancing business success and reputation through marketing, new product development (NPD) and blended learning. 

Here are a few ways you can work with me:

- Power Hour strategy session a 1-hour call, Teams, Meet, Zoom or Skype.
- Digital Marketing Playbook.
- eLearning Strategy. 
- New Product Development beauty concepts.

Plus EU & UK design patents available to purchase or license. 

Why me? 

Established track record in designing commercially viable brand strategies. Previous strategy and business planning work resulted in clients being offered over £5M investment during the 2010's the recession. 

Extensive experience in brand management from product development, e-commerce/digital marketing and scaling business. Further expertise in developing blended learning strategies, training programmes and digital adoption.

Other experience: 

Communication and Project management. 
Mentoring

TRACK RECORD:

•	Wrote brand strategies and business plans for a diverse range of industries ranging from beauty, supplements, fashion, children’s toys, hospitality and SAAS.  Delivered investment pitches on behalf of brand founders to UHNWI, Family Offices and Private Equity firms, resulting in over £5M of investment being offered to clients between 2014-2011.  Demonstrating the ability to advise board members, understand varied business process and models across different industries. 
•	Project managed challenging ecommerce Magento build for B2B ‘real time’ manufacturer that encompassed punch out, ESB and client ERP integration highlighting a talent for grasping complex technical information and processes. Documented end to end user journey with the use of flow charts and video ‘user stories’ to avoid misinterpretation of data or betrayal of successful processes. 
•	Developed Ted’s Grooming Room Range at KMI Brands managing multi-layered critical path, global compliance requirements, numerous stakeholders and an international supply chain.

Managing Director

Sheffield Health and Social Care NHS FT

After I delivered the training strategy, launch then optimised the workstream, I decided to focus solely on being the Rio EPR Communications Lead so I could finish ghost-writing a novel.

The Trust's homegrown legacy system Insight is being replaced by the Rio Inpatient and Community EPR system. 

- Wrote an integrated internal communications strategy for sign off at Programme Board. 
- Provide monthly updates  and analytics insights for Programme Board, NHS Digital and NHS England. . 
- Created Trust wide comms using multiple touchpoints such as intranet, social media, events, ward screens, screensavers, Teams, pre-recorded and live stream Q&A interviews. 
- Made video content to increase staff participation and encourage their advancement on the Rio Ready path. 
- Created the 'Spotlight on' communication series to highlight the benefits of the Rio EPR system, encourage early adopters and project ambassadors (Rio Champions).
- Implemented 'bionic' intranet articles for optimal retention when skim reading.
- Created and managed content for the Trust's intranet (Drupal CMS) and Facebook staff room group.

Rio EPR Communications Lead

EPR Communications & Training Lead for a Rio Community and Inpatient EPR deployment, to replace the Trust's homegrown legacy system Insight.

Communication
- Wrote an integrated internal communications strategy for Programme Board approval. 
- Provide monthly updates and analytics insights for Programme Board.
- Created Trust wide comms using multiple touchpoints such as intranet, social media, events, ward screens, screensavers, Teams, pre-recorded and live stream Q&A interviews. 
- Created video content to increase staff engagement and encourage their progression along the Rio Ready journey. 
- Designed on a 'Spotlight on' communication series to emphasise end user system benefits to foster early adopters and project ambassadors.
- Implemented 'bionic' intranet articles for optimal retention when skim reading.
- Created and managed content for the Trust's intranet (Drupal CMS) and Facebook staff room group. 

Training
- Conducted a training needs analysis to discover preferred learning methods, memory recall, knowledge adoption and problem solving.  
- Developed a blended training strategy to support over 3000 staff with varied digital literacy that included online courses, facilitated or enhanced eLearning, instructor led classrooms, refresher webinars, on-site drop in clinics and experience hubs. 
- Project managed creation of training assets to support varied learning styles such as eLearning modules, lesson plans, quick reference guides, glossaries, iconography, post training practice sandpit. 
- Managed a team of 6 trainers, two eLearning developers and two admin staff. 
- Mentored training manager.
- Planned blended learning delivery schedules.
- Evaluated floorwalker bids as part of the tender process.  
- Managed P&L/budget for trainers, equipment, external facilities.
- Liaised with agencies for team recruitment.
- Implemented Rio Ready smart card and training report dashboard for an at a glance summary of team and individual status for managers.

Rio EPR Communications and Training Lead

FINALIST: Health Tech Awards 2022 for Staff Engagement and Communication at EEAST ePCR project

The Engagement and Training Lead accountable for re-engaging frontline staff and developing an agile dual training strategy and implementation for both hardware and software for the East of England Ambulance Trust (EEAST)

The Trust’s existing electronic patient care record (ePCR) system had been in place since 2009 and would not address the future needs of the service. In addition, laptops heavily used by staff needed a refresh. Whilst the ePCR software contract was ending, it was uneconomical to maintain the existing laptops. 

Engagement

- Developed multi-channel staff engagement strategy for Programme Board approval.
- Updated Programme Board presentations.
- Pioneered Live Q&A at the Trust.
- Utilised multiple engagement channels, including a series of digital bulletins 'Change is Good', virtual Q&A sessions, in-person events and social media groups.
- Wrote targeted communications for different end user groups and regions. 
- Created mixed media assets to support other communication channels. 

Training

Senior Manager testimonial: "Delivered the most comprehensive training package I have seen in my 25 years in the NHS".

- Implemented a blended training programme for staff during the COVID-19 pandemic through virtual and online training. Used gamification to develop advanced software training for clinicians.
- Created a Training Asset Library for trainers and super users, providing consistent bite-sized training support materials to improve facilitation and learner knowledge retention. 
- At the end of roll out, blended training delivered to almost 3,000 users, including trainers, super users and end users in the 18 operational areas and 7,500 square miles the Trust operates over.

Legacy 
BAU has seen the Trust reach their highest ePCR compliance rates. February 2023 saw an overall 91% compliance with each of the six regions now hitting 90% or above.

ePCR Engagement and Training Lead

WHITEHAIR.CO

With the tagline 'More Than PR’ since 2012, WHITEHAIR.CO’s mission is to support clients with a 360° approach to brand communications. And in this digital era, this means for some clients, digital services are starting to become as, if not more, important than traditional PR. 

Specialising in brand strategy and digital marketing, I supported WHITEHAIR.CO’s clients through Power Hour consulting sessions and ecommerce builds.

Freelance Brand, Digital Marketing & Content Strategist 

The Body Shop (L'Oreal Group)

Creation and implementation of a new 3-level specialist make-up training programme, tailoring the content and teaching methods for different global regions to produce skilled, creative and motivated make-up experts 

Project management of a 200 step by step photo shoot, completed on time and within budget due to negotiation skills and good planning 

Authoring numerous publications including a specialist make-up workbook, manager’s guide support documents and producing a workshop presentation and ‘train the trainers’ notes

Implementing the use of interactive game cards as a novel method of refresher training for the staff and also creating ‘esprit de corps’ amongst the workforce

International Retail Training & Development Manager - Makeup & Fragrance

Managing a team of 6 product development, visual merchandising and marketing staff with a category turnover in excess of £140m, driving from the front and setting high standards. 

Range development for retail in over 60 countries and 2500 stores.

International Marketing Director - Makeup

Bombshell Beauty Concepts

Responsible for the creation of the successful and award winning ‘All for Eve’ range, achieved despite extremely tight time constraints 

Devised the luxury Harrods Home Fragrance range, including the fragrance concepts, copy, design and production

Re-branded ‘mister mascara',  using research and intuition and implementing a risk management plan to avoid potential launch delays to achieve a 60% increase in sales for the Boots exclusive brand. 

Re-branded LA Science from Lifestyle Aesthetics Ltd. 

Operated at sister company Urban Retreat, with responsibilities including development of over 60 products (cosmetics/skincare/haicare/perfume/nails) in under 9 months for exclusive distribution in Boots and managing 6 beauty experts

CEW award Best New Makeup Product - Urban Retreat Smart Base & Blush
CEW award Best New Brand (mass) - Urban Retreat
CEW award Beauty Insider's Choice - All for Eve

General Manager - Head of Product Development

Molton Brown (Kao Corporation)

Responsibilities including generation of mood boards, concepts, and seasonal directions for all categories. Applied forecasting skills and innovation to pinpoint weaknesses in the makeup category and infrastructure.

Product Developer and Trend Forecaster

Pout Ltd

Production of a range compliant in EMEA and AMS zones in preparation for profitable exit by the founders.

Creation of the ‘cosmeceutical cosmetics' concept 5-7 years in advance of similar mass market launches such as Garnier Tinted Eye Roll-On and Golden Protect SPF.

Establishment of the Pout Plump franchise including extensions and limited editions

CEW award Best New Makeup Product - Bubble Gum  Pout Plump

Product Development Manager

Freelance Consultant

New product development, PR, and makeup training for various brands, agencies, colleges and other. 

NDA x 100's are the driving force for the brevity ⬆️

Creative Consultant

EPR Communication, Engagement & Training Lead • Helping NHS leaders create inclusive digital adoption & transformation • Industry-recognised internal comms •

As a Communications, Engagement and Training Lead, I help NHS leaders create inclusive and seamless digital adoption and transformation. I have over 20 years of experience in communication, engagement, training, innovation, and marketing, with a focus on healthcare and FMCG sectors.

My proven track record of delivering high-quality internal communication strategies, blended learning programs, and staff engagement initiatives boost productivity, motivation, and compliance. 

I was a finalist for the Health Tech Awards 2022 for Communication and Staff Engagement Excellence, and I have been recognised for my ePCR project work in an independent audit. 

I am also an award-winning innovator for FMCG products and hold four EU & UK registered designs. Demonstrating my commercial, project management, supply chain management and global marketing skills.

My mission is to empower healthcare staff with the knowledge, skills, and confidence they need to embrace the digital age and deliver the best possible care. 

I am passionate about creating engaging and effective content, using multiple touchpoints and formats, such as video, social media, intranet, live stream, and on/offline events. 

I'm a Fellow member of the Chartered Institute of Marketing (FCIM). My extensive strategic experience means I am also skilled in analytics and insights, ensuring that my communication and training plans are aligned with the organisation's goals and outcomes.

If you are looking for a communication, engagement, and training lead who can help you with frictionless digital adoption in your organisation, please feel free to message me on LinkedIn or email.

📧 michele@girlfridayconsulting.co.uk


 I would love to hear from you and explore how we can work together.

Michele Kelly

FinancialHealthClub

I’ve always been more of a creative type. Little Martin had big dreams of being a musician, taking on the world one stage at a time.

So it’s not a surprise really that I hated a lot of the attitudes in the world of finance.

Yes, I was a stockbroker in a past life (please refrain from drenching me in holy water), and I’m a qualified chartered financial planner.

I lived the suit and calculator life, but it wasn’t for me.

Because from the deepest, darkest depths of my proud Scottish heart, I actually give a sh*t about your financial future.

Money is still a pretty sensitive topic for many.

Some even still consider it ‘taboo’ to speak about aloud.

I understand that it might feel uncomfortable at first to have such an open and honest conversation about it.

But together, we’re going to put it all on the table, without judgement.

I’m here as your financial ally and confidente.

Because I don’t want money to feel like the problem, when it can be the solution.

DM me (or book through the link in my bio) for a complimentary financial check-up.

Financial Mentor

Schroders Personal Wealth

Not everyone needs a financial advisor.

What everyone does need, is financial knowledge.

I’ll never forget sitting opposite a client who had come to me for a full A-Z breakdown of his current financial situation.

This gentleman had done well for himself.

A successful business owner who’d carved out a career in the computer game industry.

I crunched the numbers, laid it out for him, and explained his financial position.

And his financial position was GOLDEN.

I asked, “So, would you like to invest 150K in (some jazzy fund)?”

His reply?

“No, I’m good. I just wanted to know that I had enough and whether or not I could do better”

That was it.

All this chap wanted was financial peace of mind and some pointers on how to manage what was available to him in the best way possible.

And this is when I realised that not everyone needs a financial advisor.

Some just need a financial coach in their corner who is invested in their financial health, and can show them how to make the most of their hard-earned money.

The client above didn’t want to pull the wool over his eyes.

He didn’t want to sit and hope everything was hunky-dorey.

He didn’t want to risk his financial future by living ignorant bliss of his financial present.

This can be simple.

It can be manageable.

And you don’t need to be a genius to manage your money.

But you do need to be aware.

If you’re ready to start building your wealth and bring money to the forefront so you can calm your ‘will there ever be enough’ worries…

Send me a DM for a complimentary financial check-up.

Taking control of your life starts with taking control of your money.

Personal Wealth Adviser

IFA CENTRE

IFA Centre

AXA Wealth

Responsible for delivering both new and existing business within the specialist products area of Axa, specifically targeting Pensions, Offshore Bonds and Investments.

Axa Wealth

Your Financial Friend | Honest Financial coaching and guidance for creative professionals | Let’s make money the solution, not the problem | Financial Guitar Guy🎶

You know you are smart and you’ve done all the right things’ to get a grip on your finances but you…

-Feel like your financial future is looking sketchy
-Never feel like you know where you are heading
-Feel like freedom is getting further away not closer

It’s not your fault.

1 in 2 adults don't feel confident managing their money. 24 MILLION people in the UK.

You know you can't let this slide, you've got responsibilities and times a-ticking...

But the mere thought of having to deep dive into your finances makes your skin crawl

Martin Lewis has some good advice, but HOW do you apply it to YOUR circumstances?

Every attempt leaves you even more embarrassed because ‘you should know this

But listen…

Everyone - no matter where they start - can build financial wealth.

Whether you begin with 200 or 200K, you can be wealthy if you know the way 😃

You just need AWARENESS of your current financial situation, and a little trust in your financial friend (that's me).

Because it can feel sh*t-scary to put your money where your mouth is.

With me, you’ll have a safe space to ask ‘silly’ questions (You guessed it, there are no silly questions)

We’re going to fill in your financial gaps so you can:

Use your money to create more money
➡️Know exactly how to Invest to support a wealthy life
➡️Optimize your lifestyle and secure your future financial freedom
➡️Proudly teach your children how to build THEIR financial wealth

Sound like a plan?

Ping me a DM or head to my featured section to get Started today

taplio

The Battle

Michele Kelly

Martin Macleod

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