Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

📌 REPLAY IS BELOW...
So you want to land a TEDx talk? But what does it actually take to get on the red dot?

Join host MICHELLE B GRIFFIN for this month’s Own Your Lane LIVE as I sit down with a longtime TEDx organizer and coach Tessa Rawson to talk about what really happens behind the scenes.

We’ll unpack:

• What makes an idea compelling enough for the TEDx stage
• What organizers pay attention to that applicants miss
• Why strong experts still get rejected
• The biggest application mistakes
• How to know if you’re truly ready

Tessa has been a TEDx organizer and coach in Europe and the US since 2013. She’s reviewed hundreds of applications and knows what makes a great talk and why good ideas get overlooked.
 
📅 Tuesday, Feb. 24, 2026 ⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 

📌 WATCH HERE:
LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 
YouTube https://lnkd.in/eEiGDS4G

Get the insider tips and steps to get a TEDx Talk. Join us. 
We can't wait to see you there.

#OwnYourLane #ShesVisible

Positioning Women Experts into Recognized Authorities • PR-Powered Personal Brand Strategist & Speaker • Elevate Your Visibility on LinkedIn, Media, Stages, Podcasts and in AI search • TEDx Speaker • 2x Author

Tessa Rawson, Gabe Leal and 2 other connections attending

How to Land a TEDx Talk: Insider Tips From a TEDx Organizer

📌 REPLAY IS BELOW...A good idea won’t get you a TEDx talk.
And neither will being highly accomplished.

It’s about having the right idea, framed the right way, at the right time for the right TEDx stage.

Today at 12:30 PM CT, I’m going live with longtime TEDx organizer Tessa Rawson to talk about what actually gets someone selected.

→ What organizers are really listening for
→ Why experts still get passed over
→ The mistakes most applicants don’t even realize they’re making
→ And how to know if you’re truly ready

If a TEDx stage is on your radar, this conversation will save you time and guesswork.

📌 REPLAY HERE

LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 

YouTube https://lnkd.in/eEiGDS4G

📅 Tuesday, Feb. 24, 2026 
⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 
📍 Streaming on LInkedIn Live and YouTube

Sponsored by She’s Visible, my women’s leadership initiative focused on closing The Recognition Gap because we need more women speaking on stages, featured on pages and earning better wages.

_____

If you lead a women’s ERG or leadership group and want to equip your members with personal branding and LinkedIn presence this season, She’s Visible workshops are designed for exactly that.

#OwnYourLane 
#ShesVisible

What does it REALLY take to land a TEDx talk?

I'm going straight to the source, interviewing a long-time TEDx organizer to find out....

Join me for a the behind the scenes reveal from Tessa Rawson, a TEDx organizer and coach in Europe and the US since 2013. She'll share what makes a great talk, why good ideas get overlooked and will answer all your TEDx questions.

👉 RSVP below to join us LIVE or REPLAY

Also, drop your questions in the comments. 
We want to see your message and story on the red dot.

Video & Personal Branding Strategist 🎥 |Speaker 🗣️ | Podcast Host & Guest 🎙️

 
Video has taken over social media and marketing platforms over the last 10 years.

As a Video 🎥 Strategist I coach women entrepreneurs to position themselves as experts and thought leaders by leveraging LinkedIn video so they can rapidly increase their visibility, grow their business by attracting high-end clients, and get more visibility opportunities.

With over 400+ live videos, I designed my BrandYou with Video framework that allows you to capture and captivate your audience, leverage video for more visibility, and nurture your audience into warm swipe-the-card clients.

I am the host of the Video Visibility with Alicia Live Marketing show here on LinkedIn and Own the Video Visibility with Alicia YouTube channel. 
Owner of the *Video Visibility Agency*


Women can show up on camera and shine.  By being yourself, adding your personality, and a proven strategy that gets you confident on camera, you can attract the right leads and book speaking opportunities you need to fill your business. 🎬
 
Key focuses:
🎥Increasing your visibility with video and gaining more visibility opportunities
📹Camera Confidence for your videos 
🎥Creating Binge Worth & Engaging Videos and Livestreams
💻Camera Tools for the non-techie person
📷Camera Presence so you can shine on camera 
📸 Your video scripts so you don’t forget what to say and do while on camera 📸 
🎬A repeatable and proven video strategy that you can leverage to create weekly videos and live streams so you can increase your visibility and attract the right clients that want to book your services.
 
Services:

🎥 BrandYou with Video Intensive: 1:1 video coaching for women who want to stand out by using video & live streams.  To book your Video Success Intensive head on over to:
www.aliciahenderson.biz/video-success-intensive/

🎬Video Strategy Calls: These one-hour strategy calls are designed for you to ask questions and get a quick strategy so you have the next steps to move forward with your video visibility. To book your Video Strategy Session today https://aliciahenderson.biz/video-strategy/

 In addition, I offer corporate training and ongoing video coaching for women.

 To find out more about how we can work together let's connect 👉🏾 www.aliciahenderson.biz/letschat 📞

Alicia Henderson

I'm late to the party posting this, oh well.

I think this is pretty spot on for the brand I’ve been building for the last several years. Chatty G got it right without adding an extra arm or finger, too, hahaha. 

I help women get visible on video.

So it was only right that I finally turned myself into the brand. 
This caricature is me doing what I do best:
🎥 Strategy mapped out
🎥 Camera ready
🎥 LinkedIn open
🎥 Goals locked in

Because video isn’t about “posting consistently.” That leads to burn out and I don’t care what these gurus say. I’m not playing that algorithm game and neither should you.

Video is about thinking strategically.
📹Content plan.
📸Message clarity.
📹Connection.
📸Positioning.
📽️Authority.

When I realized video wasn’t just a task or tool for marketing everything shifted for me. It’s my favorite business asset. 

Your face becomes the brand.
Your voice becomes the differentiator.
Your presence becomes the strategy.

And yes… red pants are optional. Confidence is not. 😉

Btw, I’m your confidence hype woman if you didn’t know.

If you’ve been playing small on camera, consider this your sign to step forward.

You don’t need to be louder.

You need to be clearer.

🎬🎬🎬🎬
Hey 👋🏾 I’m Alicia- Video Strategist & Founder of Video Visibility Media.
I work with Finance Professionals to position themselves as experts through video—so their brand gets noticed, their voice is heard, and the right clients come their way.

Follow Alicia Henderson for videos that help you attract clients faster and grow your personal brand 🎥

🎥Video Strategy for Credentialed Women in Finance Who Want to Lead Their Industry | Building Authority Through Video| Video Strategist for Finance Professionals | Founder, 🎬 Video Visibility Media | Speaker

Here’s a reminder to remember who you are and what you’ve accomplished.

I was going through previous speaking engagements to include on my agency website, and I was shocked. I couldn’t believe that over the years, the number of stages, podcasts, and live shows that I’ve spoken or been a part of. It floored me that these people really trusted me to speak to their audiences.

Those people and organizations thought of me as the expert and trusted me with my favorite topic- VIDEO, of course.

Seeing that list of names was a much-needed reminder for me because running a business is a LOT. Whew, the days can be trying at times. 

There are days when I question myself. 
I doubt myself.

But then I remember who I am, what I’ve accomplished as a business owner since 2009, and I snap back.
I break out testimonials from my “I’m HER” folder on my phone. 
I go over what past clients have said about my work. I review conversations from current clients that tell me how I make recording videos easy. 

So when you doubt yourself and your abilities, remember what you done.

Create a folder of good things and review when you need a pick-me-up. 
Then get back to it being the BOSS that you are.

I’m rooting for you.

Share this video with someone who needs a reminder to stand in their power.


Oh, if you need a speaker to drop knowledge on video and LinkedIn, I am HER. DM me to get me booked so that your audience can uplevel their brands with video.

🎬🎬🎬🎬
Hey 👋🏾 I’m Alicia- Video Strategist & Founder of Video Visibility Media.
I work with Finance Professionals to position themselves as experts through video—so their brand gets noticed, their voice is heard, and the right clients come their way

taplio

The Battle

MICHELLE B GRIFFIN

Alicia Henderson

Followers

Posts

Engagements

Likes

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance

Performance ScoreAlicia Henderson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

MICHELLE B GRIFFIN

Alicia Henderson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MICHELLE B GRIFFIN's LinkedIn Performance

Performance ScoreAlicia Henderson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance