Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

A DOUBLE celebration today… and this one hits even sweeter. 🥳

1) First up: a huge birthday shout-out to my Aussie co-author and co-host of The LinkedIn Branding Book and podcast Michelle J Raymond, the LinkedIn company pages 👑 for B2B growth AND Tim Tams #1 brand ambassador on LinkedIn.

2) Second, happy 3rd birthday to our book, THE LINKEDIN™️ BRANDING BOOK by #MichelleSquared#MichelleSquared! The book and 50-page companion workbook are written to help you build your personal and business brand so you easily win on LinkedIn. I’m so proud of the transformation and impact it’s had on readers worldwide, and I love teaching and speaking with its BrandSquared system and message.


The Gifts 🎁 

I still shake my head in disbelief, yet gratitude that a comment I made on a post in December 2020 connected me to someone in Sydney, Australia. 

That led to client collaborations, hosting a weekly branding podcast (now 181+ weekly episodes) and writing a book together, a world apart. That's the power of this platform, you never know the person you comment or connect with can change your life.

🎤OVER TO YOU

Cheers to celebrating the power of this platform to globally connect us all. The power of friendships, fun and opportunities from LinkedIn is unexpected and unmatched. 

👉 Who’s one person you met here by pure chance that changed your work, world, or perspective? Tag them below.

MICHELLE B. GRIFFIN

AI is NOW ready to be led by women...learning it, leading it, and shaping what’s next.

On Friday, as a founding Imperial Council member, speaker and now certified facilitator, I had the honor of speaking at the inaugural AI Foundations for Women global event where brilliant minds came together to explore, question, and reimagine what leadership and business look like in the age of AI.

Three hours flew by, filled with group learning, hands-on exercises, and tool-building with ChatGPT, Copilot, Gemini, and Google Teachable Machine, plus powerful conversations around creativity, confidence, and belonging. I had a blast co-facilitating with Natalia Bolton and our amazing cohort.

This event also marked the global launch of Empressa AI, the first women-only skilling platform built to help women develop skill and influence at the same time.

Huge appreciation to Miri Rodriguez, Stacey Danheiser, Claudia Cortez, and the entire Empressa team for 18+ months of vision, dedication, and courage in launching what’s now a global movement.

This is only the beginning.

 Visit Empressa.AI for more and save the date, the next cohort opens in January, another chance to join this worldwide circle of women shaping the future with clarity, confidence, and purpose.

#WomenInLeadership #WomenInBusiness #ShesVisible #AIneedsWomen #EmpressaAI #VisibleLeadership

Marsh McLennan

Accountable for developing and executing a comprehensive vision and global social media strategy focused on activating enterprise-wide priorities across Mercer, Marsh, Oliver Wyman and Guy Carpenter. 

Build, inspire, engage and lead a high-performing global center of expertise and excellence, bringing together teams from across Marsh McLennan businesses, fostering a culture of innovation, collaboration and always-on learning and development; to deliver on all facets of social media in a way that reflects brand values, promotes enterprise-wide defined strategic and growth priorities and brings our culture and commitments to life across one enterprise.

Enterprise Head of Social Media

Mercer

Responsible for overall social media vision and strategy for the organization across all social networks, leading a global team with a focus that includes:
•	Oversee global center of excellence accountable for end to end program development, execution and impact
•	Establish and lead Influencer Marketing strategy; identifying, sourcing, recruiting and nurturing relationships; creating and enabling opportunities between influencers, the brand and employee advocates
•	Lead strategy and team responsible for global employee advocacy; with a global, regional and country activation integrated into influencer marketing program
•	Elevate Mercer as a thought leader and partner of choice among key audiences; through unified global paid media strategy with a focus on brand awareness, consideration and lead gen
•	Establish and deliver on company-wide consistent KPIs and analytics across the organization, channels, countries and campaigns, deliver insights and recommendations to prioritize investments and maximize business impact
•	Manage agency and partner relationships across the globe in support of organic, paid, influencer and employee advocacy pillars

Global Head of Social Media

Established and implemented the overall marketing strategy, including core initiatives and budgets, customer insights and go-to-market programming for the Investments and Retirement businesses.

Global Solutions Marketing Leader, Investments

Founded AIG's customer insight practice, which provides strategic customer intelligence to the organization, answering the question 'why' and putting the customer at the core of key business questions, strategies and processes. Defined function’s vision and strategy, functional priorities, and recruited all team members.  Embedded design thinking approach across organization and aligned consumer insights to business and marketing decisions, to solve for needs and preferences of core audiences.

Global Head of Customer Insight

Built and led a best in class team that transformed product development and elevated Consumer products in more than 65 countries worldwide. Focused on putting customers first, using fact-based decision making to drive business strategy, delivering products for distribution across the breadth of traditional channels and across digital channels.  Set function objectives, strategies, and principles.  

• Led establishment of product development center of excellence across 65 countries, focused on design, development, and implementation of processes to maximize product development effort and move organization towards more innovative, social, digital savvy, successful, and impactful products. 
• Established company’s consumer stage-gate product development process, and oversaw training, adoption, and rollout.
• Developed marketing and communications plans for documenting and publicizing new product successes, best practices, industry trends, and monthly results; included creating global mascot institutionalized across business.  
• Inventoried and streamlined product development pipeline globally by 65%, resulting in more efficient allocation of corporate resources.  Oversaw efforts to redefine leisure travel product constructs in Latin America region based upon direct customer feedback, reducing product footprint complexity by 87%.
• Built capabilities to drive innovation, including vision and launch of employee crowd-sourcing ideation portal.

Global Head of Product Development, Consumer Insurance

Held position while simultaneously continuing to work as Global Head of Accident and Health, Product Development and Marketing.  Led product development and marketing organization across Europe consumer division, establishing capabilities and working directly with 26 countries.  Fostered Center of Excellence (COE) approach to product development by establishing standard set of processes and tools, building incentive programs, training curriculums, communications process, and central repository for product sharing and collaboration.  Partnered with key countries on full product life cycle.  Transported products from around world into Europe, sharing with countries and driving continued innovation.  

• Introduced and drove adoption and implementation of customer segmentation and product sequencing strategies.
• Launched Europe “Amazing Race” sales incentive contest to profitability, contributing to accelerated execution of key strategies.
• Evaluated product development results and made recommendations to regional leadership.

Regional Vice President, Consumer Product Development & Marketing

Drove product development and marketing strategy for international accident and health business across more than 65 countries; used innovative techniques to maintain industry-leading position in market.  Partnered with analytics team and direct marketing to build and institutionalize product sequencing models worldwide.  Developed effective integrated marketing programs and communications strategies globally.

Applied top-down, bottom-up approach through engagement in local product development projects and hands-on development at both regional and country levels.

• Established strategic direction and inspired and led growth of loyalty and retention program.  Grew from $100,000,000 in new business to over $520,000,000 in three years. 
• Led “blended product” strategy driving innovation in marketplace, resulting in more than 30 unique bundles.

Vice President, Product Develoment & Marketing

Guardian Life Insurance Company of America

Oversaw 360-person team to drive marketing, training, enrollment services, and e-business strategies across life, disability, medical, and dental product towers.  Evangelized and educated organization on value of integrated customer experience culture.  Established and drove product development key strategies in partnership with product towers.  Oversaw product development life cycle process, including product packaging, advertising, promotions and sales, and distribution strategies.  Handled joint ventures with Medco, Destiny Health, and HealthNet, with focus on building product and marketing strategies to deliver on growth targets.

• Restructured marketing organization to better align processes to deliver on corporate goals, increase employee accountability, and reduce operating expenses.
• Reengineered training organization.  Reduced operating expenses year over year while expanding training curriculum.  Launched learning management system and curriculum.
• Developed corporate PR plan; resulted in 250% increase in tier one placements in first two years.
• Established capabilities to gain customer insight through broker and consumer seminar series and online chat rooms; year one of program resulted in menu of value-added services launched to meet identified needs.

Vice President, Customer Experience

I work with brands to create and execute social strategies, develop content, build communities, and lead conversations. 

By day I head up social media for the world’s leading professional services firm in the areas of risk, strategy and people, Marsh McLennan. 

I empower employees across the globe, equip them with the knowhow, skills and the ‘je ne sais quoi’ to transform how they share their points of view on social media, build their professional brands and lead a global team that generates business value and impact for the enterprise.

The results speak for themselves. 

Over the past few years I’ve amassed a community of more than 150 influencers organically for the brand, built on trust and reciprocal value exchange without spending a dime. Delivered 4000% growth in brand reach and 10x the number of clicks to company owned pages and drive more than 60% of all social media results for the organization through people. It's no surprise that people are an organization’s most competitive advantage. Our work has also been recognized by top industry brands including Onalytica, Top Rank and LinkedIn for driving innovation and impact. 

When not in the office I am a Future of Work conversation leader. I partner with individuals and organizations, from startups to Fortune 100 brands, creating content that sparks dialogue and action through sharing experiences and insights that connect people and brands. 

One thing is consistent across all that I do and that’s my purpose and passion for my work, and my focus on leading by giving and bringing out the best in people. I focus on encouraging people to try new things, meeting them where they are at, and creating a safe space for learning, failing, and growing.

Outside of work I love to spend time with my Australian Cobberdogs Syrup and Waffles, walk my daughter to school every day, cooking and traveling the world with my family. Fun fact: I crowd-sourced the decision to get both of our puppies right here on LinkedIn!

Want to connect and collaborate? 

✅ Reach out to me for brand partnership opportunities

✅ Speaking opportunities

✅ Career coaching and mentorship

Send me a direct message on LinkedIn, or email me at guzmandanielle@yahoo.com

taplio

The Battle

MICHELLE B GRIFFIN

DANIELLE GUZMAN

Followers

Posts

Engagements

Likes

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

MICHELLE B GRIFFIN

DANIELLE GUZMAN

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MICHELLE B GRIFFIN's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance