Michelle Terpstra

Corporate Old School meets Modern Digital…

What does that look like in today’s scaling business world?
 
It’s like Jeb Blount cake with Gary Vee frosting, a sprinkle of Marie Forelo with Brendan Burchard candle and voila, you have Michelle Terpstra’s startup growth methodology.

Here’s the thing…most companies treat marketing and sales as very different departments; now, while they each have different responsibilities, too much isolation causes communication disconnects and complicates scaling. Michelle takes a holistic and unconventional approach by marrying the two departments to build a revenue machine. 

Her unique background in organizational communications, sales, digital marketing and leadership development helps her make the biggest impact as Chief Revenue Officer. 

She has worked for Fortune 500s, scaled her own sales training company to serve over 1,000 customers, and served as a fractional leader for many of the most beloved professional coaching companies across the world. 

You can access her sales, marketing, and leadership digital courses at michelleterpstra.com. 

Her workbook is also available on Amazon: High-Performance Sales Habits: 90-Days to Crush Your Goals and Redefine Your Reality https://a.co/d/3pwBHXP

Media and speaking inquiries may be sent to hello@michelleterpstra.com. 

“I will never teach someone anything that doesn’t either save them time or make them more money; and in most cases both.” ~Michelle Terpstra

CEO + Founder

Michelle Terpstra ✨

You didn’t build a successful business to become its biggest bottleneck or your own overworked assistant. It’s time to step out of chronic overwhelm and retire your title as Chief Everything Officer.

If you’re still buried in inbox triage, calendar chaos, and decision fatigue, you’re not just overwhelmed; you’re under-supported, and it’s costing you time, energy, and the capacity to scale sustainably while actually enjoying your life.

I’m Hayden, Founder & CEO Strategist of Handled. By Hayden & Co., where we provide high-caliber, C-suite seasoned Executive Assistant (EA) support for visionary founders and executives. We offer fractional (remote) retainers (part-time or full-time), direct-hire recruiting placements, performance-based team assessments, and leadership time optimization.

In addition to placements, I work directly with founders and executives as a strategic consultant, helping them overcome overwhelm and inefficiency. Through focused strategy sessions, EA and leadership performance diagnostics, I identify bottlenecks in business, time, energy, and growth. I provide a clear path forward for our clients to lead with greater clarity, capacity, and confidence. My mission is to create the conditions for sustainable, holistic success for both the leader and the team that supports them, expanding founder capacity. Think of us as force multipliers, creating the momentum and structure that let you embrace sustainable Empowered Leadership.

Before launching HBH & Co. in 2020, I spent 13+ years supporting top C-suite executives at Brightcove, Novartis, and McKesson (a Fortune 5 at the time). I know what exceptional support actually looks like, and what it makes possible. Today, I lead a world-class team of vetted, strategic, and deeply experienced Executive Assistants who don’t just manage up; they anticipate, lead, and drive meaningful results, all in a remote, fractional scope.

I’m also a two-time international bestselling author, award-winning leader, keynote speaker, and a 50-ton Master Merchant Mariner Captain. I’ve led teams in high-stakes environments, navigated complex challenges, and built the resilience I bring to every client partnership.

At HBH & Co., we believe burnout is not a badge of honor, and growth and success shouldn't be synonymous with chronic suffering. With the 'right support,' you can reclaim your time, protect your energy, and lead with clarity, confidence, and purpose.

Ready to stop doing it all and lead like the visionary your business (and life) actually needs?
Let’s talk.

Hayden Orme

We are #hiring another stellar executive assistant (EA) to join our Crew Handled. By Hayden & Co.! If you or someone in your network aligns with this criteria, view the job listing in the first comment below to apply!

This role supports our client, the Founder & CEO of a mission-driven healthcare startup based in Boston. This is a high-trust, high-impact role starting part-time (20 hrs/week), with a likely path to long-term growth.

It’s not a traditional salaried EA role; it's initially part-time, hourly, and joining our team at HBH & Co. to directly support this client. It requires strong judgment, emotional intelligence, comfort with pace, and the ability to bring calm and structure to complexity. For the right person, it’s a rare opportunity to grow alongside a visionary leader and make a real impact.

Founder & CEO | Fractional (Remote) Retainer & Direct-Hire Executive Assistants for Visionary Founders | Escape Bottleneck Mode & Operator Overload | Reclaim Your Time & Scale Sustainably - Without Burning Out

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🚨 Now Hiring: Executive Assistant to the CEO | NYC 🚨

Handled. By Hayden & Co. is leading a confidential search for a powerhouse Executive Assistant to support a mission-driven CEO at the helm of a rapidly growing health tech startup based in New York City.

We’re looking for someone who can operate as a true strategic partner — someone who moves fast, handles complexity with grace, and can create clarity and structure in a high-growth, high-impact environment. This is for the detail-obsessed, judgment-strong, emotionally intelligent professional who makes things happen before anyone else even realizes they need to.
✅ 5+ years supporting a CEO or C-suite exec
✅ High-growth or startup experience preferred
✅ Based in NYC and available in-office 3–5 days/week
✅ Compensation: $110K–$130K + benefits

This role combines high-level executive support, calendar mastery, culture leadership, and NYC office operations, all rolled into one high-trust, high-visibility seat at the table.

If you’re a career EA who thrives in fast-moving environments and wants to work directly alongside a mission-driven CEO and her exceptional leadership team, I’d love to connect.

📩 DM me or apply directly to the job posting - link in the first comment below. ⬇️ 

If you know someone in your network who would be a great fit, feel free to share this post with them!

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The Battle

Michelle Terpstra ✨

Hayden Orme

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taplio

The Battle

Michelle Terpstra ✨

Hayden Orme

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hayden Orme's LinkedIn Performance

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Performance ScoreHayden Orme's LinkedIn Performance