Financial services copywriter for SMEs who hate writing. Get conversion copy that puts more £££ in your pocket | Linkedin profile optimisation, blogs, web copy & emails to get you noticed.

Time is money.
And that's never more true than when you're a one-person business trying to wear all the hats at the same time.
When you aren't working directly with your clients, your time is going into tasks you'd rather not be doing:

Content marketing
Sales strategy
Managing finances
Dealing with staffing issues.

The list goes on.

AI can help with many of these areas, freeing you up to work on the bits you LOVE doing.

I've switched from writing using my brain only (OK perhaps with a bit of Google research too) to AI-assisted writing.

What does that mean for me? 

I use AI for planning, structuring, brainstorming, challenging my ideas, outlining, drafting, editing and summarising.

What does that mean for you?

You get more, better quality content than before because I can be more efficient when I work alongside an AI tool.

I'll be launching an AI Success Hub this summer for small business owners who want to use AI tools to become more efficient but don't have the time, knowledge or motivation to learn prompt engineering. The prompt library will contain a range of detailed, thoroughly tested AI prompts across a range of business areas including, strategy, finance, sales, marketing, HR, admin, risk management etc.

In the meantime, ask me for my freebie - 'Work Less, Achieve More: 6 strategic AI prompts to save, time, money and frustration. I'll add you to my email list for future prompts (unless you prefer not to, no worries).

If you'd rather offload your content creation, I offer AI-assisted retainer packages for SEO blogs and social posts starting at £300/m.

✏️Michelle Eshkeri (ACMA)

🧭Giving you clarity on how to articulate the value of your services so that you can easily attract clients who want to work with YOU & you only 🧲| Brand messaging strategist & website copywriter for women entrepreneurs

You’re a talented woman running a profitable service-based business. Your existing clients love you. But signing NEW high-ticket and perfect-fit ones is still more unpredictable and time-consuming than you’d like, isn’t it?





• You got comfortable relying on word of mouth. But after experiencing how sporadic, unscalable, and unpredictable it is, you’re itching to take control of your lead generation

• Your current marketing doesn’t feel worth the time, energy, or money you’re spending on it, and you’re often second-guessing it and changing direction. Instead, you realised you’d benefit from complete clarity on what to prioritise and a systemised approach that brings you more “I’m ready to pay you” prospects (not random likes, comments, and undecided leads)

• You’re wasting hours on discovery calls, proposals, or touchpoints with prospects who seem keen but tell you “I’ll think about it”, “We haven’t got the budget”, or ghost you, or you still accept low-vibe clients or work that doesn’t excite you. But enough is enough 

• Because your audience struggles to see just how valuable your services can be for them, you’re feeling under-recognised, and it’s making you dilute your message, shrink, and downplay your brilliance even more

The actual problem? 

Your current messaging isn’t articulating the impact your paying clients are experiencing, not in a way that makes it click for those still lurking from the outside, and you haven’t got an efficient system to keep up with your marketing in a way that maximises your efforts and attracts enough high-level, ready-to-buy leads.

And that’s why continuing to do more of the same marketing, adding to it, or trying to reach more people isn’t going to fix that. 

But if you’re serious about getting back hours and headspace every week while working with more of the high-ticket, perfect-fit clients who energise you….

… I’m the marketing strategist & mentor for you.

I’m Giada. I have a background in an in-house marketing department (strategy > vibes), I love dressing 80s (shoulderpads included), and most importantly, I believe it’s time for more women to show up as the authority they already are behind the scenes.

Are we on the same page? Is it YOUR time to clarify, convey, and own your brilliance? ⚡

Then, start from my featured section, or DM me your biggest challenge and goal to see if I can help you bridge that gap

Giada Nizzoli

I’m actually suspicious of most business events “for women”. So many seems to be:



- Boss babe-style, and only for women who look a certain way

- About regurgitating the same buzzwords and cliches 

- Surface-level motivational stuff that leaves you on a high until you realise it’s entirely detached from the reality, systemic challenges, and context around it

Instead, what I appreciated the most about Sophie Jane Lee's book launch wasn’t the stunning venue, the complimentary drinks, or the fact that we got to dance and let loose at the end (although those were all huge perks).

It’s how intersectional it felt.

From the line-up of speakers/topics to how, even though it was an evening of celebrations, she acknowledged what’s currently going on in the world.

Because, lately, I’ve been ranging from “I’m so excited to share this client story or marketing-related analogy with my audience” / “I get to inspire women founders to raise their standards and market their services in a way that finally does justice to their brilliance, instead of downplaying it”...

… to “it all feels trivial and pointless” / “does my little business even matter, when I might see a mushroom cloud from my window soon?” 🫠

But after hearing her speech, I genuinely thought:

if more of the people in charge looked and sounded like the ones in that room, we probably wouldn’t be worrying about that mushroom cloud or the world feeling on fire, right now 🧡

Happy International Women’s Day.

There's still so much work to fo

(Also, while my autistic batteries will need a few days to recover from all that socialising, it was an absolute pleasure to see so many connections and new faces alike. If you were there and we didn’t get a chance to add each other on LinkedIn, send me a request)

📷: Laura Brunton Bethany Jewkes Yinka Ewuola Beth Hocking Holly Christie and a fab spoken word artist whose full name I didn't catch, sadly (help?)

Marketing strategist & mentor for talented but under-recognised women founders | Get back hours & headspace every week while working with more of the high-ticket, perfect-fit clients who energise you ⚡

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The Battle

✏️Michelle Eshkeri (ACMA)

Giada Nizzoli

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taplio

The Battle

✏️Michelle Eshkeri (ACMA)

Giada Nizzoli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giada Nizzoli's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGiada Nizzoli's LinkedIn Performance