Financial services copywriter for SMEs who hate writing. Get conversion copy that puts more £££ in your pocket | Linkedin profile optimisation, blogs, web copy & emails to get you noticed.

Time is money.
And that's never more true than when you're a one-person business trying to wear all the hats at the same time.
When you aren't working directly with your clients, your time is going into tasks you'd rather not be doing:

Content marketing
Sales strategy
Managing finances
Dealing with staffing issues.

The list goes on.

AI can help with many of these areas, freeing you up to work on the bits you LOVE doing.

I've switched from writing using my brain only (OK perhaps with a bit of Google research too) to AI-assisted writing.

What does that mean for me? 

I use AI for planning, structuring, brainstorming, challenging my ideas, outlining, drafting, editing and summarising.

What does that mean for you?

You get more, better quality content than before because I can be more efficient when I work alongside an AI tool.

I'll be launching an AI Success Hub this summer for small business owners who want to use AI tools to become more efficient but don't have the time, knowledge or motivation to learn prompt engineering. The prompt library will contain a range of detailed, thoroughly tested AI prompts across a range of business areas including, strategy, finance, sales, marketing, HR, admin, risk management etc.

In the meantime, ask me for my freebie - 'Work Less, Achieve More: 6 strategic AI prompts to save, time, money and frustration. I'll add you to my email list for future prompts (unless you prefer not to, no worries).

If you'd rather offload your content creation, I offer AI-assisted retainer packages for SEO blogs and social posts starting at £300/m.

✏️Michelle Eshkeri (ACMA)

The Hidden Voices Copywriting

I launched The Hidden Voices in May 2022. 

I love interviewing people for articles, case studies and video scripts to bring their experiences to life.

Freelance Copywriter and Owner

The Magic Megaphone Newsletter

Putting the who into human in a world of AI.

Email Marketing Manager

GEO Foundation for Sustainable Golf

I was responsible for the organisation's global communications strategy and its implementation. 

This covered several areas of golf including facilities, tournaments and new developments. 

● Developing a tone of voice
● Copywriting, PR and content marketing strategy 
● Email marketing 
● Overseeing social media strategy
● Working with an in-house designer on animations, social media graphics and video
● Measuring and reporting on the sustainable.golf website performance using Google Analytics
● Line management of a creative team
● Working with various stakeholders from across the sport including greenkeepers, professional players, golf course architects, journalists, manufacturers and sponsors. 

Also contributed to the planning, creative and project management for the organisation's new website in 2021 - www.sustainable.golf

Communications Manager

Editions Financial

My role involved working on marketing campaigns and assets for financial services firms. Topics included banking, investments, insurance, FinTech, mortgages and accountancy. 

● Idea generation for online and offline content
● Developing creative design concepts through working closely with the in-house design studio
● Writing copy for articles, infographics, video scripts, email marketing and social media posts
● Working with TOV and brand guidelines for copy and design
● Advising clients on content, social media and SEO strategy
● Internal and external stakeholder management from marketing execs to senior board level
● Managing multiple projects with different deadlines to deliver them on time and on-budget

Senior Content Manager

Gecko Agency Ltd

I was responsible for a portfolio of digital marketing clients throughout the UK. These included legal firms, manufacturers, ecommerce companies, estate agents and charities.

● Devising quarterly and annual content marketing strategies
● Writing articles for a wide range of sectors including legal, manufacturing and retail
● Email marketing
● On and off-site SEO
● Managing PPC campaigns
● Social media management including Facebook advertising
● Using Google Analytics to measure results and shape future strategy
● Working with in-house designers and developers on animations, social media graphics and infographics
● Growing the digital marketing side of the business
● Measuring and delivering a positive ROI for clients 
● Using a suite of marketing tools and CMS such as Umbraco and WordPress

Digital Marketing Manager

Ocean Copy

I started Ocean Copy with no commercial writing experience, no agency contacts and no clients. Within three months I had written over 120 websites for the Hilton Group in the U.S. I also wrote for Barclays, eBay and the Co-op Group.

● Researching and writing copy for local, national and international companies
● Adapting to different tones of voice
● Promoting Ocean Copy via SEO, social media, Google AdWords and direct mail
● Developing relationships with digital agencies throughout the UK, including Whitespace and MediaCom
● Managing my own workload and working to tight deadlines
● Liaising with web designers and developers to ensure best practice in SEO

Copywriter / SEO

SNAPfax

I worked as a reviewer and editor on a number of Food Guide publications throughout the UK as well as marketing the Student SNAPfax in 17 cities.

I was also responsible for managing a large number of client accounts year-on-year and providing a first-class service to ensure repeat advertising.

Marketing Executive / Production Editor

Your content could be better, and deep down, you know it. 

Is there something missing from your articles, case studies and video scripts you can't quite put your finger on?

You may have spent a lot of time on them, but they're not generating new enquiries or the awareness you need.

If you're fed up wasting money and effort for little or no return, it's time to try a different approach.

AI is all around us, whether we like it or not. And that's creating a huge opportunity to tap into human stories that are engaging, emotional and memorable.

That's where I come in. I've interviewed professional athletes, award-winning entrepreneurs and senior figures in financial services, among others.

It all starts with crafting the right questions to get answers that resonate with your target audience. 

So, if your articles aren't amazing, your case studies are stale, and your video scripts lack that va-va-voom, I can help you. 

I work with the following organisations and more:

- Membership bodies looking to highlight success stories
- Banks that want to showcase how fantastic their colleagues and customers are
- Magazines seeking compelling thought leadership pieces on important topics 
- Creative agencies that want to break the mould with their case studies to bring in more business

I've written professionally for 18 years for clients including Lloyds Bank, Chartered Banker Magazine, Hilton Hotels and GEO Foundation for Sustainable Golf. 

"Whenever we are working with a client who would benefit from copywriting support, I immediately recommend Jamie as he is talented, trustworthy and takes the time to understand the client’s goal in order to deliver exactly what they need." - James Tulloch, Project Manager at Daysix.

Email me - jamie@thehiddenvoices.com if you'd like to learn more. 

Visit my website - thehidddenvoices.com or send a DM.

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The Battle

✏️Michelle Eshkeri (ACMA)

Jamie Graham

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