Michelle J Raymond

Business LinkedIn Trainer - B2B Marketers/Business Owners my LinkedIn G.R.O.W.T.H Masterclass & B2B Community Builder are your secret to growth. Company Page Expert. 2XLinkedIn Author.

Are you running your company’s LinkedIn strategy in-house and wondering how to improve your results? You know your audience is here, but the advice available can be confusing or unsuitable for your business.

👉 Why Most LinkedIn Advice Doesn’t Work for B2B
Most LinkedIn advice is too generic or focused on shortcuts that deliver little more than vanity metrics. Hacks and automation will not build trust or meaningful relationships and will not grow your business. 

👉 Build a Strategy That Fits YOUR Business
Whether you’re starting out looking for more engagement or ready to turn followers into business growth, I’ll design a strategy tailored to your goals, resources, and team. 

👉 What You’ll Get When We Work Together:
• Company Page Expertise: Turn your LinkedIn page into a community where your audience engages and your brand thrives.
• Profile Rewrites That Work: Showcase your team’s expertise and attract the right opportunities.
• Social Selling Training (G.R.O.W.T.H. Framework): Equip your team to build relationships, nurture trust, and sell without sounding salesy.

👉 Who I Work With
I partner with businesses globally that are driven to lead their industry. These businesses are open to new ideas, willing to invest time, and not looking for quick fixes. If that sounds like you, we’ll work well together.

👉 The Power of Two: Build Your Brand AND Your People
Your LinkedIn strategy should grow your business and empower your team. I focus on the Power of Two: building a strong company brand while helping your employees grow their personal brands. When these work together, you get exponential results.

👉 Here’s What Makes My Approach Stand Out:
• Tailored Solutions: Every business has different goals, resources, and challenges. I design strategies that fit your unique needs because one size never fits all.
• Ethical Expertise: I don’t rely on hacks, automation tools, or engagement pods. My approach is rooted in trust, relationship-building, and long-term success.
• Proven Results: With over two decades in B2B sales and social selling, I bring practical, actionable insights that drive real growth.

👉 Work With a Recognised LinkedIn Expert
• International LinkedIn speaker.
• 2 x Best Selling Author - Business Gold (Company Pages) and The LinkedIn Branding Book.
• Host of the Social Media for B2B Growth Podcast and cohost of The LinkedIn Branding Show.

Global LinkedIn Pages Expert - LinkedIn Strategist and Trainer - B2B Social Selling Consultant

What's the secret to LinkedIn marketing success in 2026? Just so I'm clear...

First, we weren’t posting enough.
Now we’re posting too much.

First, we had playbooks to go viral.
Now we’re told to go niche.

Video will save us all. 
Video disappeared. 

You know the kind…

The problem is, shiny tools won’t fix a weak LinkedIn marketing strategy.

If your positioning isn’t clear and your message doesn’t stand out, no amount of hacks, prompts or posting schedules will save you.

This is where I think a lot of B2B brands are getting distracted.

Instead of doing the harder work on:
• Who they’re for
• What they actually want to be known for
• How they’re different from everyone else

In 2026, LinkedIn results will come from getting the fundamentals right and letting your Company Page and your people work together to build rapport first and then trust over time.

Not from flip-flopping every time someone says they’ve “cracked the algorithm." Or should I say Brew360? 

What's your favourite LinkedIn Flip Flop Advice? (yes, that's the technical term for it 🤣)

Company Page Led Growth ​> Scale with employee advocacy on LinkedIn. Work with me - Company Page Management, Page Admin Training. Employee LinkedIn Training. #Timfluencer

This one's for Page Admins, Marketing Managers and business owners who are figuring out how to get more from their Company Page. 

They, too, are impacted by LinkedIn's new algorithm engine 360Brew. 

🎤 WANTED: Someone who runs a Company Page for a global company that wants to be a podcast guest to talk about the unique challenges that come with this. It's more important that you have experience running the page than guesting on podcasts. 

Tag someone in the comments you think I should talk to.

Most B2B brands are running their LinkedIn Company Pages like personal brands. And quietly, it’s killing their results. That might sound blunt, but if

Open article: LinkedIn Company Pages in 2026 (What To Stop and Start Doing) by Michelle J Raymond • 4 min read

LinkedIn Company Pages in 2026 (What To Stop and Start Doing)

Are you feeling more or less confident with your LinkedIn strategy for 2026?

Over the break, I did a quick review of how I'm showing up across LinkedIn, my website, podcasts, YouTube, etc., and was pretty horrified at how much what was out there didn't reflect where I'm at now. 

Time to get focused and back on track! 

How about you?

LinkedIn changed a lot in 2025. Not surface-level tweaks. Fundamental shifts. The kind that quietly breaks old strategies while everyone’s still tryin

Open article: LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know! by Michelle J Raymond • 4 min read

LinkedIn B2B Marketing in 2026: New Strategies & Changes You Need to Know!

"If your product is the hero of the post, you’ve missed the point.” 

I want this Nancy Harhut quote on a t-shirt to wear when I'm speaking at Social Media Marketing World 2026. 

Honestly, the toughest lesson, the hardest to convince others it's the right thing to do, but the one that has the biggest reward. 

In the podcast, Nancy shares one simple language change that you can easily fix this. 

So go ahead and give it a listen and thank us both later. 

Just the tip of the iceberg, as they say....

Which insight did you find most interesting you want to try and implement?

And why most B2B content is working against the brain, not with it. If your LinkedIn content feels like it should be working but isn’t quite landing, 

Open article: What Brain Science Teaches Us About LinkedIn Marketing by Michelle J Raymond • 4 min read

What Brain Science Teaches Us About LinkedIn Marketing

Looking for a speaker for your community, podcast, LinkedIn Live or event? PICK ME 😀

Thanks MRxPros for having me on to share my framework, "LinkedIn in 15 mins per day". Sue Collin you have done such a brilliant job growing this community. 

Are you next?

Send me a DM and let's see if we can come up with a cool collaboration. 

Help me out and tag people you think I should be connected with who could be interested. 

Cheers

A Zoom meeting grid with 21 smiling participants, each in individual video frames. Top text reads "Pick me as your next guest speaker" in bold white letters on a pink background.

Tim Tam Tip - Unpopular opinion… Mangoes & Cream Tim Tams are a hard no from me. 🤢 I don’t care how “new” or “exciting” they are. I’m team Double Coated all the way.

This is your LinkedIn lesson for today.

Just because something is trending doesn’t mean it deserves a spot in your LinkedIn strategy.

I see too many B2B teams chasing:
👉 Every new format
👉 Every algorithm rumour
👉 Every shiny tactic
👉 Every “you must try this” post

This is the recipe for confused buyers and very little growth.

You don’t need every flavour to win. 

You need the right one for your business, done consistently and well.

Know your clients "Double Coated", and stop forcing the Mangoes & Cream.

What’s one LinkedIn tactic you’re ready to stop doing?

No alternative text description for this image

When leaders want control and employees stay silent, LinkedIn doesn't work.
The answer is not more tools or more rules. 

What is the answer to this very common situation?

Glad you asked. 😀 

My answer is in this week's podcast episode. Enjoy the overview. 

Can you relate to either side of this problem? Has it happened to you?

If your leaders want control and your employees want nothing to do with LinkedIn, you don’t have a content problem. You have an alignment problem. It’

Open article: Why Employee Advocacy Fails on LinkedIn (And How to Fix It) by Michelle J Raymond • 4 min read

Why Employee Advocacy Fails on LinkedIn (And How to Fix It)

Things that make me go hmmm 🤔 when marketing research announces what’s “new”…

After 20 years in B2B sales, a lot of the research I'm reading feels more like derrrrr I could have told you that, rather than a big breakthrough.

A few favourites:

👉 Buying committees.

Not new, they always existed.
When you actually sit in customer meetings, you see it first-hand.

Procurement, technical, finance, users, leadership… all influencing the deal in different ways.

That’s why I teach our clients to connect wide and deep inside every target account. 

👉 Buying cycles are getting longer.

I’ve worked in industries where deals routinely took 2–5 years from first conversation to signature.
Complex decisions take time. They always have.

That's why I teach our clients to nurture relationships over the long term, no hacks.

👉 It’s all about building trust.

Almost. You skipped a step.

First, you build rapport. Once they like you, we can move on to trust. 

This is what makes working with me different.

I’ve lived on both sides, B2B sales and B2B marketing. 

I understand the pressure, the politics, the reality inside real buying environments.

That means I can help sales and marketing actually work together, with the kind of commercial understanding that only comes from experience.

Curious…
Which “new” marketing insight makes you quietly smile?

🚨 Stop posting on LinkedIn. Not forever. Just until you’ve done this one thing...

Check out the latest episode of Social Media for B2B Growth Podcast for more details.

I changed my mind on this one thing when it comes to LinkedIn Company Pages. 

You see, I'm always learning, experimenting, and joining conversations with experts, so how I work with my clients is always evolving.

LLMs will continue to give generic outdated advice. As they say, it's the average of the internet that you get in the responses.

Whether it's done for you with Company Page Management or training for Page Admins, I love being the competitive advantage.  

PS I may even change my mind on LinkedIn Pages Premium, too....

Help me out - would your business refer to it as a Company Page or Business Page on LinkedIn in your conversations internally?

I'm trying to understand a bit more about which is most commonly used in meetings etc

Any further comments are welcome if they need a bit more explaining.

How do you most commonly refer to your LinkedIn Page for your business?

The author can see how you vote. Learn more

Video & Personal Branding Strategist 🎥 |Speaker 🗣️ | Podcast Host & Guest 🎙️

 
Video has taken over social media and marketing platforms over the last 10 years.

As a Video 🎥 Strategist I coach women entrepreneurs to position themselves as experts and thought leaders by leveraging LinkedIn video so they can rapidly increase their visibility, grow their business by attracting high-end clients, and get more visibility opportunities.

With over 400+ live videos, I designed my BrandYou with Video framework that allows you to capture and captivate your audience, leverage video for more visibility, and nurture your audience into warm swipe-the-card clients.

I am the host of the Video Visibility with Alicia Live Marketing show here on LinkedIn and Own the Video Visibility with Alicia YouTube channel. 
Owner of the *Video Visibility Agency*


Women can show up on camera and shine.  By being yourself, adding your personality, and a proven strategy that gets you confident on camera, you can attract the right leads and book speaking opportunities you need to fill your business. 🎬
 
Key focuses:
🎥Increasing your visibility with video and gaining more visibility opportunities
📹Camera Confidence for your videos 
🎥Creating Binge Worth & Engaging Videos and Livestreams
💻Camera Tools for the non-techie person
📷Camera Presence so you can shine on camera 
📸 Your video scripts so you don’t forget what to say and do while on camera 📸 
🎬A repeatable and proven video strategy that you can leverage to create weekly videos and live streams so you can increase your visibility and attract the right clients that want to book your services.
 
Services:

🎥 BrandYou with Video Intensive: 1:1 video coaching for women who want to stand out by using video & live streams.  To book your Video Success Intensive head on over to:
www.aliciahenderson.biz/video-success-intensive/

🎬Video Strategy Calls: These one-hour strategy calls are designed for you to ask questions and get a quick strategy so you have the next steps to move forward with your video visibility. To book your Video Strategy Session today https://aliciahenderson.biz/video-strategy/

 In addition, I offer corporate training and ongoing video coaching for women.

 To find out more about how we can work together let's connect 👉🏾 www.aliciahenderson.biz/letschat 📞

Alicia Henderson

2026 is the year to stop putting pressure on every post and start letting your content work for you.

I don’t know about you but this year I refuse be stressed over content. 

I’m not about:
🙅🏾‍♀️Overthinking my content
🙅🏾‍♀️Second-guessing what I’m doing or what works

I am here for:
👍🏾Kicking FOMO to the curb by feeling the pressure to post every day.
👍🏾Posting with intention
👍🏾Creating content that feels lighter, makes an impact, and gets me remembered and moves the needle forward

Here are 3 things I do when video ( and other forms of content) starts feeling heavy ⬇️

✍️ I center the message, not the performance. If the point is clear, the delivery does not need theatrics. Some of my strongest videos were recorded in one take on a regular day. With flaws and all.

👩🏾‍💻I publish the simple version first. No buildup. No overproduction. If the idea tracks with my audience and clients, it earns expansion later.

📲 I capture it while the conviction is high. I let the pauses stay. I let it be human. That is what people trust and respond to. I infuse my personality all up and through that video. My motto is take it or leave it.

These shifts alone changed how I show up and how my content performs. 

I feel better about the content that I create, and it translates from the feedback from my audience. 

If you want your video to feel lighter and still do its job, start there.

If this helped, hit repost and share ♻️ so your network isn’t out here struggling with their content.



🎬🎬🎬🎬
Hey 👋🏾 I’m Alicia- Video Strategist & Founder of Video Visibility Media.
I work with founders, consultants, and executives to position themselves as experts through video.. so their brand gets noticed, their voice is heard, and the right clients come their way.

🎥Video Strategist Helping Founders & Consultants grow their personal brands & online presence by using video to increase their visibility, income & thought leadership🎬 | Video Visibility Media | Speaker

You’ve explained it.
You’ve outlined the steps.
You’ve posted the “what I do” breakdown 15 different ways…
…and people still don’t fully get how you work.

Here’s why:
People don’t believe explanations. They believe evidence.

If you’re a founder, consultant, or service provider…
Start showing how you think. 
How you solve problems. 
How you get results.

🎥 This week’s newsletter is all about:
Why you are losing people with long captions
Simple ways to turn your process into video 
What to film when you’re in launch mode or just too busy to post fluff

If you’re tired of repeating yourself, this one’s for you.

📩 Read: “Stop Explaining. Start Showing.”
Let me know in the comments what you’re going to start showing.

#LinkedInMarketing #VideoContent #videovisibilitywithalicia #ConsultantsOnVideo #BrandYouOnVideo

🎬🎬🎬🎬
Hey 👋🏾 I’m Alicia- Video Strategist & Founder of Video Visibility Media.
I work with founders, consultants, and executives to position themselves as experts through video.. so their brand gets noticed, their voice is heard, and the right clients come their way

View newsletter: Video Visibility with Alicia 

Founders and consultants... this one’s for you. You’ve got the expertise. The systems. The strategy. The receipts. But your content? Still stuck in “h

Open article: 🎥 Stop Explaining. Start Showing. by Alicia Henderson • 3 min read

There is no prize for doing business the hard way in 2026.

I’m speaking at an online summit designed for entrepreneurs who are ready to stop guessing and start making smarter moves.

30+ experts. Real strategy. No fluff.

We’re talking about:
• Growing your visibility without burning out
• Using social media and LinkedIn with intention
• Turning conversations into actual leads
• Building systems that save time instead of stealing it
• Protecting what you’re building so it lasts

The goal is not to do more.

It’s to do what works.

If you’re serious about leveling up how you show up and how your business runs, this is worth your time.

Save your seat here 👇🏽
https://lnkd.in/efmMaWNi

🎬🎬🎬🎬
Hey 👋🏾 I’m Alicia- Video Strategist & Founder of Video Visibility Media.
I work with founders, consultants, and executives to position themselves as experts through video.. so their brand gets noticed, their voice is heard, and the right clients come their way.

First Monday of the New Year and I'm back in the lab on this rainy day, trying not to freeze in this California cold (lol) 😆

Every year I try to pick a word for the year based on where I was last year and where I'm going in the new year.

For 2026 my word for the year is: Discernment.

Not hustle. 🙅🏽‍♀️
Not grind.
Not doing the most.
Discernment.

This is the year I stop confusing being busy with being effective.
Discernment means:
✅ Choosing clients who trust and value strategy, not just execution
✅ Saying no faster without over-explaining or not explaining at all. 
✅ Building an agency that supports the life I want, not one I need a break from
✅ Making decisions from clarity, not pressure

I’m focused on aligned growth, not just growth.
Clear positioning, not constant pivots.

Intentional leadership, not survival mode.

This year, every yes has to earn its place.

If it doesn’t support growth, peace, or purpose, it’s a no. A very quick no.
May we all have the discernment to chose things that only bring us positivity and progress this year. 

What’s your word for the year?

🎬🎬🎬🎬
Hey 👋🏾 I’m Alicia- Video Strategist & Founder of Video Visibility Media.
I work with founders, consultants, and executives to position themselves as experts through video.. so their brand gets noticed, their voice is heard, and the right clients come their way.

#videovisibilitywithalicia #wordoftheyear #personalbranding #videomarketing

Your vision for this year deserves a YES! 🙌🏾 

Kicking off 2026 with my first speaking event of the year and I’m excited about this one.

2026 is calling and it’s asking if you’re ready to stop playing small and actually move like the business owner you say you are.

This online summit brings together 30 speakers sharing real strategies to help you grow, scale, and move with intention this year.

And yes, I’ll be there talking all things video: ‘The Visibility Blueprint: How to Use Video to Build Trust, Authority, and Income.’
We talk about: 
🎥How to use it to show up consistently
🎥Build trust faster
🎥Position yourself as the go-to without doing the absolute most

You’ll also hear from speakers covering:
📲 Social media and LinkedIn growth
🎙 Podcasting for more leads
📈 SEO and automation to save time
⚖️ Legal tips to protect your business
📌 Pinterest strategies for visibility

If 2026 is your “I’m taking this seriously” year, this is your sign.
Say YES to yourself and your business 💯
Grab your spot here https://lnkd.in/gKQAkE6D and come rock with us
#SayYes2026 #videovisibilitywithalicia

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The Battle

Michelle J Raymond

Alicia Henderson

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Performance ScoreMichelle J Raymond's LinkedIn Performance

Performance ScoreAlicia Henderson's LinkedIn Performance

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taplio

The Battle

Michelle J Raymond

Alicia Henderson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle J Raymond's LinkedIn Performance

Performance ScoreAlicia Henderson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichelle J Raymond's LinkedIn Performance