Michelle J Raymond

B2B GROWTH CO - Get Your Business Active on LinkedIn™️ for Growth

Are you looking for someone who can audit your current performance on LinkedIn and provide a strategy on how you can boost the performance?

Want to learn how to create an Employee Advocacy Program using LinkedIn? I can work with your teams to show methods that will give great returns.

LinkedIn can be overwhelming when you first venture onto the platform. Where should you focus your efforts? What is the current LinkedIn best practice?

Built on the principles of #socialselling - building trusted relationships, become the go-to authority and be top of mind ready for when your ideal client is ready to make a purchase. 

The training focusses on WHY you should do different things on LinkedIn so you can tailor to your unique following. 

I never want you to think it's a one size fits all approach.

Head B2B Growth Coach + LinkedIn Trainer

International Speaker & Podcast Guest - LinkedIn™️ Company Page Expert

𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 - https://socialmediaforb2bgrowthpodcast.com/

This show covers everything you need to know to grow your business using social media. It covers Social Selling, Branding, Content Creation, Thought Leadership, and Employee Advocacy.

With weekly sessions featuring global B2B experts, we share proven strategies and actionable tips to 
help you maximise your time on LinkedIn.

Podcast Host and Producer - Social Media for B2B Growth Video Podcast

The LinkedIn Pages Product team have hand-selected a small, engaged group of small & medium-sized business Page Admins to share quick feedback on new concepts and features they are building. 

This is an acknowledgement of the work being done as an advocate for the improvement of LinkedIn  Company Pages and active member of the Page Admins group. 

Please note : I'm unable to share any new features before they are launched.

LinkedIn Pages Team Advisor - Small Business Advisory Council

The LinkedIn Branding Community by #MichelleSquared

Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses.

Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.

The LinkedIn Branding Community was launched in early 2022 as a LinkedIn Audio show followed by their podcast and book that showcases their Brand Squared System™ methodology to pay these lessons forward. 

Their mission is to bond together powerful and impact-driven professionals who are building successful brands and businesses to rise up and stand out on LinkedIn and beyond.

The LinkedIn Branding Community Co-Founder

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Podcast Co-Host - The LinkedIn Branding Show

This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.

Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.

Think of #MichelleSquared as empowering yet straight talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results.

Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.

The LinkedIn Branding Book is here to fast-track and ensure your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand. Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.

If you are looking to invest in the success of you and your business, we wrote this book for you.

Michelle B Griffin & Michelle J Raymond AKA #MichelleSquared

Co-Author The LinkedIn Branding Book

I help you get rid of these

If you want credibility for your business you need to get rid of these grey boxes. They could be costing you opportunities. Having your company page set up will legitimise your business, create a great first impression and begin to build trust.

<<< ASK ME HOW TO GET RID OF THESE FOR YOUR BUSINESS

Business Gold

Build Awareness, Authority and Advantage with LinkedIn Company Pages. getbook.at/BusinessGold

Business Gold is the world's first book about LinkedIn company pages and gives you everything you need to know about using Pages to make an impact in your business.

We cover:
▶ Why a Page for your business is an excellent idea and how it will help you achieve your marketing and sales objectives.
▶ How to set up a Page properly so it will receive 20% more reach than incomplete pages.
▶ How to publish from a Page to get high organic reach, without having to pay for adverts.
▶ How Pages differ from personal profiles.
▶ How to grow the following of your Page.
▶ How to successfully run events from your Page.
▶ All you need to know about sub-pages of company Pages.
▶ Examples of excellent Pages.
▶ The future of Pages.

Shelley McConaghy posted this review on Amazon:
This is THE go-to for setting up and managing a LinkedIn Business Page
I can't believe how many amazing tips are contained in this one book, about setting up and continuing to manage a great Linkedin business page. I think I'll be implementing ideas from it for quite a while. Of course things evolve quickly, but the strategies and guidance around implementation of setting up all the features is timeless. Well-written and very digestible.

Follow #BusinessGold and our book page at https://www.linkedin.com/company/business-gold-book

Ranked -
124 In Kindle Store in total
1 in Multilevel Marketing
1 in Business Communications
9 in Business and Economics
1 in Marketing
1 in Marketing and Sales
1 in Business and Investing

Co Author - World’s First Book on LinkedIn Company Pages ** GLOBAL BESTSELLER**

Dalcon Hygiene - Ensuring a Cleaner Future.

Dalcon Hygiene is an Australian manufacturer of commercial cleaning products in both liquids and powders. 

Responsibilties
• Develop a program of cost reduction initiatives by strategically sourcing raw materials.
• Technology upgrade throughout business. Includes responsive/mobile-friendly website, HubSpot Marketing and CRM integration, and mobile account managers.
• Product development by staying on top of current product trends and the latest ingredient technologies.
• Ownership and development of operations aligning with organisational strategy, implementation, and communication to all key stakeholders.
• High focus on increasing warehousing systems and efficiencies within the organisation, including taking employees on the journey and implementing structures for short and long-term success. 
• Led and supported a team of fifteen, focusing on employee performance development, including delivery of plans, budgets, and KPIs. 
• Establishment and implementation of a business plan for a 3-5 year period, consistent with the organisation's plan for commercial activities. 
• Development of organisational capabilities and efficiencies by examining operational infrastructure to ensure the highest level of customer service whilst reviewing underperforming areas of business and introducing improvements to meet stakeholder requirements.

GM Sales & Operations

BRENNTAG ASIA PACIFIC

Responsibilties
• Responsible for the growth and development of major contract manufacturers and brand owners in Sydney and Melbourne.
• Report on business movement, opportunities, industry trends, competitor activity and past/future sales appointments.
• Achieve activity, sales and GP targets whilst identifying and converting new business.
• Attend industry networking functions and events to increase market awareness and new business.
• PACT Group, Pax, Unilever, BWX (Sukin), Ensign Laboratories, Baxter Laboratories, Nature’s Organics, Aesop, Aware Environmental. 
• Distributing materials from - DSM, Solvay, Carrubba Extracts, KCC Silicones, CPL Aromas, JRS Cosmetic Cellulose, Novachem.
• Working at all levels of business with heavy involvement with R&D projects. 

Key Achievements 
• Delivered 147% of GM budget.
• Member of Brenntag Asia Digital Marketing Team
• Interim supplier management for a number of suppliers over a period of five months

Key Account Manager - Personal Care

• Liaise with core suppliers, Personal Care unit manager, logistics, sourcing and QSHE teams to deliver service excellence to customers.
• Use of social media and business networks to promote principal suppliers and their products.
• Account Management of key brand owners and contract manufacturers such as: Unilever, PACT Group (Jalco), Pax, Activ Pharma, Moorebank Aerosols, Pure Fiji

Key Achievements:
• Interim management of principal suppliers and team leadership in the absence of a Personal Care Market Manager
• Market map completed of mineral oils and petroleum jelly in Australia. Identified 2500t of potential new business for the personal care market. 
• Delivered GM $300k of new business development.

Account Manager - Personal Care

IXOM

Life Sciences incorporates Household and Laundry, Personal Care and Beauty and Health. 

In this role, I worked with key accounts such as Unilever, PACT Group, Pax, Trendpac, Delta Laboratories, Natures Care.

Major manufacturers promoted - Seppic, Lubrizol, CLR, AAK, Stepan, Vantage, Shin Etsu, Strahl & Pitsch, Novachem.

In depth understanding of the challenges faced in manufacturing, my role is working to find solutions to enable my customers to maintain high quality in increasingly tight market. 

Ingredients and raw materials sold varied from commodities to specialty ingredients, including flavours/fragrances 

Achievements
•  Bulk Powders Laundry Project - $15M revenue
• Heated ISO SLES Project - $5M revenue

Key Account Manager - Life Sciences

Working with small to mid-size manufacturers in the household and industrial space nationally. 

Key Responsibilities
• Strong focus on reactivating lost business and building opportunities in this space. 

Key Achievements
• Increased Ixom's market share of this portfolio by 8% after several years of decline. 
• Reactivated 30% of lost business accounts in the short period that this role was held before promotion. 
• Developed and delivered sales plans.

Account Manager - Household and Industrial

Pacific Non Wovens

This hybrid role was a combination of short and long cycle selling at all levels of business. 

National Wipes Product Manager - a multi faceted role which included completion of requests for proposals, renegotiating existing contracts, marketing strategies, business development, product training  and budgeting. Customer portfolio was a mix of janitorial, office, industrial and wholesale suppliers. Also managed the toll manufacturing on behalf of Unilever Australia.

Completed a relaunch of the Vistex brand into the distributor market place. This included complete packaging redesign, marketing material, sales training program.

Senior Technical Account Manager – broad spectrum of customers across many different non woven textile markets.  Specialist in acoustic and filtration products.
A technical solutions based selling role from product development, testing and implementation. 

Responsible for $6 million portfolio representing approx 25% of total company sales budget.  

Also included the oversight of Sydney based customer service representative to ensure that NSW Sales representatives were supported.

National Product Manager / Senior Technical Account Manager

Contract Role to manage key client relationships during The Smith Family’s divestment process.

Key Responsibilities
• Develop strong working relationships with internal stakeholders e.g. warehouse, production planning, finance 
• Technical-based sales of Non-Woven fabrics.
• Complete monthly forecast and review to liaise with the Operations team to ensure order demands could be met. 
• Manage customer service representatives to ensure daily tasks are completed in a timely manner. 

Key Accomplishments
• Cleared all slow-moving and obsolete stock from the warehouse, increasing sales by $95K.
• Achievement of an average 97% of orders delivered in full and on time.

Customer Service and Warehouse Team Leader

Universal Choice Wholesalers

Responsibilities
• Management of one local sales representative and four based in overseas sales team. (Philippines).
• Management of team to drive retention and growth against sales targets through new product expansion and new business development. 
• Development of a marketing plan to expand the Universal Choice brand in respective markets. 
Improvement of GM% against company targets

Key Accomplishments
• Increased average Gross Margin % from 10% to 35% within the first six months. 
• Developed Universal Choice brochures for beauty, aged care, child care and safety markets to expand Universal brand in the market. 
• Achieved 11% growth on customer portfolio, reversing the trend of negative growth for the previous 12-month period.

Sales Manager

Responsibilities
• Provide recommendations and advice on suitable products and convert client queries into sales.
• Utilise LIVCRM system to monitor customer purchasing patterns and manage multiple sales prospects. 
• Negotiation of new business with various levels of management. 

Key Accomplishments
* Account management of sales budgets of AUD$1.2m, including 12.5% growth in first six months. 
* Designated team specialist in reactivating inactive customers.
* Promoted to Sales Manager.
* Growth of 17% on number of items sold.

Senior Account Executive

The Smith Family

Responsibilities
• Manage Supply Agreements with the aim of ensuring all market offers are delivering the greatest value to the customer account and earning TSFCE the highest profit margin possible.
• Prepared 2009/10 Sales budgets and analysis of performance against budget reported monthly. 
New business research and development, including quotations.

Key Accomplishments
• Account management of sales budgets of $4m with a focus on Distribution portfolio e.g. Vistex Wiping Cloths 
• Captitalised on individual market research and initiated new business and product development with estimated sales of AUD$1m. 
• Analysed Market Offer and sales for the Furniture Felt segment and implemented a revised market offer, which delivered improved gross margins of 7% due to reduced handling and freight costs. 
• Prepared the marketing plan to reinvigorate the “Vistex” brand of wiping cloths. Sales trend reversed to have the highest on record for 18 months.

Technical Sales Representative

As part of the Sales and Marketing team, managed the Customer Service team to be proactive service providers in order to maximise the effectiveness of the customer service provided to internal/external and Australian/Overseas customers.
• Escalated calls, ensured achievement of KPIs, 
• Mentored team for growth and development and manage conflicting priorities.

Key Accomplishments
• Led cross-functional teams to develop and implement Service Level Agreements throughout the Supply  Chain, which improved on-time deliveries by 9%.
• Procedural development and deployment across Customer Service and the Supply Chain.
• Overall efficiencies gained allowed for the Customer Service team to take on an additional Export function reduction in wages of 25%.

Customer Service Manager

Business LinkedIn Trainer - B2B Marketers/Business Owners my LinkedIn G.R.O.W.T.H Masterclass & B2B Community Builder are your secret to growth. Company Page Expert. 2XLinkedIn Author.

“I know my business should be on LinkedIn, BUT… (Insert Your Reason Here).” Are you feeling frustrated that you know that your target audience is on LinkedIn, but you aren’t sure how to take advantage of this?

You probably looked around LinkedIn, and there was conflicting and often questionable advice that isn’t tailored to B2B and certainly not aligned with your business goals and resources. 

You quickly realise you don’t have time to figure LinkedIn out. You just want to work with someone you can trust. 

With over two decades of B2B sales experience, eight of them using LinkedIn to scale businesses, I founded B2B GROWTH CO because I’m passionate about helping businesses like yours leverage LinkedIn to build a powerful industry-leading community and attract opportunities for business growth.

I work one on one as I know that no two businesses are the same. You have unique requirements, resources and experience that need to be factored in. One size never fits all, and your LinkedIn B2B strategy is no different. 

LinkedIn for business success is built on the power of your company brand and the personal brand of your employees working together. That’s why I've developed three products that will be your blueprint for making this happen.

After a free intro call, I will recommend which course or combo will help your business most  - 
 📌 LinkedIn G.R.O.W.T.H Masterclass - foundational training for all employees. 
 📌 LinkedIn B2B Community Builder Masterclass - exclusive for Company Page admins running the Company Page.
 📌 LinkedIn Profile Recharge – Say goodbye to profiles that undersell knowledge and experience. 

My mission is to give your team confidence and clarity in taking effective actions on LinkedIn without wasting time. 

What makes me different to most is that I genuinely care about your business growth and results. I’m strongly against automation tools, engagement pods, and other hacks that avoid genuine relationship-building. 

Don't just take my word for it. Here's what one of my clients, Kelly K, says: "Michelle is our LinkedIn whisperer... having someone we can rely on to keep us on top of what's happening has been invaluable. Her enthusiasm and positivity are contagious."

STOP UNDERSELLING YOUR BUSINESS ON LINKEDIN!

𝗖𝗢𝗡𝗧𝗔𝗖𝗧 𝗠𝗘:
😃 The time is NOW to grow your business - Book a FREE 15min Intro Call
📅 https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Global LinkedIn Pages Expert - LinkedIn Strategist and Trainer - B2B Social Selling Consultant

LinkedIn feels like it has changed more in the past year than it has in the last five, don't you think? You'd be forgiven if you're struggling to keep up.

If your reach has dropped or your posts feel unpredictable, it’s not you. The platform is evolving.

Big creators are seeing smaller numbers, smaller creators are getting surprise boosts, and pay-to-play has arrived.

But here’s the first truth bomb. 💣

You can still win on LinkedIn. You just need to evolve your strategy.

Ready for the full breakdown? 

My latest newsletter dives into what’s actually working right now with help from this week's guest, the fabulous Michaela Alexis.

B2B Marketers LinkedIn Bestie. Don’t waste time figuring out LinkedIn. I’ve already done that and can help you implement LinkedIn in your business. LinkedIn Training, LinkedIn Profile Writing, Company Page Management.

There’s a quiet frustration running through LinkedIn right now. Marketers, creators, and business owners are all asking the same questions. “Why is my

Open article: LinkedIn Has Changed: 5 Truth Bombs Every Professional Needs to Know by Michelle J Raymond • 4 min read

LinkedIn Has Changed: 5 Truth Bombs Every Professional Needs to Know

Who's coming to Social Media Marketing World Anaheim in 2026? It's the place where Marketers' Dreams Come True. 😉

Fun fact: my first ever speaking gig was at this event in 2024. 

It's so cool to be invited back to speak at this event for the third time. Every year that Liliane Abboud and I go, we learn so much and we meet so many great people (too many to tag, but the temptation to try is real!).

Here's my topic for 2026 - LINKEDIN COMPANY PAGES THAT CONVERT: THE 5 STRATEGIES EVERYONE ELSE MISSES.

Buy your ticket through this link (in person or virtual) - https://lnkd.in/gBfUYzpK

Mike Stelzner and the Social Media Examiner team do such an amazing job putting on this event, and I can't wait to see what energy the new location brings. 

Will I see you there?

PS Yes I'll be packing Tim Tams 😀

No alternative text description for this image

Hot take: If your LinkedIn strategy falls apart the moment an employee leaves, it was never a strategy to begin with. You just borrowed their brand.

Everyone talks about building employee personal brands because they “get more reach than Company Pages”.  Yes, it's true they do get more reach. 

They’re powerful. They matter. They humanise your business.

But here’s what no one wants to say out loud:

Gen Z makes up 65% of LinkedIn members. It is this generation that businesses rely on to amplify their brands. 

But Gen Z now averages around one year in a role, and 1 in 3 plan to change jobs in the next 12 months. (no judgement)

With that level of churn, building your entire visibility on individual profiles is… unstable at best.

Your Company Page is the brand asset you own.
Your employees are the amplifiers - not the foundation.

Here’s the twist people forget: a strong Company Page is what attracts the next wave of great employees in the first place.

My solution - The Power of Two wins every time. 
A strong company brand + strong employee brands.

“Employee personal brands = borrowed land". Change my mind.

Man smiling while sitting at a table with a sign that reads "Employee personal brands = borrowed land. Change my mind."

You want your content to sell stuff on LinkedIn. But it's not.

I'll give you the answers today to change that on one condition.....

You'll need to stop using impressions and engagement as your only measure of success. It's killing your conversions.

Because writing for likes and comments isn't the same as writing for conversion. 

Good news for you, The Ghost 👻 a.k.a Sarra Richmond is here to help in this week's episode. 

The summary is in the newsletter, but do yourself a favour and watch or listen to the whole episode so you don't miss out on what could be that one thing that is a game-changer for your content.

What did you learn from reading this?

Repost if you think it will help someone else 😀

You’re posting. You’re showing up. You’re “doing all the right things” according to what the feed says… and still nothing moves. On the surface, your 

Open article: How to Fix Your LinkedIn Conversions: The Real Reasons Your Content Isn’t Working by Michelle J Raymond • 4 min read

How to Fix Your LinkedIn Conversions: The Real Reasons Your Content Isn’t Working

Dare to be different.

Or not. But here's what happens when you don't..

There's the obvious - you blend in with competitors. I see that all the time when I'm doing Page Audit & Strategy sessions with clients. 

Remove the logo, and everyone still looks the same and sounds the same. 

Being professional ✅
Blending into obscurity ✅

But Marketers, there is another angle for you to consider that's not so obvious. 

That nagging voice inside you that knows what you are doing won't work, doesn't go away. The job you once found fulfilling now feels more like an empty void. 

Because deep down, you know the truth.

Safe content isn’t strategic. It’s self-sabotage dressed up as professionalism.

The longer you play small, the further you drift from the impact you could be making.

If you want results, you can’t hide behind what’s “industry standard”.

You have to lead. Experiment. Put your own stamp on things.

Dare to be different. 😀

Your audience, your brand and your career will thank you for it.

Cheers
Michelle

PS Do you need help getting back the courage to back yourself and do the type of marketing that lights you up? Send me a DM.

Should I join an engagement pod and reap the potential rewards? A question I've pondered recently and answered why I couldn't do it in my 200th episode recording with Neal Veglio. 

There are many reasons why my answer was no; it would never be worth it. 

The main one - my clients. 

How could I offer training and done-for-you LinkedIn services if I fundamentally didn't believe they would work for my clients?

There is no way that I could lie to their face and say follow my process, it works with a disclaimer of **only if you buy the engagement and followers**. 

I don't pretend that with clients, LinkedIn for business growth will always be easy. It's not. 

Nor will I overpromise the types of results they can expect or the timelines in which they will occur. I know I've missed out on opportunities because of this, but those potential clients weren't the right fit to work with me. 

I am 100% confident in my G.R.O.W.T.H framework, and other LinkedIn training programs will set clients up for success if they do the work. 

Integrity will always be the foundation of working with B2B GROWTH CO - Grow Your B2B on LinkedIn. 

If you are a B2B Marketer or business owner that shares these values and is looking to refine your LinkedIn strategy for 2026 book a time with me. Limited places left before the end of the year.

Tim Tam Tip - imagine this is the LinkedIn feed. There is a little bit of everything out there. You have to give people a reason to pick you, your content, your brand. 

You won’t be for everyone.

But the one’s that align with your brand will choose you.

That’s the great part about branding. It makes selection easy. 

Just like there is no way I’m eating bananas (Liliane Abboud you can have them). 

How many Tim Tams are on this platter?

PS If someone invents Tim Tam pie I’m jumping on the Thanksgiving trend here. What do you think Brenda Meller🥧 ? 

Happy Belated Aussie Friday 😃

Marketers - winning on LinkedIn in 2026 will come down to one thing: Know Thy Customer.

Having tunnel vision to serve your customer with your LinkedIn Marketing is a skill we all need to practice. 

I see it with Company Pages that fail, as they constantly focus only on the brand. 

I see it with individuals who get sidetracked by trending content, algorithm reports and the noise LinkedIn sends our way, like ads and suggested posts.

Know Thy Customer for me is not getting ChatGPT to create an ICP profile in a few seconds; you give it attention for 4 minutes and 22 seconds, and then forget about it as the next distraction comes in. 

It's about real conversations that happen with customers. 

Maybe the marketing team have the opportunity to speak directly, maybe it's social listening, or maybe you are leveraging your customer-facing colleagues.

Narrow down your customer and solve their biggest problem, and as Sarra Richmond says - CHING 💰💰💰💰

Tim Tam Tip - Let's get dark this week. Dark Tim Tam & Dark Social. 

Timfluencer Testing Leaderboard 

1) Double Coated Chocolate
2) Deluxe Dark Chocolate Mint
3) Original
4) Dark Chocolate
5) Decadent Triple Coated Chocolate
6) Strawberries & Cream
7) Cafe Latte
8) Mangoes & Cream (confession, I can't bring myself to try this flavour)

Happy Friday, 21/11/2025 - Let me know in your comment the date you see this post. I'm curious when people will actually see this.

Bill “PhoneBill” McClain

UponAI

As a Partner at Uponai.com, I will be responsible for a wide range of strategic and operational activities to drive the growth and success of the organization. Playing a key role in shaping the company's overall vision, strategy, and direction, collaborating closely with other partners and key stakeholders.

Key Responsibilities:
1. Strategic Planning: Contribute to the development of the company's long-term strategy, taking into account market trends, customer insights, and competitive landscape. Help identify growth opportunities and potential risks, working closely with the executive team to formulate effective strategies and action plans.

2. Business Development: Foster and maintain strong relationships with key clients, partners, and industry leaders. Identify and pursue new business opportunities, strategic partnerships, and alliances to expand Uponai.com's market presence and drive revenue growth.

3. Operational Excellence: Oversee and improve the company's operational efficiency, including but not limited to finance, HR, marketing, and technology. Continuously evaluate and optimize internal processes and systems to drive cost-effectiveness, scalability, and overall organizational effectiveness.

4. Team Leadership: Provide inspirational leadership and mentorship to the team, encouraging a positive and collaborative work culture. Foster talent development, attracting top talent, and promoting a high-performance culture throughout the organization.

5. Financial Management: Ensure the financial health and sustainability of the company by monitoring financial performance, establishing sound financial controls, and driving profitability. Collaborate with the finance team to develop and execute financial strategies and goals aligned with the company's overall objectives.

6. Industry and Market Analysis: Stay abreast of industry trends, technological advancements, and competitive intelligence. Conduct extensive market research and analysis.

CEO Founding Partner

StratusDial, LLC

Does the idea of switching phone providers for your business sound like a permanent migraine? Here’s what’s worse:

Turning your customers away because you’re unable to provide a good phone customer experience because of lousy support from your business phone provider.

When you entrust ☎️PhoneBill (& the team at StratusDial) with your company’s new voice, here’s what you get:

✔️ Pre-installation audit to locate savings (sometimes $9000!) & lower your operating costs
✔️ Take care of allllllllll the prep, installation, routing, testing… everything done-for-you
✔️ Hold your hand through set-up & advise you on phone experience best practices
✔️ Latest phone features for maximum efficiency (hello, Office365 integration!)
✔️ Custom set-up the big providers won’t do (e.g. overhead paging system)
✔️ 60-day and 90-day check-ins to make sure you love your new system
✔️ Eager-to-help technical support, 24/7

As a smaller (but mightier!) provider, we can deliver the type of boutique service that the large competitors wish they could deliver. 😉

Ready to have your business phone system work for you (not against you) in bringing more clients to your business?

Message ☎️PhoneBill on LinkedIn. I’ll sort you out.

Founder President & CEO

Networking Solutions, Inc.

I take care of your business’s networking connectivity needs in a done-for-you fashion so you and your team can efficiently work from anywhere, anytime.

Here are some of the things we can do for you:

✔️ Set up your network infrastructure (servers, routers, firewalls, etc.)
✔️ Bring internet connectivity to your network
✔️ Install a unified VoIP phone system
✔️ Make sure your business is protected via cybersecurity
✔️ Seamlessly connect your internal resources (servers, storage, printers, scanners, etc.)

The Cloud Voice Alliance

The President of the Cloud Voice Alliance (CVA) is responsible for leading and managing the organization, which is focused on advancing the use and development of cloud-based voice technology. The role involves overseeing the day-to-day operations of the CVA, setting strategic goals and objectives, representing the organization at industry forums and events, and collaborating with members and partners to promote innovation and best practices. The President must have a deep understanding of the voice technology space and be able to navigate complex industry dynamics while championing the interests of the CVA members. The role requires excellent leadership, communication, and organizational skills, as well as the ability to drive consensus among diverse stakeholders.

President

Technology Advisor Alliance

As a member of the Technology Advisor Alliance, I am creating further value for our customers through critical discussions with industry leaders. The TAA is a peer community for solving problems, sharing best practices, & supporting each other

Advisory Board Member

Took a break fix company and created a Networking Services division that became profitable in less than one year and is still thriving today.

This position also gave me the motivation to start my own company with the following quote from one of the business owners: "If you think it is so easy, you should do it yourself"

Senior Networking Engineer

CMS IT Services

Assistant VP Lan Applications

Hunton & Williams LLP

Technology Support Services

You can call Gates, Joel, Murray, or Clinton…but only this Bill has the answer 💪 UCaaS Provider - VoIP- ☎️

Pioneering the intersection of AI and business communications as a 3X founder. 

Currently revolutionizing voice technology through UponAI while leading innovative UCaaS and CCaaS solutions at StratusDial, backed by extensive experience at Networking Solutions.

At StratusDial, I've transformed business communications by:
• Implementing cost-saving solutions that reduce operating expenses by up to $9,000
• Developing seamless Office365 integrations and advanced VoIP systems
• Building a 24/7 technical support infrastructure that maintains 99.9% uptime
• Creating custom UCaaS/CCaaS solutions for diverse enterprise needs

Through UponAI, I'm pushing the boundaries of:
• AI-powered voice recognition and natural language processing
• Intelligent call routing and automated customer service solutions
• Machine learning algorithms for enhanced communication efficiency
• Voice-enabled business intelligence and analytics

My entrepreneurial journey spans:
🔹 Advanced Telecommunications
🔹 Enterprise Network Architecture
🔹 Cloud Communications
🔹 AI/ML Implementation
🔹 Business Process Automation

Proud to be recognized by industry leaders, including Eric Hernaez, Founder & President of SkySwitch, for maintaining exceptional service standards and driving continuous innovation in business communications.

Specialties:
#AIVoice #UCaaS #CCaaS #CloudCommunications #NetworkingSolutions #VoIP #BusinessIntelligence #EnterpriseNetworking #ArtificialIntelligence #DigitalTransformation

Looking to connect with:
• Business leaders seeking communication solutions
• Technology innovators in AI and voice tech
• Enterprise clients exploring digital transformation
• Fellow entrepreneurs in the tech space

Let's discuss how AI-powered voice solutions can transform your business communications. Open to partnerships, collaborations, and innovative ventures.


Founder -

Networking Solutions 29 years
StratusDial 13 years
UponAi 2 years

3X Founder - 0X Exits

Bill (PhoneBill) McClain

Your clients want more than basic AI receptionists. 

Are you ready to deliver?

After years in the UCaaS space, I’ve watched the industry evolve. 

Resellers now run multiple solutions, cloud, on-prem, hybrid…which creates opportunity but also complexity.

Here’s the challenge: Most AI voice tools only work with one platform. They handle basic tasks like answering and transferring calls, but that’s where they stop.

🔹What happens when your client needs more?

I see this constantly. A reseller manages 2 NetSapiens for clients, Asterisk for another, 3CX for a third, maybe even Porta One for another.

Each client wants intelligent AI that integrates with their CRM, handles complex routing, and adapts to their workflow. But the AI tools available are siloed. You’re forced to choose between vendor lock-in or telling your clients “no.”

That’s exactly why we created UponAI.

🔹 One platform. Every system. Build and deploy AI voice agents across all your UCaaS providers from a single dashboard. NetSapiens, Meta, Asterisk, 3CX, Porta One and many more…all managed in one place, on one dashboard.

UponAI integrates directly with your clients’ business tools: Salesforce, HubSpot, Zendesk, and hundreds of others including POS systems, and medical practice management systems. Advanced call routing, sentiment tracking, real-time analytics, and full conversation history come standard.

If you’re managing multiple UCaaS platforms why learn multiple AI Voice platforms?  UponAi also gives you the freedom to pivot as your business grows, you need an AI partner that moves  with you. Flexibility isn’t just nice to have, it’s essential.

How are you handling advanced AI requests from your clients?  Maybe your clients have not asked for more advanced features and integrations….believe me, they will.

I’d love to share what’s working for UCaaS resellers right now. 

Book some time with Jody or myself, you will be impressed with how we can help you help your clients.  The last thing you want is your client shopping elsewhere for AI Voice.

#PhoneBill ☎️

You can call Gates, Joel, Murray, or Clinton…but only this Bill has the answer ☎️

AI is not easy. 

I have spent years in telecom, cloud voice, and now AI voice agents. 

People still walk into meetings and say “We want something plug-and-play.” 

I smile. Then I tell them the truth. AI that matters is hard. Not because of fancy models. Because real businesses are messy. 

🔹Every company I work with has its own mix of: 

→ Legacy phone systems and new UCaaS platforms 

→ Custom CRMs full of history and quirks 

→ Call flows built over years of trial and error If AI ignores that? 

It fails. 

When AI touches voice, the complexity doubles. 

🔹A real AI voice agent has to: 

→ Hear callers in real time on a live phone line 

→ Understand intent, noise, accents, emotions 

→ Talk back with the right tone and timing 

→ Tie into queues, skills, and routing rules 

Then it still has to respect the basics: 

Your phone numbers stay yours. Your brand still sounds like you. Your agents still get the right calls. 

We built UponAI Dashboard inside that reality. We design for complexity, not around it. 

🔹Under the hood we handle: 
→ SIP Trunks, Endpoints, and URIs 

→ Smart routing that knows queues and wait times 

→ Context handoff when a call needs a human 

🔹On the surface leaders see: 
→ One place to configure voice agents 

→ One place to connect to UCaaS or CCaaS 

→ One place to measure impact on calls and customers 

Done right, AI voice agents can offload 40–60% of routine work and make agents’ days calmer, not colder. 

AI is not easy. 

Good AI respects that. Bad AI pretends it is simple. 

Thoughts on where you see the real complexity in AI right now?

#PhoneBill ☎️

We look forward to partnering with Viirtue, Inc. 

UponAI has established itself as one of the very few AI companies that not only can provide these basic services but the more advanced AI needs of your clients.  

We do this with our #FastStart program that allows each partner the ability to white label our platform allowing our partners to keep promoting their own established brand.

Contact Jody Gonzales or 
Bill (PhoneBill) McClain to discuss or schedule a demo.

#PhoneBill ☎️

📣 Launching in 2026: Viirtue AI Voice Agents

Say goodbye to missed calls. Our new AI Voice Agents deliver fast, human-like service 24/7  right inside your existing phone system, with no extra software or setup.

Top capabilities include:
• After-hours answering & peak-time overflow
• Appointment scheduling
• Order status & FAQs
• Billing support
• Lead capture
• Intent-based routing
• Service intake

AI Voice Agents keep your business responsive, reduce workload, and ensure every caller gets the help they need — instantly 
.
Coming January 2026.

#Viirtue #AIVoiceAgents #AI #CustomerExperience

I cheer for the little guys in UCaaS.

The resellers who fight giants like RingCentral, 8x8, Nextiva and many other’s every day.

They sell with heart.

They know every customer by name.

They lose deals because the logo on the other side looks “safer.”

Unfair.

Big platforms sell “AI” as a feature on a slide.

One size fits all.
Same voice.
Same flows.
Same “Press 1, press 2” experience.
No customization.

Customer’s want MORE much more.

UponAI was born for the Davids.

People love the David’s of the world.

People will choose a David not a giant when given the choice.

White Glove AI Voice Agents that wrap around the reseller.
Around their niche.
Around each customer’s real workflows.

Calls stay on the same numbers.
UCaaS stack stays in place.
We slide in by SIP and light up:

🔹 Smart routing that knows who should take the call
🔹 Handoffs with full call context, no repeat stories
🔹 Deep ties to CRM, ticketing, POS, and knowledge bases
🔹 Thousands of integrations available

The reseller does not sell “a bot.”

They bring a custom voice front door:

24/7.
Multilingual.
Trained on the client’s own world.

Now the “small” UCaaS partner walks in with something the giants don’t match at this level:

A tailored AI experience that feels like a top human team on its best day, at scale.

That is the new slingshot. 

Your thoughts on boutique AI as the edge for UCaaS resellers in a giant’s market?

My thoughts?

“When you see a fork in the road, take it”    Yogi Berra

#PhoneBill ☎️

Reach out to one of us to book a Demo:
Jody
Sean
Julia
Kaitlin
Bill

My guess is when he pulls that handle it should shoot something out…💦

What do you do when something unexpected happens?

We recently built an AI Agent for a Law Firm because the receptionist and the backup receptionist both had medical issue that was going to keep them out of work for weeks.  In a panic, the Firm contacted RingCentral for an AI Receptionist…to the tune of $750 a month 👀

The UCaaS provider (not RingCentral) then contacted UponAI….

By the next business day we had built and deployed an Agent to handle the emergency and answer all calls and send them to the right location.

Do you have a plan?

If not, I can help.

#PhoneBill ☎️

#clownshow ✈️

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The Battle

Michelle J Raymond

Bill (PhoneBill) McClain

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The Battle

Michelle J Raymond

Bill (PhoneBill) McClain

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michelle J Raymond's LinkedIn Performance

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